Compare Stocks › CL vs HD
Colgate-Palmolive Company (CL) vs The Home Depot, Inc. (HD)
CL
Colgate-Palmolive Company
$85.50
VS
HD
The Home Depot, Inc.
$328.21
Rewards
CL
- ★Colgate-Palmolive Company has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Gross margin of 60.1% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Colgate-Palmolive Company scores 98/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
HD
- ★The Home Depot, Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★The Home Depot, Inc. scores 87/100 on the Economic Moat Score (Wide Moat), with margin stability as the strongest competitive dimension.
- ★Dividend yield of 2.84% with a consistent or growing payout over the past 4 years.
Risks
CL
- ⚠High leverage (23.44x debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.
- ⚠7 insider sales totaling $25.1M with no purchases in the past 3 months — insiders are reducing their exposure.
HD
- ⚠FCF yield of 2.6% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠High leverage (5.10x debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.
- ⚠Insiders have sold $2.6M worth of stock in the past 3 months — significant insider liquidation.
Key Valuation Metrics
Learn more →CL
HD
Valuation
$3.08B
Free Cash Flow
$8.62B
4.49%
FCF Yield
2.64%
32.51
Trailing P/E
23.05
20.61
Forward P/E
20.12
Quality & Moat
36.80%
ROIC
16.77%
584.11%
ROE
110.48%
60.11%
Gross Margin
33.32%
N/A
PEG Ratio
N/A
Balance Sheet Safety
23.44
Debt / Equity
5.10
N/A
Interest Coverage
N/A
1.47
Net Debt / EBITDA
2.56
2.48%
Dividend Yield
2.84%
CL: 5Ties: 2HD: 4
CLHD
Historical Fundamentals
Learn more →CL
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
HD
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →CL
$-1.07
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$1.96B
Δ Market Cap
$-2.10B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
HD
$0.69
created per $1 retained over 3 years
Mediocre Allocator
Σ Retained
$21.95B
Δ Market Cap
+$15.12B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →CL
88.2% Overvalued
Price is 88.2% above estimated fair value
Current Price: $85.50
Strongly undervalued
Fairly valued
Strongly overvalued
Fair Value: $45.43
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
HD
155.8% Overvalued
Price is 155.8% above estimated fair value
Current Price: $328.21
Strongly undervalued
Strongly overvalued
Fair Value: $128.33
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →CL
What growth rate is the market pricing in at $86?
+15.5%
Market-Implied Owner Earnings Growth
Standard FCF implies +10.5%
The market implies +15.5% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +10.5%, reflecting heavy growth investment.
HD
What growth rate is the market pricing in at $328?
+18.9%
Market-Implied FCF Growth Rate
Market pricing in significantly higher growth than history — aggressive.
Economic Moat Score
Learn more →CL
98/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
HD
87/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. Margin Stability is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
Forensic Accounting
Learn more →CL
-3.00
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
HD
-1.89
Possible Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →CL
Insiders 0.2%Institutions 86.3%Retail & Other 13.5%
No. of Institutional Holders2,540
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
HD
Insiders 0.1%Institutions 74.6%Retail & Other 25.4%
No. of Institutional Holders5,084
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →CL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
HD
0
Buys (3M)
0
Buys (12M)
BRENNEMAN GREGORY D
Director
$999,767
@ $346.66 · 2025-03-14
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →CL
7
Sells (3M)
9
Sells (12M)
Total value (12M): $25.35M
TSOURAPAS PANAGIOTIS
Officer
$4.78M
@ $95.57 · 2026-02-12
HAZLIN JOHN
Officer
$1.98M
@ $94.25 · 2026-02-10
MALCOLM GREGORY
Officer
$1.21M
@ $94.91 · 2026-02-06
MASSEY SALLY
Officer
$1.51M
@ $95.03 · 2026-02-05
DANIELS JENNIFER M.
Officer
$2.08M
@ $94.34 · 2026-02-04
SUTULA STANLEY J III
Chief Financial Officer
$9.22M
@ $94.27 · 2026-02-04
WALLACE NOEL R
Chief Executive Officer
$4.28M
@ $93.91 · 2026-02-04
MASSEY SALLY
Officer
$100,061
@ $80.89 · 2025-11-21
MASSEY SALLY
Officer
$200,183
@ $88.97 · 2025-05-15
MASSEY SALLY
Officer
$736,152
@ $92.02 · 2025-02-25
MALCOLM GREGORY
Officer
$101,121
@ $95.94 · 2024-11-26
WALLACE NOEL R
Chief Executive Officer
$3.17M
@ $95.00 · 2024-11-22
SUTULA STANLEY J III
Chief Financial Officer
$4.27M
@ $94.11 · 2024-11-05
SUTULA STANLEY J III
Chief Financial Officer
$4.68M
@ $93.53 · 2024-11-01
HUND-MEJEAN MARTINA
Director
$240,228
@ $103.86 · 2024-08-23
DANIELS JENNIFER M.
