Compare StocksGDDY vs INTU

GoDaddy Inc. (GDDY) vs Intuit Inc. (INTU): Which Is the Better Buy in 2026?

As of 2026-06-19, GDDY is undervalued at $77, with a DCF intrinsic value of $217 and a margin of safety of 65%. INTU is undervalued at $267, with an intrinsic value of $536 and a margin of safety of 50%. Of the two, GDDY has the wider margin of safety.

GDDY
GoDaddy Inc.
$77.04
VS
INTU
Intuit Inc.
$267.00

Rewards

GDDY
  • GoDaddy Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
  • Gross margin of 63.8% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • GoDaddy Inc. scores 87/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
INTU
  • Gross margin of 80.8% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Intuit Inc. scores 79/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
  • Free cash flow has grown at a 18.5% CAGR over the past 4 years, demonstrating strong earnings power growth.

Risks

GDDY
  • High leverage (10.69x net debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.
  • Altman Z-Score of 1.71 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.
  • 10 insider sales totaling $2.2M with no purchases in the past 3 months — insiders are reducing their exposure.
INTU
  • FCF yield of 7.2% suggests reasonable valuation assuming continued moderate growth.

Key Valuation Metrics

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GDDY
INTU
Valuation
$1.35B
Free Cash Flow
$5.23B
13.21%
FCF Yield
7.16%
12.21
Trailing P/E
16.30
7.15
Forward P/E
9.77
Quality & Moat
23.98%
ROIC
28.21%
398.21%
ROE
22.50%
63.77%
Gross Margin
80.79%
0.68
PEG Ratio
0.73
Balance Sheet Safety
10.69
Net Debt / Equity
0.01
N/A
Interest Coverage
N/A
1.93
Net Debt / EBITDA
0.02
0.00%
Dividend Yield
1.71%
GDDY: 5Ties: 1INTU: 6
GDDYINTU

Historical Fundamentals

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GDDY

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

INTU

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

$1 Retained Earnings Test

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GDDY
$1.63
created per $1 retained over 3 years
Value Creator
Σ Retained
$3.19B
Δ Market Cap
+$5.21B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
INTU
$12.31
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$6.10B
Δ Market Cap
+$75.17B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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GDDY
64.5% Margin of Safety
Price is 64.5% below estimated fair value
Current Price: $77.04
Fair Value: $217.15
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
INTU
50.2% Margin of Safety
Price is 50.2% below estimated fair value
Current Price: $267.00
Fair Value: $535.61
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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GDDY

What growth rate is the market pricing in at $77?

+2.0%
Market-Implied Owner Earnings Growth
Standard FCF implies -2.7%

The market implies +2.0% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding -2.7%, reflecting heavy growth investment expected to generate future returns.

INTU

What growth rate is the market pricing in at $267?

+4.7%
Market-Implied Owner Earnings Growth
Standard FCF implies +2.8%

The market implies +4.7% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +2.8%, reflecting heavy growth investment expected to generate future returns.

