Compare StocksCRM vs ZBRA

Salesforce, Inc. (CRM) vs Zebra Technologies Corporation (ZBRA)

CRM
Salesforce, Inc.
$194.99
VS
ZBRA
Zebra Technologies Corporation
$206.19

Rewards

CRM
  • Gross margin of 77.7% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 31.6% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Management has timed buybacks well — 3 out of 4 years showed value-accretive repurchases.
ZBRA
  • Free cash flow has grown at a 26.2% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Trailing P/E of 25.2x is 30% below the historical average of 35.9x — potentially undervalued relative to its own history.

Risks

CRM
    ZBRA
    • FCF yield of 6.3% suggests reasonable valuation assuming continued moderate growth.

    Key Valuation Metrics

    Learn more →
    CRM
    ZBRA
    Valuation
    $16.37B
    Free Cash Flow
    $658.50M
    8.96%
    FCF Yield
    6.30%
    25.00
    Trailing P/E
    25.18
    13.08
    Forward P/E
    10.22
    Quality & Moat
    8.21%
    ROIC
    10.21%
    12.61%
    ROE
    11.68%
    77.68%
    Gross Margin
    48.05%
    1.40
    PEG Ratio
    N/A
    Balance Sheet Safety
    0.30
    Debt / Equity
    0.75
    N/A
    Interest Coverage
    N/A
    0.65
    Net Debt / EBITDA
    2.61
    0.90%
    Dividend Yield
    N/A
    CRM: 6Ties: 2ZBRA: 2
    CRMZBRA

    Historical Fundamentals

    Learn more →
    CRM

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    ZBRA

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    $1 Retained Earnings Test

    Learn more →
    CRM
    $-5.25
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $14.67B
    Δ Market Cap
    $-76.99B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    ZBRA
    $-0.93
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $1.24B
    Δ Market Cap
    $-1.15B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

    Learn more →
    CRM
    13.0% Margin of Safety
    Price is 13.0% below estimated fair value
    Current Price: $194.99
    Fair Value: $224.03
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    ZBRA
    13.2% Overvalued
    Price is 13.2% above estimated fair value
    Current Price: $206.19
    Fair Value: $182.11
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

    Learn more →
    CRM

    What growth rate is the market pricing in at $195?

    +11.1%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +0.3%

    The market implies +11.1% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +0.3%, reflecting heavy growth investment expected to generate future returns.

    ZBRA

    What growth rate is the market pricing in at $206?

    +13.7%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +7.5%

    The market implies +13.7% Owner Earnings growth, above historical trends.

    Standard FCF implies a demanding +7.5%, reflecting heavy growth investment.

    Economic Moat Score

    Learn more →
    CRM
    58/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
    ZBRA
    61/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with margin stability as the key competitive advantage. Improving revenue predictability would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.

    Forensic Accounting

    Learn more →
    CRM
    -2.73
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    ZBRA
    -2.58
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

    Learn more →
    CRM
    Insiders 2.7%Institutions 85.0%Retail & Other 12.3%
    No. of Institutional Holders3,962
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    ZBRA
    Insiders 0.7%Institutions 98.5%Retail & Other 0.8%
    No. of Institutional Holders1,053
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

    Learn more →
    CRM
    0
    Buys (3M)
    3
    Buys (12M)
    Total value (12M): $26.38M
    KIRK DAVID BLAIR
    Director
    $500,722
    @ $258.64 · 2025-12-17
    MORFIT G MASON
    Director and Beneficial Owner of more than 10% of a Class of Security
    $25.02M
    @ $260.58 · 2025-12-05
    KIRK DAVID BLAIR
    Director
    $865,827
    @ $254.66 · 2025-09-09
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    ZBRA
    2
    Buys (3M)
    3
    Buys (12M)
    Total value (12M): $386,823
    DHANASEKARAN SATISH
    Director
    $41,080
    @ $205.40 · 2026-03-12
    DHANASEKARAN SATISH
    Director
    $112,625
    @ $225.25 · 2026-02-27
    DHANASEKARAN SATISH
    Director
    $233,118
    @ $233.12 · 2025-11-18
    GUSTAFSSON PER ANDERS
    Director
    $1.00M
    @ $309.96 · 2025-02-25
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

    Learn more →
    CRM
    1
    Sells (3M)
    19
    Sells (12M)
    Total value (12M): $42.55M
    KROES NEELIE
    Director
    $929,276
    @ $238.70 · 2026-01-14
    HARRIS G PARKER
    Officer and Director
    $31.61M
    @ $234.70 · 2025-12-02
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $575,140
    @ $255.62 · 2025-10-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $590,102
    @ $262.27 · 2025-10-21
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $567,631
    @ $252.28 · 2025-10-20
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $550,430
    @ $244.64 · 2025-10-17
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $558,810
    @ $248.36 · 2025-10-16
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $536,322
    @ $238.37 · 2025-10-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $548,796
    @ $243.91 · 2025-10-14
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $1.10M
    @ $244.75 · 2025-10-13
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $547,344
    @ $243.26 · 2025-10-09
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $539,533
    @ $239.79 · 2025-10-08
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $555,001
    @ $246.67 · 2025-09-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $552,798
    @ $245.69 · 2025-09-19
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $545,384
    @ $242.39 · 2025-09-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $543,378
    @ $241.50 · 2025-09-04
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $572,842
    @ $254.60 · 2025-09-03
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $571,202
    @ $253.87 · 2025-08-28
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $557,034
    @ $247.57 · 2025-08-25
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    ZBRA
    2
    Sells (3M)
    3
    Sells (12M)
    Total value (12M): $392,700
    ARMSTRONG ROBERT JOHN JR
    Officer
    $2,068
    @ $229.78 · 2026-03-05
    KOGL CRISTEN L
    Officer
    $34,178
    @ $235.71 · 2026-03-05
    CONNLY LINDA
    Director
    $356,454
    @ $322.00 · 2025-08-12
    O SULLIVAN COLLEEN M
    Officer
    $75,979
    @ $399.89 · 2024-11-25
    CHO MICHAEL
    Officer
    $119,483
    @ $400.95 · 2024-11-12
    WHITE JOSEPH RAMSEY
    Officer
    $623,567
    @ $400.75 · 2024-11-08
    HUDSON RICHARD EDWARD
    Officer
    $435,889
    @ $394.47 · 2024-11-07
    SCHMITZ JEFFREY F
    Officer
    $266,098
    @ $387.33 · 2024-11-06
    KOGL CRISTEN L
    Officer
    $203,580
    @ $390.00 · 2024-11-06
    ARMSTRONG ROBERT JOHN JR
    Officer
    $359,317
    @ $393.13 · 2024-11-06
    WINTERS NATHAN ANDREW
    Chief Financial Officer
    $701,241
    @ $381.73 · 2024-10-31
    SCHMITZ JEFFREY F
    Officer
    $341,690
    @ $341.69 · 2024-08-15
    CHO MICHAEL
    Officer
    $531,087
    @ $320.51 · 2024-05-14
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

    Learn more →
    CRM
    FearGreed
    😨Fear(37/100)

    "Market is pessimistic — investigate whether fears are temporary or structural"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    ZBRA
    FearGreed
    😨Fear(26/100)

    "Market is pessimistic — investigate whether fears are temporary or structural"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

    Learn more →
    CRM
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Fear (37)
    ZBRA
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Fear (26)
    View CRM Full AnalysisView ZBRA Full Analysis
    Salesforce, Inc. (CRM) vs Zebra Technologies Corporation (ZBRA) Stock Comparison | SafetyMargin.io