Compare StocksCRM vs WMB

Salesforce, Inc. (CRM) vs The Williams Companies, Inc. (WMB)

CRM
Salesforce, Inc.
$194.99
VS
WMB
The Williams Companies, Inc.
$74.06

Rewards

CRM
  • Gross margin of 77.7% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 31.6% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Management has timed buybacks well — 3 out of 4 years showed value-accretive repurchases.
WMB
  • Gross margin of 62.1% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Each dollar of retained earnings has created $30.77 of market value — management is an exceptional capital allocator.
  • PEG ratio of 0.68 suggests the stock is undervalued relative to its growth rate — paying less than 1x for each unit of earnings growth.

Risks

CRM
    WMB
    • Trailing P/E of 34.6x is 53% above the historical average of 22.7x — the stock trades at a premium to its own history.
    • Net debt/EBITDA of 4.4x indicates heavy leverage — it would take over 4 years of EBITDA to pay off net debt.
    • Altman Z-Score of 1.11 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.

    Key Valuation Metrics

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    CRM
    WMB
    Valuation
    $16.37B
    Free Cash Flow
    $-353.50M
    8.96%
    FCF Yield
    -0.39%
    25.00
    Trailing P/E
    34.61
    13.08
    Forward P/E
    28.26
    Quality & Moat
    8.21%
    ROIC
    8.66%
    12.61%
    ROE
    17.44%
    77.68%
    Gross Margin
    62.12%
    1.40
    PEG Ratio
    0.68
    Balance Sheet Safety
    0.30
    Debt / Equity
    1.97
    N/A
    Interest Coverage
    N/A
    0.65
    Net Debt / EBITDA
    4.35
    0.90%
    Dividend Yield
    2.84%
    CRM: 7Ties: 1WMB: 4
    CRMWMB

    Historical Fundamentals

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    CRM

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    WMB

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    $1 Retained Earnings Test

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    CRM
    $-5.25
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $14.67B
    Δ Market Cap
    $-76.99B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    WMB
    $30.77
    created per $1 retained over 3 years
    Exceptional Value Creator
    Σ Retained
    $1.08B
    Δ Market Cap
    +$33.38B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

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    CRM
    13.0% Margin of Safety
    Price is 13.0% below estimated fair value
    Current Price: $194.99
    Fair Value: $224.03
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    WMB
    50.6% Overvalued
    Price is 50.6% above estimated fair value
    Current Price: $74.06
    Fair Value: $49.18
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

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    CRM

    What growth rate is the market pricing in at $195?

    +11.1%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +0.3%

    The market implies +11.1% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +0.3%, reflecting heavy growth investment expected to generate future returns.

    WMB

    Requires positive FCF to compute implied growth rate.

    Economic Moat Score

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    CRM
    58/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
    WMB
    38/100
    No Moat
    70+ Wide · 40-69 Narrow · <40 None

    No durable moat detected, though margin stability shows some competitive positioning. The business lacks consistent evidence of sustainable advantages.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

    Forensic Accounting

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    CRM
    -2.73
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    WMB
    -2.67
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

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    CRM
    Insiders 2.7%Institutions 85.0%Retail & Other 12.3%
    No. of Institutional Holders3,962
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    WMB
    Insiders 0.5%Institutions 89.0%Retail & Other 10.5%
    No. of Institutional Holders2,167
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

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    CRM
    0
    Buys (3M)
    3
    Buys (12M)
    Total value (12M): $26.38M
    KIRK DAVID BLAIR
    Director
    $500,722
    @ $258.64 · 2025-12-17
    MORFIT G MASON
    Director and Beneficial Owner of more than 10% of a Class of Security
    $25.02M
    @ $260.58 · 2025-12-05
    KIRK DAVID BLAIR
    Director
    $865,827
    @ $254.66 · 2025-09-09
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    WMB
    0
    Buys (3M)
    0
    Buys (12M)
    No open market insider purchases found.
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