Economic Moat Score

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GDDY
87/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
INTU
79/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by revenue predictability. ROIC Consistency is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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GDDY
-2.96
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
INTU
-2.65
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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GDDY
Insiders 1.0%Institutions 105.0%
No. of Institutional Holders984
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
INTU
Insiders 2.4%Institutions 92.3%Retail & Other 5.4%
No. of Institutional Holders2,820
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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GDDY
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
INTU
1
Buys (3M)
1
Buys (12M)
Total value (12M): $541,665
PRABHU VASANT M.
Director
$541,665
@ $309.52 · 2026-05-26
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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GDDY
10
Sells (3M)
43
Sells (12M)
Total value (12M): $15.97M
MCCAFFREY MARK D.
Chief Financial Officer
$290,220
@ $82.92 · 2026-06-08
BHUTANI AMANPAL SINGH
Chief Executive Officer
$752,398
@ $89.86 · 2026-06-02
SINE JARED FRANKLIN
Officer
$106,754
@ $89.86 · 2026-06-02
PALITWANON PHONTIP
Officer
$48,704
@ $89.86 · 2026-06-02
MCCAFFREY MARK D.
Chief Financial Officer
$355,666
@ $89.86 · 2026-06-02
ZARMI SIGAL
Director
$30,744
@ $87.84 · 2026-06-01
SINE JARED FRANKLIN
Officer
$1,159
@ $89.15 · 2026-05-18
PALITWANON PHONTIP
Officer
$1,070
@ $89.17 · 2026-05-18
MCCAFFREY MARK D.
Chief Financial Officer
$1,426
@ $89.13 · 2026-05-18
SINE JARED FRANKLIN
Officer
$628,973
@ $80.71 · 2026-04-02
PALITWANON PHONTIP
Officer
$118,096
@ $90.15 · 2026-03-10
BHUTANI AMANPAL SINGH
Chief Executive Officer
$3.50M
@ $88.84 · 2026-03-04
MCCAFFREY MARK D.
Chief Financial Officer
$1.76M
@ $88.85 · 2026-03-04
SINE JARED FRANKLIN
Officer
$19,586
@ $87.83 · 2026-03-03
PALITWANON PHONTIP
Officer
$67,278
@ $87.83 · 2026-03-03
SWEET LEAH M
Director
$56,459
@ $86.86 · 2026-03-02
SINE JARED FRANKLIN
Officer
$138,810
@ $119.87 · 2026-01-05
PALITWANON PHONTIP
Officer
$307,876
@ $128.44 · 2025-12-10
BHUTANI AMANPAL SINGH
Chief Executive Officer
$886,880
@ $127.94 · 2025-12-02
MCCAFFREY MARK D.
Chief Financial Officer
$424,377
@ $127.94 · 2025-12-02
SINE JARED FRANKLIN
Officer
$106,398
@ $127.42 · 2025-12-02
PALITWANON PHONTIP
Officer
$123,974
@ $127.94 · 2025-12-02
SINE JARED FRANKLIN
Officer
$63,227
@ $133.11 · 2025-11-03
SHARPLES BRIAN H
Director
$66,555
@ $133.11 · 2025-11-03
SINE JARED FRANKLIN
Officer
$193,513
@ $134.29 · 2025-10-02
SHARPLES BRIAN H
Director
$68,285
@ $136.57 · 2025-10-01
CHEN ROGER
Chief Operating Officer
$145,710
@ $145.71 · 2025-09-15
BHUTANI AMANPAL SINGH
Chief Executive Officer
$900,000
@ $150.00 · 2025-09-10
BHUTANI AMANPAL SINGH
Chief Executive Officer
$988,360
@ $142.21 · 2025-09-03
MCCAFFREY MARK D.
Chief Financial Officer
$472,990
@ $142.21 · 2025-09-03
SINE JARED FRANKLIN
Officer
$120,811
@ $144.51 · 2025-09-03
PALITWANON PHONTIP
Officer
$110,497
@ $142.21 · 2025-09-03
SHARPLES BRIAN H
Director
$73,130
@ $146.26 · 2025-09-02
CHEN ROGER
Chief Operating Officer
$143,530
@ $143.53 · 2025-08-15
SWEET LEAH M
Director
$91,741
@ $141.14 · 2025-08-13
