Compare StocksCRM vs WMT

Salesforce, Inc. (CRM) vs Walmart Inc. (WMT)

CRM
Salesforce, Inc.
$194.99
VS
WMT
Walmart Inc.
$121.09

Rewards

CRM
  • Gross margin of 77.7% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 31.6% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Management has timed buybacks well — 3 out of 4 years showed value-accretive repurchases.
WMT
  • Walmart Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
  • Walmart Inc. scores 88/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
  • Each dollar of retained earnings has created $14.77 of market value — management is an exceptional capital allocator.

Risks

CRM
    WMT
    • Gross margin of 24.9% is low, suggesting a competitive or commodity-like market with limited pricing power.
    • FCF yield of 1.5% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
    • 19 insider sales totaling $893.3M with no purchases in the past 3 months — insiders are reducing their exposure.

    Key Valuation Metrics

    Learn more →
    CRM
    WMT
    Valuation
    $16.37B
    Free Cash Flow
    $14.92B
    8.96%
    FCF Yield
    1.55%
    25.00
    Trailing P/E
    44.52
    13.08
    Forward P/E
    36.87
    Quality & Moat
    8.21%
    ROIC
    14.74%
    12.61%
    ROE
    20.62%
    77.68%
    Gross Margin
    24.93%
    1.40
    PEG Ratio
    N/A
    Balance Sheet Safety
    0.30
    Debt / Equity
    0.64
    N/A
    Interest Coverage
    N/A
    0.65
    Net Debt / EBITDA
    1.31
    0.90%
    Dividend Yield
    0.82%
    CRM: 8Ties: 1WMT: 2
    CRMWMT

    Historical Fundamentals

    Learn more →
    CRM

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    WMT

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    $1 Retained Earnings Test

    Learn more →
    CRM
    $-5.25
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $14.67B
    Δ Market Cap
    $-76.99B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    WMT
    $14.77
    created per $1 retained over 3 years
    Exceptional Value Creator
    Σ Retained
    $36.51B
    Δ Market Cap
    +$539.31B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

    Learn more →
    CRM
    13.0% Margin of Safety
    Price is 13.0% below estimated fair value
    Current Price: $194.99
    Fair Value: $224.03
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    WMT
    71.7% Overvalued
    Price is 71.7% above estimated fair value
    Current Price: $121.09
    Fair Value: $70.54
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

    Learn more →
    CRM

    What growth rate is the market pricing in at $195?

    +11.1%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +0.3%

    The market implies +11.1% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +0.3%, reflecting heavy growth investment expected to generate future returns.

    WMT

    What growth rate is the market pricing in at $121?

    +19.3%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +24.6%

    The market implies +19.3% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +24.6%, reflecting heavy growth investment expected to generate future returns.

    Economic Moat Score

    Learn more →
    CRM
    58/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
    WMT
    88/100
    Wide Moat
    70+ Wide · 40-69 Narrow · <40 None

    Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.

    Forensic Accounting

    Learn more →
    CRM
    -2.73
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    WMT
    -2.55
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

    Learn more →
    CRM
    Insiders 2.7%Institutions 85.0%Retail & Other 12.3%
    No. of Institutional Holders3,962
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    WMT
    Insiders 45.0%Institutions 38.9%Retail & Other 16.1%
    No. of Institutional Holders5,261
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

    Learn more →
    CRM
    0
    Buys (3M)
    3
    Buys (12M)
    Total value (12M): $26.38M
    KIRK DAVID BLAIR
    Director
    $500,722
    @ $258.64 · 2025-12-17
    MORFIT G MASON
    Director and Beneficial Owner of more than 10% of a Class of Security
    $25.02M
    @ $260.58 · 2025-12-05
    KIRK DAVID BLAIR
    Director
    $865,827
    @ $254.66 · 2025-09-09
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    WMT
    0
    Buys (3M)
    0
    Buys (12M)
    No open market insider purchases found.
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

