Compare Stocks › CRM vs HOOD

Salesforce, Inc. (CRM) vs Robinhood Markets, Inc. (HOOD): Which Is the Better Buy in 2026?

As of 2026-11-02, CRM is overvalued at $229, with a DCF intrinsic value of $158 and a margin of safety of -45%. HOOD is undervalued at $85, with an intrinsic value of $164 and a margin of safety of 48%. Of the two, HOOD has the wider margin of safety.

CRM
Salesforce, Inc.
$229.17
VS
HOOD
Robinhood Markets, Inc.
$84.99

Rewards

CRM
  • ★Gross margin of 77.3% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • ★Free cash flow has grown at a 31.6% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • ★Each dollar of retained earnings has created $5.53 of earning power — management is an exceptional capital allocator.
HOOD
  • ★Gross margin of 91.0% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • ★Each dollar of retained earnings has created $11.86 of earning power — management is an exceptional capital allocator.

Risks

CRM
    HOOD
    • ⚠Despite buyback spending, shares outstanding increased in 2 out of 3 years — stock-based compensation is offsetting repurchases.
    • ⚠Beneish M-Score of -1.59 flags financial patterns consistent with potential earnings manipulation — warrants further investigation.
    • ⚠9 insider sales totaling $112.6M with no purchases in the past 3 months — insiders are reducing their exposure.

    Key Valuation Metrics

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    CRM
    HOOD
    Valuation
    $17.73B
    Free Cash Flow
    N/A
    9.40%
    FCF Yield
    N/A
    20.97
    Trailing P/E
    39.17
    14.31
    Forward P/E
    25.09
    Quality & Moat
    9.19%
    ROIC
    5.92%
    19.38%
    ROE
    21.45%
    77.28%
    Gross Margin
    90.99%
    0.82
    PEG Ratio
    1.38
    Balance Sheet Safety
    0.81
    Net Debt / Equity
    Net cash
    N/A
    Interest Coverage
    N/A
    2.40
    Net Debt / EBITDA
    N/A
    0.77%
    Dividend Yield
    0.00%
    CRM: 5Ties: 1HOOD: 3
    CRMHOOD

    Historical Fundamentals

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    CRM

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    HOOD

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    $1 Retained Earnings Test

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    CRM
    $-3.08
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $14.67B
    Δ Market Cap
    $-45.24B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    HOOD
    $34.39
    created per $1 retained over 3 years
    Exceptional Value Creator
    Σ Retained
    $2.75B
    Δ Market Cap
    +$94.67B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

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    CRM
    45.4% Overvalued
    Price is 45.4% above estimated fair value
    Current Price: $229.17
    Fair Value: $157.57
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    HOOD
    48.2% Margin of Safety
    Price is 48.2% below estimated fair value
    Current Price: $84.99
    Fair Value: $164.05
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

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    CRM

    What growth rate is the market pricing in at $229?

    +8.3%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +1.1%

    The market implies +8.3% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +1.1%, reflecting heavy growth investment expected to generate future returns.

    HOOD

    Requires positive FCF to compute implied growth rate.

    Economic Moat Score

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    CRM
    58/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
    HOOD
    45/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with reinvestment efficiency as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

    Forensic Accounting

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    CRM
    -2.73
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    HOOD
    -1.59
    Likely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

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    CRM
    Insiders 3.0%Institutions 87.2%Retail & Other 9.8%
    No. of Institutional Holders3,582
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    HOOD
    Insiders 1.0%Institutions 79.0%Retail & Other 20.0%
    No. of Institutional Holders1,894
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

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    CRM
    1
    Buys (3M)
    5
    Buys (12M)
    Total value (12M): $27.52M
    KIRK DAVID BLAIR
    Director
    $999,451
    @ $239.33 · 2026-09-18
    ALBER LAURA
    Director
    $500,266
    @ $194.58 · 2026-03-19
    KIRK DAVID BLAIR
    Director
    $500,178
    @ $194.62 · 2026-03-18
    KIRK DAVID BLAIR
    Director
    $500,722
    @ $258.64 · 2025-12-17
    MORFIT G MASON
    Director and Beneficial Owner of more than 10% of a Class of Security
    $25.02M
    @ $260.58 · 2025-12-05
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    HOOD
    0
    Buys (3M)
    3
    Buys (12M)
    Total value (12M): $55.31M
    MALKA MEYER
    Director
    $20.18M
    @ $80.74 · 2026-06-05
    MALKA MEYER
    Director
    $15.10M
    @ $83.45 · 2026-06-03
    MALKA MEYER
    Director
    $20.02M
    @ $80.39 · 2026-05-28
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

