Compare StocksCMG vs CRM

Chipotle Mexican Grill, Inc. (CMG) vs Salesforce, Inc. (CRM)

CMG
Chipotle Mexican Grill, Inc.
$32.94
VS
CRM
Salesforce, Inc.
$194.99

Rewards

CMG
  • Chipotle Mexican Grill, Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Chipotle Mexican Grill, Inc. scores 85/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • Free cash flow has grown at a 19.7% CAGR over the past 4 years, demonstrating strong earnings power growth.
CRM
  • Gross margin of 77.7% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 31.6% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Management has timed buybacks well — 3 out of 4 years showed value-accretive repurchases.

Risks

CMG
  • PEG ratio of 7.22 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
  • Insiders have sold $2.6M worth of stock in the past 3 months — significant insider liquidation.
CRM

    Key Valuation Metrics

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    CMG
    CRM
    Valuation
    $1.45B
    Free Cash Flow
    $16.37B
    3.32%
    FCF Yield
    8.96%
    28.89
    Trailing P/E
    25.00
    24.09
    Forward P/E
    13.08
    Quality & Moat
    18.13%
    ROIC
    8.21%
    54.26%
    ROE
    12.61%
    40.10%
    Gross Margin
    77.68%
    7.22
    PEG Ratio
    1.40
    Balance Sheet Safety
    1.79
    Debt / Equity
    0.30
    N/A
    Interest Coverage
    N/A
    1.69
    Net Debt / EBITDA
    0.65
    N/A
    Dividend Yield
    0.90%
    CMG: 2Ties: 1CRM: 8
    CMGCRM

    Historical Fundamentals

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    CMG

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    CRM

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    $1 Retained Earnings Test

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    CMG
    $2.31
    created per $1 retained over 3 years
    Exceptional Value Creator
    Σ Retained
    $4.30B
    Δ Market Cap
    +$9.93B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    CRM
    $-5.25
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $14.67B
    Δ Market Cap
    $-76.99B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

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    CMG
    28.3% Margin of Safety
    Price is 28.3% below estimated fair value
    Current Price: $32.94
    Fair Value: $45.93
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    CRM
    13.0% Margin of Safety
    Price is 13.0% below estimated fair value
    Current Price: $194.99
    Fair Value: $224.03
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

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    CMG

    What growth rate is the market pricing in at $33?

    +13.7%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +14.5%

    The market implies +13.7% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +14.5%, reflecting heavy growth investment expected to generate future returns.

    CRM

    What growth rate is the market pricing in at $195?

    +11.1%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +0.3%

    The market implies +11.1% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +0.3%, reflecting heavy growth investment expected to generate future returns.

    Economic Moat Score

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    CMG
    85/100
    Wide Moat
    70+ Wide · 40-69 Narrow · <40 None

    Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
    CRM
    58/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

    Forensic Accounting

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    CMG
    -2.95
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    CRM
    -2.73
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

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    CMG
    Insiders 0.6%Institutions 91.1%Retail & Other 8.3%
    No. of Institutional Holders1,842
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    CRM
    Insiders 2.7%Institutions 85.0%Retail & Other 12.3%
    No. of Institutional Holders3,962
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

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    CMG
    0
    Buys (3M)
    0
    Buys (12M)
    GUTIERREZ MAURICIO
    Director
    $498,200
    @ $53.00 · 2025-03-05
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    CRM
    0
    Buys (3M)
    3
    Buys (12M)
    Total value (12M): $26.38M
    KIRK DAVID BLAIR
    Director
    $500,722
    @ $258.64 · 2025-12-17
    MORFIT G MASON
    Director and Beneficial Owner of more than 10% of a Class of Security
    $25.02M
    @ $260.58 · 2025-12-05
    KIRK DAVID BLAIR
    Director
    $865,827
    @ $254.66 · 2025-09-09
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

