Compare Stocks › CRM vs GS

Salesforce, Inc. (CRM) vs The Goldman Sachs Group, Inc. (GS): Which Is the Better Buy in 2026?

As of 2026-11-01, CRM is overvalued at $229, with a DCF intrinsic value of $158 and a margin of safety of -45%. GS is undervalued at $895, with an intrinsic value of $1584 and a margin of safety of 44%. Of the two, GS has the wider margin of safety.

CRM
Salesforce, Inc.
$229.17
VS
GS
The Goldman Sachs Group, Inc.
$894.55

Rewards

CRM
  • ★Gross margin of 77.3% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • ★Free cash flow has grown at a 31.6% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • ★Each dollar of retained earnings has created $5.53 of earning power — management is an exceptional capital allocator.
GS
  • ★Gross margin of 81.3% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • ★Share count has been reduced by 11% over the past 4 years through buybacks, increasing each share's claim on earnings.
  • ★Each dollar of retained earnings has created $2.58 of earning power — management is an exceptional capital allocator.

Risks

CRM
    GS
    • ⚠Altman Z-Score of 0.25 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.
    • ⚠5 insider sales totaling $12.2M with no purchases in the past 3 months — insiders are reducing their exposure.

    Key Valuation Metrics

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    CRM
    GS
    Valuation
    $17.73B
    Free Cash Flow
    N/A
    9.40%
    FCF Yield
    N/A
    20.97
    Trailing P/E
    12.86
    14.31
    Forward P/E
    12.07
    Quality & Moat
    9.19%
    ROIC
    2.23%
    19.38%
    ROE
    17.75%
    77.28%
    Gross Margin
    81.29%
    0.82
    PEG Ratio
    1.12
    Balance Sheet Safety
    0.81
    Net Debt / Equity
    Net cash
    N/A
    Interest Coverage
    N/A
    2.40
    Net Debt / EBITDA
    N/A
    0.77%
    Dividend Yield
    2.24%
    CRM: 3Ties: 1GS: 5
    CRMGS

    Historical Fundamentals

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    CRM

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    GS

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    $1 Retained Earnings Test

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    CRM
    $-3.08
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $14.67B
    Δ Market Cap
    $-45.24B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    GS
    $5.60
    created per $1 retained over 3 years
    Exceptional Value Creator
    Σ Retained
    $26.00B
    Δ Market Cap
    +$145.60B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

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    CRM
    45.4% Overvalued
    Price is 45.4% above estimated fair value
    Current Price: $229.17
    Fair Value: $157.57
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    GS
    43.5% Margin of Safety
    Price is 43.5% below estimated fair value
    Current Price: $894.55
    Fair Value: $1584.20
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

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    CRM

    What growth rate is the market pricing in at $229?

    +8.3%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +1.1%

    The market implies +8.3% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +1.1%, reflecting heavy growth investment expected to generate future returns.

    GS

    Requires positive FCF to compute implied growth rate.

    Economic Moat Score

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    CRM
    58/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
    GS
    65/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with reinvestment efficiency as the key competitive advantage. Improving margin stability would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

    Forensic Accounting

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    CRM
    -2.73
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    GS
    -2.00
    Possible Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

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    CRM
    Insiders 3.0%Institutions 87.2%Retail & Other 9.8%
    No. of Institutional Holders3,582
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    GS
    Insiders 0.6%Institutions 75.7%Retail & Other 23.7%
    No. of Institutional Holders3,978
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

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    CRM
    1
    Buys (3M)
    5
    Buys (12M)
    Total value (12M): $27.52M
    KIRK DAVID BLAIR
    Director
    $999,451
    @ $239.33 · 2026-09-18
    ALBER LAURA
    Director
    $500,266
    @ $194.58 · 2026-03-19
    KIRK DAVID BLAIR
    Director
    $500,178
    @ $194.62 · 2026-03-18
    KIRK DAVID BLAIR
    Director
    $500,722
    @ $258.64 · 2025-12-17
    MORFIT G MASON
    Director and Beneficial Owner of more than 10% of a Class of Security
    $25.02M
    @ $260.58 · 2025-12-05
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    GS
    0
    Buys (3M)
    0
    Buys (12M)
    HESS JOHN B JR.
    Director
    $2.00M
    @ $511.68 · 2025-04-15
    JOHNSON KEVIN RONALD
    Director
    $1.49M
    @ $619.02 · 2025-01-17
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

