Compare Stocks › EQIX vs NOW
Equinix, Inc. (EQIX) vs ServiceNow, Inc. (NOW)
EQIX
Equinix, Inc.
$974.76
VS
NOW
ServiceNow, Inc.
$113.27
Rewards
EQIX
- ★Dividend yield of 1.97% with a consistent or growing payout over the past 4 years.
NOW
- ★Gross margin of 77.5% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Free cash flow has grown at a 27.8% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★Each dollar of retained earnings has created $16.65 of market value — management is an exceptional capital allocator.
Risks
EQIX
- ⚠FCF yield of 3.0% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠Net debt/EBITDA of 5.2x indicates heavy leverage — it would take over 4 years of EBITDA to pay off net debt.
- ⚠32 insider sales totaling $33.4M with no purchases in the past 3 months — insiders are reducing their exposure.
NOW
- ⚠Despite buyback spending, shares outstanding increased in 3 out of 3 years — stock-based compensation is offsetting repurchases.
- ⚠PEG ratio of 19.95 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
Key Valuation Metrics
Learn more →EQIX
NOW
Valuation
$2.83B
Free Cash Flow
$4.95B
2.96%
FCF Yield
4.14%
70.94
Trailing P/E
67.83
55.45
Forward P/E
22.56
Quality & Moat
4.27%
ROIC
11.27%
9.52%
ROE
13.48%
51.32%
Gross Margin
77.53%
N/A
PEG Ratio
19.95
Balance Sheet Safety
1.60
Debt / Equity
0.19
N/A
Interest Coverage
N/A
5.16
Net Debt / EBITDA
-1.42
1.97%
Dividend Yield
N/A
EQIX: 0Ties: 2NOW: 8
EQIXNOW
Historical Fundamentals
Learn more →EQIX
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
NOW
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →EQIX
N/A
Net losses over 3 years — test not applicable
Company had negative cumulative retained earnings
Σ Retained
$-1.74B
Δ Market Cap
+$14.59B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
NOW
$16.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$4.90B
Δ Market Cap
+$81.66B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →EQIX
1977.7% Overvalued
Price is 1977.7% above estimated fair value
Current Price: $974.76
Strongly undervalued
Strongly overvalued
Fair Value: $46.91
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
NOW
45.8% Overvalued
Price is 45.8% above estimated fair value
Current Price: $113.27
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $77.67
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →EQIX
What growth rate is the market pricing in at $975?
+27.8%
Market-Implied Owner Earnings Growth
Standard FCF implies +17.6%
The market implies +27.8% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +17.6%, reflecting heavy growth investment.
NOW
What growth rate is the market pricing in at $113?
+24.1%
Market-Implied Owner Earnings Growth
Standard FCF implies +9.8%
The market implies +24.1% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +9.8%, reflecting heavy growth investment expected to generate future returns.
Economic Moat Score
Learn more →EQIX
48/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with revenue predictability as the key competitive advantage. Improving reinvestment efficiency would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
