Compare Stocks › DDOG vs NOW
Datadog, Inc. (DDOG) vs ServiceNow, Inc. (NOW)
DDOG
Datadog, Inc.
$129.94
VS
NOW
ServiceNow, Inc.
$113.27
Rewards
DDOG
- ★Gross margin of 80.0% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Free cash flow has grown at a 37.3% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★Each dollar of retained earnings has created $71.99 of market value — management is an exceptional capital allocator.
NOW
- ★Gross margin of 77.5% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Free cash flow has grown at a 27.8% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★Each dollar of retained earnings has created $16.65 of market value — management is an exceptional capital allocator.
Risks
DDOG
- ⚠FCF yield of 1.9% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠16 insider sales totaling $71.9M with no purchases in the past 3 months — insiders are reducing their exposure.
NOW
- ⚠Despite buyback spending, shares outstanding increased in 3 out of 3 years — stock-based compensation is offsetting repurchases.
- ⚠PEG ratio of 19.95 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
Key Valuation Metrics
Learn more →DDOG
NOW
Valuation
$879.65M
Free Cash Flow
$4.95B
1.91%
FCF Yield
4.14%
419.16
Trailing P/E
67.83
49.14
Forward P/E
22.56
Quality & Moat
0.54%
ROIC
11.27%
2.89%
ROE
13.48%
79.98%
Gross Margin
77.53%
N/A
PEG Ratio
19.95
Balance Sheet Safety
0.34
Debt / Equity
0.19
N/A
Interest Coverage
N/A
-424.47
Net Debt / EBITDA
-1.42
N/A
Dividend Yield
N/A
DDOG: 1Ties: 2NOW: 7
DDOGNOW
Historical Fundamentals
Learn more →DDOG
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
NOW
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →DDOG
$71.99
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$340.1M
Δ Market Cap
+$24.48B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
NOW
$16.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$4.90B
Δ Market Cap
+$81.66B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →DDOG
442.2% Overvalued
Price is 442.2% above estimated fair value
Current Price: $129.94
Strongly undervalued
Strongly overvalued
Fair Value: $23.96
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
NOW
45.8% Overvalued
Price is 45.8% above estimated fair value
Current Price: $113.27
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $77.67
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →DDOG
What growth rate is the market pricing in at $130?
+50.5%
Market-Implied Owner Earnings Growth
Standard FCF implies +19.8%
The market implies +50.5% Owner Earnings growth, roughly in line with history — reasonably priced.
Standard FCF implies +19.8%, reflecting ongoing growth investment.
NOW
What growth rate is the market pricing in at $113?
+24.1%
Market-Implied Owner Earnings Growth
Standard FCF implies +9.8%
The market implies +24.1% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +9.8%, reflecting heavy growth investment expected to generate future returns.
Economic Moat Score
Learn more →DDOG
49/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with revenue predictability as the key competitive advantage. Improving margin stability would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