BHUTANI AMANPAL SINGH
Chief Executive Officer
$956,739
@ $159.46 · 2025-08-01
SINE JARED FRANKLIN
Officer
$76,223
@ $160.47 · 2025-08-01
SHARPLES BRIAN H
Director
$80,235
@ $160.47 · 2025-08-01
CHEN ROGER
Chief Operating Officer
$169,590
@ $169.59 · 2025-07-15
BHUTANI AMANPAL SINGH
Chief Executive Officer
$1.06M
@ $176.93 · 2025-07-02
MCCAFFREY MARK D.
Chief Financial Officer
$110,675
@ $177.08 · 2025-07-02
SINE JARED FRANKLIN
Officer
$257,647
@ $177.93 · 2025-07-02
SHARPLES BRIAN H
Director
$89,840
@ $179.68 · 2025-07-01
CHEN ROGER
Chief Operating Officer
$175,960
@ $175.96 · 2025-06-16
PALITWANON PHONTIP
Officer
$386,512
@ $177.87 · 2025-06-10
SINE JARED FRANKLIN
Officer
$86,901
@ $182.95 · 2025-06-09
BHUTANI AMANPAL SINGH
Chief Executive Officer
$1.25M
@ $179.81 · 2025-06-03
MCCAFFREY MARK D.
Chief Financial Officer
$596,430
@ $179.81 · 2025-06-03
SINE JARED FRANKLIN
Officer
$64,732
@ $179.81 · 2025-06-03
PALITWANON PHONTIP
Officer
$122,990
@ $179.81 · 2025-06-03
BHUTANI AMANPAL SINGH
Chief Executive Officer
$546,090
@ $182.03 · 2025-06-02
SHARPLES BRIAN H
Director
$91,015
@ $182.03 · 2025-06-02
SINE JARED FRANKLIN
Officer
$1,904
@ $190.40 · 2025-05-16
PALITWANON PHONTIP
Officer
$1,904
@ $190.40 · 2025-05-16
MCCAFFREY MARK D.
Chief Financial Officer
$3,047
@ $190.44 · 2025-05-16
CHEN ROGER
Chief Operating Officer
$188,210
@ $188.21 · 2025-05-15
MCCAFFREY MARK D.
Chief Financial Officer
$6.79M
@ $180.95 · 2025-05-05
BHUTANI AMANPAL SINGH
Chief Executive Officer
$572,580
@ $190.86 · 2025-05-01
SHARPLES BRIAN H
Director
$95,430
@ $190.86 · 2025-05-01
CHEN ROGER
Chief Operating Officer
$171,750
@ $171.75 · 2025-04-15
SINE JARED FRANKLIN
Officer
$1.92M
@ $179.61 · 2025-04-02
MCCAFFREY MARK D.
Chief Financial Officer
$1.10M
@ $179.83 · 2025-04-02
BHUTANI AMANPAL SINGH
Chief Executive Officer
$539,550
@ $179.85 · 2025-04-01
SHARPLES BRIAN H
Director
$89,925
@ $179.85 · 2025-04-01
CHEN ROGER
Chief Operating Officer
$174,210
@ $174.21 · 2025-03-14
BHUTANI AMANPAL SINGH
Chief Executive Officer
$10.22M
@ $174.11 · 2025-03-05
PALITWANON PHONTIP
Officer
$118,223
@ $174.11 · 2025-03-05
MCCAFFREY MARK D.
Chief Financial Officer
$5.03M
@ $174.11 · 2025-03-05
BHUTANI AMANPAL SINGH
Chief Executive Officer
$541,980
@ $180.66 · 2025-03-03
SHARPLES BRIAN H
Director
$90,330
@ $180.66 · 2025-03-03
CHEN ROGER
Chief Operating Officer
$194,280
@ $194.28 · 2025-02-14
BHUTANI AMANPAL SINGH
Chief Executive Officer
$623,100
@ $207.70 · 2025-02-03
SHARPLES BRIAN H
Director
$103,850
@ $207.70 · 2025-02-03
CHEN ROGER
Chief Operating Officer
$200,570
@ $200.57 · 2025-01-15
MCCAFFREY MARK D.
Chief Financial Officer
$185,049
@ $167.62 · 2025-01-06
BHUTANI AMANPAL SINGH
Chief Executive Officer
$597,030
@ $199.01 · 2025-01-02
MCCAFFREY MARK D.
Chief Financial Officer
$1.09M
@ $199.01 · 2025-01-02
SHARPLES BRIAN H
Director
$99,505
@ $199.01 · 2025-01-02
CHEN ROGER
Chief Operating Officer
$207,350
@ $207.35 · 2024-12-16
PALITWANON PHONTIP
Officer
$316,864
@ $203.90 · 2024-12-09
BHUTANI AMANPAL SINGH
Chief Executive Officer
$1.93M
@ $196.98 · 2024-12-03
MCCAFFREY MARK D.
Chief Financial Officer
$526,590
@ $196.64 · 2024-12-03
PALITWANON PHONTIP
Officer
$151,409
@ $196.64 · 2024-12-03
SHARPLES BRIAN H
Director
$98,885
@ $197.77 · 2024-12-02
SINE JARED FRANKLIN
Officer
$3,111
@ $183.00 · 2024-11-15
PALITWANON PHONTIP
Officer
$183.00
@ $183.00 · 2024-11-15
CHEN ROGER
Chief Operating Officer
$183,800
