Compare StocksCRM vs JBHT

Salesforce, Inc. (CRM) vs J.B. Hunt Transport Services, Inc. (JBHT): Which Is the Better Buy in 2026?

As of 2026-08-03, CRM is undervalued at $184, with a DCF intrinsic value of $222981480055 and a margin of safety of 100%. JBHT is undervalued at $272, with an intrinsic value of $450 and a margin of safety of 40%. Of the two, CRM has the wider margin of safety.

CRM
Salesforce, Inc.
$184.02
VS
JBHT
J.B. Hunt Transport Services, Inc.
$271.75

Rewards

CRM
  • Gross margin of 77.6% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 31.6% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Each dollar of retained earnings has created $5.53 of earning power — management is an exceptional capital allocator.
JBHT
  • J.B. Hunt Transport Services, Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
  • Free cash flow has grown at a 58.9% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Altman Z-Score of 5.73 indicates very low bankruptcy risk — the company is firmly in the safe zone.

Risks

CRM
  • Altman Z-Score of 0.81 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.
JBHT
  • Gross margin of 18.5% is low, suggesting a competitive or commodity-like market with limited pricing power.
  • Trailing P/E of 38.6x is 43% above the historical average of 26.9x — the stock trades at a premium to its own history.
  • PEG ratio of 2.53 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.

Key Valuation Metrics

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CRM
JBHT
Valuation
$16.55B
Free Cash Flow
$903.03M
N/A
FCF Yield
3.54%
21.32
Trailing P/E
38.60
11.86
Forward P/E
26.86
Quality & Moat
9.61%
ROIC
14.72%
16.91%
ROE
18.45%
77.64%
Gross Margin
18.50%
0.76
PEG Ratio
2.53
Balance Sheet Safety
0.90
Net Debt / Equity
0.38
N/A
Interest Coverage
N/A
2.38
Net Debt / EBITDA
0.84
0.96%
Dividend Yield
0.66%
CRM: 6Ties: 1JBHT: 4
CRMJBHT

Historical Fundamentals

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CRM

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

JBHT

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

$1 Retained Earnings Test

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CRM
$-0.00
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$14.67B
Δ Market Cap
$-79.12
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
JBHT
$0.21
created per $1 retained over 3 years
Value Destroyer
Σ Retained
$1.38B
Δ Market Cap
+$294.8M
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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CRM
100.0% Margin of Safety
Price is 100.0% below estimated fair value
Current Price: $184.02
Fair Value: $222981480055.14
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
JBHT
39.6% Margin of Safety
Price is 39.6% below estimated fair value
Current Price: $271.75
Fair Value: $450.16
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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CRM

What growth rate is the market pricing in at $184?

-21.2%
Market-Implied Owner Earnings Growth
Standard FCF implies -30.0%

The market implies -21.2% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding -30.0%, reflecting heavy growth investment expected to generate future returns.

JBHT

What growth rate is the market pricing in at $272?

+18.8%
Market-Implied Owner Earnings Growth
Standard FCF implies +13.1%

The market implies +18.8% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +13.1%, reflecting heavy growth investment.

Economic Moat Score

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CRM
58/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None

Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
JBHT
67/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None

