Compare StocksCRM vs SWK

Salesforce, Inc. (CRM) vs Stanley Black & Decker, Inc. (SWK)

CRM
Salesforce, Inc.
$183.82
VS
SWK
Stanley Black & Decker, Inc.
$78.53

Rewards

CRM
  • Gross margin of 77.7% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 31.6% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Each dollar of retained earnings has created $5.49 of earning power — management is an exceptional capital allocator.
SWK

    Risks

    CRM
      SWK
      • Despite buyback spending, shares outstanding increased in 3 out of 4 years — stock-based compensation is offsetting repurchases.
      • FCF yield of 6.9% suggests reasonable valuation assuming continued moderate growth.

      Key Valuation Metrics

      Learn more →
      CRM
      SWK
      Valuation
      $16.37B
      Free Cash Flow
      $842.19M
      10.88%
      FCF Yield
      6.90%
      23.60
      Trailing P/E
      32.18
      12.31
      Forward P/E
      12.69
      Quality & Moat
      8.21%
      ROIC
      4.86%
      12.61%
      ROE
      4.48%
      77.68%
      Gross Margin
      30.62%
      1.32
      PEG Ratio
      1.39
      Balance Sheet Safety
      0.30
      Debt / Equity
      0.78
      N/A
      Interest Coverage
      N/A
      0.65
      Net Debt / EBITDA
      3.97
      0.96%
      Dividend Yield
      4.23%
      CRM: 9Ties: 2SWK: 1
      CRMSWK

      Historical Fundamentals

      Learn more →
      CRM

      Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

      SWK

      Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

      Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

      $1 Retained Earnings Test

      Learn more →
      CRM
      $-5.96
      created per $1 retained over 3 years
      Market Cap Declined
      Σ Retained
      $14.67B
      Δ Market Cap
      $-87.37B
      Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
      > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
      SWK
      N/A
      Net losses over 3 years — test not applicable
      Company had negative cumulative retained earnings
      Σ Retained
      $-1.09B
      Δ Market Cap
      +$24.0M
      Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
      > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

      Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
      > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

      Discounted Cash Flow (DCF) Analysis

      Learn more →
      CRM
      28.5% Margin of Safety
      Price is 28.5% below estimated fair value
      Current Price: $183.82
      Fair Value: $257.23
      Strongly undervalued
      Undervalued
      Fairly valued
      Overvalued
      Strongly overvalued
      SWK
      72.3% Overvalued
      Price is 72.3% above estimated fair value
      Current Price: $78.53
      Fair Value: $45.57
      Strongly undervalued
      Undervalued
      Fairly valued
      Overvalued
      Strongly overvalued

      Reverse DCF — Market-Implied Growth

      Learn more →
      CRM

      What growth rate is the market pricing in at $184?

      +8.5%
      Market-Implied Owner Earnings Growth
      Standard FCF implies -2.3%

      The market implies +8.5% Owner Earnings growth, below historical trends — potential opportunity.

      Standard FCF implies a more demanding -2.3%, reflecting heavy growth investment expected to generate future returns.

      SWK

      What growth rate is the market pricing in at $79?

      +19.3%
      Market-Implied Owner Earnings Growth
      Standard FCF implies +9.2%

      The market implies +19.3% Owner Earnings growth, above historical trends.

      Standard FCF implies a demanding +9.2%, reflecting heavy growth investment.

      Economic Moat Score

      Learn more →
      CRM
      58/100
      Narrow Moat
      70+ Wide · 40-69 Narrow · <40 None

      Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

      Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
      SWK
      48/100
      Narrow Moat
      70+ Wide · 40-69 Narrow · <40 None

      Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

      Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

      Forensic Accounting

      Learn more →
      CRM
      -2.73
      Unlikely Manipulator
      Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

      M-Score Trend

      Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
      SWK
      -2.78
      Unlikely Manipulator
      Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

      M-Score Trend

      Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

      Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

      Ownership Breakdown

      Learn more →
      CRM
      Insiders 3.0%Institutions 95.7%Retail & Other 1.3%
      No. of Institutional Holders3,813
      High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
      SWK
      Insiders 0.3%Institutions 94.3%Retail & Other 5.4%
      No. of Institutional Holders970
      High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

