Compare StocksEQR vs GOOGL

Equity Residential (EQR) vs Alphabet Inc. (GOOGL)

EQR
Equity Residential
$59.31
VS
GOOGL
Alphabet Inc.
$307.13

Rewards

EQR
  • Gross margin of 62.9% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Trailing P/E of 20.2x is 22% below the historical average of 26.0x — potentially undervalued relative to its own history.
GOOGL
  • Alphabet Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Alphabet Inc. scores 89/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.

Risks

EQR
  • Despite buyback spending, shares outstanding increased in 2 out of 3 years — stock-based compensation is offsetting repurchases.
  • FCF yield of 6.1% suggests reasonable valuation assuming continued moderate growth.
  • Net debt/EBITDA of 4.5x indicates heavy leverage — it would take over 4 years of EBITDA to pay off net debt.
GOOGL
  • FCF yield of 2.0% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.

Key Valuation Metrics

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EQR
GOOGL
Valuation
$1.42B
Free Cash Flow
$73.27B
6.09%
FCF Yield
1.97%
20.17
Trailing P/E
28.41
39.42
Forward P/E
22.88
Quality & Moat
3.50%
ROIC
20.83%
9.81%
ROE
31.83%
62.88%
Gross Margin
59.65%
N/A
PEG Ratio
0.91
Balance Sheet Safety
0.74
Debt / Equity
0.16
N/A
Interest Coverage
N/A
4.48
Net Debt / EBITDA
-0.40
4.67%
Dividend Yield
0.27%
EQR: 4Ties: 1GOOGL: 6
EQRGOOGL

Historical Fundamentals

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EQR

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

GOOGL

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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EQR
N/A
Net losses over 3 years — test not applicable
Company had negative cumulative retained earnings
Σ Retained
$-71.0M
Δ Market Cap
+$1.49B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
GOOGL
$9.18
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$288.67B
Δ Market Cap
+$2.65T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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EQR
14.7% Overvalued
Price is 14.7% above estimated fair value
Current Price: $59.31
Fair Value: $51.69
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
GOOGL
20.0% Margin of Safety
Price is 20.0% below estimated fair value
Current Price: $307.13
Fair Value: $384.04
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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EQR

What growth rate is the market pricing in at $59?

+12.4%
Market-Implied Owner Earnings Growth
Standard FCF implies +9.2%

The market implies +12.4% Owner Earnings growth, roughly in line with history — reasonably priced.

Standard FCF implies +9.2%, reflecting ongoing growth investment.

GOOGL

What growth rate is the market pricing in at $307?

+12.1%
Market-Implied Owner Earnings Growth
Standard FCF implies +20.2%

The market implies +12.1% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +20.2%, reflecting heavy growth investment expected to generate future returns.

Economic Moat Score

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EQR
60/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None

Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
GOOGL
89/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by roic consistency. Reinvestment Efficiency is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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EQR
-2.57
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
GOOGL
-2.92
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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EQR
Insiders 0.6%Institutions 96.2%Retail & Other 3.2%
No. of Institutional Holders1,043
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
GOOGL
Insiders 0.6%Institutions 80.8%Retail & Other 18.6%
No. of Institutional Holders7,206
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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EQR
0
Buys (3M)
0
Buys (12M)
GARECHANA ROBERT A
Chief Financial Officer
$279.00
@ $69.75 · 2025-03-17
Open market purchases · includes direct & indirect ownership · excludes option exercises
GOOGL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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EQR
6
Sells (3M)
7
Sells (12M)
Total value (12M): $985,890
MANELIS MICHAEL L
Chief Operating Officer
$154,387
@ $63.56 · 2026-02-18
CARRAWAY CATHERINE
Officer
$47,606
@ $63.56 · 2026-02-18
KAUFMAN IAN
Officer
$57,776
@ $63.56 · 2026-02-18
MANELIS MICHAEL L
Chief Operating Officer
$375,474
@ $65.13 · 2026-02-10
GARECHANA ROBERT A
Chief Investment Officer
$236,878
@ $65.13 · 2026-02-10
CARRAWAY CATHERINE
Officer
$42,725
@ $65.13 · 2026-02-10
CARRAWAY CATHERINE
Officer
$71,044
@ $70.55 · 2025-05-01
MANELIS MICHAEL L
Chief Operating Officer
$683,761
@ $72.07 · 2025-02-06
FENSTER SCOTT J.
General Counsel
$384,800
@ $72.06 · 2025-02-06
GARECHANA ROBERT A
Chief Financial Officer
$309,426
@ $72.06 · 2025-02-06
BRACKENRIDGE ALEXANDER
Chief Operating Officer
$897,796
@ $72.06 · 2025-02-06
CARRAWAY CATHERINE
Officer
$60,891
@ $72.06 · 2025-02-06
KAUFMAN IAN
Officer
$46,263
@ $72.06 · 2025-02-06
STERRETT STEPHEN E
Director
$151,713
@ $72.21 · 2025-02-05
MANELIS MICHAEL L
Chief Operating Officer
$143,000
@ $71.50 · 2024-11-07
CARRAWAY CATHERINE
Officer
$74,200
@ $74.20 · 2024-08-28
BRACKENRIDGE ALEXANDER
Chief Investment Officer
$813,094
@ $72.52 · 2024-08-22
FENSTER SCOTT J.
General Counsel
$214,992
@ $72.00 · 2024-08-21
KAUFMAN IAN
Officer
$466,848
@ $72.00 · 2024-08-21
MANELIS MICHAEL L
Chief Operating Officer
$213,750
@ $71.25 · 2024-08-07
GARECHANA ROBERT A
Chief Financial Officer
$439,142
@ $69.08 · 2024-06-24
BYNOE LINDA WALKER
Director
$208,169
@ $64.23 · 2024-05-31
HABEN MARY KAY
Director
$212,221
@ $65.48 · 2024-04-26
BRACKENRIDGE ALEXANDER
Chief Investment Officer
$261,795
@ $65.01 · 2024-04-24
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
GOOGL
0
Sells (3M)
0
Sells (12M)
No open market insider sales found.
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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EQR
FearGreed
😨Fear(37/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
GOOGL
FearGreed
😐Neutral(60/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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EQR
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (37)
GOOGL
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (60)
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