Compare StocksCOIN vs MS

Coinbase Global, Inc. (COIN) vs Morgan Stanley (MS): Which Is the Better Buy in 2026?

As of 2026-08-03, COIN is undervalued at $146, with a DCF intrinsic value of $371 and a margin of safety of 61%. MS is undervalued at $210, with an intrinsic value of $269 and a margin of safety of 22%. Of the two, COIN has the wider margin of safety.

COIN
Coinbase Global, Inc.
$146.26
VS
MS
Morgan Stanley
$210.42

Rewards

COIN
  • Gross margin of 85.8% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Each dollar of retained earnings has created $10.72 of earning power — management is an exceptional capital allocator.
  • Market sentiment is in extreme fear territory (score: 25/100) — historically, periods of fear have often presented buying opportunities.
MS
  • Gross margin of 87.6% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Morgan Stanley scores 80/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
  • Each dollar of retained earnings has created $3.56 of earning power — management is an exceptional capital allocator.

Risks

COIN
  • Coinbase Global, Inc. scores only 16/100 on the Economic Moat Score, suggesting limited durable competitive advantages.
  • Share count has increased by 16% over the past 4 years, diluting existing shareholders.
  • FCF yield of 6.9% suggests reasonable valuation assuming continued moderate growth.
MS
  • Altman Z-Score of 0.29 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.
  • Insiders have sold $5.4M worth of stock in the past 3 months — significant insider liquidation.

Key Valuation Metrics

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COIN
MS
Valuation
$2.67B
Free Cash Flow
N/A
6.92%
FCF Yield
N/A
N/A
Trailing P/E
17.01
42.77
Forward P/E
15.45
Quality & Moat
-3.37%
ROIC
3.68%
-7.85%
ROE
14.08%
85.81%
Gross Margin
87.64%
1.40
PEG Ratio
1.99
Balance Sheet Safety
Net cash
Net Debt / Equity
Net cash
N/A
Interest Coverage
N/A
-3.03
Net Debt / EBITDA
N/A
0.00%
Dividend Yield
2.19%
COIN: 1Ties: 2MS: 5
COINMS

Historical Fundamentals

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COIN

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

MS

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

$1 Retained Earnings Test

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COIN
$13.32
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$3.93B
Δ Market Cap
+$52.40B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
MS
$6.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$20.84B
Δ Market Cap
+$138.59B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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COIN
60.6% Margin of Safety
Price is 60.6% below estimated fair value
Current Price: $146.26
Fair Value: $370.86
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
MS
21.9% Margin of Safety
Price is 21.9% below estimated fair value
Current Price: $210.42
Fair Value: $269.50
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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COIN

What growth rate is the market pricing in at $146?

+12.7%
Market-Implied Owner Earnings Growth
Standard FCF implies +2.5%

The market implies +12.7% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +2.5%, reflecting heavy growth investment expected to generate future returns.

MS

Requires positive FCF to compute implied growth rate.

Economic Moat Score

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COIN
16/100
No Moat
70+ Wide · 40-69 Narrow · <40 None

