Compare Stocks › CRM vs FTNT
Salesforce, Inc. (CRM) vs Fortinet, Inc. (FTNT)
CRM
Salesforce, Inc.
$194.99
VS
FTNT
Fortinet, Inc.
$83.12
Rewards
CRM
- ★Gross margin of 77.7% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Free cash flow has grown at a 31.6% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★Management has timed buybacks well — 3 out of 4 years showed value-accretive repurchases.
FTNT
- ★Fortinet, Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Gross margin of 80.5% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Fortinet, Inc. scores 86/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
Risks
CRM
FTNT
- ⚠FCF yield of 2.8% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠Insiders have sold $42.3M worth of stock in the past 3 months — significant insider liquidation.
Key Valuation Metrics
Learn more →CRM
FTNT
Valuation
$16.37B
Free Cash Flow
$1.75B
8.96%
FCF Yield
2.83%
25.00
Trailing P/E
34.35
13.08
Forward P/E
25.12
Quality & Moat
8.21%
ROIC
76.55%
12.61%
ROE
149.77%
77.68%
Gross Margin
80.46%
1.40
PEG Ratio
N/A
Balance Sheet Safety
0.30
Debt / Equity
0.86
N/A
Interest Coverage
N/A
0.65
Net Debt / EBITDA
-1.13
0.90%
Dividend Yield
N/A
CRM: 5Ties: 2FTNT: 3
CRMFTNT
Historical Fundamentals
Learn more →CRM
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
FTNT
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →CRM
$-5.25
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$14.67B
Δ Market Cap
$-76.99B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
FTNT
$4.38
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$4.75B
Δ Market Cap
+$20.79B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →CRM
13.0% Margin of Safety
Price is 13.0% below estimated fair value
Current Price: $194.99
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $224.03
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
FTNT
21.6% Overvalued
Price is 21.6% above estimated fair value
Current Price: $83.12
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $68.36
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →CRM
What growth rate is the market pricing in at $195?
+11.1%
Market-Implied Owner Earnings Growth
Standard FCF implies +0.3%
The market implies +11.1% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +0.3%, reflecting heavy growth investment expected to generate future returns.
FTNT
What growth rate is the market pricing in at $83?
+14.1%
Market-Implied Owner Earnings Growth
Standard FCF implies +14.9%
The market implies +14.1% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +14.9%, reflecting heavy growth investment expected to generate future returns.
Economic Moat Score
Learn more →CRM
58/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
FTNT
86/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
Forensic Accounting
Learn more →CRM
-2.73
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
FTNT
-2.61
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →CRM
Insiders 2.7%Institutions 85.0%Retail & Other 12.3%
No. of Institutional Holders3,962
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
FTNT
Insiders 17.4%Institutions 71.6%Retail & Other 11.0%
No. of Institutional Holders1,972
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →CRM
0
Buys (3M)
3
Buys (12M)
Total value (12M): $26.38M
KIRK DAVID BLAIR
Director
$500,722
@ $258.64 · 2025-12-17
MORFIT G MASON
Director and Beneficial Owner of more than 10% of a Class of Security
$25.02M
@ $260.58 · 2025-12-05
KIRK DAVID BLAIR
Director
$865,827
@ $254.66 · 2025-09-09
Open market purchases · includes direct & indirect ownership · excludes option exercises
FTNT
0
Buys (3M)
1
Buys (12M)
Total value (12M): $34,912
NEUKOM WILLIAM H
Director
$34,912
@ $104.21 · 2025-06-06
NEUKOM WILLIAM H
Director
$34,878
@ $106.34 · 2025-03-06
NEUKOM WILLIAM H
Director
$34,968
@ $98.50 · 2024-12-06
NEUKOM WILLIAM H
Director
$34,898
@ $59.55 · 2024-06-06
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →CRM
1
Sells (3M)
19
Sells (12M)
Total value (12M): $42.55M
KROES NEELIE
Director
$929,276
@ $238.70 · 2026-01-14
HARRIS G PARKER
Officer and Director
$31.61M
@ $234.70 · 2025-12-02
BENIOFF MARC RUSSELL
Chief Executive Officer
$575,140
@ $255.62 · 2025-10-23
BENIOFF MARC RUSSELL
Chief Executive Officer
$590,102
@ $262.27 · 2025-10-21
BENIOFF MARC RUSSELL
Chief Executive Officer
$567,631
@ $252.28 · 2025-10-20