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    CRM
    1
    Sells (3M)
    3
    Sells (12M)
    Total value (12M): $33.71M
    CONWAY CRAIG
    Director
    $1.17M
    @ $260.61 · 2026-09-04
    KROES NEELIE
    Director
    $929,276
    @ $238.70 · 2026-01-14
    HARRIS G PARKER
    Officer and Director
    $31.61M
    @ $234.70 · 2025-12-02
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $575,140
    @ $255.62 · 2025-10-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $590,102
    @ $262.27 · 2025-10-21
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $567,631
    @ $252.28 · 2025-10-20
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $550,430
    @ $244.64 · 2025-10-17
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $558,810
    @ $248.36 · 2025-10-16
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $536,322
    @ $238.37 · 2025-10-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $548,796
    @ $243.91 · 2025-10-14
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $1.10M
    @ $244.75 · 2025-10-13
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $547,344
    @ $243.26 · 2025-10-09
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $539,533
    @ $239.79 · 2025-10-08
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $555,001
    @ $246.67 · 2025-09-23
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    HOOD
    9
    Sells (3M)
    48
    Sells (12M)
    Total value (12M): $342.86M
    GALLAGHER DANIEL MARTIN JR
    Officer
    $1.14M
    @ $113.71 · 2026-10-05
    TENEV VLADIMIR
    Chief Executive Officer
    $42.64M
    @ $113.72 · 2026-10-05
    TENEV VLADIMIR
    Chief Executive Officer
    $30.18M
    @ $125.33 · 2026-09-22
    TENEV VLADIMIR
    Chief Executive Officer
    $32.55M
    @ $125.58 · 2026-09-21
    VERMA SHIV
    Chief Financial Officer
    $1.27M
    @ $110.42 · 2026-09-15
    TRESEDER OLUWADARA JOHNSON
    Director
    $234,375
    @ $125.00 · 2026-09-08
    QUIRK STEVEN M
    Officer
    $2.94M
    @ $120.33 · 2026-09-03
    GALLAGHER DANIEL MARTIN JR
    Officer
    $1.22M
    @ $122.43 · 2026-09-03
    VERMA SHIV
    Chief Financial Officer
    $378,569
    @ $95.07 · 2026-08-17
    GALLAGHER DANIEL MARTIN JR
    Officer
    $904,192
    @ $90.42 · 2026-08-03
    VERMA SHIV
    Chief Financial Officer
    $456,775
    @ $114.71 · 2026-07-15
    GALLAGHER DANIEL MARTIN JR
    Officer
    $1.16M
    @ $116.14 · 2026-07-06
    TENEV VLADIMIR
    Chief Executive Officer
    $43.56M
    @ $116.17 · 2026-07-06
    QUIRK STEVEN M
    Officer
    $2.32M
    @ $119.96 · 2026-07-02
    TRESEDER OLUWADARA JOHNSON
    Director
    $440,625
    @ $117.50 · 2026-07-02
    LOOP PAULA
    Director
    $1.00M
    @ $120.00 · 2026-07-02
    VERMA SHIV
    Chief Financial Officer
    $393,779
    @ $98.84 · 2026-06-15
    QUIRK STEVEN M
    Officer
    $931,024
    @ $85.91 · 2026-06-03
    GALLAGHER DANIEL MARTIN JR
    Officer
    $836,771
    @ $83.68 · 2026-06-03
    VERMA SHIV
    Chief Financial Officer
    $420,536
    @ $77.36 · 2026-05-15
    GALLAGHER DANIEL MARTIN JR
    Officer
    $768,908
    @ $76.89 · 2026-05-04
    PINNER JEFFREY TSVI
    Chief Technology Officer
    $489,687
    @ $83.92 · 2026-04-27
    QUIRK STEVEN M
    Officer
    $725,302
    @ $84.93 · 2026-04-15
    VERMA SHIV
    Chief Financial Officer
    $466,717
    @ $85.86 · 2026-04-15
    GALLAGHER DANIEL MARTIN JR
    Officer
    $698,451
    @ $69.85 · 2026-04-06
    PINNER JEFFREY TSVI
    Chief Technology Officer
    $407,575
    @ $69.85 · 2026-04-06
    TENEV VLADIMIR
    Chief Executive Officer
    $26.19M
    @ $69.83 · 2026-04-06
    PINNER JEFFREY TSVI
    Chief Technology Officer
    $416,392
    @ $71.36 · 2026-03-20
    VERMA SHIV
    Chief Financial Officer
    $407,855
    @ $75.00 · 2026-03-16
    PINNER JEFFREY TSVI
    Chief Technology Officer
    $469,822
    @ $80.50 · 2026-03-05
    GALLAGHER DANIEL MARTIN JR
    Officer
    $754,903
    @ $75.49 · 2026-03-03
    VERMA SHIV
    Chief Financial Officer
    $411,274
    @ $75.13 · 2026-02-17
    WARNICK JASON
    Former
    $10.64M
    @ $85.09 · 2026-02-09
    QUIRK STEVEN M
    Officer
    $4.61M
    @ $87.81 · 2026-02-03
    GALLAGHER DANIEL MARTIN JR
    Officer
    $870,665
    @ $87.07 · 2026-02-03
    PINNER JEFFREY TSVI
    Chief Technology Officer
    $630,284
    @ $107.48 · 2026-01-26
    GALLAGHER DANIEL MARTIN JR
    Officer
    $1.22M
    @ $121.58 · 2026-01-05
    TENEV VLADIMIR
    Chief Executive Officer
    $45.61M
    @ $121.63 · 2026-01-05
    PINNER JEFFREY TSVI
    Chief Technology Officer
    $712,984
    @ $121.59 · 2026-01-05
    PINNER JEFFREY TSVI
    Chief Technology Officer
    $717,689
    @ $122.39 · 2025-12-22
    PINNER JEFFREY TSVI
    Chief Technology Officer
    $775,711
    @ $132.26 · 2025-12-05
    QUIRK STEVEN M
    Officer
    $6.55M
    @ $131.15 · 2025-12-03
    GALLAGHER DANIEL MARTIN JR
    Officer
    $15.86M
    @ $132.13 · 2025-12-03
    GALLAGHER DANIEL MARTIN JR
    Officer
    $6.07M
    @ $121.33 · 2025-11-26
    GALLAGHER DANIEL MARTIN JR
    Officer
    $1.13M
    @ $112.98 · 2025-11-24
    WARNICK JASON
    Chief Financial Officer
    $39.84M
    @ $132.81 · 2025-11-11
    QUIRK STEVEN M
    Officer
    $6.80M
    @ $140.61 · 2025-11-04
    GALLAGHER DANIEL MARTIN JR
    Officer
    $3.65M
    @ $145.95 · 2025-11-03
    PINNER JEFFREY TSVI
    Chief Technology Officer
    $861,460
    @ $146.91 · 2025-10-27
    PINNER JEFFREY TSVI
    Chief Technology Officer
    $865,118
    @ $147.53 · 2025-10-06
    GALLAGHER DANIEL MARTIN JR
    Officer
    $3.71M
    @ $148.34 · 2025-10-03
    TENEV VLADIMIR
    Chief Executive Officer
    $104.80M
    @ $139.73 · 2025-10-01
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

