Compare StocksCRM vs SYF

Salesforce, Inc. (CRM) vs Synchrony Financial (SYF)

CRM
Salesforce, Inc.
$183.82
VS
SYF
Synchrony Financial
$75.76

Rewards

CRM
  • Gross margin of 77.7% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 31.6% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Each dollar of retained earnings has created $5.49 of earning power — management is an exceptional capital allocator.
SYF
  • Free cash flow has grown at a 13.7% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Share count has been reduced by 21% over the past 4 years through buybacks, increasing each share's claim on earnings.
  • PEG ratio of 0.39 suggests the stock is undervalued relative to its growth rate — paying less than 1x for each unit of earnings growth.

Risks

CRM
    SYF
    • Gross margin of 0.0% is low, suggesting a competitive or commodity-like market with limited pricing power.
    • Altman Z-Score of 0.58 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.
    • 13 insider sales totaling $33.7M with no purchases in the past 3 months — insiders are reducing their exposure.

    Key Valuation Metrics

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    CRM
    SYF
    Valuation
    $16.37B
    Free Cash Flow
    N/A
    10.88%
    FCF Yield
    N/A
    23.60
    Trailing P/E
    7.84
    12.31
    Forward P/E
    7.23
    Quality & Moat
    8.21%
    ROIC
    22.85%
    12.61%
    ROE
    N/A
    77.68%
    Gross Margin
    0.00%
    1.32
    PEG Ratio
    0.39
    Balance Sheet Safety
    0.30
    Debt / Equity
    N/A
    N/A
    Interest Coverage
    N/A
    0.65
    Net Debt / EBITDA
    N/A
    0.96%
    Dividend Yield
    1.58%
    CRM: 1Ties: 1SYF: 5
    CRMSYF

    Historical Fundamentals

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    CRM

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    SYF

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    $1 Retained Earnings Test

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    CRM
    $-5.96
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $14.67B
    Δ Market Cap
    $-87.37B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    SYF
    $1.86
    created per $1 retained over 3 years
    Value Creator
    Σ Retained
    $7.86B
    Δ Market Cap
    +$14.58B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

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    CRM
    28.5% Margin of Safety
    Price is 28.5% below estimated fair value
    Current Price: $183.82
    Fair Value: $257.23
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    SYF
    76.1% Margin of Safety
    Price is 76.1% below estimated fair value
    Current Price: $75.76
    Fair Value: $317.53
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

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    CRM

    What growth rate is the market pricing in at $184?

    +8.5%
    Market-Implied Owner Earnings Growth
    Standard FCF implies -2.3%

    The market implies +8.5% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding -2.3%, reflecting heavy growth investment expected to generate future returns.

    SYF

    Requires positive FCF to compute implied growth rate.

    Economic Moat Score

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    CRM
    58/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
    SYF
    45/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving reinvestment efficiency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

    Forensic Accounting

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    CRM
    -2.73
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    SYF
    -2.82
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

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    CRM
    Insiders 3.0%Institutions 95.7%Retail & Other 1.3%
    No. of Institutional Holders3,813
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    SYF
    Insiders 0.4%Institutions 110.3%
    No. of Institutional Holders1,373
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

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    CRM
    2
    Buys (3M)
    5
    Buys (12M)
    Total value (12M): $27.38M
    ALBER LAURA
    Director
    $500,266
    @ $194.58 · 2026-03-19
    KIRK DAVID BLAIR
    Director
    $500,178
    @ $194.62 · 2026-03-18
    KIRK DAVID BLAIR
    Director
    $500,722
    @ $258.64 · 2025-12-17
    MORFIT G MASON
    Director and Beneficial Owner of more than 10% of a Class of Security
    $25.02M
    @ $260.58 · 2025-12-05
    KIRK DAVID BLAIR
    Director
    $865,827
    @ $254.66 · 2025-09-09
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    SYF
    0
    Buys (3M)
    0
    Buys (12M)
    No open market insider purchases found.
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

