Compare StocksETR vs MS

Entergy Corporation (ETR) vs Morgan Stanley (MS)

ETR
Entergy Corporation
$103.94
VS
MS
Morgan Stanley
$158.55

Rewards

ETR
  • Each dollar of retained earnings has created $8.33 of market value — management is an exceptional capital allocator.
MS
  • Gross margin of 87.1% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Each dollar of retained earnings has created $6.65 of market value — management is an exceptional capital allocator.
  • PEG ratio of 0.75 suggests the stock is undervalued relative to its growth rate — paying less than 1x for each unit of earnings growth.

Risks

ETR
  • Entergy Corporation scores only 27/100 on the Economic Moat Score, suggesting limited durable competitive advantages.
  • Trailing P/E of 26.6x is 27% above the historical average of 21.0x — the stock trades at a premium to its own history.
  • Net debt/EBITDA of 5.3x indicates heavy leverage — it would take over 4 years of EBITDA to pay off net debt.
MS
  • High leverage (4.56x debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.
  • Altman Z-Score of 0.29 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.
  • 7 insider sales totaling $25.2M with no purchases in the past 3 months — insiders are reducing their exposure.

Key Valuation Metrics

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ETR
MS
Valuation
$-3.62B
Free Cash Flow
N/A
-7.68%
FCF Yield
N/A
26.58
Trailing P/E
15.53
21.11
Forward P/E
12.89
Quality & Moat
4.00%
ROIC
3.43%
10.20%
ROE
14.42%
47.72%
Gross Margin
87.06%
N/A
PEG Ratio
0.75
Balance Sheet Safety
1.82
Debt / Equity
4.56
N/A
Interest Coverage
N/A
5.27
Net Debt / EBITDA
N/A
2.39%
Dividend Yield
2.52%
ETR: 2Ties: 1MS: 5
ETRMS

Historical Fundamentals

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ETR

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

MS

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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ETR
$8.33
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$2.17B
Δ Market Cap
+$18.05B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
MS
$6.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$20.84B
Δ Market Cap
+$138.59B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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ETR
146.4% Overvalued
Price is 146.4% above estimated fair value
Current Price: $103.94
Fair Value: $42.18
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
MS
45.5% Margin of Safety
Price is 45.5% below estimated fair value
Current Price: $158.55
Fair Value: $290.92
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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ETR

Requires positive FCF to compute implied growth rate.

MS

Requires positive FCF to compute implied growth rate.

Economic Moat Score

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ETR
27/100
No Moat
70+ Wide · 40-69 Narrow · <40 None

No durable moat detected, though revenue predictability shows some competitive positioning. The business lacks consistent evidence of sustainable advantages.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
MS
32/100
No Moat
70+ Wide · 40-69 Narrow · <40 None