      High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

      Insider Buying Activity

      Learn more →
      CRM
      2
      Buys (3M)
      5
      Buys (12M)
      Total value (12M): $27.38M
      ALBER LAURA
      Director
      $500,266
      @ $194.58 · 2026-03-19
      KIRK DAVID BLAIR
      Director
      $500,178
      @ $194.62 · 2026-03-18
      KIRK DAVID BLAIR
      Director
      $500,722
      @ $258.64 · 2025-12-17
      MORFIT G MASON
      Director and Beneficial Owner of more than 10% of a Class of Security
      $25.02M
      @ $260.58 · 2025-12-05
      KIRK DAVID BLAIR
      Director
      $865,827
      @ $254.66 · 2025-09-09
      Open market purchases · includes direct & indirect ownership · excludes option exercises
      SWK
      0
      Buys (3M)
      0
      Buys (12M)
      No open market insider purchases found.
      Open market purchases · includes direct & indirect ownership · excludes option exercises

      Open market purchases · includes direct & indirect ownership · excludes option exercises.

      Insider Selling Activity

      Learn more →
      CRM
      0
      Sells (3M)
      17
      Sells (12M)
      Total value (12M): $41.42M
      KROES NEELIE
      Director
      $929,276
      @ $238.70 · 2026-01-14
      HARRIS G PARKER
      Officer and Director
      $31.61M
      @ $234.70 · 2025-12-02
      BENIOFF MARC RUSSELL
      Chief Executive Officer
      $575,140
      @ $255.62 · 2025-10-23
      BENIOFF MARC RUSSELL
      Chief Executive Officer
      $590,102
      @ $262.27 · 2025-10-21
      BENIOFF MARC RUSSELL
      Chief Executive Officer
      $567,631
      @ $252.28 · 2025-10-20
      BENIOFF MARC RUSSELL
      Chief Executive Officer
      $550,430
      @ $244.64 · 2025-10-17
      BENIOFF MARC RUSSELL
      Chief Executive Officer
      $558,810
      @ $248.36 · 2025-10-16
      BENIOFF MARC RUSSELL
      Chief Executive Officer
      $536,322
      @ $238.37 · 2025-10-15
      BENIOFF MARC RUSSELL
      Chief Executive Officer
      $548,796
      @ $243.91 · 2025-10-14
      BENIOFF MARC RUSSELL
      Chief Executive Officer
      $1.10M
      @ $244.75 · 2025-10-13
      BENIOFF MARC RUSSELL
      Chief Executive Officer
      $547,344
      @ $243.26 · 2025-10-09
      BENIOFF MARC RUSSELL
      Chief Executive Officer
      $539,533
      @ $239.79 · 2025-10-08
      BENIOFF MARC RUSSELL
      Chief Executive Officer
      $555,001
      @ $246.67 · 2025-09-23
      BENIOFF MARC RUSSELL
      Chief Executive Officer
      $552,798
      @ $245.69 · 2025-09-19
      BENIOFF MARC RUSSELL
      Chief Executive Officer
      $545,384
      @ $242.39 · 2025-09-15
      BENIOFF MARC RUSSELL
      Chief Executive Officer
      $543,378
      @ $241.50 · 2025-09-04
      BENIOFF MARC RUSSELL
      Chief Executive Officer
      $572,842
      @ $254.60 · 2025-09-03
      Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
      SWK
      0
      Sells (3M)
      1
      Sells (12M)
      Total value (12M): $812,764
      LINK JANET M
      General Counsel
      $812,764
      @ $69.08 · 2025-11-06
      LINK JANET M
      General Counsel
      $169,630
      @ $85.24 · 2025-02-07
      LINK JANET M
      General Counsel
      $1.40M
      @ $103.91 · 2024-08-01
      LINK JANET M
      General Counsel
      $298,748
      @ $86.79 · 2024-05-06
      Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

      Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

      🎭 Mr. Market's Mood

      Learn more →
      CRM
      FearGreed
      😨Fear(32/100)

      "Market is pessimistic — investigate whether fears are temporary or structural"

      Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
      SWK
      FearGreed
      😐Neutral(51/100)

      "Market is pricing this stock without strong emotion in either direction"

      Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

      Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

      ⚖️ Buffett Signal

      Learn more →
      CRM
      Awaiting DCF Data

      The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

      DCF Margin of Safety: N/AMr. Market's Mood: Fear (32)
      SWK
      Awaiting DCF Data

      The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

      DCF Margin of Safety: N/AMr. Market's Mood: Neutral (51)
      View CRM Full AnalysisView SWK Full Analysis
      CRM vs SWK: Which Is the Better Buy? | SafetyMargin.io