Compare StocksCRM vs POOL

Salesforce, Inc. (CRM) vs Pool Corporation (POOL)

CRM
Salesforce, Inc.
$194.99
VS
POOL
Pool Corporation
$204.36

Rewards

CRM
  • Gross margin of 77.7% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 31.6% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Management has timed buybacks well — 3 out of 4 years showed value-accretive repurchases.
POOL
  • Pool Corporation has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Pool Corporation scores 73/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.

Risks

CRM
    POOL
    • Free cash flow has declined at a 11.1% CAGR over the past 4 years — a concerning trend.

    Key Valuation Metrics

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    CRM
    POOL
    Valuation
    $16.37B
    Free Cash Flow
    $309.52M
    8.96%
    FCF Yield
    4.07%
    25.00
    Trailing P/E
    18.84
    13.08
    Forward P/E
    17.18
    Quality & Moat
    8.21%
    ROIC
    8.18%
    12.61%
    ROE
    34.29%
    77.68%
    Gross Margin
    29.73%
    1.40
    PEG Ratio
    N/A
    Balance Sheet Safety
    0.30
    Debt / Equity
    1.30
    N/A
    Interest Coverage
    N/A
    0.65
    Net Debt / EBITDA
    2.27
    0.90%
    Dividend Yield
    2.45%
    CRM: 6Ties: 2POOL: 3
    CRMPOOL

    Historical Fundamentals

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    CRM

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    POOL

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    $1 Retained Earnings Test

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    CRM
    $-5.25
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $14.67B
    Δ Market Cap
    $-76.99B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    POOL
    $-4.14
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $831.9M
    Δ Market Cap
    $-3.44B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

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    CRM
    13.0% Margin of Safety
    Price is 13.0% below estimated fair value
    Current Price: $194.99
    Fair Value: $224.03
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    POOL
    1.6% Overvalued
    Price is 1.6% above estimated fair value
    Current Price: $204.36
    Fair Value: $201.23
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

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    CRM

    What growth rate is the market pricing in at $195?

    +11.1%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +0.3%

    The market implies +11.1% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +0.3%, reflecting heavy growth investment expected to generate future returns.

    POOL

    What growth rate is the market pricing in at $204?

    +9.2%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +12.9%

    The market implies +9.2% Owner Earnings growth, above historical trends.

    Standard FCF implies a demanding +12.9%, reflecting heavy growth investment.

    Economic Moat Score

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    CRM
    58/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
    POOL
    73/100
    Wide Moat
    70+ Wide · 40-69 Narrow · <40 None

    Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

    Forensic Accounting

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    CRM
    -2.73
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    POOL
    -2.15
    Possible Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

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    CRM
    Insiders 2.7%Institutions 85.0%Retail & Other 12.3%
    No. of Institutional Holders3,962
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    POOL
    Insiders 11.9%Institutions 94.0%
    No. of Institutional Holders918
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

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    CRM
    0
    Buys (3M)
    3
    Buys (12M)
    Total value (12M): $26.38M
    KIRK DAVID BLAIR
    Director
    $500,722
    @ $258.64 · 2025-12-17
    MORFIT G MASON
    Director and Beneficial Owner of more than 10% of a Class of Security
    $25.02M
    @ $260.58 · 2025-12-05
    KIRK DAVID BLAIR
    Director
    $865,827
    @ $254.66 · 2025-09-09
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    POOL
    4
    Buys (3M)
    8
    Buys (12M)
    Total value (12M): $3.67M
    PEREZ DE LA MESA MANUEL J
    Director
    $1.02M
    @ $205.00 · 2026-03-13
    PEREZ DE LA MESA MANUEL J
    Director
    $1.09M
    @ $218.00 · 2026-03-02
    HOPE JAMES D
    Director
    $300,162
    @ $213.64 · 2026-02-25
    ST ROMAIN KENNETH G
    Officer
    $1.22M
    @ $218.67 · 2026-02-23
    WHALEN DAVID G
    Director
    $8,996
    @ $243.14 · 2025-11-26
    WHALEN DAVID G
    Director
    $8,932
    @ $319.00 · 2025-08-28
    WHALEN DAVID G
    Director
    $9,005
    @ $300.17 · 2025-05-29
    WHALEN DAVID G
    Director
    $8,164
    @ $326.56 · 2025-03-26
    WHALEN DAVID G
    Director
    $7,966
    @ $379.33 · 2024-11-27
    WHALEN DAVID G
    Director
    $8,119
    @ $353.00 · 2024-08-29
    WHALEN DAVID G
    Director
    $8,148
    @ $354.26 · 2024-05-30
    WHALEN DAVID G
    Director
    $6,969
    @ $409.94 · 2024-03-28
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

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    CRM
    1
    Sells (3M)
    19
    Sells (12M)
    Total value (12M): $42.55M
    KROES NEELIE
    Director
    $929,276
    @ $238.70 · 2026-01-14
    HARRIS G PARKER
    Officer and Director
    $31.61M
    @ $234.70 · 2025-12-02
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $575,140
    @ $255.62 · 2025-10-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $590,102
    @ $262.27 · 2025-10-21
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $567,631
    @ $252.28 · 2025-10-20
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $550,430
    @ $244.64 · 2025-10-17
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $558,810
    @ $248.36 · 2025-10-16
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $536,322
    @ $238.37 · 2025-10-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $548,796
    @ $243.91 · 2025-10-14
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $1.10M
    @ $244.75 · 2025-10-13
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $547,344
    @ $243.26 · 2025-10-09
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $539,533
    @ $239.79 · 2025-10-08
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $555,001
    @ $246.67 · 2025-09-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $552,798
    @ $245.69 · 2025-09-19
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $545,384
    @ $242.39 · 2025-09-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $543,378
    @ $241.50 · 2025-09-04
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $572,842
    @ $254.60 · 2025-09-03
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $571,202
    @ $253.87 · 2025-08-28
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $557,034
    @ $247.57 · 2025-08-25
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    POOL
    1
    Sells (3M)
    3
    Sells (12M)
    Total value (12M): $2.22M
    HART MELANIE M.
    Chief Financial Officer
    $605,000
    @ $220.00 · 2026-02-24
    ARVAN PETER D.
    Chief Executive Officer
    $1.23M
    @ $245.57 · 2025-12-02
    NEIL JENNIFER M
    Officer
    $385,245
    @ $315.00 · 2025-03-31
    PEREZ DE LA MESA MANUEL J
    Director
    $9.58M
    @ $348.41 · 2025-02-25
    PEREZ DE LA MESA MANUEL J
    Director
    $3.46M
    @ $346.00 · 2025-02-24
    HOUSEY HART MELANIE MONROE
    Chief Financial Officer
    $799,006
    @ $345.59 · 2025-02-24
    NEIL JENNIFER M
    General Counsel
    $256,251
    @ $373.00 · 2024-11-07
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

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    CRM
    FearGreed
    😨Fear(37/100)

    "Market is pessimistic — investigate whether fears are temporary or structural"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    POOL
    FearGreed
    🥶Extreme Fear(19/100)

    "Mr. Market is panicking — potential buying opportunity if fundamentals are strong"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

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    CRM
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Fear (37)
    POOL
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Extreme Fear (19)
    View CRM Full AnalysisView POOL Full Analysis