Narrow moat with roic consistency as the key competitive advantage. Improving reinvestment efficiency would strengthen the moat.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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CRM
-2.73
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
JBHT
-3.18
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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CRM
Insiders 3.0%Institutions 93.8%Retail & Other 3.2%
No. of Institutional Holders3,568
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
JBHT
Insiders 20.4%Institutions 79.2%Retail & Other 0.4%
No. of Institutional Holders1,141
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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CRM
0
Buys (3M)
4
Buys (12M)
Total value (12M): $26.52M
ALBER LAURA
Director
$500,266
@ $194.58 · 2026-03-19
KIRK DAVID BLAIR
Director
$500,178
@ $194.62 · 2026-03-18
KIRK DAVID BLAIR
Director
$500,722
@ $258.64 · 2025-12-17
MORFIT G MASON
Director and Beneficial Owner of more than 10% of a Class of Security
$25.02M
@ $260.58 · 2025-12-05
Open market purchases · includes direct & indirect ownership · excludes option exercises
JBHT
0
Buys (3M)
2
Buys (12M)
Total value (12M): $193,425
FRAZIER SPENCER
Officer
$31,872
@ $156.24 · 2025-11-21
MCGEE ERIC
Officer
$161,553
@ $140.85 · 2025-08-04
HOBBS NICHOLAS
Chief Operating Officer
$399,746
@ $131.58 · 2025-04-24
ROBO JAMES L
Director
$10.00M
@ $168.21 · 2025-02-14
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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CRM
0
Sells (3M)
15
Sells (12M)
Total value (12M): $40.30M
KROES NEELIE
Director
$929,276
@ $238.70 · 2026-01-14
HARRIS G PARKER
Officer and Director
$31.61M
@ $234.70 · 2025-12-02
BENIOFF MARC RUSSELL
Chief Executive Officer
$575,140
@ $255.62 · 2025-10-23
BENIOFF MARC RUSSELL
Chief Executive Officer
$590,102
@ $262.27 · 2025-10-21
BENIOFF MARC RUSSELL
Chief Executive Officer
$567,631
@ $252.28 · 2025-10-20
BENIOFF MARC RUSSELL
Chief Executive Officer
$550,430
@ $244.64 · 2025-10-17
BENIOFF MARC RUSSELL
Chief Executive Officer
$558,810
@ $248.36 · 2025-10-16
BENIOFF MARC RUSSELL
Chief Executive Officer
$536,322
@ $238.37 · 2025-10-15
BENIOFF MARC RUSSELL
Chief Executive Officer
$548,796
@ $243.91 · 2025-10-14
BENIOFF MARC RUSSELL
Chief Executive Officer
$1.10M
@ $244.75 · 2025-10-13
BENIOFF MARC RUSSELL
Chief Executive Officer
$547,344
@ $243.26 · 2025-10-09
BENIOFF MARC RUSSELL
Chief Executive Officer
$539,533
@ $239.79 · 2025-10-08
BENIOFF MARC RUSSELL
Chief Executive Officer
$555,001
@ $246.67 · 2025-09-23
BENIOFF MARC RUSSELL
Chief Executive Officer
$552,798
@ $245.69 · 2025-09-19
BENIOFF MARC RUSSELL
Chief Executive Officer
$545,384
@ $242.39 · 2025-09-15
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
JBHT
5
Sells (3M)
24
Sells (12M)
Total value (12M): $13.82M
WEBB BRIAN
Officer
$426,015
@ $284.01 · 2026-06-05
KEEFAUVER DAVID
Officer
$200,444
@ $285.13 · 2026-06-05
FRAZIER SPENCER
Officer
$516,406
@ $258.20 · 2026-05-19
HICKS BRADLEY W
Officer
$2.00M
@ $261.91 · 2026-05-15
FIELD DARREN P
Officer
$1.02M
@ $254.49 · 2026-05-14
HOBBS NICHOLAS
Chief Operating Officer
$318,953
@ $250.75 · 2026-04-22
THOMPSON JAMES KIRK
Director
$254,275
@ $254.28 · 2026-04-21
BOATTINI JENNIFER
General Counsel
$519,216
@ $232.00 · 2026-02-27
THOMPSON JAMES KIRK
Director
$530,722
@ $230.75 · 2026-02-11
DELCO ALBERT BRAD
Chief Financial Officer
$227,250
@ $227.25 · 2026-02-06
KUHLOW JOHN KENNETH
Officer
$225,675
@ $225.68 · 2026-02-04
HICKS BRADLEY W
Officer
$906,829
@ $225.13 · 2026-02-04
WOODRUFF RONALD GREER
Officer
$74,664
@ $225.57 · 2026-02-04
FIELD DARREN P
Officer
$1.98M
@ $219.76 · 2026-02-03
HICKS BRADLEY W
Officer
$823,513
@ $210.13 · 2026-01-22
WOODRUFF RONALD GREER
Officer
$287,937
@ $207.00 · 2026-01-21
HOBBS NICHOLAS
Chief Operating Officer
$613,582
@ $201.97 · 2026-01-20
WEBB BRIAN
Officer
$150,528
@ $189.11 · 2025-12-09
KEEFAUVER DAVID
Officer
$300,593
@ $189.29 · 2025-12-08
BRACY KEVIN
Officer and Treasurer
$210,265
@ $191.15 · 2025-12-08
HICKS BRADLEY W
Officer
$380,090
@ $190.04 · 2025-12-03
DELCO ALBERT BRAD
Chief Financial Officer
$179,540
@ $179.54 · 2025-12-02
KUHLOW JOHN KENNETH
Officer
$579,726
@ $179.76 · 2025-12-01
FIELD DARREN P
Officer
$1.10M
@ $169.00 · 2025-10-29
KEEFAUVER DAVID
Officer
$150,298
@ $151.97 · 2025-07-23
FIELD DARREN P
Officer
$194,004
@ $161.67 · 2025-03-07
MCGEE ERIC
Officer
$557,700
@ $169.00 · 2025-02-04
THOMPSON JAMES KIRK
Retired
$771,627
@ $175.37 · 2025-01-21
MCGEE ERIC
Officer
$26,495
@ $182.72 · 2024-12-06
SIMPSON SHELLEY
Chief Executive Officer
$1.10M
@ $183.47 · 2024-12-05
WEBB BRIAN
Officer
$102,200
@ $192.83 · 2024-11-07
BRACY KEVIN
Officer and Treasurer
$306,449
@ $189.87 · 2024-11-07
HICKS BRADLEY W
Officer
$96,430
@ $192.86 · 2024-11-06
FRAZIER SPENCER
Officer
$427,251
@ $194.21 · 2024-11-06
KEEFAUVER DAVID
Officer
$224,480
@ $195.03 · 2024-11-06
WOODRUFF RONALD GREER
Officer
$303,018
@ $191.42 · 2024-11-06
MCGEE ERIC
Officer
$19,482
@ $194.82 · 2024-11-06
FIELD DARREN P
Officer
$275,250
@ $183.50 · 2024-10-30
MCGEE ERIC
Officer
$30,732
@ $175.61 · 2024-10-18
FIELD DARREN P
Officer
$525,090
@ $175.03 · 2024-08-23
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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CRM
FearGreed
😨Fear(39/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
JBHT
FearGreed
😐Neutral(56/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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CRM
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (39)
JBHT
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (56)
View CRM Full AnalysisView JBHT Full Analysis