NOW
61/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
Forensic Accounting
Learn more →EQIX
-2.75
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
NOW
-2.87
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →EQIX
Insiders 0.3%Institutions 98.7%Retail & Other 1.0%
No. of Institutional Holders1,773
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
NOW
Insiders 0.2%Institutions 90.0%Retail & Other 9.8%
No. of Institutional Holders3,197
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →EQIX
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
NOW
1
Buys (3M)
1
Buys (12M)
Total value (12M): $3.00M
MCDERMOTT WILLIAM R
Chief Executive Officer
$3.00M
@ $104.60 · 2026-02-27
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →EQIX
32
Sells (3M)
45
Sells (12M)
Total value (12M): $44.90M
ABDEL RAOUF F
Officer
$563,961
@ $965.69 · 2026-03-12
TAYLOR KEITH DAVID
Chief Financial Officer
$730,504
@ $961.19 · 2026-03-12
PALADIN MICHAEL SHANE
Officer
$114,067
@ $966.67 · 2026-03-12
MILLER SIMON
Officer
$279,096
@ $965.73 · 2026-03-12
MEYERS CHARLES JOHN
Director
$293,163
@ $961.19 · 2026-03-12
FOX-MARTIN ADAIRE
Chief Executive Officer
$1.05M
@ $966.20 · 2026-03-12
LIN JONATHAN
Officer
$613,227
@ $965.71 · 2026-03-12
PLETCHER KURT
Officer
$539,819
@ $965.69 · 2026-03-12
MORANDI BRANDI GALVIN
Officer
$605,550
@ $961.19 · 2026-03-12
MEYERS CHARLES JOHN
Director
$2.62M
@ $965.15 · 2026-03-04
ABDEL RAOUF F
Officer
$1.07M
@ $973.42 · 2026-03-03
PALADIN MICHAEL SHANE
Officer
$198,665
@ $955.12 · 2026-03-03
MILLER SIMON
Officer
$404,793
@ $959.23 · 2026-03-03
PLETCHER KURT
Officer
$305,850
@ $964.83 · 2026-03-03
ABDEL RAOUF F
Officer
$1.10M
@ $940.53 · 2026-02-18
TAYLOR KEITH DAVID
Chief Financial Officer
$2.26M
@ $934.25 · 2026-02-18
PALADIN MICHAEL SHANE
Officer
$628,735
@ $934.23 · 2026-02-18
MEYERS CHARLES JOHN
Director
$1.50M
@ $932.95 · 2026-02-18
FOX-MARTIN ADAIRE
Chief Executive Officer
$3.95M
@ $933.09 · 2026-02-18
LIN JONATHAN
Officer
$1.06M
@ $940.74 · 2026-02-18
PLETCHER KURT
Officer
$774,048
@ $940.52 · 2026-02-18
MORANDI BRANDI GALVIN
Officer
$1.46M
@ $933.83 · 2026-02-18
TAYLOR KEITH DAVID
Chief Financial Officer
$1.91M
@ $956.44 · 2026-02-12
MORANDI BRANDI GALVIN
Officer
$579,432
@ $965.72 · 2026-02-12
ABDEL RAOUF F
Officer
$743,251
@ $801.78 · 2026-01-16
TAYLOR KEITH DAVID
Chief Financial Officer
$1.65M
@ $804.17 · 2026-01-16
MEYERS CHARLES JOHN
Director
$1.68M
@ $804.14 · 2026-01-16
FOX-MARTIN ADAIRE
Chief Executive Officer
$2.15M
@ $804.08 · 2026-01-16
LIN JONATHAN
Officer
$712,378
@ $802.23 · 2026-01-16
PLETCHER KURT
Officer
$477,662
@ $802.79 · 2026-01-16
PALADIN MICHAEL SHANE
Officer
$263,025
@ $804.36 · 2026-01-16
MORANDI BRANDI GALVIN
Officer
$1.07M
@ $804.25 · 2026-01-16
ABDEL RAOUF F
Officer
$298,220
@ $740.00 · 2025-12-10
ABDEL RAOUF F
Officer
$116,442
@ $732.34 · 2025-12-02
LIN JONATHAN
Officer
$90,484
@ $735.64 · 2025-12-02
PLETCHER KURT
Officer
$212,410
@ $732.45 · 2025-12-02
FOX-MARTIN ADAIRE
Chief Executive Officer