No durable competitive advantage detected. The business shows limited evidence of pricing power, consistent returns, or capital efficiency.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
MS
80/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by revenue predictability. Margin Stability is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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COIN
-2.24
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
MS
-2.09
Possible Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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COIN
Insiders 1.3%Institutions 68.5%Retail & Other 30.2%
No. of Institutional Holders1,632
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
MS
Insiders 24.4%Institutions 63.1%Retail & Other 12.5%
No. of Institutional Holders3,329
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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COIN
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
MS
0
Buys (3M)
1
Buys (12M)
Total value (12M): $5,630
PETERSON DOUGLAS L
Director
$5,630
@ $156.39 · 2025-10-17
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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COIN
4
Sells (3M)
32
Sells (12M)
Total value (12M): $179.99M
JONES JENNIFER N
Officer
$324,366
@ $158.15 · 2026-06-05
GREWAL PAUL
Officer
$346,683
@ $176.88 · 2026-05-27
BROCK LAWRENCE J
Officer
$1.25M
@ $189.01 · 2026-05-22
HAAS ALESIA J
Chief Financial Officer
$2.00M
@ $205.64 · 2026-05-15
HAAS ALESIA J
Chief Financial Officer
$2.00M
@ $200.00 · 2026-04-16
HAAS ALESIA J
Chief Financial Officer
$2.01M
@ $201.60 · 2026-03-16
HAAS ALESIA J
Chief Financial Officer
$2.00M
@ $200.00 · 2026-03-04
GREWAL PAUL
Officer
$230,021
@ $175.05 · 2026-02-27
BROCK LAWRENCE J
Officer
$744,327
@ $154.39 · 2026-02-24
JONES JENNIFER N
Officer
$170,122
@ $154.38 · 2026-02-24
HAAS ALESIA J
Chief Financial Officer
$56.50M
@ $154.95 · 2026-02-06
HAAS ALESIA J
Chief Financial Officer
$2.01M
@ $250.00 · 2026-01-15
ARMSTRONG BRIAN
Chief Executive Officer
$9.96M
@ $248.96 · 2026-01-05
WILSON FREDERICK R
Director
$2.34M
@ $234.37 · 2026-01-02
ARMSTRONG BRIAN
Chief Executive Officer
$10.01M
@ $250.15 · 2025-12-22
ARMSTRONG BRIAN
Chief Executive Officer
$10.95M
@ $273.86 · 2025-12-08
WILSON FREDERICK R
Director
$2.59M
@ $259.19 · 2025-12-01
GREWAL PAUL
Officer
$253,761
@ $260.00 · 2025-11-26
ARMSTRONG BRIAN
Chief Executive Officer
$10.29M
@ $257.31 · 2025-11-26
GREWAL PAUL
Officer
$2.94M
@ $246.18 · 2025-11-25
BROCK LAWRENCE J
Officer
$1.48M
@ $250.58 · 2025-11-24
JONES JENNIFER N
Officer
$436,904
@ $244.49 · 2025-11-24
JONES JENNIFER N
Officer
$225,879
@ $259.93 · 2025-11-20
ARMSTRONG BRIAN
Chief Executive Officer
$10.87M
@ $271.87 · 2025-11-17
CHOI EMILIE MONICA
President
$31.09M
@ $310.88 · 2025-11-11
WILSON FREDERICK R
Director
$3.01M
@ $301.46 · 2025-11-06
GREWAL PAUL
Officer
$3.46M
@ $345.88 · 2025-10-01
GREWAL PAUL
Officer
$3.05M
@ $304.52 · 2025-09-02
GREWAL PAUL
Officer
$4.80M
@ $310.80 · 2025-08-25
BROCK LAWRENCE J
Officer
$1.84M
@ $311.37 · 2025-08-22
JONES JENNIFER N
Officer
$527,713
@ $300.52 · 2025-08-22
JONES JENNIFER N
Officer
$264,819
@ $304.74 · 2025-08-20
GREWAL PAUL
Officer
$3.49M
@ $348.64 · 2025-07-02
HAAS ALESIA J
Chief Financial Officer
$1.08M
@ $360.20 · 2025-06-25
GREWAL PAUL
Officer
$546,608
@ $280.02 · 2025-06-18
GREWAL PAUL
Officer