    Learn more →
    CRM
    1
    Sells (3M)
    19
    Sells (12M)
    Total value (12M): $42.55M
    KROES NEELIE
    Director
    $929,276
    @ $238.70 · 2026-01-14
    HARRIS G PARKER
    Officer and Director
    $31.61M
    @ $234.70 · 2025-12-02
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $575,140
    @ $255.62 · 2025-10-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $590,102
    @ $262.27 · 2025-10-21
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $567,631
    @ $252.28 · 2025-10-20
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $550,430
    @ $244.64 · 2025-10-17
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $558,810
    @ $248.36 · 2025-10-16
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $536,322
    @ $238.37 · 2025-10-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $548,796
    @ $243.91 · 2025-10-14
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $1.10M
    @ $244.75 · 2025-10-13
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $547,344
    @ $243.26 · 2025-10-09
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $539,533
    @ $239.79 · 2025-10-08
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $555,001
    @ $246.67 · 2025-09-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $552,798
    @ $245.69 · 2025-09-19
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $545,384
    @ $242.39 · 2025-09-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $543,378
    @ $241.50 · 2025-09-04
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $572,842
    @ $254.60 · 2025-09-03
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $571,202
    @ $253.87 · 2025-08-28
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $557,034
    @ $247.57 · 2025-08-25
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    WMT
    19
    Sells (3M)
    75
    Sells (12M)
    Total value (12M): $4.07B
    BARTLETT DANIEL J
    Officer
    $167,328
    @ $126.29 · 2026-03-16
    WALTON FAMILY HOLDINGS TRUST
    Beneficial Owner of more than 10% of a Class of Security
    $344.73M
    @ $124.02 · 2026-03-11
    WALTON FAMILY HOLDINGS TRUST
    Trustee
    $136.45M
    @ $128.14 · 2026-03-04
    RAINEY JOHN D
    Officer
    $2.56M
    @ $127.79 · 2026-03-02
    WALTON FAMILY HOLDINGS TRUST
    Trustee
    $220.13M
    @ $127.74 · 2026-02-27
    MCMILLON C DOUGLAS
    Director
    $2.46M
    @ $126.71 · 2026-02-26
    WALTON FAMILY HOLDINGS TRUST
    Trustee
    $159.84M
    @ $125.93 · 2026-02-25
    WATKINS LATRIECE
    Officer
    $1.21M
    @ $121.46 · 2026-02-20
    NICHOLAS CHRISTOPHER JAMES
    Officer
    $4.16M
    @ $122.00 · 2026-02-20
    FURNER JOHN R
    Chief Executive Officer
    $1.69M
    @ $129.10 · 2026-02-19
    BARTLETT DANIEL J
    Officer
    $167,179
    @ $133.21 · 2026-02-17
    MORRIS DONNA
    Officer
    $9.43M
    @ $123.79 · 2026-02-03
    RAINEY JOHN D
    Officer
    $2.45M
    @ $122.27 · 2026-02-02
    MCMILLON C DOUGLAS
    Chief Executive Officer
    $2.31M
    @ $119.17 · 2026-01-22
    FURNER JOHN R
    Officer
    $1.57M
    @ $119.99 · 2026-01-15
    BARTLETT DANIEL J
    Officer
    $166,560
    @ $120.00 · 2026-01-15
    DANKER DANIEL
    Officer
    $524,629
    @ $120.19 · 2026-01-14
    MORRIS DONNA
    Officer
    $1.13M
    @ $120.19 · 2026-01-14
    MCMILLON C DOUGLAS
    Chief Executive Officer
    $2.17M
    @ $111.83 · 2025-12-26
    MCLAY KATHRYN J
    Officer
    $460,840
    @ $115.21 · 2025-12-19
    WALTON FAMILY HOLDINGS TRUST
    Trustee
    $99.64M
    @ $114.26 · 2025-12-19
    FURNER JOHN R
    Officer
    $1.51M
    @ $114.91 · 2025-12-18
    WALTON FAMILY HOLDINGS TRUST
    Trustee
    $30.10M
    @ $115.31 · 2025-12-16
    BARTLETT DANIEL J
    Officer
    $166,725
    @ $117.00 · 2025-12-15
    RAINEY JOHN D
    Officer
    $244,706
    @ $111.23 · 2025-12-01
    MCMILLON C DOUGLAS
    Chief Executive Officer
    $2.13M
    @ $109.57 · 2025-11-28
    CHOJNOWSKI DAVID
    Officer
    $746,550
    @ $106.65 · 2025-11-25
    WALTON FAMILY HOLDINGS TRUST
    Trustee
    $439.27M
    @ $105.96 · 2025-11-21
    FURNER JOHN R
    Officer
    $1.37M
    @ $104.75 · 2025-11-20
