Compare StocksCRM vs VTR

Salesforce, Inc. (CRM) vs Ventas, Inc. (VTR)

CRM
Salesforce, Inc.
$183.82
VS
VTR
Ventas, Inc.
$88.02

Rewards

CRM
  • Gross margin of 77.7% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 31.6% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Each dollar of retained earnings has created $5.49 of earning power — management is an exceptional capital allocator.
VTR
  • Free cash flow has grown at a 14.6% CAGR over the past 4 years, demonstrating strong earnings power growth.

Risks

CRM
    VTR
    • PEG ratio of 16.00 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
    • Net debt/EBITDA of 5.5x indicates heavy leverage — it would take over 4 years of EBITDA to pay off net debt.
    • Altman Z-Score of 1.78 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.

    Key Valuation Metrics

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    CRM
    VTR
    Valuation
    $16.37B
    Free Cash Flow
    $1.48B
    10.88%
    FCF Yield
    3.47%
    23.60
    Trailing P/E
    160.04
    12.31
    Forward P/E
    97.08
    Quality & Moat
    8.21%
    ROIC
    2.53%
    12.61%
    ROE
    1.85%
    77.68%
    Gross Margin
    40.49%
    1.32
    PEG Ratio
    16.00
    Balance Sheet Safety
    0.30
    Debt / Equity
    0.94
    N/A
    Interest Coverage
    N/A
    0.65
    Net Debt / EBITDA
    5.48
    0.96%
    Dividend Yield
    2.36%
    CRM: 10Ties: 1VTR: 1
    CRMVTR

    Historical Fundamentals

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    CRM

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    VTR

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    $1 Retained Earnings Test

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    CRM
    $-5.96
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $14.67B
    Δ Market Cap
    $-87.37B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    VTR
    N/A
    Net losses over 3 years — test not applicable
    Company had negative cumulative retained earnings
    Σ Retained
    $-2.03B
    Δ Market Cap
    +$18.74B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

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    CRM
    28.5% Margin of Safety
    Price is 28.5% below estimated fair value
    Current Price: $183.82
    Fair Value: $257.23
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    VTR
    646.3% Overvalued
    Price is 646.3% above estimated fair value
    Current Price: $88.02
    Fair Value: $11.79
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

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    CRM

    What growth rate is the market pricing in at $184?

    +8.5%
    Market-Implied Owner Earnings Growth
    Standard FCF implies -2.3%

    The market implies +8.5% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding -2.3%, reflecting heavy growth investment expected to generate future returns.

    VTR

    What growth rate is the market pricing in at $88?

    +41.5%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +16.2%

    The market implies +41.5% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +16.2%, reflecting heavy growth investment expected to generate future returns.

    Economic Moat Score

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    CRM
    58/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
    VTR
    49/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.

    Forensic Accounting

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    CRM
    -2.73
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    VTR
    -2.45
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

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    CRM
    Insiders 3.0%Institutions 95.7%Retail & Other 1.3%
    No. of Institutional Holders3,813
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    VTR
    Insiders 0.5%Institutions 103.3%
    No. of Institutional Holders1,362
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

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    CRM
    2
    Buys (3M)
    5
    Buys (12M)
    Total value (12M): $27.38M
    ALBER LAURA
    Director
    $500,266
    @ $194.58 · 2026-03-19
    KIRK DAVID BLAIR
    Director
    $500,178
    @ $194.62 · 2026-03-18
    KIRK DAVID BLAIR
    Director
    $500,722
    @ $258.64 · 2025-12-17
    MORFIT G MASON
    Director and Beneficial Owner of more than 10% of a Class of Security
    $25.02M
    @ $260.58 · 2025-12-05
    KIRK DAVID BLAIR
    Director
    $865,827
    @ $254.66 · 2025-09-09
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    VTR
    0
    Buys (3M)
    0
    Buys (12M)
    No open market insider purchases found.
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