$2.45M
@ $245.36 · 2025-06-02
GREWAL PAUL
Officer
$3.46M
@ $267.29 · 2025-05-27
BROCK LAWRENCE J
Officer
$1.59M
@ $268.66 · 2025-05-22
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
MS
2
Sells (3M)
14
Sells (12M)
Total value (12M): $64.71M
SCHAPIRO MARY L
Director
$212,055
@ $212.06 · 2026-07-28
PIZZI MICHAEL A
Officer
$5.21M
@ $215.55 · 2026-07-17
GROSSMAN ERIC F
Officer
$2.12M
@ $190.75 · 2026-04-20
SIMKOWITZ DANIEL A
President
$2.78M
@ $189.24 · 2026-04-17
SAPERSTEIN ANDREW MICHAEL
President
$9.74M
@ $188.59 · 2026-04-16
CRAWLEY MANDELL L.
Officer
$3.04M
@ $188.22 · 2026-04-16
SIMKOWITZ DANIEL A
President
$6.02M
@ $182.61 · 2026-01-30
PIZZI MICHAEL A
Officer
$3.69M
@ $184.55 · 2026-01-20
SAPERSTEIN ANDREW MICHAEL
President
$5.57M
@ $183.62 · 2026-01-20
GROSSMAN ERIC F
Officer
$3.97M
@ $184.00 · 2026-01-20
CRAWLEY MANDELL L.
Officer
$1.44M
@ $183.45 · 2026-01-20
YESHAYA SHARON
Chief Financial Officer
$2.94M
@ $185.77 · 2026-01-20
SMITH CHARLES AUBREY III
Officer
$1.55M
@ $182.08 · 2026-01-20
PICK EDWARD N.
Chief Executive Officer
$16.43M
@ $164.34 · 2025-10-31
PIZZI MICHAEL A
Officer
$2.53M
@ $140.62 · 2025-07-17
GROSSMAN ERIC F
Officer
$1.69M
@ $141.12 · 2025-07-17
SMITH CHARLES AUBREY III
Officer
$2.81M
@ $140.30 · 2025-07-17
SIMKOWITZ DANIEL A
President
$4.09M
@ $141.13 · 2025-07-17
SIMKOWITZ DANIEL A
President
$3.70M
@ $127.37 · 2025-05-12
SAPERSTEIN ANDREW MICHAEL
President
$4.80M
@ $120.00 · 2025-05-02
HERZ ROBERT H
Director
$95,459
@ $119.32 · 2025-05-02
GROSSMAN ERIC F
Officer
$1.12M
@ $111.65 · 2025-04-15
CRAWLEY MANDELL L.
Officer
$1.15M
@ $138.06 · 2025-01-22
PIZZI MICHAEL A
Officer
$2.52M
@ $136.92 · 2025-01-21
SAPERSTEIN ANDREW MICHAEL
President
$4.20M
@ $136.43 · 2025-01-21
GROSSMAN ERIC F
Officer
$1.78M
@ $136.20 · 2025-01-21
AKRAM RAJA
Chief Financial Officer
$2.38M
@ $136.01 · 2025-01-21
SIMKOWITZ DANIEL A
President
$5.00M
@ $136.61 · 2025-01-21
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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COIN
FearGreed
😨Fear(25/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
MS
FearGreed
😐Neutral(57/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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COIN
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (25)
MS
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (57)
View COIN Full AnalysisView MS Full Analysis

Frequently Asked Questions: COIN vs MS

Is Coinbase Global, Inc. or Morgan Stanley more undervalued in 2026?

Based on our discounted cash flow model, COIN trades at a 60.6% margin of safety (intrinsic value $371 vs. price $146), compared to MS's 21.9% margin of safety (intrinsic $269 vs. $210).

Which stock has a wider economic moat, Coinbase Global, Inc. or Morgan Stanley?

MS scores 80/100 (Wide moat), while COIN scores 16/100 (None moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

Is Morgan Stanley in financial distress?

MS's Altman Z-Score of 0.3 places it in the Distress zone, signaling elevated bankruptcy risk. COIN scores 3.6 (Safe zone). The Altman Z-Score is a five-factor model that predicts insolvency within two years; scores below 1.81 indicate significant distress.

Which stock has higher return on invested capital, Coinbase Global, Inc. or Morgan Stanley?

MS earns 3.7% ROIC versus COIN's -3.4%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.