Compare Stocks › GNRC vs MS
Generac Holdings Inc. (GNRC) vs Morgan Stanley (MS)
GNRC
Generac Holdings Inc.
$259.34
VS
MS
Morgan Stanley
$190.17
Rewards
GNRC
- ★Altman Z-Score of 3.59 indicates very low bankruptcy risk — the company is firmly in the safe zone.
MS
- ★Gross margin of 87.4% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Morgan Stanley scores 80/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
- ★Each dollar of retained earnings has created $3.11 of earning power — management is an exceptional capital allocator.
Risks
GNRC
- ⚠ROIC has declined by 6.1 percentage points over the observed period, which may signal competitive erosion.
- ⚠FCF yield of 1.8% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠Trailing P/E of 81.3x is 140% above the historical average of 33.9x — the stock trades at a premium to its own history.
MS
- ⚠High leverage (4.56x debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.
- ⚠Altman Z-Score of 0.29 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.
- ⚠Insiders have sold $17.7M worth of stock in the past 3 months — significant insider liquidation.
Key Valuation Metrics
Learn more →GNRC
MS
Valuation
$268.13M
Free Cash Flow
N/A
1.76%
FCF Yield
N/A
81.30
Trailing P/E
17.21
23.75
Forward P/E
15.02
Quality & Moat
9.09%
ROIC
3.75%
5.96%
ROE
14.42%
38.14%
Gross Margin
87.39%
1.16
PEG Ratio
0.54
Balance Sheet Safety
0.56
Debt / Equity
4.56
N/A
Interest Coverage
N/A
2.32
Net Debt / EBITDA
N/A
N/A
Dividend Yield
2.10%
GNRC: 2Ties: 1MS: 5
GNRCMS
Historical Fundamentals
Learn more →GNRC
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
MS
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →GNRC
$2.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$687.9M
Δ Market Cap
+$1.82B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
MS
$6.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$20.84B
Δ Market Cap
+$138.59B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →GNRC
133.7% Overvalued
Price is 133.7% above estimated fair value
Current Price: $259.34
Strongly undervalued
Strongly overvalued
Fair Value: $110.98
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
MS
31.0% Margin of Safety
Price is 31.0% below estimated fair value
Current Price: $190.17
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $275.48
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →GNRC
What growth rate is the market pricing in at $259?
+30.4%
Market-Implied Owner Earnings Growth
Standard FCF implies +23.0%
The market implies +30.4% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +23.0%, reflecting heavy growth investment.
MS
Requires positive FCF to compute implied growth rate.
Economic Moat Score
Learn more →GNRC
48/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with reinvestment efficiency as the key competitive advantage. Improving roic consistency would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
MS
80/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat driven primarily by revenue predictability. Margin Stability is the area most vulnerable to competitive pressure.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
Forensic Accounting
Learn more →GNRC
-2.78
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
MS
-2.09
Possible Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →GNRC
Insiders 1.7%Institutions 97.3%Retail & Other 1.0%
No. of Institutional Holders1,047
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
MS
Insiders 24.3%Institutions 63.0%Retail & Other 12.8%
No. of Institutional Holders3,167
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →GNRC
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
MS
0
Buys (3M)
1
Buys (12M)
Total value (12M): $5,630
PETERSON DOUGLAS L
Director
$5,630
@ $156.39 · 2025-10-17
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →GNRC
4
Sells (3M)
14
Sells (12M)
Total value (12M): $15.64M
JAGDFELD AARON P
Chief Executive Officer
$999,050
@ $199.81 · 2026-04-01
JAGDFELD AARON P
Chief Executive Officer
$1.08M
@ $216.95 · 2026-03-05
TAFFE NORMAN P
Officer
$470,628
@ $238.53 · 2026-02-25
RAGEN YORK A
Chief Financial Officer
$5.74M
@ $235.61 · 2026-02-25
JAGDFELD AARON P
Chief Executive Officer
$834,550
@ $166.91 · 2026-02-02
JAGDFELD AARON P
Chief Executive Officer
