The Clorox Company (CLX) vs Meta Platforms, Inc. (META): Which Is the Better Buy in 2026?
As of 2026-06-21, CLX is undervalued at $96, with a DCF intrinsic value of $170 and a margin of safety of 44%. META is fairly valued at $577, with an intrinsic value of $679 and a margin of safety of 15%. Of the two, CLX has the wider margin of safety.
Rewards
- ★The Clorox Company has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★The Clorox Company scores 80/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
- ★Free cash flow has grown at a 12.5% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★Meta Platforms, Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Gross margin of 81.9% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Meta Platforms, Inc. scores 80/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
Risks
- ⚠FCF yield of 6.6% suggests reasonable valuation assuming continued moderate growth.
- ⚠PEG ratio of 2.17 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
- ⚠High leverage (35.80x net debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.
- ⚠Buybacks have been poorly timed — 3 out of 4 years involved repurchases at relatively expensive valuations.
- ⚠Insiders have sold $6.7M worth of stock in the past 3 months — significant insider liquidation.
Key Valuation Metrics
Learn more →Historical Fundamentals
Learn more →Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
$1 Retained Earnings Test
Learn more →> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →Reverse DCF — Market-Implied Growth
Learn more →What growth rate is the market pricing in at $96?
The market implies +6.6% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +7.4%, reflecting heavy growth investment expected to generate future returns.
What growth rate is the market pricing in at $577?
The market implies +10.4% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +14.1%, reflecting heavy growth investment expected to generate future returns.
Economic Moat Score
Learn more →Wide moat driven primarily by roic consistency. Margin Stability is the area most vulnerable to competitive pressure.
Wide moat driven primarily by roic consistency. Reinvestment Efficiency is the area most vulnerable to competitive pressure.
Forensic Accounting
Learn more →M-Score Trend
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →"Market is pricing this stock without strong emotion in either direction"
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
Frequently Asked Questions: CLX vs META
Is The Clorox Company or Meta Platforms, Inc. more undervalued in 2026?▼
Based on our discounted cash flow model, CLX trades at a 43.5% margin of safety (intrinsic value $170 vs. price $96), compared to META's 14.9% margin of safety (intrinsic $679 vs. $577).
Which stock has a wider economic moat, The Clorox Company or Meta Platforms, Inc.?▼
META scores 80/100 (Wide moat), while CLX scores 80/100 (Wide moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.
Which company has better free cash flow, The Clorox Company or Meta Platforms, Inc.?▼
The Clorox Company (CLX) generates a 6.6% free cash flow yield, compared to Meta Platforms, Inc.'s 3.1%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.
Which stock has higher return on invested capital, The Clorox Company or Meta Platforms, Inc.?▼
META earns 20.9% ROIC versus CLX's 19.8%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.
Which dividend is safer, The Clorox Company's or Meta Platforms, Inc.'s?▼
META's dividend earns a safety score of 88/100 (Very Safe), compared to CLX's 69/100 (Safe). META has raised its dividend for 1 consecutive years.