BENIOFF MARC RUSSELL
Chief Executive Officer
$550,430
@ $244.64 · 2025-10-17
BENIOFF MARC RUSSELL
Chief Executive Officer
$558,810
@ $248.36 · 2025-10-16
BENIOFF MARC RUSSELL
Chief Executive Officer
$536,322
@ $238.37 · 2025-10-15
BENIOFF MARC RUSSELL
Chief Executive Officer
$548,796
@ $243.91 · 2025-10-14
BENIOFF MARC RUSSELL
Chief Executive Officer
$1.10M
@ $244.75 · 2025-10-13
BENIOFF MARC RUSSELL
Chief Executive Officer
$547,344
@ $243.26 · 2025-10-09
BENIOFF MARC RUSSELL
Chief Executive Officer
$539,533
@ $239.79 · 2025-10-08
BENIOFF MARC RUSSELL
Chief Executive Officer
$555,001
@ $246.67 · 2025-09-23
BENIOFF MARC RUSSELL
Chief Executive Officer
$552,798
@ $245.69 · 2025-09-19
BENIOFF MARC RUSSELL
Chief Executive Officer
$545,384
@ $242.39 · 2025-09-15
BENIOFF MARC RUSSELL
Chief Executive Officer
$543,378
@ $241.50 · 2025-09-04
BENIOFF MARC RUSSELL
Chief Executive Officer
$572,842
@ $254.60 · 2025-09-03
BENIOFF MARC RUSSELL
Chief Executive Officer
$571,202
@ $253.87 · 2025-08-28
BENIOFF MARC RUSSELL
Chief Executive Officer
$557,034
@ $247.57 · 2025-08-25
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
FTNT
3
Sells (3M)
12
Sells (12M)
Total value (12M): $136.18M
OHLGART CHRISTIANE MARGRIT
Chief Financial Officer
$40,930
@ $80.73 · 2026-02-03
XIE MICHAEL
Chief Technology Officer
$27.94M
@ $81.42 · 2026-02-02
XIE KENNETH QING
Chief Executive Officer
$14.31M
@ $81.42 · 2026-02-02
OHLGART CHRISTIANE MARGRIT
Chief Financial Officer
$9,515
@ $86.50 · 2025-11-04
XIE MICHAEL
Chief Technology Officer
$306,825
@ $86.53 · 2025-11-03
XIE KENNETH QING
Chief Executive Officer
$13.71M
@ $86.51 · 2025-11-03
OHLGART CHRISTIANE MARGRIT
Chief Financial Officer
$10,830
@ $98.45 · 2025-08-05
XIE MICHAEL
Officer and Director
$46.94M
@ $98.48 · 2025-08-04
XIE KENNETH QING
Chief Executive Officer
$15.61M
@ $98.48 · 2025-08-04
OHLGART CHRISTIANE MARGRIT
Chief Financial Officer
$121,883
@ $104.71 · 2025-06-06
XIE MICHAEL
Chief Technology Officer
$376,274
@ $106.11 · 2025-05-02
XIE KENNETH QING
Chief Executive Officer
$16.81M
@ $106.10 · 2025-05-02
GOLDMAN KENNETH ALLEN
Director
$200,000
@ $100.00 · 2025-03-12
XIE MICHAEL
Chief Technology Officer
$32.08M
@ $98.17 · 2025-03-11
GOLDMAN KENNETH ALLEN
Director
$99,320
@ $99.32 · 2025-03-10
XIE KENNETH QING
Chief Executive Officer
$19.97M
@ $96.93 · 2025-03-10
JENSEN KEITH FRANKLIN
Chief Financial Officer
$1.93M
@ $109.18 · 2025-02-26
JENSEN KEITH FRANKLIN
Chief Financial Officer
$2.67M
@ $113.56 · 2025-02-19
XIE KENNETH QING
Chief Executive Officer
$4.89M
@ $107.68 · 2025-02-12
XIE KENNETH QING
Chief Executive Officer
$4.27M
@ $92.79 · 2025-01-15
XIE KENNETH QING
Chief Executive Officer
$4.43M
@ $96.70 · 2024-12-18
JENSEN KEITH FRANKLIN
Chief Financial Officer
$1.69M
@ $95.66 · 2024-11-26
JENSEN KEITH FRANKLIN
Chief Financial Officer
$386,013
@ $90.83 · 2024-11-19
XIE KENNETH QING
Chief Executive Officer
$4.53M
@ $98.79 · 2024-11-13
WHITTLE JOHN
Chief Operating Officer
$3.29M
@ $85.56 · 2024-11-08
JENSEN KEITH FRANKLIN
Chief Financial Officer
$4.84M
@ $85.36 · 2024-11-08
XIE MICHAEL
Chief Technology Officer
$1.95M
@ $78.86 · 2024-11-04
XIE KENNETH QING
Chief Executive Officer
$3.83M
@ $82.26 · 2024-10-16
XIE KENNETH QING
Chief Executive Officer
$3.54M
@ $75.34 · 2024-09-18
JENSEN KEITH FRANKLIN
Chief Financial Officer
$905,465
@ $75.55 · 2024-08-27
WHITTLE JOHN
Chief Operating Officer
$7.77M
@ $75.21 · 2024-08-21
JENSEN KEITH FRANKLIN
Chief Financial Officer
$321,636
@ $75.68 · 2024-08-20
XIE KENNETH QING
Chief Executive Officer
$3.42M
@ $72.06 · 2024-08-14
XIE MICHAEL
Chief Technology Officer
$1.39M
@ $56.11 · 2024-08-02
XIE KENNETH QING
Chief Executive Officer
$2.90M
@ $59.84 · 2024-07-16
XIE KENNETH QING
Chief Executive Officer
$2.90M
@ $59.88 · 2024-06-12
JENSEN KEITH FRANKLIN
Chief Financial Officer
$3.43M
@ $59.37 · 2024-06-05
XIE KENNETH QING
Chief Executive Officer
$2.93M
@ $60.48 · 2024-05-15
XIE MICHAEL
Chief Technology Officer
$1.59M
@ $64.48 · 2024-05-02
XIE KENNETH QING
Chief Executive Officer
$3.11M
@ $64.81 · 2024-04-17
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →CRM
😨Fear(37/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
FTNT
😐Neutral(50/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →CRM
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (37)
FTNT
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (50)