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Compare Stocks › CRM vs HAL

Salesforce, Inc. (CRM) vs Halliburton Company (HAL): Which Is the Better Buy in 2026?

As of 2026-06-19, CRM is undervalued at $152, with a DCF intrinsic value of $274 and a margin of safety of 45%. HAL is undervalued at $35, with an intrinsic value of $110 and a margin of safety of 68%. Of the two, HAL has the wider margin of safety.

CRM
Salesforce, Inc.
$151.78
VS
HAL
Halliburton Company
$34.93

Rewards

CRM
  • ★Gross margin of 77.6% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • ★Free cash flow has grown at a 31.6% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • ★Each dollar of retained earnings has created $5.53 of earning power — management is an exceptional capital allocator.
HAL
  • ★Halliburton Company has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
  • ★Free cash flow has grown at a 10.7% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • ★Each dollar of retained earnings has created $1.05 of earning power — management is creating shareholder value.

Risks

CRM
    HAL
    • ⚠Gross margin of 15.3% is low, suggesting a competitive or commodity-like market with limited pricing power.
    • ⚠FCF yield of 6.9% suggests reasonable valuation assuming continued moderate growth.
    • ⚠5 insider sales totaling $16.0M with no purchases in the past 3 months — insiders are reducing their exposure.

    Key Valuation Metrics

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    CRM
    HAL
    Valuation
    $16.55B
    Free Cash Flow
    $2.03B
    13.32%
    FCF Yield
    6.95%
    17.57
    Trailing P/E
    19.30
    9.77
    Forward P/E
    11.95
    Quality & Moat
    9.61%
    ROIC
    11.64%
    16.91%
    ROE
    14.63%
    77.64%
    Gross Margin
    15.28%
    0.77
    PEG Ratio
    0.97
    Balance Sheet Safety
    0.90
    Net Debt / Equity
    0.56
    N/A
    Interest Coverage
    N/A
    2.38
    Net Debt / EBITDA
    1.47
    1.09%
    Dividend Yield
    1.88%
    CRM: 7Ties: 1HAL: 4
    CRMHAL

    Historical Fundamentals

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    CRM

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    HAL

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    $1 Retained Earnings Test

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    CRM
    $-7.99
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $14.67B
    Δ Market Cap
    $-117.14B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    HAL
    $-2.55
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $4.67B
    Δ Market Cap
    $-11.91B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

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    CRM
    44.5% Margin of Safety
    Price is 44.5% below estimated fair value
    Current Price: $151.78
    Fair Value: $273.71
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    HAL
    68.3% Margin of Safety
    Price is 68.3% below estimated fair value
    Current Price: $34.93
    Fair Value: $110.26
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

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    CRM

    What growth rate is the market pricing in at $152?

    +3.6%
    Market-Implied Owner Earnings Growth
    Standard FCF implies -2.8%

    The market implies +3.6% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding -2.8%, reflecting heavy growth investment expected to generate future returns.

    HAL

    What growth rate is the market pricing in at $35?

    +5.8%
    Market-Implied FCF Growth Rate

    Market roughly matching historical growth — reasonable.

    Economic Moat Score

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    CRM
    58/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
    HAL
    69/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with roic consistency as the key competitive advantage. Improving revenue predictability would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

    Forensic Accounting

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    CRM
    -2.73
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    HAL
    -2.68
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

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    CRM
    Insiders 3.0%Institutions 94.3%Retail & Other 2.8%
    No. of Institutional Holders3,722
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    HAL
    Insiders 0.5%Institutions 89.4%Retail & Other 10.1%
    No. of Institutional Holders1,602
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

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    CRM
    0
    Buys (3M)
    5
    Buys (12M)
    Total value (12M): $27.38M
    ALBER LAURA
    Director
    $500,266
    @ $194.58 · 2026-03-19
    KIRK DAVID BLAIR
    Director
    $500,178
    @ $194.62 · 2026-03-18
    KIRK DAVID BLAIR
    Director
    $500,722
    @ $258.64 · 2025-12-17
    MORFIT G MASON
    Director and Beneficial Owner of more than 10% of a Class of Security
    $25.02M
    @ $260.58 · 2025-12-05
    KIRK DAVID BLAIR
    Director
    $865,827
    @ $254.66 · 2025-09-09
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    HAL
    0
    Buys (3M)
    0
    Buys (12M)
    WEISS JANET L.
    Director
    $169,162
    @ $19.79 · 2025-05-29
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