@ $183.80 · 2024-11-15
SHARPLES BRIAN H
Director
$89,500
@ $179.00 · 2024-11-11
BHUTANI AMANPAL SINGH
Chief Executive Officer
$503,370
@ $167.79 · 2024-11-01
CHEN ROGER
Chief Operating Officer
$164,160
@ $164.16 · 2024-10-15
MCCAFFREY MARK D.
Chief Financial Officer
$951,515
@ $155.37 · 2024-10-02
BHUTANI AMANPAL SINGH
Chief Executive Officer
$466,800
@ $155.60 · 2024-10-01
CHEN ROGER
Chief Operating Officer
$152,170
@ $152.17 · 2024-09-16
DADDARIO NICHOLAS
Officer
$451,191
@ $151.61 · 2024-09-09
BHUTANI AMANPAL SINGH
Chief Executive Officer
$1.57M
@ $160.19 · 2024-09-04
DADDARIO NICHOLAS
Officer
$107,546
@ $157.23 · 2024-09-04
MCCAFFREY MARK D.
Chief Financial Officer
$422,007
@ $157.23 · 2024-09-04
MCCAFFREY MARK D.
Chief Financial Officer
$906,125
@ $164.75 · 2024-08-28
ZARMI SIGAL
Director
$63,043
@ $157.61 · 2024-08-09
BHUTANI AMANPAL SINGH
Chief Executive Officer
$439,440
@ $146.48 · 2024-08-01
CHEN ROGER
Chief Operating Officer
$585,920
@ $146.48 · 2024-08-01
BHUTANI AMANPAL SINGH
Chief Executive Officer
$629,055
@ $139.79 · 2024-07-01
CHEN ROGER
Chief Operating Officer
$559,160
@ $139.79 · 2024-07-01
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
INTU
1
Sells (3M)
16
Sells (12M)
Total value (12M): $11.47M
DALZELL RICHARD L
Director
$289,448
@ $288.29 · 2026-06-11
DALZELL RICHARD L
Director
$457,046
@ $457.50 · 2026-03-12
AUJLA SANDEEP S
Chief Financial Officer
$840,097
@ $629.76 · 2026-01-05
AUJLA SANDEEP S
Chief Financial Officer
$741,172
@ $675.02 · 2025-12-19
DALZELL RICHARD L
Director
$219,763
@ $659.95 · 2025-12-11
DALZELL RICHARD L
Director
$435,354
@ $653.68 · 2025-12-10
AUJLA SANDEEP S
Chief Financial Officer
$792,160
@ $677.06 · 2025-10-03
DALZELL RICHARD L
Director
$665,951
@ $666.62 · 2025-09-11
AUJLA SANDEEP S
Chief Financial Officer
$27,930
@ $665.00 · 2025-08-25
DALZELL RICHARD L
Director
$255,887
@ $768.43 · 2025-07-10
DALZELL RICHARD L
Director
$521,891
@ $783.62 · 2025-07-09
BALAZS ALEX G
Chief Technology Officer
$689,400
@ $782.52 · 2025-07-08
AUJLA SANDEEP S
Chief Financial Officer
$2.03M
@ $782.22 · 2025-07-03
AUJLA SANDEEP S
Chief Financial Officer
$1.25M
@ $773.90 · 2025-07-02
NOTARAINNI MARK PHILLIP
Officer
$887,583
@ $774.51 · 2025-07-02
HOTZ LAUREN DALE
Officer
$1.36M
@ $784.24 · 2025-06-27
BALAZS ALEX G
Chief Technology Officer
$1.12M
@ $771.24 · 2025-06-05
TESSEL MARIANNA
Officer
$26.12M
@ $760.84 · 2025-06-03
FENNELL LAURA A
Officer
$19.29M
@ $752.25 · 2025-05-29
FENNELL LAURA A
Officer
$30.46M
@ $738.61 · 2025-05-28
AUJLA SANDEEP S
Chief Financial Officer
$11.66M
@ $726.15 · 2025-05-27
NOTARAINNI MARK PHILLIP
Officer
$340,143
@ $725.25 · 2025-05-27
MCLEAN KERRY JEAN
General Counsel
$12.18M
@ $729.16 · 2025-05-27
FENNELL LAURA A
Officer
$5.00M
@ $612.45 · 2025-03-24
TESSEL MARIANNA
Officer
$4.43M
@ $600.13 · 2025-03-21
BURTON EVE B
Director
$1.02M
@ $600.00 · 2025-03-20
HOTZ LAUREN DALE
Officer
$667,838
@ $619.52 · 2025-01-10
AUJLA SANDEEP S
Chief Financial Officer
$814,350
@ $626.42 · 2025-01-08
FENNELL LAURA A
Officer
$2.94M
@ $613.70 · 2025-01-07
AUJLA SANDEEP S
Chief Financial Officer
$68,506
@ $628.50 · 2025-01-03
NOTARAINNI MARK PHILLIP
Officer
$228,121
@ $630.17 · 2025-01-03
BALAZS ALEX G
Chief Technology Officer
$15.86M
@ $665.98 · 2024-12-12
FENNELL LAURA A
Officer
$5.06M
@ $657.64 · 2024-12-10
MCLEAN KERRY JEAN
General Counsel
$11.16M
@ $650.78 · 2024-12-09
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