No durable moat detected, though revenue predictability shows some competitive positioning. The business lacks consistent evidence of sustainable advantages.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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ETR
-2.65
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
MS
-2.09
Possible Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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ETR
Insiders 0.3%Institutions 97.3%Retail & Other 2.4%
No. of Institutional Holders1,618
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
MS
Insiders 24.0%Institutions 62.7%Retail & Other 13.3%
No. of Institutional Holders3,182
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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ETR
0
Buys (3M)
1
Buys (12M)
Total value (12M): $96,690
ROPP RALPH LEWIS
Director
$96,690
@ $96.69 · 2025-11-12
Open market purchases · includes direct & indirect ownership · excludes option exercises
MS
0
Buys (3M)
1
Buys (12M)
Total value (12M): $5,630
PETERSON DOUGLAS L
Director
$5,630
@ $156.39 · 2025-10-17
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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ETR
4
Sells (3M)
16
Sells (12M)
Total value (12M): $13.40M
HUDSON JOHN O. III
Officer
$1.05M
@ $104.79 · 2026-02-23
DINELLI JOHN C
Officer
$558,419
@ $103.95 · 2026-02-20
BROWN MARCUS V
Officer
$2.25M
@ $105.12 · 2026-02-13
CHAPMAN JASON
Chief Technology Officer
$1.79M
@ $104.02 · 2026-02-13
LANDREAUX LAURA R
Officer
$234,150
@ $93.66 · 2025-11-21
FISACKERLY HALEY R
Officer
$495,624
@ $96.50 · 2025-11-04
MINOR ANASTASIA
Officer
$481,950
@ $96.39 · 2025-11-04
CHAPMAN JASON
Officer
$483,050
@ $96.61 · 2025-11-03
ELLIS BRIAN W
Director
$4,133
@ $96.12 · 2025-10-31
CHAPMAN JASON
Chief Technology Officer
$727,426
@ $96.45 · 2025-10-30
MINOR ANASTASIA
Officer
$13,195
@ $91.00 · 2025-08-13
FISACKERLY HALEY R
Officer
$403,902
@ $90.50 · 2025-07-31
COOK-NELSON KIMBERLY
Chief Operating Officer
$1.91M
@ $90.20 · 2025-07-30
COOK-NELSON KIMBERLY
Chief Operating Officer
$660,000
@ $88.00 · 2025-07-22
ELLIS BRIAN W
Director
$53,261
@ $82.32 · 2025-05-30
FONTAN KIMBERLY A.
Chief Financial Officer
$2.29M
@ $81.95 · 2025-05-29
RODRIGUEZ DEANNA D
Officer
$266,101
@ $82.64 · 2025-03-06
FISACKERLY HALEY R
Officer
$1.56M
@ $87.34 · 2025-03-04
NORGEOT PETER S JR
Chief Operating Officer
$1.68M
@ $86.78 · 2025-02-28
MINOR ANASTASIA
Officer
$1.06M
@ $85.36 · 2025-02-25
CHAPMAN JASON
Officer
$294,645
@ $85.01 · 2025-02-24
MAY PHILLIP R JR
Officer
$3.00M
@ $85.28 · 2025-02-21
VIAMONTES ELIECER
Officer
$1.81M
@ $85.62 · 2025-02-20
BROWN MARCUS V
General Counsel
$13.73M
@ $87.06 · 2025-02-19
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
MS
7
Sells (3M)
16
Sells (12M)
Total value (12M): $62.45M
SIMKOWITZ DANIEL A
President
$6.02M
@ $182.61 · 2026-01-30
GROSSMAN ERIC F
Officer
$3.97M
@ $184.00 · 2026-01-20
CRAWLEY MANDELL L.
Officer
$1.44M
@ $183.45 · 2026-01-20
YESHAYA SHARON
Chief Financial Officer
$2.94M
@ $185.77 · 2026-01-20
SMITH CHARLES AUBREY III
Officer
$1.55M
@ $182.08 · 2026-01-20
PIZZI MICHAEL A
Officer
$3.69M
@ $184.55 · 2026-01-20
SAPERSTEIN ANDREW MICHAEL
President
$5.57M
@ $183.62 · 2026-01-20
PICK EDWARD N.
Chief Executive Officer
$16.43M
@ $164.34 · 2025-10-31
GROSSMAN ERIC F
Officer
$1.69M
@ $141.12 · 2025-07-17
SIMKOWITZ DANIEL A
President
$4.09M
@ $141.13 · 2025-07-17
SMITH CHARLES AUBREY III
Officer
$2.81M
@ $140.30 · 2025-07-17
PIZZI MICHAEL A
Officer
$2.53M
@ $140.62 · 2025-07-17
SIMKOWITZ DANIEL A
President
$3.70M
@ $127.37 · 2025-05-12
HERZ ROBERT H
Director
$95,459
@ $119.32 · 2025-05-02
SAPERSTEIN ANDREW MICHAEL
President
$4.80M
@ $120.00 · 2025-05-02
GROSSMAN ERIC F
Officer
$1.12M
@ $111.65 · 2025-04-15
CRAWLEY MANDELL L.
Officer
$1.15M
@ $138.06 · 2025-01-22
GROSSMAN ERIC F
Officer
$1.78M
@ $136.20 · 2025-01-21
SIMKOWITZ DANIEL A
President
$5.00M
@ $136.61 · 2025-01-21
AKRAM RAJA
Chief Financial Officer
$2.38M
@ $136.01 · 2025-01-21
PIZZI MICHAEL A
Officer
$2.52M
@ $136.92 · 2025-01-21
SAPERSTEIN ANDREW MICHAEL
President
$4.20M
@ $136.43 · 2025-01-21
CRAWLEY MANDELL L.
Officer
$368,375
@ $105.25 · 2024-07-26
AKRAM RAJA
Officer
$797,764
@ $106.37 · 2024-07-18
SIMKOWITZ DANIEL A
President
$4.26M
@ $106.54 · 2024-07-17
HERZ ROBERT H
Director
$106,621
@ $106.62 · 2024-07-17
CRAWLEY MANDELL L.
Officer
$692,663
@ $99.61 · 2024-05-14
GORMAN JAMES P
Officer and Director
$9.02M
@ $90.21 · 2024-04-18
SMITH CHARLES AUBREY III
Officer
$1.01M
@ $90.09 · 2024-04-17
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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ETR
FearGreed
😐Neutral(60/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
MS
FearGreed
😐Neutral(48/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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ETR
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (60)
MS
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (48)
View ETR Full AnalysisView MS Full Analysis
Entergy Corporation (ETR) vs Morgan Stanley (MS) Stock Comparison | SafetyMargin.io