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    CRM
    0
    Sells (3M)
    15
    Sells (12M)
    Total value (12M): $40.30M
    KROES NEELIE
    Director
    $929,276
    @ $238.70 · 2026-01-14
    HARRIS G PARKER
    Officer and Director
    $31.61M
    @ $234.70 · 2025-12-02
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $575,140
    @ $255.62 · 2025-10-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $590,102
    @ $262.27 · 2025-10-21
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $567,631
    @ $252.28 · 2025-10-20
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $550,430
    @ $244.64 · 2025-10-17
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $558,810
    @ $248.36 · 2025-10-16
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $536,322
    @ $238.37 · 2025-10-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $548,796
    @ $243.91 · 2025-10-14
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $1.10M
    @ $244.75 · 2025-10-13
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $547,344
    @ $243.26 · 2025-10-09
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $539,533
    @ $239.79 · 2025-10-08
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $555,001
    @ $246.67 · 2025-09-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $552,798
    @ $245.69 · 2025-09-19
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $545,384
    @ $242.39 · 2025-09-15
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    HAL
    5
    Sells (3M)
    16
    Sells (12M)
    Total value (12M): $34.22M
    BECKWITH VAN H.
    Officer
    $8.19M
    @ $41.29 · 2026-05-15
    MAXWELL MICHAEL CASEY
    Officer
    $852,445
    @ $41.89 · 2026-05-05
    YOUNG TOBI M. EDWARDS
    Director
    $255,538
    @ $41.72 · 2026-04-30
    MCKEON TIMOTHY M.
    Officer and Treasurer
    $363,510
    @ $42.00 · 2026-04-30
    MILLER JEFFREY ALLEN
    Chief Executive Officer
    $6.34M
    @ $40.00 · 2026-03-27
    BECKWITH VAN H.
    Officer
    $663,481
    @ $33.82 · 2026-03-16
    SLOCUM JEFFREY SHANNON
    Chief Operating Officer
    $184,015
    @ $33.82 · 2026-03-16
    MCKEON TIMOTHY M.
    Officer and Treasurer
    $132,187
    @ $34.37 · 2026-03-06
    BANKS MARGARET KATHERINE
    Director
    $88,855
    @ $34.17 · 2026-01-26
    BECKWITH VAN H.
    Officer
    $1.90M
    @ $34.96 · 2026-01-23
    MILLER JEFFREY ALLEN
    Chief Executive Officer
    $5.99M
    @ $34.96 · 2026-01-23
    BECKWITH VAN H.
    Officer
    $574,875
    @ $32.30 · 2026-01-09
    SLOCUM JEFFREY SHANNON
    Chief Operating Officer
    $771,808
    @ $32.30 · 2026-01-09
    POPE LAWRENCE J.
    Officer
    $3.23M
    @ $32.25 · 2026-01-05
    BECKWITH VAN H.
    Officer
    $246,938
    @ $27.89 · 2025-12-05
    RICHARD MARK
    Officer
    $4.44M
    @ $27.77 · 2025-11-12
    CARRE ERIC
    Chief Financial Officer
    $1.28M
    @ $25.00 · 2025-03-14
    MCKEON TIMOTHY M.
    Officer and Treasurer
    $258,226
    @ $24.60 · 2025-03-07
    BANKS MARGARET KATHERINE
    Director
    $93,736
    @ $24.03 · 2025-03-04
    CARRE ERIC
    Chief Financial Officer
    $3.69M
    @ $26.13 · 2025-02-11
    BECKWITH VAN H.
    Officer
    $367,500
    @ $36.75 · 2024-07-18
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

    Learn more →
    CRM
    FearGreed
    🥶Extreme Fear(18/100)

    "Mr. Market is panicking — potential buying opportunity if fundamentals are strong"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    HAL
    FearGreed
    😐Neutral(45/100)

    "Market is pricing this stock without strong emotion in either direction"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

    Learn more →
    CRM
    ⚪Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Extreme Fear (18)
    HAL
    ⚪Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Neutral (45)
    View CRM Full AnalysisView HAL Full Analysis

    Frequently Asked Questions: CRM vs HAL

    Is Salesforce, Inc. or Halliburton Company more undervalued in 2026?▼

    Based on our discounted cash flow model, HAL trades at a 68.3% margin of safety (intrinsic value $110 vs. price $35), compared to CRM's 44.5% margin of safety (intrinsic $274 vs. $152).

    Which stock has a wider economic moat, Salesforce, Inc. or Halliburton Company?▼

    HAL scores 69/100 (Narrow moat), while CRM scores 58/100 (Narrow moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

    Is Salesforce, Inc. in financial distress?▼

    CRM's Altman Z-Score of 2.4 places it in the Grey zone, signaling elevated bankruptcy risk. HAL scores 3.4 (Safe zone). The Altman Z-Score is a five-factor model that predicts insolvency within two years; scores below 1.81 indicate significant distress.

    Which company has better free cash flow, Salesforce, Inc. or Halliburton Company?▼

    Salesforce, Inc. (CRM) generates a 13.3% free cash flow yield, compared to Halliburton Company's 6.9%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.

    Which stock has higher return on invested capital, Salesforce, Inc. or Halliburton Company?▼

    HAL earns 11.6% ROIC versus CRM's 9.6%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

    Which dividend is safer, Salesforce, Inc.'s or Halliburton Company's?▼

    HAL's dividend earns a safety score of 94/100 (Very Safe), compared to CRM's 88/100 (Very Safe). HAL has raised its dividend for 3 consecutive years.