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    CRM
    1
    Sells (3M)
    3
    Sells (12M)
    Total value (12M): $33.71M
    CONWAY CRAIG
    Director
    $1.17M
    @ $260.61 · 2026-09-04
    KROES NEELIE
    Director
    $929,276
    @ $238.70 · 2026-01-14
    HARRIS G PARKER
    Officer and Director
    $31.61M
    @ $234.70 · 2025-12-02
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $575,140
    @ $255.62 · 2025-10-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $590,102
    @ $262.27 · 2025-10-21
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $567,631
    @ $252.28 · 2025-10-20
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $550,430
    @ $244.64 · 2025-10-17
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $558,810
    @ $248.36 · 2025-10-16
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $536,322
    @ $238.37 · 2025-10-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $548,796
    @ $243.91 · 2025-10-14
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $1.10M
    @ $244.75 · 2025-10-13
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $547,344
    @ $243.26 · 2025-10-09
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $539,533
    @ $239.79 · 2025-10-08
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $555,001
    @ $246.67 · 2025-09-23
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    GS
    5
    Sells (3M)
    19
    Sells (12M)
    Total value (12M): $76.92M
    LESLIE ERICKA T
    Officer
    $229,305
    @ $917.22 · 2026-10-28
    SOLOMON DAVID M
    Chief Executive Officer
    $10.93M
    @ $910.72 · 2026-10-27
    LESLIE ERICKA T
    Officer
    $222,562
    @ $890.25 · 2026-10-22
    LESLIE ERICKA T
    Officer
    $620,280
    @ $1033.80 · 2026-08-28
    LESLIE ERICKA T
    Officer
    $184,445
    @ $1053.97 · 2026-08-04
    LESLIE ERICKA T
    Officer
    $287,951
    @ $1151.80 · 2026-07-15
    COLEMAN DENIS P.
    Chief Financial Officer
    $6.68M
    @ $973.55 · 2026-05-14
    RUEMMLER KATHRYN H
    General Counsel
    $13.42M
    @ $939.07 · 2026-05-06
    FREDMAN SHEARA J.
    Officer
    $9.57M
    @ $929.17 · 2026-05-01
    RUEMMLER KATHRYN H
    General Counsel
    $634,927
    @ $929.61 · 2026-05-01
    SOLOMON DAVID M
    Chief Executive Officer
    $3.23M
    @ $930.70 · 2026-05-01
    GOLTEN ALEXANDER SIMON
    Officer
    $1.04M
    @ $936.18 · 2026-04-23
    GOLTEN ALEXANDER SIMON
    Officer
    $1.02M
    @ $919.19 · 2026-04-17
    COLEMAN DENIS P.
    Chief Financial Officer
    $10.94M
    @ $941.57 · 2026-02-09
    SOLOMON DAVID M
    Chief Executive Officer
    $255,387
    @ $938.92 · 2026-01-29
    HALIO CAREY
    Officer
    $2.64M
    @ $927.17 · 2026-01-27
    FREDMAN SHEARA J.
    Officer
    $4.49M
    @ $923.75 · 2026-01-23
    RUEMMLER KATHRYN H
    General Counsel
    $8.89M
    @ $927.51 · 2026-01-23
    HALIO CAREY
    Officer
    $1.62M
    @ $920.62 · 2026-01-23
    WALDRON JOHN E.
    President
    $13.69M
    @ $750.30 · 2025-08-28
    COLEMAN DENIS P.
    Chief Financial Officer
    $5.41M
    @ $724.40 · 2025-07-25
    ROGERS JOHN F W
    Officer
    $4.31M
    @ $717.39 · 2025-07-23
    SOLOMON DAVID M
    Chief Executive Officer
    $4.71M
    @ $712.31 · 2025-07-23
    SOLOMON DAVID M
    Chief Executive Officer
    $3.04M
    @ $607.17 · 2025-05-14
    SOLOMON DAVID M
    Chief Executive Officer
    $1.50M
    @ $622.15 · 2025-02-26
    GOLTEN ALEXANDER SIMON
    Officer
    $3.31M
    @ $636.25 · 2025-01-28
    HALIO CAREY
    Officer and Treasurer
    $2.32M
    @ $636.74 · 2025-01-24
    FREDMAN SHEARA J.
    Officer
    $1.28M
    @ $627.01 · 2025-01-21
    RUEMMLER KATHRYN H
    General Counsel
    $4.76M
    @ $634.69 · 2025-01-21
    HALIO CAREY
    Officer
    $965,120
    @ $624.67 · 2025-01-21
    SOLOMON DAVID M
    Chief Executive Officer
    $4.00M
    @ $610.91 · 2024-11-29
    VINIAR DAVID A
    Director
    $3.06M
    @ $612.08 · 2024-11-29
    FREDMAN SHEARA J.
    Officer
    $1.77M
    @ $594.51 · 2024-11-06
    COLEMAN DENIS P.
    Chief Financial Officer
    $7.67M
    @ $593.03 · 2024-11-06
    ROGERS JOHN F W
    Officer
    $3.83M
    @ $596.36 · 2024-11-06
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

    Learn more →
    CRM
    FearGreed
    😐Neutral(53/100)

    "Market is pricing this stock without strong emotion in either direction"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    GS
    FearGreed
    😐Neutral(48/100)

    "Market is pricing this stock without strong emotion in either direction"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

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    CRM
    ⚪Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Neutral (53)
    GS
    ⚪Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Neutral (48)
    View CRM Full AnalysisView GS Full Analysis

    Frequently Asked Questions: CRM vs GS

    Is Salesforce, Inc. or The Goldman Sachs Group, Inc. more undervalued in 2026?▼

    Based on our discounted cash flow model, GS trades at a 43.5% margin of safety (intrinsic value $1584 vs. price $895), compared to CRM's -45.4% margin of safety (intrinsic $158 vs. $229).

    Which stock has a wider economic moat, Salesforce, Inc. or The Goldman Sachs Group, Inc.?▼

    GS scores 65/100 (Narrow moat), while CRM scores 58/100 (Narrow moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

    Is The Goldman Sachs Group, Inc. in financial distress?▼

    GS's Altman Z-Score of 0.3 places it in the Distress zone, signaling elevated bankruptcy risk. CRM scores 3.2 (Safe zone). The Altman Z-Score is a five-factor model that predicts insolvency within two years; scores below 1.81 indicate significant distress.

    Which stock has higher return on invested capital, Salesforce, Inc. or The Goldman Sachs Group, Inc.?▼

    CRM earns 9.2% ROIC versus GS's 2.2%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

    Which dividend is safer, Salesforce, Inc.'s or The Goldman Sachs Group, Inc.'s?▼

    CRM's dividend earns a safety score of 88/100 (Very Safe), compared to GS's 79/100 (Safe). CRM has raised its dividend for 1 consecutive years.

    CRM vs GS: Which Is the Better Buy in 2026? | SafetyMargin.io