NOW
61/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
Forensic Accounting
Learn more →DDOG
-2.63
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
NOW
-2.87
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →DDOG
Insiders 0.7%Institutions 91.1%Retail & Other 8.3%
No. of Institutional Holders1,525
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
NOW
Insiders 0.2%Institutions 90.0%Retail & Other 9.8%
No. of Institutional Holders3,199
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →DDOG
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
NOW
1
Buys (3M)
1
Buys (12M)
Total value (12M): $3.00M
MCDERMOTT WILLIAM R
Chief Executive Officer
$3.00M
@ $104.60 · 2026-02-27
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →DDOG
16
Sells (3M)
69
Sells (12M)
Total value (12M): $298.87M
POMEL OLIVIER
Chief Executive Officer
$5.38M
@ $126.80 · 2026-03-16
WALTERS SEAN MICHAEL
Officer
$2.81M
@ $125.68 · 2026-03-11
LE-QUOC ALEXIS T
Chief Technology Officer
$6.77M
@ $125.49 · 2026-03-10
BLITZER ADAM
Chief Operating Officer
$7.23M
@ $110.39 · 2026-03-03
OBSTLER DAVID M
Chief Financial Officer
$4.43M
@ $110.54 · 2026-03-02
GALLOREESE DAVID
Officer
$1.18M
@ $110.54 · 2026-03-02
LI YANBING
Officer
$2.54M
@ $110.54 · 2026-03-02
POMEL OLIVIER
Chief Executive Officer
$7.62M
@ $110.54 · 2026-03-02
LE-QUOC ALEXIS T
Chief Technology Officer
$5.92M
@ $110.54 · 2026-03-02
ACOCELLA KERRY
General Counsel
$1.95M
@ $110.54 · 2026-03-02
WALTERS SEAN MICHAEL
Officer
$3.55M
@ $110.54 · 2026-03-02
LE-QUOC ALEXIS T
Chief Technology Officer
$2.27M
@ $104.88 · 2026-02-23
LE-QUOC ALEXIS T
Chief Technology Officer
$5.47M
@ $126.79 · 2026-02-11
LE-QUOC ALEXIS T
Chief Technology Officer
$4.57M
@ $140.99 · 2026-01-28
LE-QUOC ALEXIS T
Chief Technology Officer
$5.77M
@ $133.93 · 2026-01-05
LE-QUOC ALEXIS T
Chief Technology Officer
$4.47M
@ $137.85 · 2025-12-29
POMEL OLIVIER
Chief Executive Officer
$1.54M
@ $137.93 · 2025-12-17
WALTERS SEAN MICHAEL
Officer
$1.47M
@ $149.84 · 2025-12-11
LE-QUOC ALEXIS T
Chief Technology Officer
$8.31M
@ $154.05 · 2025-12-08
LE-QUOC ALEXIS T
Chief Technology Officer
$8.31M
@ $154.05 · 2025-12-08
ACOCELLA KERRY
General Counsel
$596,035
@ $151.35 · 2025-12-05
POMEL OLIVIER
Chief Executive Officer
$7.51M
@ $155.89 · 2025-12-03
BLITZER ADAM
Chief Operating Officer
$2.59M
@ $156.66 · 2025-12-03
OBSTLER DAVID M
Chief Financial Officer
$1.98M
@ $158.60 · 2025-12-02
GALLOREESE DAVID
Officer
$405,061
@ $158.60 · 2025-12-02
LI YANBING
Officer
$1.06M
@ $158.60 · 2025-12-02
LE-QUOC ALEXIS T
Chief Technology Officer
$2.18M
@ $158.60 · 2025-12-02
ACOCELLA KERRY
General Counsel
$795,847
@ $158.60 · 2025-12-02
WALTERS SEAN MICHAEL
Officer
$1.67M
@ $158.60 · 2025-12-02
LE-QUOC ALEXIS T
Chief Technology Officer
$6.85M
@ $158.49 · 2025-11-24
POMEL OLIVIER
Chief Executive Officer
$18.25M
@ $181.18 · 2025-11-17
LE-QUOC ALEXIS T
Chief Technology Officer
$10.67M
@ $197.99 · 2025-11-11
POMEL OLIVIER
Chief Executive Officer
$10.27M
@ $163.90 · 2025-11-03
POMEL OLIVIER
