Compare StocksCRM vs NDAQ

Salesforce, Inc. (CRM) vs Nasdaq, Inc. (NDAQ)

CRM
Salesforce, Inc.
$189.34
VS
NDAQ
Nasdaq, Inc.
$92.70

Rewards

CRM
  • Gross margin of 77.7% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 31.6% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Each dollar of retained earnings has created $5.49 of earning power — management is an exceptional capital allocator.
NDAQ
  • Gross margin of 100.0% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Each dollar of retained earnings has created $3.09 of earning power — management is an exceptional capital allocator.
  • PEG ratio of 0.83 suggests the stock is undervalued relative to its growth rate — paying less than 1x for each unit of earnings growth.

Risks

CRM
    NDAQ
    • Share count has increased by 16% over the past 4 years, diluting existing shareholders.
    • FCF yield of 3.0% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
    • Insiders have sold $21.2M worth of stock in the past 3 months — significant insider liquidation.

    Key Valuation Metrics

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    CRM
    NDAQ
    Valuation
    $16.37B
    Free Cash Flow
    $1.56B
    10.57%
    FCF Yield
    2.97%
    24.31
    Trailing P/E
    27.92
    12.68
    Forward P/E
    20.95
    Quality & Moat
    8.21%
    ROIC
    9.61%
    12.61%
    ROE
    14.85%
    77.68%
    Gross Margin
    100.00%
    1.36
    PEG Ratio
    0.83
    Balance Sheet Safety
    0.30
    Debt / Equity
    0.79
    N/A
    Interest Coverage
    N/A
    0.65
    Net Debt / EBITDA
    2.79
    0.96%
    Dividend Yield
    1.23%
    CRM: 6Ties: 1NDAQ: 5
    CRMNDAQ

    Historical Fundamentals

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    CRM

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    NDAQ

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    $1 Retained Earnings Test

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    CRM
    $-5.61
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $14.67B
    Δ Market Cap
    $-82.28B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    NDAQ
    $10.58
    created per $1 retained over 3 years
    Exceptional Value Creator
    Σ Retained
    $2.38B
    Δ Market Cap
    +$25.19B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

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    CRM
    26.4% Margin of Safety
    Price is 26.4% below estimated fair value
    Current Price: $189.34
    Fair Value: $257.23
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    NDAQ
    24.6% Overvalued
    Price is 24.6% above estimated fair value
    Current Price: $92.70
    Fair Value: $74.38
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

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    CRM

    What growth rate is the market pricing in at $189?

    +8.9%
    Market-Implied Owner Earnings Growth
    Standard FCF implies -1.9%

    The market implies +8.9% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding -1.9%, reflecting heavy growth investment expected to generate future returns.

    NDAQ

    What growth rate is the market pricing in at $93?

    +15.1%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +16.9%

    The market implies +15.1% Owner Earnings growth, roughly in line with history — reasonably priced.

    Standard FCF implies +16.9%, reflecting ongoing growth investment.

    Economic Moat Score

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    CRM
    58/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
    NDAQ
    53/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with reinvestment efficiency as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

    Forensic Accounting

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    CRM
    -2.73
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    NDAQ
    -2.58
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

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    CRM
    Insiders 3.0%Institutions 95.7%Retail & Other 1.3%
    No. of Institutional Holders3,813
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    NDAQ
    Insiders 10.9%Institutions 87.2%Retail & Other 1.9%
    No. of Institutional Holders1,518
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

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    CRM
    2
    Buys (3M)
    5
    Buys (12M)
    Total value (12M): $27.38M
    ALBER LAURA
    Director
    $500,266
    @ $194.58 · 2026-03-19
    KIRK DAVID BLAIR
    Director
    $500,178
    @ $194.62 · 2026-03-18
    KIRK DAVID BLAIR
    Director
    $500,722
    @ $258.64 · 2025-12-17
    MORFIT G MASON
    Director and Beneficial Owner of more than 10% of a Class of Security
    $25.02M
    @ $260.58 · 2025-12-05
    KIRK DAVID BLAIR
    Director
    $865,827
    @ $254.66 · 2025-09-09
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    NDAQ
    2
    Buys (3M)
    2
    Buys (12M)
    Total value (12M): $16.79M
    TORGEBY JOHAN
    Director
    $958,320
    @ $79.86 · 2026-02-17
    INVESTOR AB
    Beneficial Owner of more than 10% of a Class of Security
    $15.84M
    @ $79.18 · 2026-02-13
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