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    CRM
    0
    Sells (3M)
    17
    Sells (12M)
    Total value (12M): $41.42M
    KROES NEELIE
    Director
    $929,276
    @ $238.70 · 2026-01-14
    HARRIS G PARKER
    Officer and Director
    $31.61M
    @ $234.70 · 2025-12-02
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $575,140
    @ $255.62 · 2025-10-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $590,102
    @ $262.27 · 2025-10-21
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $567,631
    @ $252.28 · 2025-10-20
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $550,430
    @ $244.64 · 2025-10-17
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $558,810
    @ $248.36 · 2025-10-16
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $536,322
    @ $238.37 · 2025-10-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $548,796
    @ $243.91 · 2025-10-14
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $1.10M
    @ $244.75 · 2025-10-13
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $547,344
    @ $243.26 · 2025-10-09
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $539,533
    @ $239.79 · 2025-10-08
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $555,001
    @ $246.67 · 2025-09-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $552,798
    @ $245.69 · 2025-09-19
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $545,384
    @ $242.39 · 2025-09-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $543,378
    @ $241.50 · 2025-09-04
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $572,842
    @ $254.60 · 2025-09-03
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    VTR
    2
    Sells (3M)
    30
    Sells (12M)
    Total value (12M): $84.88M
    ROBERTS CAREY SHEA
    General Counsel
    $3.02M
    @ $85.00 · 2026-02-11
    CAFARO DEBRA A
    Chief Executive Officer
    $848,751
    @ $82.23 · 2026-02-06
    CAFARO DEBRA A
    Chief Executive Officer
    $801,605
    @ $77.66 · 2026-02-02
    PROBST ROBERT F.
    Chief Financial Officer
    $2.31M
    @ $77.25 · 2026-01-02
    CAFARO DEBRA A
    Chief Executive Officer
    $797,475
    @ $77.26 · 2026-01-02
    CAFARO DEBRA A
    Chief Executive Officer
    $831,419
    @ $80.55 · 2025-12-01
    BULGARELLI PETER J
    Officer
    $400,205
    @ $80.04 · 2025-11-19
    CAFARO DEBRA A
    Chief Executive Officer
    $3.26M
    @ $79.01 · 2025-11-17
    PROBST ROBERT F.
    Chief Financial Officer
    $2.58M
    @ $76.77 · 2025-11-12
    BULGARELLI PETER J
    Officer
    $3,028
    @ $75.70 · 2025-11-07
    BULGARELLI PETER J
    Officer
    $372,256
    @ $75.05 · 2025-11-06
    CAFARO DEBRA A
    Chief Executive Officer
    $2.33M
    @ $75.19 · 2025-11-06
    CAFARO DEBRA A
    Chief Executive Officer
    $25.08M
    @ $74.22 · 2025-11-03
    CAFARO DEBRA A
    Chief Executive Officer
    $15.66M
    @ $71.32 · 2025-10-20
    BULGARELLI PETER J
    Officer
    $322,215
    @ $70.14 · 2025-10-01
    CAFARO DEBRA A
    Chief Executive Officer
    $724,986
    @ $70.24 · 2025-10-01
    BULGARELLI PETER J
    Officer
    $28,419
    @ $70.00 · 2025-09-15
    CAFARO DEBRA A
    Chief Executive Officer
    $699,864
    @ $67.80 · 2025-09-02
    PROBST ROBERT F.
    Chief Financial Officer
    $2.03M
    @ $68.49 · 2025-08-04
    CAFARO DEBRA A
    Chief Executive Officer
    $695,722
    @ $67.40 · 2025-08-01
    PROBST ROBERT F.
    Chief Financial Officer
    $266,960
    @ $68.45 · 2025-07-31
    PROBST ROBERT F.
    Chief Financial Officer
    $1.95M
    @ $66.29 · 2025-07-21
    PROBST ROBERT F.
    Chief Financial Officer
    $271,454
    @ $66.24 · 2025-07-18
    CAFARO DEBRA A
    Chief Executive Officer
    $287,976
    @ $65.82 · 2025-07-18
    CAFARO DEBRA A
    Chief Executive Officer
    $1.07M
    @ $65.60 · 2025-07-16
    PROBST ROBERT F.
    Chief Financial Officer
    $11.00M
    @ $65.36 · 2025-07-14
    ROBERTS CAREY SHEA
    General Counsel
    $1.51M
    @ $64.23 · 2025-05-30
    PROBST ROBERT F.
    Chief Financial Officer
    $1.13M
    @ $65.22 · 2025-05-27
    PROBST ROBERT F.
    Chief Financial Officer
    $4.50M
    @ $64.59 · 2025-05-21
    RAKOWICH WALTER C.
    Director
    $93,026
    @ $63.76 · 2025-05-14
    CAFARO DEBRA A
    Chief Executive Officer
    $682,135
    @ $66.09 · 2025-05-02
    CAFARO DEBRA A
    Chief Executive Officer
    $3.17M
    @ $71.06 · 2025-04-03
    CAFARO DEBRA A
    Chief Executive Officer
    $2.97M
    @ $69.15 · 2025-03-04
    CAFARO DEBRA A
    Chief Executive Officer
    $15.30M
    @ $68.21 · 2025-02-25
    LIEBBE GREGORY R
    Officer
    $243,558
    @ $63.00 · 2025-02-13
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

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    CRM
    FearGreed
    😨Fear(32/100)

    "Market is pessimistic — investigate whether fears are temporary or structural"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    VTR
    FearGreed
    😏Greed(73/100)

    "Market is optimistic — be cautious and ensure you have a margin of safety"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

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    CRM
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Fear (32)
    VTR
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Greed (73)
    View CRM Full AnalysisView VTR Full Analysis
    CRM vs VTR: Which Is the Better Buy? | SafetyMargin.io