$689,900
@ $137.98 · 2026-01-02
JAGDFELD AARON P
Chief Executive Officer
$741,350
@ $148.27 · 2025-12-01
JAGDFELD AARON P
Chief Executive Officer
$832,150
@ $166.43 · 2025-11-03
JAGDFELD AARON P
Chief Executive Officer
$837,100
@ $167.42 · 2025-10-01
JAGDFELD AARON P
Chief Executive Officer
$906,050
@ $181.21 · 2025-09-02
JAGDFELD AARON P
Chief Executive Officer
$946,750
@ $189.35 · 2025-08-01
JAGDFELD AARON P
Chief Executive Officer
$712,000
@ $142.40 · 2025-07-01
JAGDFELD AARON P
Chief Executive Officer
$637,350
@ $127.47 · 2025-06-05
RAABE KYLE ANDREW
Officer
$206,766
@ $126.85 · 2025-06-05
JAGDFELD AARON P
Chief Executive Officer
$725,750
@ $145.15 · 2025-02-03
JAGDFELD AARON P
Chief Executive Officer
$787,500
@ $157.50 · 2025-01-02
JAGDFELD AARON P
Chief Executive Officer
$949,150
@ $189.83 · 2024-12-02
WILDE ERIK
Officer
$836,379
@ $193.07 · 2024-11-27
JAGDFELD AARON P
Chief Executive Officer
$5.80M
@ $193.34 · 2024-11-13
KANURU RAJENDRA KUMAR
General Counsel
$585,069
@ $183.58 · 2024-11-06
RAGEN YORK A
Chief Financial Officer
$5.37M
@ $184.73 · 2024-11-06
JAGDFELD AARON P
Chief Executive Officer
$833,000
@ $166.60 · 2024-11-01
KANURU RAJENDRA KUMAR
General Counsel
$483,570
@ $161.19 · 2024-10-04
JAGDFELD AARON P
Chief Executive Officer
$794,650
@ $158.93 · 2024-10-01
JAGDFELD AARON P
Chief Executive Officer
$776,800
@ $155.36 · 2024-09-03
JAGDFELD AARON P
Chief Executive Officer
$779,900
@ $155.98 · 2024-08-01
JAGDFELD AARON P
Chief Executive Officer
$666,950
@ $133.39 · 2024-07-01
JAGDFELD AARON P
Chief Executive Officer
$744,900
@ $148.98 · 2024-06-03
KANURU RAJENDRA KUMAR
General Counsel
$1.76M
@ $148.98 · 2024-06-03
FORSYTHE PATRICK JOHN
Chief Technology Officer
$9.60M
@ $145.80 · 2024-05-23
WILDE ERIK
Officer
$675,306
@ $154.04 · 2024-05-22
NGUYEN NAM TRAN
Director
$76,740
@ $140.55 · 2024-05-13
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
MS
4
Sells (3M)
17
Sells (12M)
Total value (12M): $74.11M
GROSSMAN ERIC F
Officer
$2.12M
@ $190.75 · 2026-04-20
SIMKOWITZ DANIEL A
President
$2.78M
@ $189.24 · 2026-04-17
CRAWLEY MANDELL L.
Officer
$3.04M
@ $188.22 · 2026-04-16
SAPERSTEIN ANDREW MICHAEL
President
$9.74M
@ $188.59 · 2026-04-16
SIMKOWITZ DANIEL A
President
$6.02M
@ $182.61 · 2026-01-30
CRAWLEY MANDELL L.
Officer
$1.44M
@ $183.45 · 2026-01-20
YESHAYA SHARON
Chief Financial Officer
$2.94M
@ $185.77 · 2026-01-20
SMITH CHARLES AUBREY III
Officer
$1.55M
@ $182.08 · 2026-01-20
PIZZI MICHAEL A
Officer
$3.69M
@ $184.55 · 2026-01-20
SAPERSTEIN ANDREW MICHAEL
President
$5.57M
@ $183.62 · 2026-01-20
GROSSMAN ERIC F
Officer
$3.97M
@ $184.00 · 2026-01-20
PICK EDWARD N.
Chief Executive Officer
$16.43M
@ $164.34 · 2025-10-31
SMITH CHARLES AUBREY III
Officer
$2.81M
@ $140.30 · 2025-07-17
PIZZI MICHAEL A
Officer
$2.53M
@ $140.62 · 2025-07-17
GROSSMAN ERIC F
Officer
$1.69M
@ $141.12 · 2025-07-17
SIMKOWITZ DANIEL A
President
$4.09M
@ $141.13 · 2025-07-17
SIMKOWITZ DANIEL A
President
$3.70M
@ $127.37 · 2025-05-12
SAPERSTEIN ANDREW MICHAEL
President
$4.80M
@ $120.00 · 2025-05-02
HERZ ROBERT H
Director
$95,459
@ $119.32 · 2025-05-02
GROSSMAN ERIC F
Officer
$1.12M
@ $111.65 · 2025-04-15
CRAWLEY MANDELL L.
Officer
$1.15M
@ $138.06 · 2025-01-22
PIZZI MICHAEL A
Officer
$2.52M
@ $136.92 · 2025-01-21
SAPERSTEIN ANDREW MICHAEL
President
$4.20M
@ $136.43 · 2025-01-21
GROSSMAN ERIC F
Officer
$1.78M
@ $136.20 · 2025-01-21
SIMKOWITZ DANIEL A
President
$5.00M
@ $136.61 · 2025-01-21
AKRAM RAJA
Chief Financial Officer
$2.38M
@ $136.01 · 2025-01-21
CRAWLEY MANDELL L.
Officer
$368,375
@ $105.25 · 2024-07-26
AKRAM RAJA
Officer
$797,764
@ $106.37 · 2024-07-18
HERZ ROBERT H
Director
$106,621
@ $106.62 · 2024-07-17
SIMKOWITZ DANIEL A
President
$4.26M
@ $106.54 · 2024-07-17
CRAWLEY MANDELL L.
Officer
$692,663
@ $99.61 · 2024-05-14
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →GNRC
😏Greed(70/100)
"Market is optimistic — be cautious and ensure you have a margin of safety"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
MS
😏Greed(71/100)
"Market is optimistic — be cautious and ensure you have a margin of safety"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →GNRC
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Greed (70)
MS
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Greed (71)