    Learn more →
    CRM
    FearGreed
    😐Neutral(53/100)

    "Market is pricing this stock without strong emotion in either direction"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    HOOD
    FearGreed
    😨Fear(29/100)

    "Market is pessimistic — investigate whether fears are temporary or structural"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

    Learn more →
    CRM
    ⚪Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Neutral (53)
    HOOD
    ⚪Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Fear (29)
    View CRM Full AnalysisView HOOD Full Analysis

    Frequently Asked Questions: CRM vs HOOD

    Is Salesforce, Inc. or Robinhood Markets, Inc. more undervalued in 2026?▼

    Based on our discounted cash flow model, HOOD trades at a 48.2% margin of safety (intrinsic value $164 vs. price $85), compared to CRM's -45.4% margin of safety (intrinsic $158 vs. $229).

    Which stock has a wider economic moat, Salesforce, Inc. or Robinhood Markets, Inc.?▼

    CRM scores 58/100 (Narrow moat), while HOOD scores 45/100 (Narrow moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

    Is Robinhood Markets, Inc. in financial distress?▼

    HOOD's Altman Z-Score of 2.6 places it in the Grey zone, signaling elevated bankruptcy risk. CRM scores 3.2 (Safe zone). The Altman Z-Score is a five-factor model that predicts insolvency within two years; scores below 1.81 indicate significant distress.

    Which stock has higher return on invested capital, Salesforce, Inc. or Robinhood Markets, Inc.?▼

    CRM earns 9.2% ROIC versus HOOD's 5.9%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

    Does Robinhood Markets, Inc. have accounting red flags?▼

    HOOD's Beneish M-Score of -1.6 flags it as a likely earnings manipulator (above the -1.78 threshold). By contrast, CRM scores -2.7, within the normal range. The Beneish model detects aggressive accounting through eight financial ratios.

    CRM vs HOOD: Which Is the Better Buy in 2026? | SafetyMargin.io