Chief Executive Officer
$1.73M
@ $154.35 · 2025-10-22
POMEL OLIVIER
Chief Executive Officer
$19.86M
@ $162.17 · 2025-10-09
LE-QUOC ALEXIS T
Chief Technology Officer
$6.26M
@ $150.94 · 2025-10-01
WALTERS SEAN MICHAEL
Officer
$438,725
@ $150.04 · 2025-10-01
POMEL OLIVIER
Chief Executive Officer
$1.54M
@ $137.94 · 2025-09-23
WALTERS SEAN MICHAEL
Officer
$952,344
@ $139.62 · 2025-09-11
POMEL OLIVIER
Chief Executive Officer
$4.47M
@ $135.74 · 2025-09-08
ACOCELLA KERRY
General Counsel
$533,219
@ $134.72 · 2025-09-05
BLITZER ADAM
Chief Operating Officer
$2.20M
@ $133.02 · 2025-09-03
OBSTLER DAVID M
Chief Financial Officer
$1.69M
@ $133.85 · 2025-09-02
GALLOREESE DAVID
Officer
$344,923
@ $133.85 · 2025-09-02
LE-QUOC ALEXIS T
Chief Technology Officer
$7.41M
@ $133.83 · 2025-09-02
LI YANBING
Officer
$3.35M
@ $133.85 · 2025-09-02
POMEL OLIVIER
Chief Executive Officer
$2.06M
@ $133.85 · 2025-09-02
ACOCELLA KERRY
General Counsel
$2.50M
@ $138.22 · 2025-09-02
WALTERS SEAN MICHAEL
Officer
$1.42M
@ $133.85 · 2025-09-02
POMEL OLIVIER
Chief Executive Officer
$1.46M
@ $130.00 · 2025-08-27
POMEL OLIVIER
Chief Executive Officer
$4.29M
@ $130.38 · 2025-08-11
COLE TITILOPE
Director
$301,864
@ $136.59 · 2025-08-08
LE-QUOC ALEXIS T
Chief Technology Officer
$5.58M
@ $134.47 · 2025-08-05
POMEL OLIVIER
Chief Executive Officer
$1.69M
@ $150.82 · 2025-07-28
LE-QUOC ALEXIS T
Chief Technology Officer
$5.78M
@ $139.27 · 2025-07-14
POMEL OLIVIER
Chief Executive Officer
$4.81M
@ $146.05 · 2025-07-08
OBSTLER DAVID M
Chief Financial Officer
$2.21M
@ $147.43 · 2025-07-03
WALTERS SEAN MICHAEL
Officer
$1.42M
@ $150.00 · 2025-07-03
OBSTLER DAVID M
Chief Financial Officer
$2.03M
@ $135.25 · 2025-06-30
AGARWAL AMIT
Director
$3.02M
@ $130.87 · 2025-06-25
POMEL OLIVIER
Chief Executive Officer
$13.29M
@ $131.88 · 2025-06-25
OBSTLER DAVID M
Chief Financial Officer
$1.95M
@ $130.25 · 2025-06-18
OBSTLER DAVID M
Chief Financial Officer
$2.50M
@ $125.25 · 2025-06-17
WALTERS SEAN MICHAEL
Officer
$1.18M
@ $125.00 · 2025-06-17
AGARWAL AMIT
Director
$2.99M
@ $119.46 · 2025-06-11
WALTERS SEAN MICHAEL
Officer
$498,268
@ $119.49 · 2025-06-11
POMEL OLIVIER
Chief Executive Officer
$13.07M
@ $121.71 · 2025-06-09
OBSTLER DAVID M
Chief Financial Officer
$2.40M
@ $120.25 · 2025-06-04
LE-QUOC ALEXIS T
Chief Technology Officer
$15.25M
@ $119.96 · 2025-06-04
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
NOW
4
Sells (3M)
48
Sells (12M)
Total value (12M): $27.80M
FIPPS PAUL
Officer
$376,142
@ $101.77 · 2026-02-23
FIPPS PAUL
Officer
$1.02M
@ $105.93 · 2026-02-18
MCBRIDE KEVIN THOMAS
Officer
$147,994
@ $105.71 · 2026-02-13
CHAMBERLAIN PAUL EDWARD
Director
$151,755
@ $101.17 · 2026-02-12
MASTANTUONO GINA
President
$352,750
@ $850.00 · 2025-12-05
MASTANTUONO GINA
President
$336,936
@ $808.00 · 2025-11-28
JACKSON LAWRENCE
Director
$214,708
@ $810.22 · 2025-11-28
CHAMBERLAIN PAUL EDWARD
Director
$242,400
@ $808.00 · 2025-11-28
CANNEY JACQUELINE P
Officer
$200,549
@ $839.12 · 2025-11-18
FIPPS PAUL
Officer
$249,353
@ $817.55 · 2025-11-18
TZITZON NICHOLAS
Officer
$431,736
@ $827.08 · 2025-11-18
ELMER RUSSELL S.
