Compare StocksFICO vs NOW

Fair Isaac Corporation (FICO) vs ServiceNow, Inc. (NOW)

FICO
Fair Isaac Corporation
$1113.16
VS
NOW
ServiceNow, Inc.
$113.27

Rewards

FICO
  • Fair Isaac Corporation has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Gross margin of 82.9% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Fair Isaac Corporation scores 100/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
NOW
  • Gross margin of 77.5% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 27.8% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Each dollar of retained earnings has created $16.65 of market value — management is an exceptional capital allocator.

Risks

FICO
  • FCF yield of 2.2% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
  • PEG ratio of 5.34 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
  • 18 insider sales with no purchases over the past 12 months — a persistent pattern of insider selling.
NOW
  • Despite buyback spending, shares outstanding increased in 3 out of 3 years — stock-based compensation is offsetting repurchases.
  • PEG ratio of 19.95 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.

Key Valuation Metrics

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FICO
NOW
Valuation
$573.16M
Free Cash Flow
$4.95B
2.17%
FCF Yield
4.14%
41.15
Trailing P/E
67.83
20.86
Forward P/E
22.56
Quality & Moat
23.18%
ROIC
11.27%
N/A
ROE
13.48%
82.86%
Gross Margin
77.53%
5.34
PEG Ratio
19.95
Balance Sheet Safety
N/A
Debt / Equity
0.19
N/A
Interest Coverage
N/A
3.04
Net Debt / EBITDA
-1.42
N/A
Dividend Yield
N/A
FICO: 5Ties: 1NOW: 3
FICONOW

Historical Fundamentals

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FICO

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

NOW

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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FICO
$15.76
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$1.59B
Δ Market Cap
+$25.12B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
NOW
$16.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$4.90B
Δ Market Cap
+$81.66B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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FICO
34.2% Margin of Safety
Price is 34.2% below estimated fair value
Current Price: $1113.16
Fair Value: $1691.04
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
NOW
45.8% Overvalued
Price is 45.8% above estimated fair value
Current Price: $113.27
Fair Value: $77.67
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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FICO

What growth rate is the market pricing in at $1113?

+18.8%
Market-Implied Owner Earnings Growth
Standard FCF implies +20.6%

The market implies +18.8% Owner Earnings growth, roughly in line with history — reasonably priced.

Standard FCF implies +20.6%, reflecting ongoing growth investment.

NOW

What growth rate is the market pricing in at $113?

+24.1%
Market-Implied Owner Earnings Growth
Standard FCF implies +9.8%

The market implies +24.1% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +9.8%, reflecting heavy growth investment expected to generate future returns.

Economic Moat Score

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FICO
100/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
NOW
61/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None

Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.

