Compare StocksCRM vs CVNA

Salesforce, Inc. (CRM) vs Carvana Co. (CVNA): Which Is the Better Buy in 2026?

As of 2026-06-19, CRM is undervalued at $152, with a DCF intrinsic value of $274 and a margin of safety of 45%. CVNA is undervalued at $67, with an intrinsic value of $104 and a margin of safety of 36%. Of the two, CRM has the wider margin of safety.

CRM
Salesforce, Inc.
$151.78
VS
CVNA
Carvana Co.
$66.56

Rewards

CRM
  • Gross margin of 77.6% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 31.6% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Each dollar of retained earnings has created $5.53 of earning power — management is an exceptional capital allocator.
CVNA
  • Each dollar of retained earnings has created $16.78 of earning power — management is an exceptional capital allocator.
  • Trailing P/E of 38.7x is 33% below the historical average of 57.5x — potentially undervalued relative to its own history.
  • Altman Z-Score of 6.47 indicates very low bankruptcy risk — the company is firmly in the safe zone.

Risks

CRM
    CVNA
    • Gross margin of 20.1% is low, suggesting a competitive or commodity-like market with limited pricing power.
    • Share count has increased by 34% over the past 4 years, diluting existing shareholders.
    • FCF yield of 1.2% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.

    Key Valuation Metrics

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    CRM
    CVNA
    Valuation
    $16.55B
    Free Cash Flow
    $889.00M
    13.32%
    FCF Yield
    1.22%
    17.57
    Trailing P/E
    38.70
    9.77
    Forward P/E
    30.76
    Quality & Moat
    9.61%
    ROIC
    15.68%
    16.91%
    ROE
    60.17%
    77.64%
    Gross Margin
    20.13%
    0.77
    PEG Ratio
    N/A
    Balance Sheet Safety
    0.90
    Net Debt / Equity
    0.59
    N/A
    Interest Coverage
    N/A
    2.38
    Net Debt / EBITDA
    1.16
    1.09%
    Dividend Yield
    0.00%
    CRM: 6Ties: 1CVNA: 4
    CRMCVNA

    Historical Fundamentals

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    CRM

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    CVNA

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    $1 Retained Earnings Test

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    CRM
    $-7.99
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $14.67B
    Δ Market Cap
    $-117.14B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    CVNA
    $28.80
    created per $1 retained over 3 years
    Exceptional Value Creator
    Σ Retained
    $2.07B
    Δ Market Cap
    +$59.52B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

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    CRM
    44.5% Margin of Safety
    Price is 44.5% below estimated fair value
    Current Price: $151.78
    Fair Value: $273.71
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    CVNA
    35.9% Margin of Safety
    Price is 35.9% below estimated fair value
    Current Price: $66.56
    Fair Value: $103.82
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

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    CRM

    What growth rate is the market pricing in at $152?

    +3.6%
    Market-Implied Owner Earnings Growth
    Standard FCF implies -2.8%

    The market implies +3.6% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding -2.8%, reflecting heavy growth investment expected to generate future returns.

    CVNA

    What growth rate is the market pricing in at $67?

    +20.0%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +27.6%

    The market implies +20.0% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +27.6%, reflecting heavy growth investment expected to generate future returns.

    Economic Moat Score

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    CRM
    58/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
    CVNA
    38/100
    No Moat
    70+ Wide · 40-69 Narrow · <40 None

    No durable moat detected, though reinvestment efficiency shows some competitive positioning. The business lacks consistent evidence of sustainable advantages.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

    Forensic Accounting

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    CRM
    -2.73
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    CVNA
    -0.36
    Likely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

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    CRM
    Insiders 3.0%Institutions 94.3%Retail & Other 2.8%
    No. of Institutional Holders3,722
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    CVNA
    Insiders 2.2%Institutions 108.3%
    No. of Institutional Holders1,114
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

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    CRM
    0
    Buys (3M)
    5
    Buys (12M)
    Total value (12M): $27.38M
    ALBER LAURA
    Director
    $500,266
    @ $194.58 · 2026-03-19
    KIRK DAVID BLAIR
    Director
    $500,178
    @ $194.62 · 2026-03-18
    KIRK DAVID BLAIR
    Director
    $500,722
    @ $258.64 · 2025-12-17
    MORFIT G MASON
    Director and Beneficial Owner of more than 10% of a Class of Security
    $25.02M
    @ $260.58 · 2025-12-05
    KIRK DAVID BLAIR
    Director
    $865,827
    @ $254.66 · 2025-09-09
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    CVNA
    0
    Buys (3M)
    1
    Buys (12M)
    Total value (12M): $2,207
    MAROONE MICHAEL E
    Director
    $2,207
    @ $441.40 · 2026-01-08
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