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    CRM
    0
    Sells (3M)
    17
    Sells (12M)
    Total value (12M): $41.42M
    KROES NEELIE
    Director
    $929,276
    @ $238.70 · 2026-01-14
    HARRIS G PARKER
    Officer and Director
    $31.61M
    @ $234.70 · 2025-12-02
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $575,140
    @ $255.62 · 2025-10-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $590,102
    @ $262.27 · 2025-10-21
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $567,631
    @ $252.28 · 2025-10-20
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $550,430
    @ $244.64 · 2025-10-17
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $558,810
    @ $248.36 · 2025-10-16
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $536,322
    @ $238.37 · 2025-10-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $548,796
    @ $243.91 · 2025-10-14
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $1.10M
    @ $244.75 · 2025-10-13
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $547,344
    @ $243.26 · 2025-10-09
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $539,533
    @ $239.79 · 2025-10-08
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $555,001
    @ $246.67 · 2025-09-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $552,798
    @ $245.69 · 2025-09-19
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $545,384
    @ $242.39 · 2025-09-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $543,378
    @ $241.50 · 2025-09-04
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $572,842
    @ $254.60 · 2025-09-03
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    SYF
    13
    Sells (3M)
    26
    Sells (12M)
    Total value (12M): $47.67M
    WENZEL BRIAN J SR.
    Chief Financial Officer
    $4.49M
    @ $67.32 · 2026-03-03
    CASELLAS ALBERTO B
    Officer
    $974,956
    @ $67.71 · 2026-03-02
    HOWSE CURTIS
    Officer
    $533,690
    @ $67.71 · 2026-03-02
    DOUBLES BRIAN D
    Chief Executive Officer
    $14.94M
    @ $68.68 · 2026-03-02
    JUEL CAROL D
    Chief Technology Officer
    $1.14M
    @ $67.71 · 2026-03-02
    SCHALLER BARTON W
    Officer
    $878,876
    @ $67.71 · 2026-03-02
    OWENS DARRELL
    Officer
    $261,699
    @ $67.71 · 2026-03-02
    GENTLEMAN COURTNEY
    Officer
    $293,726
    @ $67.71 · 2026-03-02
    CASELLAS ALBERTO B
    Officer
    $2.93M
    @ $70.60 · 2026-02-17
    JUEL CAROL D
    Chief Operating Officer
    $3.14M
    @ $70.60 · 2026-02-17
    SCHALLER BARTON W
    Officer
    $2.49M
    @ $70.60 · 2026-02-17
    OWENS DARRELL
    Officer
    $727,462
    @ $70.60 · 2026-02-17
    GENTLEMAN COURTNEY
    Officer
    $850,377
    @ $70.60 · 2026-02-17
    COVIELLO ARTHUR W JR
    Director
    $289,280
    @ $72.32 · 2026-02-02
    HOWSE CURTIS
    Officer
    $3.80M
    @ $72.32 · 2026-02-02
    MOTHNER JONATHAN S
    Officer
    $2.33M
    @ $72.80 · 2025-11-17
    COVIELLO ARTHUR W JR
    Director
    $591,440
    @ $73.93 · 2025-11-03
    HOWSE CURTIS
    Officer
    $894,606
    @ $74.02 · 2025-11-03
    OWENS DARRELL
    Officer
    $221,246
    @ $74.02 · 2025-11-03
    WENZEL BRIAN J SR.
    Chief Financial Officer
    $595,980
    @ $70.00 · 2025-08-05
    NAYLOR JEFFREY G
    Director
    $1.38M
    @ $68.75 · 2025-08-05
    OWENS DARRELL
    Officer
    $40,770
    @ $67.95 · 2025-08-04
    GENTLEMAN COURTNEY
    Officer
    $48,177
    @ $67.95 · 2025-08-04
    HOWSE CURTIS
    Officer
    $739,700
    @ $65.00 · 2025-06-24
    NAYLOR JEFFREY G
    Director
    $650,000
    @ $65.00 · 2025-06-24
    MOTHNER JONATHAN S
    Officer
    $2.44M
    @ $60.07 · 2025-05-19
    CASELLAS ALBERTO B
    Officer
    $3.48M
    @ $60.01 · 2025-03-03
    WENZEL BRIAN J SR.
    Chief Financial Officer
    $3.76M
    @ $60.01 · 2025-03-03
    HOWSE CURTIS
    Officer
    $2.04M
    @ $60.01 · 2025-03-03
    JUEL CAROL D
    Officer
    $5.41M
    @ $59.19 · 2025-03-03
    SCHALLER BARTON W
    Officer
    $4.45M
    @ $59.18 · 2025-03-03
    OWENS DARRELL
    Officer
    $664,611
    @ $60.01 · 2025-03-03
    GENTLEMAN COURTNEY
    Officer
    $600,700
    @ $60.01 · 2025-03-03
    DOUBLES BRIAN D
    Chief Executive Officer
    $8.94M
    @ $60.09 · 2025-02-28
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

    Learn more →
    CRM
    FearGreed
    😨Fear(32/100)

    "Market is pessimistic — investigate whether fears are temporary or structural"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    SYF
    FearGreed
    😐Neutral(54/100)

    "Market is pricing this stock without strong emotion in either direction"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

    Learn more →
    CRM
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Fear (32)
    SYF
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Neutral (54)
    View CRM Full AnalysisView SYF Full Analysis
    CRM vs SYF: Which Is the Better Buy? | SafetyMargin.io