Forensic Accounting

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FICO
-2.68
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
NOW
-2.87
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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FICO
Insiders 2.7%Institutions 91.1%Retail & Other 6.1%
No. of Institutional Holders1,412
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
NOW
Insiders 0.2%Institutions 90.0%Retail & Other 9.8%
No. of Institutional Holders3,199
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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FICO
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
NOW
1
Buys (3M)
1
Buys (12M)
Total value (12M): $3.00M
MCDERMOTT WILLIAM R
Chief Executive Officer
$3.00M
@ $104.60 · 2026-02-27
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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FICO
1
Sells (3M)
18
Sells (12M)
Total value (12M): $88.27M
MANOLIS EVA
Director
$638,368
@ $1227.63 · 2026-02-25
WEBER STEVEN P.
Chief Financial Officer
$2.58M
@ $1810.00 · 2025-12-17
MANOLIS EVA
Director
$951,257
@ $1825.83 · 2025-12-12
MCMORRIS MARC F
Director
$434,287
@ $1809.53 · 2025-11-26
LANSING WILLIAM J
Chief Executive Officer
$8.06M
@ $1631.34 · 2025-10-14
LANSING WILLIAM J
Chief Executive Officer
$1.76M
@ $1650.17 · 2025-10-14
LANSING WILLIAM J
Chief Executive Officer
$9.24M
@ $1537.50 · 2025-09-09
LANSING WILLIAM J
Chief Executive Officer
$9.03M
@ $1501.84 · 2025-08-28
LANSING WILLIAM J
Chief Executive Officer
$5.97M
@ $1565.99 · 2025-07-08
LANSING WILLIAM J
Chief Executive Officer
$3.92M
@ $1780.48 · 2025-07-08
LANSING WILLIAM J
Chief Executive Officer
$10.62M
@ $1767.82 · 2025-06-10
WEBER STEVEN P.
Chief Financial Officer
$1.74M
@ $1738.25 · 2025-06-09
LANSING WILLIAM J
Chief Executive Officer
$11.64M
@ $2147.97 · 2025-05-13
LANSING WILLIAM J
Chief Executive Officer
$1.28M
@ $2170.34 · 2025-05-13
MCMORRIS MARC F
Director
$1.66M
@ $2087.50 · 2025-05-09
BOWERS THOMAS A
Officer
$8.39M
@ $2057.05 · 2025-05-02
LANSING WILLIAM J
Chief Executive Officer
$5.14M
@ $1683.35 · 2025-04-08
LANSING WILLIAM J
Chief Executive Officer
$5.21M
@ $1761.13 · 2025-04-08
LANSING WILLIAM J
Chief Executive Officer
$3.25M
@ $1694.38 · 2025-03-11
LANSING WILLIAM J
Chief Executive Officer
$7.07M
@ $1727.69 · 2025-03-11
LANSING WILLIAM J
Chief Executive Officer
$10.84M
@ $1804.23 · 2025-02-11
WEBER STEVEN P.
Chief Financial Officer
$273,054
@ $1964.42 · 2025-01-08
MCMORRIS MARC F
Director
$1.12M
@ $2152.57 · 2024-12-17
WEHMANN JAMES M.
Officer
$6.59M
@ $2195.19 · 2024-12-12
SCADINA MARK R
General Counsel
$2,390
@ $2390.00 · 2024-12-09
SCADINA MARK R
General Counsel
$6.16M
@ $2389.99 · 2024-12-06
WEHMANN JAMES M.
Officer
$8.31M
@ $2373.85 · 2024-12-05
WEHMANN JAMES M.
Officer
$8.12M
@ $2320.41 · 2024-11-21
REY DAVID A
Director
$10.95M
@ $2340.28 · 2024-11-11
STANSBURY HENRY TAYLOE
Director
$582,299
@ $2338.55 · 2024-11-11
BOWERS THOMAS A
Officer
$6.27M
@ $2338.21 · 2024-11-11
KELLY BRADEN R
Director
$9.10M
@ $2343.43 · 2024-11-11
REES JOANNA
Director
$6.93M
@ $1750.00 · 2024-09-05
MCMORRIS MARC F
Director
$2.59M
@ $1749.33 · 2024-08-13
BOWERS THOMAS A
Officer
$5.15M
@ $1715.27 · 2024-08-12
WEBER STEVEN P.
Chief Financial Officer
$3.12M
@ $1735.00 · 2024-08-09
SCADINA MARK R
General Counsel
$6.00M
@ $1714.18 · 2024-08-08
SCADINA MARK R
General Counsel
$6.93M
@ $1385.77 · 2024-06-14
SCADINA MARK R
General Counsel
$10.61M
@ $1372.58 · 2024-05-24
MCMORRIS MARC F
Director
$2.26M
@ $1413.20 · 2024-05-17
LANSING WILLIAM J
Chief Executive Officer
$9.12M
