Equity Residential (EQR) vs Alphabet Inc. (GOOGL): Which Is the Better Buy in 2026?
As of 2026-09-17, EQR is undervalued at $64, with a DCF intrinsic value of $183 and a margin of safety of 65%. GOOGL is overvalued at $348, with an intrinsic value of $102 and a margin of safety of -243%. Of the two, EQR has the wider margin of safety.
Rewards
- ★Gross margin of 62.3% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Management has timed buybacks well — 2 out of 3 years showed value-accretive repurchases.
- ★Alphabet Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Gross margin of 60.9% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Alphabet Inc. scores 89/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
Risks
- ⚠Despite buyback spending, shares outstanding increased in 2 out of 3 years — stock-based compensation is offsetting repurchases.
- ⚠FCF yield of 5.8% suggests reasonable valuation assuming continued moderate growth.
- ⚠PEG ratio of 16.10 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
- ⚠FCF yield of 1.7% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
Key Valuation Metrics
Learn more →Historical Fundamentals
Learn more →Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
$1 Retained Earnings Test
Learn more →> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →Reverse DCF — Market-Implied Growth
Learn more →What growth rate is the market pricing in at $64?
The market implies +6.7% Owner Earnings growth, roughly in line with history — reasonably priced.
Standard FCF implies +9.8%, reflecting ongoing growth investment.
What growth rate is the market pricing in at $348?
Market pricing in significantly higher growth than history — aggressive.
Economic Moat Score
Learn more →Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.
Wide moat driven primarily by roic consistency. Reinvestment Efficiency is the area most vulnerable to competitive pressure.
Forensic Accounting
Learn more →M-Score Trend
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →"Market is pricing this stock without strong emotion in either direction"
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
Frequently Asked Questions: EQR vs GOOGL
Is Equity Residential or Alphabet Inc. more undervalued in 2026?▼
Based on our discounted cash flow model, EQR trades at a 65.3% margin of safety (intrinsic value $183 vs. price $64), compared to GOOGL's -242.6% margin of safety (intrinsic $102 vs. $348).
Which stock has a wider economic moat, Equity Residential or Alphabet Inc.?▼
GOOGL scores 89/100 (Wide moat), while EQR scores 60/100 (Narrow moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.
Is Equity Residential in financial distress?▼
EQR's Altman Z-Score of 0.3 places it in the Distress zone, signaling elevated bankruptcy risk. GOOGL scores 2.4 (Grey zone). The Altman Z-Score is a five-factor model that predicts insolvency within two years; scores below 1.81 indicate significant distress.
Which company has better free cash flow, Equity Residential or Alphabet Inc.?▼
Equity Residential (EQR) generates a 5.8% free cash flow yield, compared to Alphabet Inc.'s 1.7%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.
Which stock has higher return on invested capital, Equity Residential or Alphabet Inc.?▼
GOOGL earns 15.7% ROIC versus EQR's 3.5%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.
Which dividend is safer, Equity Residential's or Alphabet Inc.'s?▼
GOOGL's dividend earns a safety score of 88/100 (Very Safe), compared to EQR's 34/100 (Unsafe). GOOGL has raised its dividend for 1 consecutive years.