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    CRM
    0
    Sells (3M)
    15
    Sells (12M)
    Total value (12M): $40.30M
    KROES NEELIE
    Director
    $929,276
    @ $238.70 · 2026-01-14
    HARRIS G PARKER
    Officer and Director
    $31.61M
    @ $234.70 · 2025-12-02
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $575,140
    @ $255.62 · 2025-10-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $590,102
    @ $262.27 · 2025-10-21
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $567,631
    @ $252.28 · 2025-10-20
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $550,430
    @ $244.64 · 2025-10-17
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $558,810
    @ $248.36 · 2025-10-16
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $536,322
    @ $238.37 · 2025-10-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $548,796
    @ $243.91 · 2025-10-14
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $1.10M
    @ $244.75 · 2025-10-13
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $547,344
    @ $243.26 · 2025-10-09
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $539,533
    @ $239.79 · 2025-10-08
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $555,001
    @ $246.67 · 2025-09-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $552,798
    @ $245.69 · 2025-09-19
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $545,384
    @ $242.39 · 2025-09-15
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    CVNA
    12
    Sells (3M)
    58
    Sells (12M)
    Total value (12M): $270.01M
    QUAYLE DAN
    Director
    $1.02M
    @ $70.00 · 2026-06-10
    HUSTON BENJAMIN EDWARD
    Chief Operating Officer
    $3.52M
    @ $70.39 · 2026-06-01
    PALMER STEPHEN R
    Officer
    $352,101
    @ $70.42 · 2026-06-01
    JENKINS MARK W
    Chief Financial Officer
    $4.49M
    @ $70.40 · 2026-06-01
    TAIRA THOMAS
    Officer
    $2.18M
    @ $389.70 · 2026-05-08
    HUSTON BENJAMIN EDWARD
    Chief Operating Officer
    $3.85M
    @ $384.96 · 2026-05-01
    PALMER STEPHEN R
    Officer
    $395,320
    @ $395.32 · 2026-05-01
    JENKINS MARK W
    Chief Financial Officer
    $4.94M
    @ $387.19 · 2026-05-01
    TAIRA THOMAS
    Officer
    $1.29M
    @ $341.00 · 2026-04-08
    HUSTON BENJAMIN EDWARD
    Chief Operating Officer
    $3.10M
    @ $309.86 · 2026-04-01
    PALMER STEPHEN R
    Officer
    $317,500
    @ $317.50 · 2026-04-01
    JENKINS MARK W
    Chief Financial Officer
    $3.96M
    @ $310.35 · 2026-04-01
    QUAYLE DAN
    Director
    $898,913
    @ $309.97 · 2026-03-09
    TAIRA THOMAS
    Officer
    $309,725
    @ $325.00 · 2026-03-09
    HUSTON BENJAMIN EDWARD
    Chief Operating Officer
    $3.23M
    @ $322.67 · 2026-03-02
    PALMER STEPHEN R
    Officer
    $324,840
    @ $324.84 · 2026-03-02
    JENKINS MARK W
    Chief Financial Officer
    $4.12M
    @ $323.15 · 2026-03-02
    TAIRA THOMAS
    Officer
    $417,271
    @ $398.54 · 2026-02-09
    HUSTON BENJAMIN EDWARD
    Chief Operating Officer
    $4.11M
    @ $411.27 · 2026-02-02
    PALMER STEPHEN R
    Officer
    $393,040
    @ $393.04 · 2026-02-02
    JENKINS MARK W
    Chief Financial Officer
    $5.23M
    @ $410.19 · 2026-02-02
    TAIRA THOMAS
    Officer
    $524,778
    @ $447.00 · 2026-01-08
    HUSTON BENJAMIN EDWARD
    Chief Operating Officer
    $4.02M
    @ $401.94 · 2026-01-02
    PALMER STEPHEN R
    Officer
    $419,480
    @ $419.48 · 2026-01-02
    JENKINS MARK W
    Chief Financial Officer
    $5.14M
    @ $403.02 · 2026-01-02
    TAIRA THOMAS
    Officer
    $4.75M
    @ $475.00 · 2025-12-12
    GILL DANIEL J
    Officer
    $19.01M
    @ $475.24 · 2025-12-12
    HUSTON BENJAMIN EDWARD
    Chief Operating Officer
    $9.50M
    @ $475.00 · 2025-12-12
    BREAUX PAUL W
    General Counsel
    $4.75M
    @ $475.00 · 2025-12-12
    TAIRA THOMAS
    Officer
    $13.49M
    @ $435.96 · 2025-12-08
    GILL DANIEL J
    Officer
    $35.16M
    @ $439.50 · 2025-12-08
    HUSTON BENJAMIN EDWARD
    Chief Operating Officer
    $17.58M
    @ $439.50 · 2025-12-08
    BREAUX PAUL W
    General Counsel
    $8.77M
    @ $438.50 · 2025-12-08
    MAROONE MICHAEL E
    Director
    $12.38M
    @ $400.34 · 2025-12-03
    TAIRA THOMAS
    Officer
    $10.00M
    @ $400.00 · 2025-12-03
    KEETON RYAN SCOTT
    Officer
    $4.00M
    @ $400.00 · 2025-12-03
    PALMER STEPHEN R
    Officer
    $372,310
    @ $372.31 · 2025-12-01
    HUSTON BENJAMIN EDWARD
    Chief Operating Officer
    $3.77M
    @ $377.11 · 2025-12-01
    JENKINS MARK W
    Chief Financial Officer
    $4.79M
    @ $376.07 · 2025-12-01
    TAIRA THOMAS
    Officer
    $3.75M
    @ $375.01 · 2025-11-28
    KEETON RYAN SCOTT
    Officer
    $3.75M
    @ $375.04 · 2025-11-28
    KEETON RYAN SCOTT
    Officer
    $3.50M
    @ $350.00 · 2025-11-25
    SULLIVAN GREGORY B
    Director
    $850,000
    @ $340.00 · 2025-11-12
    TAIRA THOMAS
    Officer
    $309,400
    @ $325.00 · 2025-11-10
    KEETON RYAN SCOTT
    Officer
    $3.25M
    @ $325.03 · 2025-11-10
    SULLIVAN GREGORY B
    Director
    $805,500
    @ $322.20 · 2025-11-04
    PALMER STEPHEN R
    Officer
    $305,000
    @ $305.00 · 2025-11-03
    HUSTON BENJAMIN EDWARD
    Chief Operating Officer
    $3.25M
    @ $324.57 · 2025-11-03
    JENKINS MARK W
    Chief Financial Officer
    $4.12M
    @ $323.35 · 2025-11-03
    KEETON RYAN SCOTT
    Officer
    $9.77M
    @ $301.68 · 2025-10-31
    PALMER STEPHEN R
    Officer
    $390,140
    @ $390.14 · 2025-10-01
    HUSTON BENJAMIN EDWARD
    Chief Operating Officer
    $3.89M
    @ $389.27 · 2025-10-01
    JENKINS MARK W
    Chief Financial Officer
    $4.96M
    @ $389.27 · 2025-10-01
    BREAUX PAUL W
    General Counsel
    $5.97M
    @ $398.00 · 2025-10-01
    BREAUX PAUL W
    General Counsel
    $5.63M
    @ $375.00 · 2025-09-09
    PALMER STEPHEN R
    Officer
    $361,040
    @ $361.04 · 2025-09-02
    HUSTON BENJAMIN EDWARD
    Chief Operating Officer
    $3.65M
    @ $364.66 · 2025-09-02
    JENKINS MARK W
    Chief Financial Officer
    $4.65M
    @ $364.42 · 2025-09-02
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