@ $1140.55 · 2024-04-16
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
NOW
4
Sells (3M)
48
Sells (12M)
Total value (12M): $27.80M
FIPPS PAUL
Officer
$376,142
@ $101.77 · 2026-02-23
FIPPS PAUL
Officer
$1.02M
@ $105.93 · 2026-02-18
MCBRIDE KEVIN THOMAS
Officer
$147,994
@ $105.71 · 2026-02-13
CHAMBERLAIN PAUL EDWARD
Director
$151,755
@ $101.17 · 2026-02-12
MASTANTUONO GINA
President
$352,750
@ $850.00 · 2025-12-05
MASTANTUONO GINA
President
$336,936
@ $808.00 · 2025-11-28
JACKSON LAWRENCE
Director
$214,708
@ $810.22 · 2025-11-28
CHAMBERLAIN PAUL EDWARD
Director
$242,400
@ $808.00 · 2025-11-28
CANNEY JACQUELINE P
Officer
$200,549
@ $839.12 · 2025-11-18
FIPPS PAUL
Officer
$249,353
@ $817.55 · 2025-11-18
TZITZON NICHOLAS
Officer
$431,736
@ $827.08 · 2025-11-18
ELMER RUSSELL S.
General Counsel
$160,155
@ $838.51 · 2025-11-18
MCBRIDE KEVIN THOMAS
Officer
$235,894
@ $842.48 · 2025-11-14
CANNEY JACQUELINE P
Officer
$56,257
@ $852.38 · 2025-11-13
ELMER RUSSELL S.
General Counsel
$52,848
@ $852.39 · 2025-11-13
CANNEY JACQUELINE P
Officer
$222,012
@ $863.86 · 2025-11-10
ELMER RUSSELL S.
General Counsel
$164,997
@ $863.86 · 2025-11-10
SANDS ANITA M
Director
$1.00M
@ $915.11 · 2025-08-29
MCDERMOTT WILLIAM R
Chief Executive Officer
$5.34M
@ $916.63 · 2025-08-28
FIPPS PAUL
Officer
$1.30M
@ $895.32 · 2025-08-20
ELMER RUSSELL S.
General Counsel
$1.50M
@ $884.26 · 2025-08-20
MCDERMOTT WILLIAM R
Chief Executive Officer
$1.43M
@ $900.00 · 2025-08-19
CANNEY JACQUELINE P
Officer
$1.35M
@ $866.45 · 2025-08-18
MASTANTUONO GINA
President
$1.53M
@ $866.45 · 2025-08-18
TZITZON NICHOLAS
Officer
$1.49M
@ $866.45 · 2025-08-18
MCBRIDE KEVIN THOMAS
Officer
$238,496
@ $851.77 · 2025-08-15
CHAMBERLAIN PAUL EDWARD
Director
$258,000
@ $860.00 · 2025-08-14
CANNEY JACQUELINE P
Officer
$57,658
@ $860.57 · 2025-08-13
MASTANTUONO GINA
President
$72,288
@ $860.57 · 2025-08-13
CANNEY JACQUELINE P
Officer
$225,746
@ $878.39 · 2025-08-08
MASTANTUONO GINA
President
$256,490
@ $878.39 · 2025-08-08
JACKSON LAWRENCE
Director
$749,805
@ $990.50 · 2025-07-29
CANNEY JACQUELINE P
Officer
$341,631
@ $965.06 · 2025-07-16
SANDS ANITA M
Director
$250,950
@ $1050.00 · 2025-07-03
MCBRIDE KEVIN THOMAS
Officer
$283,310
@ $1011.82 · 2025-06-03
SANDS ANITA M
Director
$250,267
@ $1009.14 · 2025-06-02
CANNEY JACQUELINE P
Officer
$147,900
@ $1020.00 · 2025-05-30
TZITZON NICHOLAS
Officer
$1.19M
@ $1020.00 · 2025-05-30
MCDERMOTT WILLIAM R
Chief Executive Officer
$2.07M
@ $1012.01 · 2025-05-30
SANDS ANITA M
Director
$433,825
@ $1013.61 · 2025-05-27
BRIGGS TERESA
Director
$216,913
@ $1013.61 · 2025-05-27
LUDDY FREDERIC B
Director
$428,000
@ $1000.00 · 2025-05-23
MASTANTUONO GINA
President
$121,570
@ $1030.25 · 2025-05-19
CANNEY JACQUELINE P
Officer
$96,844
@ $1030.26 · 2025-05-19
ELMER RUSSELL S.
General Counsel
$83,450
@ $1030.25 · 2025-05-19
CHAMBERLAIN PAUL EDWARD
Director
$310,326
@ $1034.42 · 2025-05-15
MASTANTUONO GINA
President
$85,932
@ $1023.00 · 2025-05-13
CANNEY JACQUELINE P
Officer
$67,518
@ $1023.00 · 2025-05-13
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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FICO
FearGreed
😨Fear(24/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
NOW
FearGreed
😨Fear(38/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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FICO
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (24)
NOW
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (38)
View FICO Full AnalysisView NOW Full Analysis
Fair Isaac Corporation (FICO) vs ServiceNow, Inc. (NOW) Stock Comparison | SafetyMargin.io