SafetyMargin.ioSafetyMargin.io
BlogWatchlistCompare
Compare Stocks › CPB vs CRM

The Campbell's Company (CPB) vs Salesforce, Inc. (CRM): Which Is the Better Buy in 2026?

As of 2026-09-17, CPB is undervalued at $21, with a DCF intrinsic value of $33 and a margin of safety of 35%. CRM is overvalued at $245, with an intrinsic value of $158 and a margin of safety of -56%. Of the two, CPB has the wider margin of safety.

CPB
The Campbell's Company
$21.42
VS
CRM
Salesforce, Inc.
$245.24

Rewards

CPB
  • ★The Campbell's Company scores 78/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
  • ★FCF yield of 11.7% is historically attractive — the business generates significant cash relative to its price.
  • ★PEG ratio of 0.55 suggests the stock is undervalued relative to its growth rate — paying less than 1x for each unit of earnings growth.
CRM
  • ★Gross margin of 77.3% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • ★Free cash flow has grown at a 31.6% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • ★Each dollar of retained earnings has created $5.53 of earning power — management is an exceptional capital allocator.

Risks

CPB
  • ⚠High leverage (1.62x net debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.
  • ⚠Net debt/EBITDA of 4.2x indicates heavy leverage — it would take over 4 years of EBITDA to pay off net debt.
  • ⚠Free cash flow has declined at a 9.1% CAGR over the past 4 years — a concerning trend.
CRM

    Key Valuation Metrics

    Learn more →
    CPB
    CRM
    Valuation
    $747.37M
    Free Cash Flow
    $17.73B
    11.70%
    FCF Yield
    8.79%
    16.35
    Trailing P/E
    22.46
    11.67
    Forward P/E
    15.31
    Quality & Moat
    7.05%
    ROIC
    9.19%
    10.05%
    ROE
    19.38%
    28.57%
    Gross Margin
    77.28%
    0.55
    PEG Ratio
    0.87
    Balance Sheet Safety
    1.62
    Net Debt / Equity
    0.81
    N/A
    Interest Coverage
    N/A
    4.15
    Net Debt / EBITDA
    2.40
    4.68%
    Dividend Yield
    0.70%
    CPB: 5Ties: 1CRM: 6
    CPBCRM

    Historical Fundamentals

    Learn more →
    CPB

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    CRM

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    $1 Retained Earnings Test

    Learn more →
    CPB
    $-12.81
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $676.0M
    Δ Market Cap
    $-8.66B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    CRM
    $-2.07
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $14.67B
    Δ Market Cap
    $-30.31B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

    Learn more →
    CPB
    34.6% Margin of Safety
    Price is 34.6% below estimated fair value
    Current Price: $21.42
    Fair Value: $32.73
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    CRM
    55.6% Overvalued
    Price is 55.6% above estimated fair value
    Current Price: $245.24
    Fair Value: $157.57
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

    Learn more →
    CPB

    What growth rate is the market pricing in at $21?

    +6.0%
    Market-Implied FCF Growth Rate

    Market above historical growth — verify catalysts.

    CRM

    What growth rate is the market pricing in at $245?

    +9.1%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +1.9%

    The market implies +9.1% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +1.9%, reflecting heavy growth investment expected to generate future returns.

    Economic Moat Score

    Learn more →
    CPB
    78/100
    Wide Moat
    70+ Wide · 40-69 Narrow · <40 None

    Wide moat driven primarily by revenue predictability. ROIC Consistency is the area most vulnerable to competitive pressure.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
    CRM
    58/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

    Forensic Accounting

    Learn more →
    CPB
    -2.70
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    CRM
    -2.73
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

    Learn more →
    CPB
    Insiders 37.5%Institutions 63.8%
    No. of Institutional Holders817
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    CRM
    Insiders 3.0%Institutions 87.5%Retail & Other 9.5%
    No. of Institutional Holders3,512
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