    Learn more →
    CRM
    FearGreed
    🥶Extreme Fear(18/100)

    "Mr. Market is panicking — potential buying opportunity if fundamentals are strong"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    CVNA
    FearGreed
    😨Fear(28/100)

    "Market is pessimistic — investigate whether fears are temporary or structural"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

    Learn more →
    CRM
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Extreme Fear (18)
    CVNA
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Fear (28)
    View CRM Full AnalysisView CVNA Full Analysis

    Frequently Asked Questions: CRM vs CVNA

    Is Salesforce, Inc. or Carvana Co. more undervalued in 2026?

    Based on our discounted cash flow model, CRM trades at a 44.5% margin of safety (intrinsic value $274 vs. price $152), compared to CVNA's 35.9% margin of safety (intrinsic $104 vs. $67).

    Which stock has a wider economic moat, Salesforce, Inc. or Carvana Co.?

    CRM scores 58/100 (Narrow moat), while CVNA scores 38/100 (None moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

    Is Salesforce, Inc. in financial distress?

    CRM's Altman Z-Score of 2.4 places it in the Grey zone, signaling elevated bankruptcy risk. CVNA scores 6.5 (Safe zone). The Altman Z-Score is a five-factor model that predicts insolvency within two years; scores below 1.81 indicate significant distress.

    Which company has better free cash flow, Salesforce, Inc. or Carvana Co.?

    Salesforce, Inc. (CRM) generates a 13.3% free cash flow yield, compared to Carvana Co.'s 1.2%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.

    Which stock has higher return on invested capital, Salesforce, Inc. or Carvana Co.?

    CVNA earns 15.7% ROIC versus CRM's 9.6%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

    Does Carvana Co. have accounting red flags?

    CVNA's Beneish M-Score of -0.4 flags it as a likely earnings manipulator (above the -1.78 threshold). By contrast, CRM scores -2.7, within the normal range. The Beneish model detects aggressive accounting through eight financial ratios.