    MCLAY KATHRYN J
    Officer
    $406,520
    @ $101.63 · 2025-11-19
    BARTLETT DANIEL J
    Officer
    $167,205
    @ $102.58 · 2025-11-17
    RAINEY JOHN D
    Officer
    $222,602
    @ $101.18 · 2025-11-03
    MCMILLON C DOUGLAS
    Chief Executive Officer
    $2.08M
    @ $107.18 · 2025-10-23
    MCLAY KATHRYN J
    Officer
    $431,000
    @ $107.75 · 2025-10-20
    FURNER JOHN R
    Officer
    $1.41M
    @ $107.78 · 2025-10-16
    BARTLETT DANIEL J
    Officer
    $166,563
    @ $107.46 · 2025-10-15
    RAINEY JOHN D
    Officer
    $222,933
    @ $101.33 · 2025-10-01
    MCMILLON C DOUGLAS
    Chief Executive Officer
    $2.00M
    @ $103.21 · 2025-09-25
    MCLAY KATHRYN J
    Officer
    $415,320
    @ $103.83 · 2025-09-19
    FURNER JOHN R
    Officer
    $1.36M
    @ $103.74 · 2025-09-18
    WALTON FAMILY HOLDINGS TRUST
    Trustee
    $247.15M
    @ $103.45 · 2025-09-16
    BARTLETT DANIEL J
    Officer
    $166,973
    @ $103.71 · 2025-09-15
    KUMAR SURESH
    Chief Technology Officer
    $3.10M
    @ $103.47 · 2025-09-12
    RAINEY JOHN D
    Officer
    $214,221
    @ $97.37 · 2025-09-02
    WALTON FAMILY HOLDINGS TRUST
    Trustee
    $244.67M
    @ $96.42 · 2025-08-29
    MCMILLON C DOUGLAS
    Chief Executive Officer
    $1.86M
    @ $95.97 · 2025-08-28
    WALTON FAMILY HOLDINGS TRUST
    Trustee
    $151.91M
    @ $96.67 · 2025-08-26
    FURNER JOHN R
    Officer
    $1.29M
    @ $98.55 · 2025-08-21
    MCLAY KATHRYN J
    Officer
    $403,840
    @ $100.96 · 2025-08-19
    BARTLETT DANIEL J
    Officer
    $166,124
    @ $100.38 · 2025-08-15
    RAINEY JOHN D
    Officer
    $216,258
    @ $98.30 · 2025-08-01
    MCMILLON C DOUGLAS
    Chief Executive Officer
    $1.86M
    @ $95.58 · 2025-07-24
    MCLAY KATHRYN J
    Officer
    $380,560
    @ $95.14 · 2025-07-21
    FURNER JOHN R
    Officer
    $1.25M
    @ $95.14 · 2025-07-17
    BARTLETT DANIEL J
    Officer
    $166,726
    @ $95.60 · 2025-07-15
    RAINEY JOHN D
    Officer
    $216,565
    @ $98.44 · 2025-07-01
    WALTON FAMILY HOLDINGS TRUST
    Trustee
    $36.92M
    @ $97.52 · 2025-06-27
    MCMILLON C DOUGLAS
    Chief Executive Officer
    $1.89M
    @ $97.19 · 2025-06-26
    WALTON FAMILY HOLDINGS TRUST
    Trustee
    $329.64M
    @ $98.21 · 2025-06-25
    MCLAY KATHRYN J
    Officer
    $380,960
    @ $95.24 · 2025-06-20
    FURNER JOHN R
    Officer
    $1.26M
    @ $95.85 · 2025-06-20
    BARTLETT DANIEL J
    Officer
    $166,795
    @ $94.77 · 2025-06-16
    WALTON FAMILY HOLDINGS TRUST
    Trustee
    $100.43M
    @ $98.85 · 2025-06-02
    RAINEY JOHN D
    Officer
    $217,800
    @ $99.00 · 2025-06-02
    WALTON FAMILY HOLDINGS TRUST
    Trustee
    $467.81M
    @ $97.30 · 2025-05-29
    WALTON FAMILY HOLDINGS TRUST
    Trustee
    $248.94M
    @ $96.41 · 2025-05-23
    MCMILLON C DOUGLAS
    Chief Executive Officer
    $2.82M
    @ $96.58 · 2025-05-22
    MCLAY KATHRYN J
    Officer
    $3.10M
    @ $96.97 · 2025-05-21
    WALTON FAMILY HOLDINGS TRUST
    Trustee
    $740.91M
    @ $97.95 · 2025-05-20
    BARTLETT DANIEL J
    Officer
    $166,721
    @ $93.77 · 2025-05-15
    RAINEY JOHN D
    Officer
    $214,223
    @ $97.37 · 2025-05-01
    MCMILLON C DOUGLAS
    Chief Executive Officer
    $2.74M
    @ $94.19 · 2025-04-24
    MCLAY KATHRYN J
    Officer
    $374,000
    @ $93.50 · 2025-04-21
    BARTLETT DANIEL J
    Officer
    $166,883
    @ $94.82 · 2025-04-15
    RAINEY JOHN D
    Officer
    $195,043
    @ $88.66 · 2025-04-01
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

    Learn more →
    CRM
    FearGreed
    😨Fear(37/100)

    "Market is pessimistic — investigate whether fears are temporary or structural"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    WMT
    FearGreed
    😐Neutral(56/100)

    "Market is pricing this stock without strong emotion in either direction"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

    Learn more →
    CRM
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Fear (37)
    WMT
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Neutral (56)
    View CRM Full AnalysisView WMT Full Analysis