Compare Stocks › CRM vs HUBB

Salesforce, Inc. (CRM) vs Hubbell Incorporated (HUBB): Which Is the Better Buy in 2026?

As of 2026-11-01, CRM is overvalued at $229, with a DCF intrinsic value of $158 and a margin of safety of -45%. HUBB is fairly valued at $422, with an intrinsic value of $395 and a margin of safety of -7%. Of the two, HUBB has the wider margin of safety.

CRM
Salesforce, Inc.
$229.17
VS
HUBB
Hubbell Incorporated
$422.44

Rewards

CRM
  • ★Gross margin of 77.3% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • ★Free cash flow has grown at a 31.6% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • ★Each dollar of retained earnings has created $5.53 of earning power — management is an exceptional capital allocator.
HUBB
  • ★Hubbell Incorporated has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
  • ★Hubbell Incorporated scores 87/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
  • ★Free cash flow has grown at a 24.4% CAGR over the past 4 years, demonstrating strong earnings power growth.

Key Valuation Metrics

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CRM
HUBB
Valuation
$17.73B
Free Cash Flow
$874.70M
9.40%
FCF Yield
3.92%
20.97
Trailing P/E
24.78
14.31
Forward P/E
18.32
Quality & Moat
9.19%
ROIC
11.34%
19.38%
ROE
23.43%
77.28%
Gross Margin
35.02%
0.82
PEG Ratio
1.55
Balance Sheet Safety
0.81
Net Debt / Equity
1.20
N/A
Interest Coverage
N/A
2.40
Net Debt / EBITDA
3.09
0.77%
Dividend Yield
1.34%
CRM: 8Ties: 1HUBB: 3
CRMHUBB

Historical Fundamentals

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CRM

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

HUBB

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

$1 Retained Earnings Test

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CRM
$-3.08
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$14.67B
Δ Market Cap
$-45.24B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
HUBB
$6.83
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$1.62B
Δ Market Cap
+$11.05B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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CRM
45.4% Overvalued
Price is 45.4% above estimated fair value
Current Price: $229.17
Fair Value: $157.57
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
HUBB
7.0% Overvalued
Price is 7.0% above estimated fair value
Current Price: $422.44
Fair Value: $394.75
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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CRM

What growth rate is the market pricing in at $229?

+8.3%
Market-Implied Owner Earnings Growth
Standard FCF implies +1.1%

The market implies +8.3% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +1.1%, reflecting heavy growth investment expected to generate future returns.

HUBB

What growth rate is the market pricing in at $422?

+12.8%
Market-Implied Owner Earnings Growth
Standard FCF implies +13.8%

The market implies +12.8% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +13.8%, reflecting heavy growth investment expected to generate future returns.

Economic Moat Score

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CRM
58/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None

Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
HUBB
87/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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CRM
-2.73
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
HUBB
-2.51
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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CRM
Insiders 3.0%Institutions 87.2%Retail & Other 9.8%
No. of Institutional Holders3,582
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
HUBB
Insiders 0.3%Institutions 99.3%Retail & Other 0.3%
No. of Institutional Holders1,421
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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CRM
1
Buys (3M)
5
Buys (12M)
Total value (12M): $27.52M
KIRK DAVID BLAIR
Director
$999,451
@ $239.33 · 2026-09-18
ALBER LAURA
Director
$500,266
@ $194.58 · 2026-03-19
KIRK DAVID BLAIR
Director
$500,178
@ $194.62 · 2026-03-18
KIRK DAVID BLAIR
Director
$500,722
@ $258.64 · 2025-12-17
MORFIT G MASON
Director and Beneficial Owner of more than 10% of a Class of Security
$25.02M
@ $260.58 · 2025-12-05
Open market purchases · includes direct & indirect ownership · excludes option exercises
HUBB
0
Buys (3M)
1
Buys (12M)
Total value (12M): $186,719
MALLOY JOHN F
Director
$186,719
@ $429.24 · 2025-11-17
MALLOY JOHN F
Director
$206,049
@ $446.96 · 2024-12-10
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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CRM
1
Sells (3M)
3
Sells (12M)
Total value (12M): $33.71M
CONWAY CRAIG
Director
$1.17M
@ $260.61 · 2026-09-04
KROES NEELIE
Director
$929,276
@ $238.70 · 2026-01-14
HARRIS G PARKER
Officer and Director
$31.61M
@ $234.70 · 2025-12-02
BENIOFF MARC RUSSELL
Chief Executive Officer
$575,140
@ $255.62 · 2025-10-23
BENIOFF MARC RUSSELL
Chief Executive Officer
$590,102
@ $262.27 · 2025-10-21
BENIOFF MARC RUSSELL
Chief Executive Officer
$567,631
@ $252.28 · 2025-10-20
BENIOFF MARC RUSSELL
Chief Executive Officer
$550,430
@ $244.64 · 2025-10-17
BENIOFF MARC RUSSELL
Chief Executive Officer
$558,810
@ $248.36 · 2025-10-16
BENIOFF MARC RUSSELL
Chief Executive Officer
$536,322
@ $238.37 · 2025-10-15
BENIOFF MARC RUSSELL
Chief Executive Officer
$548,796
@ $243.91 · 2025-10-14
BENIOFF MARC RUSSELL
Chief Executive Officer
$1.10M
@ $244.75 · 2025-10-13
BENIOFF MARC RUSSELL
Chief Executive Officer
$547,344
@ $243.26 · 2025-10-09
BENIOFF MARC RUSSELL
Chief Executive Officer
$539,533
@ $239.79 · 2025-10-08
BENIOFF MARC RUSSELL
Chief Executive Officer
$555,001
@ $246.67 · 2025-09-23
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
HUBB
1
Sells (3M)
8
Sells (12M)
Total value (12M): $20.40M
DEL NERO JONATHAN M.
Officer
$283,653
@ $518.56 · 2026-08-11
MIKES MARK EUGENE
Officer
$1.36M
@ $523.73 · 2026-02-17
LANE KATHERINE ANNE
General Counsel
$2.33M
@ $505.60 · 2026-02-09
DEL NERO JONATHAN M.
Officer
$1.12M
@ $500.60 · 2026-02-09
BAKKER GERBEN W
Chief Executive Officer
$12.59M
@ $498.97 · 2026-02-06
FLYNN ALYSSA R
Officer
$610,480
@ $497.13 · 2026-02-06
MIKES MARK EUGENE
Officer
$1.15M
@ $466.50 · 2025-11-05
FLYNN ALYSSA R
Officer
$945,814
@ $470.32 · 2025-11-03
CARDOSO CARLOS M
Director
$154,517
@ $386.29 · 2025-05-21
BAKKER GERBEN W
Chief Executive Officer
$2.97M
@ $384.63 · 2025-05-14
FLYNN ALYSSA R
Officer
$452,866
@ $389.06 · 2025-02-20
MIKES MARK EUGENE
Officer
$533,328
@ $466.20 · 2024-11-07
DEL NERO JONATHAN M.
Officer
$67,250
@ $476.95 · 2024-11-06
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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CRM
FearGreed
😐Neutral(53/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
HUBB
FearGreed
😨Fear(28/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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CRM
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (53)
HUBB
⚪Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (28)
View CRM Full AnalysisView HUBB Full Analysis

Frequently Asked Questions: CRM vs HUBB

Is Salesforce, Inc. or Hubbell Incorporated more undervalued in 2026?▼

Based on our discounted cash flow model, HUBB trades at a -7.0% margin of safety (intrinsic value $395 vs. price $422), compared to CRM's -45.4% margin of safety (intrinsic $158 vs. $229).

Which stock has a wider economic moat, Salesforce, Inc. or Hubbell Incorporated?▼

HUBB scores 87/100 (Wide moat), while CRM scores 58/100 (Narrow moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

Which company has better free cash flow, Salesforce, Inc. or Hubbell Incorporated?▼

Salesforce, Inc. (CRM) generates a 9.4% free cash flow yield, compared to Hubbell Incorporated's 3.9%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.

Which stock has higher return on invested capital, Salesforce, Inc. or Hubbell Incorporated?▼

HUBB earns 11.3% ROIC versus CRM's 9.2%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

Which dividend is safer, Salesforce, Inc.'s or Hubbell Incorporated's?▼

HUBB's dividend earns a safety score of 94/100 (Very Safe), compared to CRM's 88/100 (Very Safe). HUBB has raised its dividend for 3 consecutive years.

CRM vs HUBB: Which Is the Better Buy in 2026? | SafetyMargin.io