General Counsel
$160,155
@ $838.51 · 2025-11-18
MCBRIDE KEVIN THOMAS
Officer
$235,894
@ $842.48 · 2025-11-14
CANNEY JACQUELINE P
Officer
$56,257
@ $852.38 · 2025-11-13
ELMER RUSSELL S.
General Counsel
$52,848
@ $852.39 · 2025-11-13
CANNEY JACQUELINE P
Officer
$222,012
@ $863.86 · 2025-11-10
ELMER RUSSELL S.
General Counsel
$164,997
@ $863.86 · 2025-11-10
SANDS ANITA M
Director
$1.00M
@ $915.11 · 2025-08-29
MCDERMOTT WILLIAM R
Chief Executive Officer
$5.34M
@ $916.63 · 2025-08-28
FIPPS PAUL
Officer
$1.30M
@ $895.32 · 2025-08-20
ELMER RUSSELL S.
General Counsel
$1.50M
@ $884.26 · 2025-08-20
MCDERMOTT WILLIAM R
Chief Executive Officer
$1.43M
@ $900.00 · 2025-08-19
CANNEY JACQUELINE P
Officer
$1.35M
@ $866.45 · 2025-08-18
MASTANTUONO GINA
President
$1.53M
@ $866.45 · 2025-08-18
TZITZON NICHOLAS
Officer
$1.49M
@ $866.45 · 2025-08-18
MCBRIDE KEVIN THOMAS
Officer
$238,496
@ $851.77 · 2025-08-15
CHAMBERLAIN PAUL EDWARD
Director
$258,000
@ $860.00 · 2025-08-14
CANNEY JACQUELINE P
Officer
$57,658
@ $860.57 · 2025-08-13
MASTANTUONO GINA
President
$72,288
@ $860.57 · 2025-08-13
CANNEY JACQUELINE P
Officer
$225,746
@ $878.39 · 2025-08-08
MASTANTUONO GINA
President
$256,490
@ $878.39 · 2025-08-08
JACKSON LAWRENCE
Director
$749,805
@ $990.50 · 2025-07-29
CANNEY JACQUELINE P
Officer
$341,631
@ $965.06 · 2025-07-16
SANDS ANITA M
Director
$250,950
@ $1050.00 · 2025-07-03
MCBRIDE KEVIN THOMAS
Officer
$283,310
@ $1011.82 · 2025-06-03
SANDS ANITA M
Director
$250,267
@ $1009.14 · 2025-06-02
CANNEY JACQUELINE P
Officer
$147,900
@ $1020.00 · 2025-05-30
TZITZON NICHOLAS
Officer
$1.19M
@ $1020.00 · 2025-05-30
MCDERMOTT WILLIAM R
Chief Executive Officer
$2.07M
@ $1012.01 · 2025-05-30
SANDS ANITA M
Director
$433,825
@ $1013.61 · 2025-05-27
BRIGGS TERESA
Director
$216,913
@ $1013.61 · 2025-05-27
LUDDY FREDERIC B
Director
$428,000
@ $1000.00 · 2025-05-23
MASTANTUONO GINA
President
$121,570
@ $1030.25 · 2025-05-19
CANNEY JACQUELINE P
Officer
$96,844
@ $1030.26 · 2025-05-19
ELMER RUSSELL S.
General Counsel
$83,450
@ $1030.25 · 2025-05-19
CHAMBERLAIN PAUL EDWARD
Director
$310,326
@ $1034.42 · 2025-05-15
MASTANTUONO GINA
President
$85,932
@ $1023.00 · 2025-05-13
CANNEY JACQUELINE P
Officer
$67,518
@ $1023.00 · 2025-05-13
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →DDOG
😐Neutral(46/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
NOW
😨Fear(38/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →DDOG
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (46)
NOW
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (38)