    Learn more →
    CPB
    0
    Buys (3M)
    1
    Buys (12M)
    Total value (12M): $6,435
    DORRANCE BENNETT JR.
    Director
    $6,435
    @ $21.45 · 2026-06-09
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    CRM
    0
    Buys (3M)
    4
    Buys (12M)
    Total value (12M): $26.52M
    ALBER LAURA
    Director
    $500,266
    @ $194.58 · 2026-03-19
    KIRK DAVID BLAIR
    Director
    $500,178
    @ $194.62 · 2026-03-18
    KIRK DAVID BLAIR
    Director
    $500,722
    @ $258.64 · 2025-12-17
    MORFIT G MASON
    Director and Beneficial Owner of more than 10% of a Class of Security
    $25.02M
    @ $260.58 · 2025-12-05
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

    Learn more →
    CPB
    0
    Sells (3M)
    2
    Sells (12M)
    Total value (12M): $396,653
    SANZIO ANTHONY
    Officer
    $71,578
    @ $26.51 · 2026-01-09
    BRAWLEY CHARLES A. III
    General Counsel
    $325,075
    @ $28.15 · 2025-12-30
    BRAWLEY CHARLES A. III
    General Counsel
    $100,000
    @ $40.03 · 2025-03-31
    SANZIO ANTHONY
    Officer
    $83,805
    @ $41.90 · 2025-01-03
    SANZIO ANTHONY
    Officer
    $187,528
    @ $46.88 · 2024-10-03
    POLOMSKI STANLEY
    Officer
    $649,690
    @ $48.34 · 2024-10-01
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    CRM
    1
    Sells (3M)
    14
    Sells (12M)
    Total value (12M): $40.38M
    CONWAY CRAIG
    Director
    $1.17M
    @ $260.61 · 2026-09-04
    KROES NEELIE
    Director
    $929,276
    @ $238.70 · 2026-01-14
    HARRIS G PARKER
    Officer and Director
    $31.61M
    @ $234.70 · 2025-12-02
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $575,140
    @ $255.62 · 2025-10-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $590,102
    @ $262.27 · 2025-10-21
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $567,631
    @ $252.28 · 2025-10-20
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $550,430
    @ $244.64 · 2025-10-17
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $558,810
    @ $248.36 · 2025-10-16
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $536,322
    @ $238.37 · 2025-10-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $548,796
    @ $243.91 · 2025-10-14
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $1.10M
    @ $244.75 · 2025-10-13
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $547,344
    @ $243.26 · 2025-10-09
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $539,533
    @ $239.79 · 2025-10-08
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $555,001
    @ $246.67 · 2025-09-23
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

    Learn more →
    CPB
    FearGreed
    😨Fear(23/100)

    "Market is pessimistic — investigate whether fears are temporary or structural"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    CRM
    FearGreed
    😐Neutral(55/100)

    "Market is pricing this stock without strong emotion in either direction"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

    Learn more →
    CPB
    ⚪Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Fear (23)
    CRM
    ⚪Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Neutral (55)
    View CPB Full AnalysisView CRM Full Analysis

    Frequently Asked Questions: CPB vs CRM

    Is The Campbell's Company or Salesforce, Inc. more undervalued in 2026?▼

    Based on our discounted cash flow model, CPB trades at a 34.6% margin of safety (intrinsic value $33 vs. price $21), compared to CRM's -55.6% margin of safety (intrinsic $158 vs. $245).

    Which stock has a wider economic moat, The Campbell's Company or Salesforce, Inc.?▼

    CPB scores 78/100 (Wide moat), while CRM scores 58/100 (Narrow moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

    Is The Campbell's Company in financial distress?▼

    CPB's Altman Z-Score of 1.8 places it in the Grey zone, signaling elevated bankruptcy risk. CRM scores 3.4 (Safe zone). The Altman Z-Score is a five-factor model that predicts insolvency within two years; scores below 1.81 indicate significant distress.

    Which company has better free cash flow, The Campbell's Company or Salesforce, Inc.?▼

    The Campbell's Company (CPB) generates a 11.7% free cash flow yield, compared to Salesforce, Inc.'s 8.8%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.

    Which stock has higher return on invested capital, The Campbell's Company or Salesforce, Inc.?▼

    CRM earns 9.2% ROIC versus CPB's 7.0%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.