Frequently Asked Questions: CRM vs JBHT

Is Salesforce, Inc. or J.B. Hunt Transport Services, Inc. more undervalued in 2026?

Based on our discounted cash flow model, CRM trades at a 100.0% margin of safety (intrinsic value $222981480055 vs. price $184), compared to JBHT's 39.6% margin of safety (intrinsic $450 vs. $272).

Which stock has a wider economic moat, Salesforce, Inc. or J.B. Hunt Transport Services, Inc.?

JBHT scores 67/100 (Narrow moat), while CRM scores 58/100 (Narrow moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

Is Salesforce, Inc. in financial distress?

CRM's Altman Z-Score of 0.8 places it in the Distress zone, signaling elevated bankruptcy risk. JBHT scores 5.7 (Safe zone). The Altman Z-Score is a five-factor model that predicts insolvency within two years; scores below 1.81 indicate significant distress.

Which stock has higher return on invested capital, Salesforce, Inc. or J.B. Hunt Transport Services, Inc.?

JBHT earns 14.7% ROIC versus CRM's 9.6%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

Which dividend is safer, Salesforce, Inc.'s or J.B. Hunt Transport Services, Inc.'s?

JBHT's dividend earns a safety score of 94/100 (Very Safe), compared to CRM's 88/100 (Very Safe). JBHT has raised its dividend for 3 consecutive years.

CRM vs JBHT: Which Is the Better Buy in 2026? | SafetyMargin.io