Compare StocksGNRC vs MSFT

Generac Holdings Inc. (GNRC) vs Microsoft Corporation (MSFT)

GNRC
Generac Holdings Inc.
$200.85
VS
MSFT
Microsoft Corporation
$389.02

Rewards

GNRC
  • Each dollar of retained earnings has created $2.65 of market value — management is an exceptional capital allocator.
  • Altman Z-Score of 3.59 indicates very low bankruptcy risk — the company is firmly in the safe zone.
MSFT
  • Microsoft Corporation has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Gross margin of 68.6% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Microsoft Corporation scores 88/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.

Risks

GNRC
  • ROIC has declined by 6.1 percentage points over the observed period, which may signal competitive erosion.
  • FCF yield of 2.3% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
  • Trailing P/E of 74.7x is 120% above the historical average of 33.9x — the stock trades at a premium to its own history.
MSFT
  • FCF yield of 2.5% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.

Key Valuation Metrics

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GNRC
MSFT
Valuation
$268.13M
Free Cash Flow
$71.61B
2.27%
FCF Yield
2.48%
74.67
Trailing P/E
24.33
19.47
Forward P/E
20.64
Quality & Moat
-0.70%
ROIC
22.10%
6.05%
ROE
26.05%
38.29%
Gross Margin
68.59%
N/A
PEG Ratio
0.41
Balance Sheet Safety
0.52
Debt / Equity
0.32
N/A
Interest Coverage
N/A
2.16
Net Debt / EBITDA
0.19
N/A
Dividend Yield
0.94%
GNRC: 1Ties: 1MSFT: 8
GNRCMSFT

Historical Fundamentals

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GNRC

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

MSFT

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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GNRC
$2.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$687.9M
Δ Market Cap
+$1.82B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
MSFT
$9.18
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$196.68B
Δ Market Cap
+$1.81T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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GNRC
77.5% Overvalued
Price is 77.5% above estimated fair value
Current Price: $200.85
Fair Value: $113.17
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
MSFT
0.5% Overvalued
Price is 0.5% above estimated fair value
Current Price: $389.02
Fair Value: $387.10
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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GNRC

What growth rate is the market pricing in at $201?

+26.8%
Market-Implied Owner Earnings Growth
Standard FCF implies +19.6%

The market implies +26.8% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +19.6%, reflecting heavy growth investment.

MSFT

What growth rate is the market pricing in at $389?

+12.6%
Market-Implied Owner Earnings Growth
Standard FCF implies +17.4%

The market implies +12.6% Owner Earnings growth, roughly in line with history — reasonably priced.

Standard FCF implies +17.4%, reflecting ongoing growth investment.

Economic Moat Score

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GNRC
48/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None