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    CRM
    1
    Sells (3M)
    19
    Sells (12M)
    Total value (12M): $42.55M
    KROES NEELIE
    Director
    $929,276
    @ $238.70 · 2026-01-14
    HARRIS G PARKER
    Officer and Director
    $31.61M
    @ $234.70 · 2025-12-02
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $575,140
    @ $255.62 · 2025-10-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $590,102
    @ $262.27 · 2025-10-21
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $567,631
    @ $252.28 · 2025-10-20
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $550,430
    @ $244.64 · 2025-10-17
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $558,810
    @ $248.36 · 2025-10-16
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $536,322
    @ $238.37 · 2025-10-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $548,796
    @ $243.91 · 2025-10-14
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $1.10M
    @ $244.75 · 2025-10-13
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $547,344
    @ $243.26 · 2025-10-09
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $539,533
    @ $239.79 · 2025-10-08
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $555,001
    @ $246.67 · 2025-09-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $552,798
    @ $245.69 · 2025-09-19
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $545,384
    @ $242.39 · 2025-09-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $543,378
    @ $241.50 · 2025-09-04
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $572,842
    @ $254.60 · 2025-09-03
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $571,202
    @ $253.87 · 2025-08-28
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $557,034
    @ $247.57 · 2025-08-25
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    WMB
    7
    Sells (3M)
    16
    Sells (12M)
    Total value (12M): $5.24M
    FAZEL PAYVAND
    Officer
    $211,989
    @ $73.15 · 2026-03-13
    RINKE TODD J
    Officer
    $547,808
    @ $74.39 · 2026-03-11
    WILSON TERRANCE LANE
    General Counsel
    $150,480
    @ $75.24 · 2026-03-02
    HAUSMAN MARY A.
    Officer
    $757,115
    @ $74.91 · 2026-02-26
    WILSON TERRANCE LANE
    General Counsel
    $1.97M
    @ $72.92 · 2026-02-24
    WILSON TERRANCE LANE
    General Counsel
    $132,780
    @ $66.39 · 2026-02-02
    WILSON TERRANCE LANE
    General Counsel
    $120,220
    @ $60.11 · 2026-01-02
    WILSON TERRANCE LANE
    General Counsel
    $123,800
    @ $61.90 · 2025-12-09
    WILSON TERRANCE LANE
    General Counsel
    $242,120
    @ $60.53 · 2025-11-12
    WILSON TERRANCE LANE
    General Counsel
    $115,240
    @ $57.62 · 2025-09-04
    LARSEN LARRY C
    Chief Operating Officer
    $263,115
    @ $58.47 · 2025-08-11
    WILSON TERRANCE LANE
    General Counsel
    $119,360
    @ $59.68 · 2025-08-01
    WILSON TERRANCE LANE
    General Counsel
    $125,400
    @ $62.70 · 2025-07-01
    WILSON TERRANCE LANE
    General Counsel
    $122,420
    @ $61.21 · 2025-06-02
    WILSON TERRANCE LANE
    General Counsel
    $116,420
    @ $58.21 · 2025-05-01
    WILSON TERRANCE LANE
    General Counsel
    $119,060
    @ $59.53 · 2025-04-01
    LARSEN LARRY C
    Officer
    $455,520
    @ $56.94 · 2025-03-12
    DUNN MICHEAL G
    Chief Operating Officer
    $5.13M
    @ $53.04 · 2025-03-07
    HAUSMAN MARY A.
    Officer
    $511,520
    @ $57.50 · 2025-03-04
    WILSON TERRANCE LANE
    General Counsel
    $116,980
    @ $58.49 · 2025-03-03
    TEPLY CHAD A
    Officer
    $1.47M
    @ $56.46 · 2025-02-27
    WILSON TERRANCE LANE
    General Counsel
    $109,840
    @ $54.92 · 2025-02-03
    WILSON TERRANCE LANE
    General Counsel
    $109,000
    @ $54.50 · 2025-01-02
    WILSON TERRANCE LANE
    General Counsel
    $117,200
    @ $58.60 · 2024-12-02
    HAUSMAN MARY A.
    Officer
    $447,650
    @ $56.30 · 2024-11-08
    LARSEN LARRY C
    Officer
    $377,512
    @ $56.48 · 2024-11-08
    WILSON TERRANCE LANE
    General Counsel
    $105,420
    @ $52.71 · 2024-11-01
    WILSON TERRANCE LANE
    General Counsel
    $90,580
    @ $45.29 · 2024-10-01
    WILSON TERRANCE LANE
    General Counsel
    $89,580
    @ $44.79 · 2024-09-13
    PICKLE DEBBIE L
    Officer
    $1.51M
    @ $39.61 · 2024-05-09
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

    Learn more →
    CRM
    FearGreed
    😨Fear(37/100)

    "Market is pessimistic — investigate whether fears are temporary or structural"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    WMB
    FearGreed
    😏Greed(66/100)

    "Market is optimistic — be cautious and ensure you have a margin of safety"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

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    CRM
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Fear (37)
    WMB
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Greed (66)
    View CRM Full AnalysisView WMB Full Analysis
    Salesforce, Inc. (CRM) vs The Williams Companies, Inc. (WMB) Stock Comparison | SafetyMargin.io