Compare StocksEBAY vs PFE

eBay Inc. (EBAY) vs Pfizer, Inc. (PFE): Which Is the Better Buy in 2026?

As of 2026-08-03, EBAY is fairly valued at $114, with a DCF intrinsic value of $107 and a margin of safety of -7%. PFE is undervalued at $25, with an intrinsic value of $127985960274 and a margin of safety of 100%. Of the two, PFE has the wider margin of safety.

EBAY
eBay Inc.
$114.01
VS
PFE
Pfizer, Inc.
$25.01

Rewards

EBAY
  • Gross margin of 71.8% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • eBay Inc. scores 93/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
  • Share count has been reduced by 17% over the past 4 years through buybacks, increasing each share's claim on earnings.
PFE
  • Gross margin of 74.8% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Trailing P/E of 19.1x is 37% below the historical average of 30.4x — potentially undervalued relative to its own history.

Risks

EBAY
  • FCF yield of 2.4% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
  • Trailing P/E of 26.3x is 81% above the historical average of 14.5x — the stock trades at a premium to its own history.
  • 7 insider sales totaling $14.7M with no purchases in the past 3 months — insiders are reducing their exposure.
PFE
  • ROIC has declined by 15.9 percentage points over the past 4 years, which may signal competitive erosion.
  • PEG ratio of 2.94 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
  • Altman Z-Score of 1.38 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.

Key Valuation Metrics

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EBAY
PFE
Valuation
$1.20B
Free Cash Flow
$12.38B
2.37%
FCF Yield
N/A
26.33
Trailing P/E
19.09
16.97
Forward P/E
8.85
Quality & Moat
18.26%
ROIC
10.19%
42.88%
ROE
8.31%
71.79%
Gross Margin
74.80%
1.78
PEG Ratio
2.94
Balance Sheet Safety
0.76
Net Debt / Equity
0.57
N/A
Interest Coverage
N/A
1.12
Net Debt / EBITDA
2.03
1.09%
Dividend Yield
6.88%
EBAY: 4Ties: 2PFE: 5
EBAYPFE

Historical Fundamentals

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EBAY

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

PFE

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

$1 Retained Earnings Test

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EBAY
$3.23
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$5.18B
Δ Market Cap
+$16.76B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
PFE
N/A
Net losses over 3 years — test not applicable
Company had negative cumulative retained earnings
Σ Retained
$-10.61B
Δ Market Cap
$-26.34
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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EBAY
6.6% Overvalued
Price is 6.6% above estimated fair value
Current Price: $114.01
Fair Value: $106.94
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
PFE
100.0% Margin of Safety
Price is 100.0% below estimated fair value
Current Price: $25.01
Fair Value: $127985960274.09
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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EBAY

What growth rate is the market pricing in at $114?

+11.6%
Market-Implied Owner Earnings Growth
Standard FCF implies +18.7%

The market implies +11.6% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +18.7%, reflecting heavy growth investment.

PFE

What growth rate is the market pricing in at $25?

-14.2%
Market-Implied Owner Earnings Growth
Standard FCF implies -15.0%

The market implies -14.2% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding -15.0%, reflecting heavy growth investment.

Economic Moat Score

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EBAY
93/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
PFE
35/100
No Moat
70+ Wide · 40-69 Narrow · <40 None

No durable moat detected, though reinvestment efficiency shows some competitive positioning. The business lacks consistent evidence of sustainable advantages.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.