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    CMG
    2
    Sells (3M)
    14
    Sells (12M)
    Total value (12M): $22.09M
    FILI-KRUSHEL PATRICIA D
    Director
    $122,543
    @ $36.58 · 2026-02-24
    GARNER CURTIS EVANDER III
    President
    $2.44M
    @ $40.01 · 2026-02-06
    GARNER CURTIS EVANDER III
    President
    $2.44M
    @ $36.05 · 2025-12-12
    GARNER CURTIS EVANDER III
    President
    $2.15M
    @ $34.67 · 2025-12-01
    ESKENAZI ILENE
    Officer
    $1.15M
    @ $43.15 · 2025-08-25
    GARNER CURTIS EVANDER III
    Officer
    $887,108
    @ $56.32 · 2025-07-07
    GARNER CURTIS EVANDER III
    President
    $3.47M
    @ $55.14 · 2025-06-25
    FILI-KRUSHEL PATRICIA D
    Director
    $106,147
    @ $51.13 · 2025-06-12
    HICKENLOOPER ROBIN S.
    Director
    $115,229
    @ $51.21 · 2025-06-12
    BOATWRIGHT HENRY SCOTT
    Chief Executive Officer
    $997,133
    @ $52.48 · 2025-06-06
    GARNER CURTIS EVANDER III
    Officer
    $1.21M
    @ $52.14 · 2025-06-04
    THEODOREDIS ROGER E.
    General Counsel
    $5.66M
    @ $49.70 · 2025-06-02
    GARNER CURTIS EVANDER III
    Chief Technology Officer
    $1.18M
    @ $50.84 · 2025-05-21
    MCCONNELL JAMIE
    Officer
    $161,829
    @ $52.42 · 2025-05-14
    GARNER CURTIS EVANDER III
    Officer
    $1.03M
    @ $49.77 · 2025-03-13
    GARNER CURTIS EVANDER III
    Chief Technology Officer
    $1.10M
    @ $52.36 · 2025-02-25
    MCCONNELL JAMIE
    Officer
    $664,426
    @ $58.70 · 2025-02-10
    GARNER CURTIS EVANDER III
    Chief Technology Officer
    $902,563
    @ $57.31 · 2025-02-07
    GARNER CURTIS EVANDER III
    Chief Technology Officer
    $917,261
    @ $58.24 · 2025-01-07
    SCHALOW LAURIE
    Officer
    $1.38M
    @ $65.13 · 2024-12-11
    GARNER CURTIS EVANDER III
    Chief Technology Officer
    $1.01M
    @ $64.37 · 2024-12-09
    GARNER CURTIS EVANDER III
    Chief Technology Officer
    $2.91M
    @ $65.25 · 2024-12-06
    GARNER CURTIS EVANDER III
    Chief Technology Officer
    $920,675
    @ $58.46 · 2024-11-07
    GARNER CURTIS EVANDER III
    Chief Technology Officer
    $898,567
    @ $57.05 · 2024-10-07
    HICKENLOOPER ROBIN S.
    Director
    $100,924
    @ $56.38 · 2024-09-12
    GARNER CURTIS EVANDER III
    Chief Technology Officer
    $866,554
    @ $55.02 · 2024-09-11
    GARNER CURTIS EVANDER III
    Chief Technology Officer
    $951,161
    @ $54.68 · 2024-08-06
    GARNER CURTIS EVANDER III
    Chief Technology Officer
    $3.07M
    @ $50.96 · 2024-07-29
    HARTUNG JOHN R
    Chief Financial Officer
    $8.00M
    @ $3249.01 · 2024-06-13
    BOATWRIGHT HENRY SCOTT
    Chief Operating Officer
    $3.51M
    @ $3190.16 · 2024-04-26
    BRANDT CHRISTOPHER W
    Officer
    $3.16M
    @ $3156.28 · 2024-04-26
    NICCOL BRIAN R
    Chief Executive Officer
    $20.41M
    @ $3185.92 · 2024-04-26
    THEODOREDIS ROGER E.
    General Counsel
    $7.94M
    @ $3164.44 · 2024-04-26
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    CRM
    1
    Sells (3M)
    19
    Sells (12M)
    Total value (12M): $42.55M
    KROES NEELIE
    Director
    $929,276
    @ $238.70 · 2026-01-14
    HARRIS G PARKER
    Officer and Director
    $31.61M
    @ $234.70 · 2025-12-02
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $575,140
    @ $255.62 · 2025-10-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $590,102
    @ $262.27 · 2025-10-21
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $567,631
    @ $252.28 · 2025-10-20
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $550,430
    @ $244.64 · 2025-10-17
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $558,810
    @ $248.36 · 2025-10-16
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $536,322
    @ $238.37 · 2025-10-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $548,796
    @ $243.91 · 2025-10-14
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $1.10M
    @ $244.75 · 2025-10-13
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $547,344
    @ $243.26 · 2025-10-09
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $539,533
    @ $239.79 · 2025-10-08
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $555,001
    @ $246.67 · 2025-09-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $552,798
    @ $245.69 · 2025-09-19
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $545,384
    @ $242.39 · 2025-09-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $543,378
    @ $241.50 · 2025-09-04
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $572,842
    @ $254.60 · 2025-09-03
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $571,202
    @ $253.87 · 2025-08-28
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $557,034
    @ $247.57 · 2025-08-25
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

    Learn more →
    CMG
    FearGreed
    😨Fear(30/100)

    "Market is pessimistic — investigate whether fears are temporary or structural"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    CRM
    FearGreed
    😨Fear(37/100)

    "Market is pessimistic — investigate whether fears are temporary or structural"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

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    CMG
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Fear (30)
    CRM
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Fear (37)
    View CMG Full AnalysisView CRM Full Analysis
    Chipotle Mexican Grill, Inc. (CMG) vs Salesforce, Inc. (CRM) Stock Comparison | SafetyMargin.io