$2.12M
@ $731.09 · 2025-12-02
MEYERS CHARLES JOHN
Director
$3.96M
@ $778.47 · 2025-11-17
MORANDI BRANDI GALVIN
Officer
$84,047
@ $840.47 · 2025-11-03
ABDEL RAOUF F
Officer
$311,527
@ $771.11 · 2025-09-09
MILLER SIMON
Officer
$427,931
@ $762.80 · 2025-09-03
PLETCHER KURT
Officer
$44,579
@ $768.60 · 2025-09-03
FOX-MARTIN ADAIRE
Chief Executive Officer
$2.61M
@ $884.91 · 2025-06-03
ABDEL RAOUF F
Officer
$1.14M
@ $870.00 · 2025-05-22
PLETCHER KURT
Officer
$111,468
@ $877.70 · 2025-05-07
ABDEL RAOUF F
Officer
$422,927
@ $842.48 · 2025-03-13
TAYLOR KEITH DAVID
Chief Financial Officer
$689,227
@ $838.48 · 2025-03-13
MILLER SIMON
Officer
$216,521
@ $842.49 · 2025-03-13
MEYERS CHARLES JOHN
Director
$770,524
@ $838.44 · 2025-03-13
FOX-MARTIN ADAIRE
Chief Executive Officer
$1.38M
@ $838.60 · 2025-03-13
LIN JONATHAN
Officer
$392,616
@ $842.52 · 2025-03-13
PLETCHER KURT
Officer
$379,973
@ $842.51 · 2025-03-13
MORANDI BRANDI GALVIN
Officer
$570,924
@ $838.36 · 2025-03-13
MILLER SIMON
Officer
$377,319
@ $904.84 · 2025-03-04
LIN JONATHAN
Officer
$84,153
@ $904.87 · 2025-03-04
PLETCHER KURT
Officer
$104,961
@ $904.84 · 2025-03-04
MORANDI BRANDI GALVIN
Officer
$1.77M
@ $938.20 · 2025-02-20
ABDEL RAOUF F
Officer
$917,966
@ $931.00 · 2025-02-19
TAYLOR KEITH DAVID
Chief Financial Officer
$2.28M
@ $929.34 · 2025-02-19
MEYERS CHARLES JOHN
Director
$3.31M
@ $929.04 · 2025-02-19
LIN JONATHAN
Officer
$2.91M
@ $927.32 · 2025-02-19
PLETCHER KURT
Officer
$610,462
@ $930.58 · 2025-02-19
MORANDI BRANDI GALVIN
Officer
$1.57M
@ $929.35 · 2025-02-19
FOX-MARTIN ADAIRE
Chief Executive Officer
$2.61M
@ $929.36 · 2025-02-19
MEYERS CHARLES JOHN
Director
$3.91M
@ $920.99 · 2025-01-17
ABDEL RAOUF F
Officer
$1.20M
@ $903.71 · 2025-01-16
TAYLOR KEITH DAVID
Chief Financial Officer
$2.90M
@ $909.82 · 2025-01-16
MEYERS CHARLES JOHN
Director
$5.27M
@ $909.81 · 2025-01-16
LIN JONATHAN
Officer
$1.20M
@ $903.71 · 2025-01-16
PLETCHER KURT
Officer
$308,167
@ $903.72 · 2025-01-16
MORANDI BRANDI GALVIN
Officer
$2.00M
@ $909.70 · 2025-01-16
FOX-MARTIN ADAIRE
Chief Executive Officer
$1.25M
@ $909.51 · 2025-01-16
PLETCHER KURT
Officer
$213,608
@ $962.20 · 2024-12-03
FOX-MARTIN ADAIRE
Chief Executive Officer
$2.85M
@ $961.62 · 2024-12-03
TAYLOR KEITH DAVID
Chief Financial Officer
$1.46M
@ $971.18 · 2024-12-02
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
NOW
4
Sells (3M)
48
Sells (12M)
Total value (12M): $27.80M
FIPPS PAUL
Officer
$376,142
@ $101.77 · 2026-02-23
FIPPS PAUL
Officer
$1.02M
@ $105.93 · 2026-02-18
MCBRIDE KEVIN THOMAS
Officer
$147,994
@ $105.71 · 2026-02-13
CHAMBERLAIN PAUL EDWARD
Director
$151,755
@ $101.17 · 2026-02-12
MASTANTUONO GINA
President
$352,750
@ $850.00 · 2025-12-05
MASTANTUONO GINA
President
$336,936
@ $808.00 · 2025-11-28
JACKSON LAWRENCE
Director
$214,708
@ $810.22 · 2025-11-28
CHAMBERLAIN PAUL EDWARD
Director
$242,400
@ $808.00 · 2025-11-28
CANNEY JACQUELINE P
Officer
$200,549
@ $839.12 · 2025-11-18
FIPPS PAUL
Officer
$249,353
@ $817.55 · 2025-11-18
TZITZON NICHOLAS
Officer
$431,736
@ $827.08 · 2025-11-18
ELMER RUSSELL S.