Learn more →
GDDY
FearGreed
😨Fear(27/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
INTU
FearGreed
😨Fear(25/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

Learn more →
GDDY
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (27)
INTU
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (25)
View GDDY Full AnalysisView INTU Full Analysis

Frequently Asked Questions: GDDY vs INTU

Is GoDaddy Inc. or Intuit Inc. more undervalued in 2026?

Based on our discounted cash flow model, GDDY trades at a 64.5% margin of safety (intrinsic value $217 vs. price $77), compared to INTU's 50.2% margin of safety (intrinsic $536 vs. $267).

Which stock has a wider economic moat, GoDaddy Inc. or Intuit Inc.?

GDDY scores 87/100 (Wide moat), while INTU scores 79/100 (Wide moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

Is GoDaddy Inc. in financial distress?

GDDY's Altman Z-Score of 1.7 places it in the Distress zone, signaling elevated bankruptcy risk. INTU scores 8.3 (Safe zone). The Altman Z-Score is a five-factor model that predicts insolvency within two years; scores below 1.81 indicate significant distress.

Which company has better free cash flow, GoDaddy Inc. or Intuit Inc.?

GoDaddy Inc. (GDDY) generates a 13.2% free cash flow yield, compared to Intuit Inc.'s 7.2%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.

Which stock has higher return on invested capital, GoDaddy Inc. or Intuit Inc.?

INTU earns 28.2% ROIC versus GDDY's 24.0%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.