Officer
$2.26M
@ $102.76 · 2024-08-08
TSOURAPAS PANAGIOTIS
Officer
$1.52M
@ $102.94 · 2024-08-08
MASSEY SALLY
Officer
$1.64M
@ $103.28 · 2024-08-06
MALCOLM GREGORY
Officer
$1.09M
@ $103.10 · 2024-08-06
KOOYMAN JOHN W
Officer
$2.55M
@ $102.88 · 2024-08-06
TSOURAPAS PANAGIOTIS
Officer
$3.98M
@ $99.47 · 2024-07-31
DANIELS JENNIFER M.
Officer
$2.09M
@ $94.15 · 2024-05-14
MASSEY SALLY
Officer
$1.15M
@ $94.06 · 2024-05-09
TSOURAPAS PANAGIOTIS
Officer
$1.13M
@ $94.15 · 2024-05-09
KOOYMAN JOHN W
Officer
$326,882
@ $93.47 · 2024-05-07
BILBREY JOHN P.
Director
$579,696
@ $91.59 · 2024-05-01
MASSEY SALLY
Officer
$562,091
@ $91.92 · 2024-05-01
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
HD
3
Sells (3M)
14
Sells (12M)
Total value (12M): $29.80M
DEATON JOHN A.
Officer
$661,617
@ $369.00 · 2026-03-04
MCPHAIL RICHARD V
Chief Financial Officer
$940,670
@ $368.89 · 2026-03-04
ROSEBOROUGH TERESA WYNN
General Counsel
$1.00M
@ $348.52 · 2025-12-26
BROWN ANGIE
Chief Technology Officer
$695,948
@ $357.63 · 2025-12-12
BASTEK WILLIAM D
Officer
$974,445
@ $423.12 · 2025-09-12
ROSEBOROUGH TERESA WYNN
General Counsel
$2.27M
@ $413.23 · 2025-08-22
BASTEK WILLIAM D
Officer
$1.55M
@ $410.23 · 2025-08-22
DECKER EDWARD P.
Chief Executive Officer
$13.07M
@ $397.22 · 2025-08-21
PADILLA HECTOR A
Officer
$640,609
@ $404.17 · 2025-08-20
BROWN ANGIE
Chief Technology Officer
$404,070
@ $404.07 · 2025-08-20
MCPHAIL RICHARD V
Chief Financial Officer
$1.36M
@ $403.66 · 2025-08-20
DEATON JOHN A.
Officer
$3.29M
@ $369.99 · 2025-06-03
ROSEBOROUGH TERESA WYNN
General Counsel
$2.00M
@ $369.28 · 2025-05-28
SIDDIQUI FAHIM
Chief Technology Officer
$954,564
@ $367.14 · 2025-05-22
BASTEK WILLIAM D
Officer
$1.24M
@ $416.61 · 2024-11-22
HOURIGAN TIMOTHY A
Officer
$6.55M
@ $409.52 · 2024-11-18
ROSEBOROUGH TERESA WYNN
General Counsel
$9.03M
@ $408.91 · 2024-11-14
CAMPBELL ANN-MARIE
Officer
$12.24M
@ $408.40 · 2024-11-14
PADILLA HECTOR A
Officer
$1.48M
@ $408.96 · 2024-11-14
MCPHAIL RICHARD V
Chief Financial Officer
$2.65M
@ $408.45 · 2024-11-13
SCARDINO KIMBERLY R.
Officer
$617,100
@ $363.00 · 2024-08-19
ROSEBOROUGH TERESA WYNN
General Counsel
$1.87M
@ $359.32 · 2024-08-15
CAREY MATTHEW A
Officer
$19.33M
@ $345.18 · 2024-05-16
SIDDIQUI FAHIM
Chief Technology Officer
$1.03M
@ $343.79 · 2024-05-16
PADILLA HECTOR A
Officer
$28,619
@ $349.01 · 2024-05-15
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →CL
😐Neutral(44/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
HD
😨Fear(35/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →CL
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (44)
HD
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (35)