Narrow moat with reinvestment efficiency as the key competitive advantage. Improving roic consistency would strengthen the moat.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
MSFT
88/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by revenue predictability. Reinvestment Efficiency is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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GNRC
-2.78
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
MSFT
-2.51
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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GNRC
Insiders 1.8%Institutions 97.6%Retail & Other 0.6%
No. of Institutional Holders1,009
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
MSFT
Insiders 0.1%Institutions 76.0%Retail & Other 23.9%
No. of Institutional Holders8,054
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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GNRC
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
MSFT
1
Buys (3M)
2
Buys (12M)
Total value (12M): $3.44M
STANTON JOHN W.
Director
$1.99M
@ $397.35 · 2026-02-18
SMITH BRADFORD LEE
President
$1.45M
@ $377.47 · 2025-04-23
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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GNRC
5
Sells (3M)
13
Sells (12M)
Total value (12M): $14.64M
JAGDFELD AARON P
Chief Executive Officer
$1.08M
@ $216.95 · 2026-03-05
TAFFE NORMAN P
Officer
$470,628
@ $238.53 · 2026-02-25
RAGEN YORK A
Chief Financial Officer
$5.74M
@ $235.61 · 2026-02-25
JAGDFELD AARON P
Chief Executive Officer
$834,550
@ $166.91 · 2026-02-02
JAGDFELD AARON P
Chief Executive Officer
$689,900
@ $137.98 · 2026-01-02
JAGDFELD AARON P
Chief Executive Officer
$741,350
@ $148.27 · 2025-12-01
JAGDFELD AARON P
Chief Executive Officer
$832,150
@ $166.43 · 2025-11-03
JAGDFELD AARON P
Chief Executive Officer
$837,100
@ $167.42 · 2025-10-01
JAGDFELD AARON P
Chief Executive Officer
$906,050
@ $181.21 · 2025-09-02
JAGDFELD AARON P
Chief Executive Officer
$946,750
@ $189.35 · 2025-08-01
JAGDFELD AARON P
Chief Executive Officer
$712,000
@ $142.40 · 2025-07-01
JAGDFELD AARON P
Chief Executive Officer
$637,350
@ $127.47 · 2025-06-05
RAABE KYLE ANDREW
Officer
$206,766
@ $126.85 · 2025-06-05
JAGDFELD AARON P
Chief Executive Officer
$725,750
@ $145.15 · 2025-02-03
JAGDFELD AARON P
Chief Executive Officer
$787,500
@ $157.50 · 2025-01-02
JAGDFELD AARON P
Chief Executive Officer
$949,150
@ $189.83 · 2024-12-02
WILDE ERIK
Officer
$836,379
@ $193.07 · 2024-11-27
JAGDFELD AARON P
Chief Executive Officer
$5.80M
@ $193.34 · 2024-11-13
KANURU RAJENDRA KUMAR
General Counsel
$585,069
@ $183.58 · 2024-11-06
RAGEN YORK A
Chief Financial Officer
$5.37M
@ $184.73 · 2024-11-06
JAGDFELD AARON P
Chief Executive Officer
$833,000
@ $166.60 · 2024-11-01
KANURU RAJENDRA KUMAR
General Counsel
$483,570
@ $161.19 · 2024-10-04
JAGDFELD AARON P
Chief Executive Officer
$794,650
@ $158.93 · 2024-10-01
JAGDFELD AARON P
Chief Executive Officer
$776,800
@ $155.36 · 2024-09-03
JAGDFELD AARON P
Chief Executive Officer
$779,900
@ $155.98 · 2024-08-01
JAGDFELD AARON P
Chief Executive Officer
$666,950
@ $133.39 · 2024-07-01
KANURU RAJENDRA KUMAR
General Counsel
$1.76M
@ $148.98 · 2024-06-03
JAGDFELD AARON P
Chief Executive Officer
$744,900
@ $148.98 · 2024-06-03
FORSYTHE PATRICK JOHN
Chief Technology Officer
$9.60M
@ $145.80 · 2024-05-23
WILDE ERIK
Officer
$675,306
@ $154.04 · 2024-05-22
NGUYEN NAM TRAN
Director
$76,740
@ $140.55 · 2024-05-13
JAGDFELD AARON P
Chief Executive Officer
$699,750
@ $139.95 · 2024-05-01
JAGDFELD AARON P
Chief Executive Officer
$634,700
@ $126.94 · 2024-04-01
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
MSFT
1
Sells (3M)
13
Sells (12M)
Total value (12M): $172.43M
HOGAN KATHLEEN T
Officer
$5.05M
@ $409.55 · 2026-03-06
NUMOTO TAKESHI
Officer
$1.36M
@ $478.72 · 2025-12-04
ALTHOFF JUDSON
Officer
$6.27M
@ $491.52 · 2025-12-02
SMITH BRADFORD LEE
President
$19.97M
@ $518.64 · 2025-11-03
NADELLA SATYA
Chief Executive Officer
$75.32M
@ $504.78 · 2025-09-03
NUMOTO TAKESHI
Officer
$2.56M
@ $527.32 · 2025-08-12
NUMOTO TAKESHI
Officer
$1.39M
@ $463.00 · 2025-06-03
NUMOTO TAKESHI
Officer
$460,008
@ $460.01 · 2025-05-30
HOGAN KATHLEEN T
Officer
$9.76M
@ $453.77 · 2025-05-21
ALTHOFF JUDSON
Officer
$7.33M
@ $458.18 · 2025-05-19
COLEMAN AMY
Officer
$5.99M
@ $452.04 · 2025-05-15
SMITH BRADFORD LEE
President
$1.68M
@ $438.44 · 2025-05-05
SMITH BRADFORD LEE
President
$35.30M
@ $435.84 · 2025-05-05
NUMOTO TAKESHI
Officer
$1.12M
@ $447.41 · 2024-12-09
NUMOTO TAKESHI
Officer
$874,634
@ $437.32 · 2024-12-04
NUMOTO TAKESHI
Officer
$1.50M
@ $428.76 · 2024-12-02
ALTHOFF JUDSON
Officer
$10.43M
@ $417.00 · 2024-11-22
NUMOTO TAKESHI
Officer
$414,720
@ $414.72 · 2024-11-22
YOUNG CHRISTOPHER DAVID
Officer
$3.05M
@ $423.66 · 2024-11-12
HOGAN KATHLEEN T
Officer
$7.16M
@ $411.86 · 2024-09-10
NUMOTO TAKESHI
Officer
$1.03M
@ $411.04 · 2024-09-10
SMITH BRADFORD LEE
President
$16.10M
@ $402.59 · 2024-09-09
HOOD AMY E
Chief Financial Officer
$15.60M
@ $410.55 · 2024-09-05
NADELLA SATYA
Chief Executive Officer
$32.02M
@ $408.63 · 2024-09-04
NUMOTO TAKESHI
Officer
$235,535
@ $416.14 · 2024-06-03
ALTHOFF JUDSON
Officer
$10.64M
@ $425.68 · 2024-05-23
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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GNRC
FearGreed
😐Neutral(43/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
MSFT
FearGreed
😐Neutral(43/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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GNRC
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (43)
MSFT
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (43)
View GNRC Full AnalysisView MSFT Full Analysis