Forensic Accounting

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EBAY
-2.13
Possible Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
PFE
-2.53
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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EBAY
Insiders 10.1%Institutions 95.9%
No. of Institutional Holders1,778
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
PFE
Insiders 0.1%Institutions 69.5%Retail & Other 30.4%
No. of Institutional Holders3,661
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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EBAY
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
PFE
0
Buys (3M)
0
Buys (12M)
BLAYLOCK RONALD E
Director
$499,072
@ $25.65 · 2025-02-13
GOTTLIEB SCOTT
Director
$28,240
@ $28.24 · 2024-10-30
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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EBAY
7
Sells (3M)
38
Sells (12M)
Total value (12M): $65.56M
IANNONE JAMES JOSEPH
Chief Executive Officer
$2.53M
@ $113.93 · 2026-07-07
SWEETNAM JORDAN DOUGLAS BRADLEY
Officer
$94,214
@ $109.17 · 2026-06-18
RAWASHDEH MAZEN
Chief Technology Officer
$208,231
@ $108.51 · 2026-06-17
BOONE CORNELIUS
Officer
$3.41M
@ $109.69 · 2026-06-05
IANNONE JAMES JOSEPH
Chief Executive Officer
$2.44M
@ $109.66 · 2026-06-05
RAWASHDEH MAZEN
Chief Technology Officer
$5.85M
@ $117.04 · 2026-05-22
SWEETNAM JORDAN DOUGLAS BRADLEY
Officer
$116,766
@ $115.61 · 2026-05-18
IANNONE JAMES JOSEPH
Chief Executive Officer
$4.32M
@ $106.30 · 2026-05-04
SWEETNAM JORDAN DOUGLAS BRADLEY
Officer
$3.45M
@ $103.25 · 2026-05-01
SWEETNAM JORDAN DOUGLAS BRADLEY
Officer
$1.22M
@ $100.36 · 2026-04-15
IANNONE JAMES JOSEPH
Chief Executive Officer
$4.08M
@ $97.11 · 2026-04-07
BOONE CORNELIUS
Officer
$1.54M
@ $92.44 · 2026-03-18
SWEETNAM JORDAN DOUGLAS BRADLEY
Officer
$1.20M
@ $92.44 · 2026-03-18
RAWASHDEH MAZEN
Chief Technology Officer
$2.17M
@ $93.59 · 2026-03-17
LOEGER JULIE ANNE
Officer
$1.36M
@ $90.88 · 2026-03-12
IANNONE JAMES JOSEPH
Chief Executive Officer
$2.14M
@ $88.98 · 2026-03-03
BOONE CORNELIUS
Officer
$2.91M
@ $85.26 · 2026-02-24
SPENCER REBECCA
Officer
$163,351
@ $87.40 · 2026-02-20
SWEETNAM JORDAN DOUGLAS BRADLEY
Officer
$80,589
@ $79.87 · 2026-02-18
SWEETNAM JORDAN DOUGLAS BRADLEY
Officer
$3.08M
@ $91.99 · 2026-01-30
IANNONE JAMES JOSEPH
Chief Executive Officer
$777,458
@ $87.51 · 2026-01-02
BOONE CORNELIUS
Officer
$374,555
@ $83.94 · 2025-12-18
SWEETNAM JORDAN DOUGLAS BRADLEY
Officer
$71,510
@ $82.67 · 2025-12-18
RAWASHDEH MAZEN
Chief Technology Officer
$157,248
@ $81.90 · 2025-12-17
LOEGER JULIE ANNE
Officer
$238,746
@ $82.44 · 2025-12-11
IANNONE JAMES JOSEPH
Chief Executive Officer
$1.19M
@ $82.64 · 2025-12-03
SWEETNAM JORDAN DOUGLAS BRADLEY
Officer
$82,532
@ $82.04 · 2025-11-18
IANNONE JAMES JOSEPH
Chief Executive Officer
$1.17M
@ $81.07 · 2025-11-06
SWEETNAM JORDAN DOUGLAS BRADLEY
Officer
$2.88M
@ $81.54 · 2025-11-04
IANNONE JAMES JOSEPH
Chief Executive Officer
$1.32M
@ $91.71 · 2025-10-07
BOONE CORNELIUS
Officer
$397,424
@ $89.53 · 2025-09-18
RAWASHDEH MAZEN
Chief Technology Officer
$170,582
@ $89.31 · 2025-09-17
RAWASHDEH MAZEN
Chief Technology Officer
$176,767
@ $92.55 · 2025-09-11
IANNONE JAMES JOSEPH
Chief Executive Officer
$1.33M
@ $92.37 · 2025-09-05
SPENCER REBECCA
Officer
$227,695
@ $100.75 · 2025-08-15
HAYLES CAROLE MARGARET
Director
$702,698
@ $91.39 · 2025-08-05
IANNONE JAMES JOSEPH
Chief Executive Officer
$4.84M
@ $91.93 · 2025-08-05
LOEGER JULIE ANNE
Officer
$7.08M
@ $93.25 · 2025-08-04
SPENCER REBECCA
Officer
$45,928
@ $89.18 · 2025-08-01
SWEETNAM JORDAN DOUGLAS BRADLEY
Officer
$1.73M
@ $77.90 · 2025-07-15
IANNONE JAMES JOSEPH
Chief Executive Officer
$1.79M
@ $75.90 · 2025-07-02
SWEETNAM JORDAN DOUGLAS BRADLEY
Officer
$1.67M
@ $75.04 · 2025-07-01
BOONE CORNELIUS
Officer
$239,661
@ $77.36 · 2025-06-17
SWEETNAM JORDAN DOUGLAS BRADLEY
Officer
$1.83M
@ $77.38 · 2025-06-17
IANNONE JAMES JOSEPH
Chief Executive Officer
$2.00M
@ $79.14 · 2025-06-10
BOONE CORNELIUS
Officer
$234,823
@ $78.67 · 2025-06-06
IANNONE JAMES JOSEPH
Chief Executive Officer
$1.07M
@ $71.64 · 2025-05-22
LOEGER JULIE ANNE
Officer
$6.69M
@ $72.06 · 2025-05-21
LOEGER JULIE ANNE
Officer
$8.82M
@ $69.43 · 2025-05-09
SPENCER REBECCA
Officer
$139,900
@ $69.95 · 2025-05-06
IANNONE JAMES JOSEPH
Chief Executive Officer
$1.38M
@ $68.89 · 2025-05-05
GARCIA EDWARD O
Officer
$3.84M
@ $70.12 · 2025-05-01
PRIEST STEPHEN J.
Chief Financial Officer
$77,267
@ $66.21 · 2025-04-17
IANNONE JAMES JOSEPH
Chief Executive Officer
$497,616
@ $66.35 · 2025-04-03
PRIEST STEPHEN J.
Chief Financial Officer
$1.90M
@ $67.82 · 2025-04-01
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
PFE
1
Sells (3M)
1
Sells (12M)
Total value (12M): $51,400
DAMICO JENNIFER B.
Officer
$51,400
@ $25.70 · 2026-06-09
DAMICO JENNIFER B.
Officer
$64,825
@ $25.93 · 2025-03-04
DAMICO JENNIFER B.
Officer
$147,714
@ $28.66 · 2024-08-13
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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EBAY
FearGreed
😏Greed(61/100)