General Counsel
$160,155
@ $838.51 · 2025-11-18
MCBRIDE KEVIN THOMAS
Officer
$235,894
@ $842.48 · 2025-11-14
CANNEY JACQUELINE P
Officer
$56,257
@ $852.38 · 2025-11-13
ELMER RUSSELL S.
General Counsel
$52,848
@ $852.39 · 2025-11-13
CANNEY JACQUELINE P
Officer
$222,012
@ $863.86 · 2025-11-10
ELMER RUSSELL S.
General Counsel
$164,997
@ $863.86 · 2025-11-10
SANDS ANITA M
Director
$1.00M
@ $915.11 · 2025-08-29
MCDERMOTT WILLIAM R
Chief Executive Officer
$5.34M
@ $916.63 · 2025-08-28
FIPPS PAUL
Officer
$1.30M
@ $895.32 · 2025-08-20
ELMER RUSSELL S.
General Counsel
$1.50M
@ $884.26 · 2025-08-20
MCDERMOTT WILLIAM R
Chief Executive Officer
$1.43M
@ $900.00 · 2025-08-19
CANNEY JACQUELINE P
Officer
$1.35M
@ $866.45 · 2025-08-18
MASTANTUONO GINA
President
$1.53M
@ $866.45 · 2025-08-18
TZITZON NICHOLAS
Officer
$1.49M
@ $866.45 · 2025-08-18
MCBRIDE KEVIN THOMAS
Officer
$238,496
@ $851.77 · 2025-08-15
CHAMBERLAIN PAUL EDWARD
Director
$258,000
@ $860.00 · 2025-08-14
CANNEY JACQUELINE P
Officer
$57,658
@ $860.57 · 2025-08-13
MASTANTUONO GINA
President
$72,288
@ $860.57 · 2025-08-13
CANNEY JACQUELINE P
Officer
$225,746
@ $878.39 · 2025-08-08
MASTANTUONO GINA
President
$256,490
@ $878.39 · 2025-08-08
JACKSON LAWRENCE
Director
$749,805
@ $990.50 · 2025-07-29
CANNEY JACQUELINE P
Officer
$341,631
@ $965.06 · 2025-07-16
SANDS ANITA M
Director
$250,950
@ $1050.00 · 2025-07-03
MCBRIDE KEVIN THOMAS
Officer
$283,310
@ $1011.82 · 2025-06-03
SANDS ANITA M
Director
$250,267
@ $1009.14 · 2025-06-02
CANNEY JACQUELINE P
Officer
$147,900
@ $1020.00 · 2025-05-30
TZITZON NICHOLAS
Officer
$1.19M
@ $1020.00 · 2025-05-30
MCDERMOTT WILLIAM R
Chief Executive Officer
$2.07M
@ $1012.01 · 2025-05-30
SANDS ANITA M
Director
$433,825
@ $1013.61 · 2025-05-27
BRIGGS TERESA
Director
$216,913
@ $1013.61 · 2025-05-27
LUDDY FREDERIC B
Director
$428,000
@ $1000.00 · 2025-05-23
MASTANTUONO GINA
President
$121,570
@ $1030.25 · 2025-05-19
CANNEY JACQUELINE P
Officer
$96,844
@ $1030.26 · 2025-05-19
ELMER RUSSELL S.
General Counsel
$83,450
@ $1030.25 · 2025-05-19
CHAMBERLAIN PAUL EDWARD
Director
$310,326
@ $1034.42 · 2025-05-15
MASTANTUONO GINA
President
$85,932
@ $1023.00 · 2025-05-13
CANNEY JACQUELINE P
Officer
$67,518
@ $1023.00 · 2025-05-13
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →EQIX
😏Greed(63/100)
"Market is optimistic — be cautious and ensure you have a margin of safety"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
NOW
😨Fear(38/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →EQIX
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Greed (63)
NOW
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (38)