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    CRM
    0
    Sells (3M)
    17
    Sells (12M)
    Total value (12M): $41.42M
    KROES NEELIE
    Director
    $929,276
    @ $238.70 · 2026-01-14
    HARRIS G PARKER
    Officer and Director
    $31.61M
    @ $234.70 · 2025-12-02
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $575,140
    @ $255.62 · 2025-10-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $590,102
    @ $262.27 · 2025-10-21
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $567,631
    @ $252.28 · 2025-10-20
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $550,430
    @ $244.64 · 2025-10-17
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $558,810
    @ $248.36 · 2025-10-16
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $536,322
    @ $238.37 · 2025-10-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $548,796
    @ $243.91 · 2025-10-14
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $1.10M
    @ $244.75 · 2025-10-13
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $547,344
    @ $243.26 · 2025-10-09
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $539,533
    @ $239.79 · 2025-10-08
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $555,001
    @ $246.67 · 2025-09-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $552,798
    @ $245.69 · 2025-09-19
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $545,384
    @ $242.39 · 2025-09-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $543,378
    @ $241.50 · 2025-09-04
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $572,842
    @ $254.60 · 2025-09-03
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    NDAQ
    7
    Sells (3M)
    25
    Sells (12M)
    Total value (12M): $84.66M
    PETERSON BRADLEY J.
    Chief Technology Officer
    $700,222
    @ $90.82 · 2026-04-28
    TAL COHEN
    Officer
    $1.41M
    @ $90.75 · 2026-04-27
    DALY MICHELLE LYNN
    Officer
    $117,513
    @ $88.82 · 2026-04-24
    FRIEDMAN ADENA T
    Chief Executive Officer
    $9.71M
    @ $85.44 · 2026-04-01
    FRIEDMAN ADENA T
    Chief Executive Officer
    $8.36M
    @ $90.08 · 2026-03-06
    SMITH BRYAN EVERARD
    Officer
    $523,440
    @ $87.24 · 2026-03-02
    DALY MICHELLE LYNN
    Officer
    $352,934
    @ $81.34 · 2026-02-19
    FRIEDMAN ADENA T
    Chief Executive Officer
    $29.07M
    @ $96.91 · 2026-02-02
    ZECCA JOHN
    Officer
    $450,045
    @ $100.01 · 2026-01-06
    FRIEDMAN ADENA T
    Chief Executive Officer
    $28.92M
    @ $96.39 · 2026-01-02
    SKULE JEREMY
    Officer
    $190,650
    @ $90.57 · 2025-12-01
    SMITH BRYAN EVERARD
    Officer
    $419,611
    @ $90.57 · 2025-12-01
    SKULE JEREMY
    Officer
    $179,767
    @ $85.40 · 2025-11-03
    SKULE JEREMY
    Officer
    $185,703
    @ $88.22 · 2025-10-01
    SKULE JEREMY
    Officer
    $196,228
    @ $93.22 · 2025-09-02
    BEGLEY CHARLENE T
    Director
    $289,800
    @ $96.60 · 2025-08-04
    SKULE JEREMY
    Officer
    $201,006
    @ $95.49 · 2025-08-01
    DALY MICHELLE LYNN
    Officer
    $812,174
    @ $93.45 · 2025-07-25
    PETERSON BRADLEY J.
    Chief Technology Officer
    $1.02M
    @ $88.87 · 2025-07-02
    SKULE JEREMY
    Officer
    $187,703
    @ $89.17 · 2025-07-01
    SKULE JEREMY
    Officer
    $178,840
    @ $85.00 · 2025-06-06
    GRIGGS P C NELSON
    Officer
    $340,880
    @ $85.22 · 2025-06-06
    SKULE JEREMY
    Officer
    $87,694
    @ $83.28 · 2025-06-02
    GRIGGS P C NELSON
    Officer
    $664,240
    @ $83.03 · 2025-05-27
    SKULE JEREMY
    Officer
    $85,841
    @ $81.52 · 2025-05-12
    SMITH BRYAN EVERARD
    Officer
    $47,179
    @ $71.81 · 2025-04-04
    SMITH BRYAN EVERARD
    Officer
    $237,078
    @ $75.70 · 2025-04-02
    PETERSON BRADLEY J.
    Chief Investment Officer
    $174,646
    @ $75.67 · 2025-04-02
    YOUNGWOOD SARAH
    Officer
    $1.10M
    @ $73.68 · 2025-03-17
    SMITH BRYAN EVERARD
    Officer
    $289,730
    @ $82.78 · 2025-03-03
    PETERSON BRADLEY J.
    Officer
    $1.36M
    @ $79.79 · 2025-02-26
    TAL COHEN
    Officer
    $749,981
    @ $83.75 · 2025-02-06
    SMITH BRYAN EVERARD
    Officer
    $285,460
    @ $81.56 · 2025-02-03
    SKULE JEREMY
    Officer
    $976,485
    @ $80.88 · 2024-12-09
    SKULE JEREMY
    Officer
    $950,906
    @ $78.75 · 2024-11-18
    PETERSON BRADLEY J.
    Officer
    $940,636
    @ $79.58 · 2024-11-13
    GRIGGS P C NELSON
    Officer
    $798,600
    @ $79.86 · 2024-11-11
    SKULE JEREMY
    Officer
    $935,040
    @ $77.92 · 2024-11-06
    GRIGGS P C NELSON
    President
    $444,086
    @ $77.34 · 2024-11-06
    TAL COHEN
    Officer
    $806,651
    @ $74.11 · 2024-11-01
    GRIGGS P C NELSON
    Officer
    $758,460
    @ $75.85 · 2024-10-29
    PETERSON BRADLEY J.
    Officer
    $1.03M
    @ $75.32 · 2024-10-28
    ZECCA JOHN
    Officer
    $791,670
    @ $71.97 · 2024-09-12
    PETERSON BRADLEY J.
    Officer
    $2.71M
    @ $67.79 · 2024-08-09
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

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    CRM
    FearGreed
    😨Fear(36/100)

    "Market is pessimistic — investigate whether fears are temporary or structural"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    NDAQ
    FearGreed
    😏Greed(63/100)

    "Market is optimistic — be cautious and ensure you have a margin of safety"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

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    CRM
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Fear (36)
    NDAQ
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Greed (63)
    View CRM Full AnalysisView NDAQ Full Analysis
    CRM vs NDAQ: Which Is the Better Buy? | SafetyMargin.io