"Market is optimistic — be cautious and ensure you have a margin of safety"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
PFE
FearGreed
😐Neutral(52/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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EBAY
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Greed (61)
PFE
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (52)
View EBAY Full AnalysisView PFE Full Analysis

Frequently Asked Questions: EBAY vs PFE

Is eBay Inc. or Pfizer, Inc. more undervalued in 2026?

Based on our discounted cash flow model, PFE trades at a 100.0% margin of safety (intrinsic value $127985960274 vs. price $25), compared to EBAY's -6.6% margin of safety (intrinsic $107 vs. $114).

Which stock has a wider economic moat, eBay Inc. or Pfizer, Inc.?

EBAY scores 93/100 (Wide moat), while PFE scores 35/100 (None moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

Is Pfizer, Inc. in financial distress?

PFE's Altman Z-Score of 1.4 places it in the Distress zone, signaling elevated bankruptcy risk. EBAY scores 6.0 (Safe zone). The Altman Z-Score is a five-factor model that predicts insolvency within two years; scores below 1.81 indicate significant distress.

Which stock has higher return on invested capital, eBay Inc. or Pfizer, Inc.?

EBAY earns 18.3% ROIC versus PFE's 10.2%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

Which dividend is safer, eBay Inc.'s or Pfizer, Inc.'s?

EBAY's dividend earns a safety score of 94/100 (Very Safe), compared to PFE's 24/100 (Unsafe). EBAY has raised its dividend for 3 consecutive years.

EBAY vs PFE: Which Is the Better Buy in 2026? | SafetyMargin.io