Compare Stocks › CHD vs MS
Church & Dwight Co., Inc. (CHD) vs Morgan Stanley (MS)
CHD
Church & Dwight Co., Inc.
$94.58
VS
MS
Morgan Stanley
$158.55
Rewards
CHD
- ★Church & Dwight Co., Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
- ★Church & Dwight Co., Inc. scores 94/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
- ★Free cash flow has grown at a 15.7% CAGR over the past 4 years, demonstrating strong earnings power growth.
MS
- ★Gross margin of 87.1% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Each dollar of retained earnings has created $6.65 of market value — management is an exceptional capital allocator.
- ★PEG ratio of 0.75 suggests the stock is undervalued relative to its growth rate — paying less than 1x for each unit of earnings growth.
Risks
CHD
- ⚠Each dollar of retained earnings has produced only $0.14 of market value — shareholders may have been better served by dividends.
- ⚠FCF yield of 5.0% suggests reasonable valuation assuming continued moderate growth.
- ⚠Insiders have sold $2.0M worth of stock in the past 3 months — significant insider liquidation.
MS
- ⚠High leverage (4.56x debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.
- ⚠Altman Z-Score of 0.29 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.
- ⚠7 insider sales totaling $25.2M with no purchases in the past 3 months — insiders are reducing their exposure.
Key Valuation Metrics
Learn more →CHD
MS
Valuation
$1.14B
Free Cash Flow
N/A
5.00%
FCF Yield
N/A
31.32
Trailing P/E
15.53
23.40
Forward P/E
12.89
Quality & Moat
14.24%
ROIC
3.43%
18.41%
ROE
14.42%
45.13%
Gross Margin
87.06%
N/A
PEG Ratio
0.75
Balance Sheet Safety
0.60
Debt / Equity
4.56
N/A
Interest Coverage
N/A
1.43
Net Debt / EBITDA
N/A
1.30%
Dividend Yield
2.52%
CHD: 3Ties: 1MS: 4
CHDMS
Historical Fundamentals
Learn more →CHD
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
MS
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →CHD
$0.14
created per $1 retained over 3 years
Value Destroyer
Σ Retained
$1.25B
Δ Market Cap
+$174.6M
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
MS
$6.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$20.84B
Δ Market Cap
+$138.59B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →CHD
70.0% Overvalued
Price is 70.0% above estimated fair value
Current Price: $94.58
Strongly undervalued
Fairly valued
Strongly overvalued
Fair Value: $55.63
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
MS
45.5% Margin of Safety
Price is 45.5% below estimated fair value
Current Price: $158.55
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $290.92
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →CHD
What growth rate is the market pricing in at $95?
+14.7%
Market-Implied Owner Earnings Growth
Standard FCF implies +8.8%
The market implies +14.7% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +8.8%, reflecting heavy growth investment expected to generate future returns.
MS
Requires positive FCF to compute implied growth rate.
Economic Moat Score
Learn more →CHD
94/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
MS
32/100
No Moat
70+ Wide · 40-69 Narrow · <40 None
No durable moat detected, though revenue predictability shows some competitive positioning. The business lacks consistent evidence of sustainable advantages.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
Forensic Accounting
Learn more →CHD
-2.69
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
MS
-2.09
Possible Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →CHD
Insiders 0.2%Institutions 93.8%Retail & Other 6.0%
No. of Institutional Holders1,435
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
MS
Insiders 24.0%Institutions 62.7%Retail & Other 13.3%
No. of Institutional Holders3,182
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →CHD
0
Buys (3M)
5
Buys (12M)
Total value (12M): $2.71M
DIERKER RICHARD A
Chief Executive Officer
$500,888
@ $91.57 · 2025-08-12
MCCHESNEY LEE B
Chief Financial Officer
$494,247
@ $91.37 · 2025-08-08
READ MICHAEL
Officer
$182,540
@ $91.27 · 2025-08-05
DIERKER RICHARD A
Chief Executive Officer
$1.25M
@ $93.91 · 2025-05-14
READ MICHAEL
Officer
$276,221
@ $92.07 · 2025-05-09
READ MICHAEL
Officer
$202,963
@ $106.82 · 2024-12-16
Open market purchases · includes direct & indirect ownership · excludes option exercises
MS
0
Buys (3M)
1
Buys (12M)
Total value (12M): $5,630
PETERSON DOUGLAS L
Director
$5,630
@ $156.39 · 2025-10-17
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →CHD
2
Sells (3M)
6
Sells (12M)
Total value (12M): $5.47M
PRICE PENRY W
Director
$704,074
@ $100.58 · 2026-03-12
VERGIS JANET S
Director
$1.31M
@ $101.00 · 2026-02-04
HOOKER CARLEN G
Officer
$627,161
@ $98.30 · 2025-06-16
HOOKER CARLEN G
Officer
$1.17M
@ $98.75 · 2025-05-30
HOOKER CARLEN G
Officer
$294,158
@ $98.05 · 2025-05-29
PRICE PENRY W
Director
$1.37M
@ $93.13 · 2025-05-08
HEMSEY RENE
Officer
$1.22M
@ $109.98 · 2025-03-12
DE MAYNADIER PATRICK D
General Counsel
$6.32M
@ $115.98 · 2025-03-10
IRWIN BRADLEY C
Director
$265.00
@ $132.50 · 2024-12-10
SPANN RICK
Officer
$4.43M
@ $112.00 · 2024-12-02
LONGO JOSEPH JAMES
Officer
$874,789
@ $112.44 · 2024-11-22
DE MAYNADIER PATRICK D
General Counsel
$5.06M
@ $112.19 · 2024-11-21
IRWIN BRADLEY C
Director
$1.42M
@ $107.44 · 2024-11-12
FARRELL MATTHEW T
Chief Executive Officer
$3.56M
@ $104.30 · 2024-11-07
FARRELL MATTHEW T
Chief Executive Officer
$31.15M
@ $103.84 · 2024-11-06
FARRELL MATTHEW T
Chief Executive Officer
$10.40M
@ $104.00 · 2024-11-05
FARRELL MATTHEW T
Chief Executive Officer
$17.09M
@ $103.03 · 2024-11-04
WINKLEBLACK ARTHUR B
Director
$1.20M
@ $103.84 · 2024-11-04
BRUNO BARRY A.
Officer
$5.90M
@ $99.37 · 2024-08-05
DIERKER RICHARD A
Officer
$9.24M
@ $106.56 · 2024-06-14
HOOKER CARLEN G
Officer
$266,778
@ $106.71 · 2024-06-14
DE MAYNADIER PATRICK D
General Counsel
$5.85M
@ $107.00 · 2024-06-14
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
MS
7
Sells (3M)
16
Sells (12M)
Total value (12M): $62.45M
SIMKOWITZ DANIEL A
President
$6.02M
@ $182.61 · 2026-01-30
GROSSMAN ERIC F
Officer
$3.97M
@ $184.00 · 2026-01-20
CRAWLEY MANDELL L.
Officer
$1.44M
@ $183.45 · 2026-01-20
YESHAYA SHARON
Chief Financial Officer
$2.94M
@ $185.77 · 2026-01-20
SMITH CHARLES AUBREY III
Officer
$1.55M
@ $182.08 · 2026-01-20
PIZZI MICHAEL A
Officer
$3.69M
@ $184.55 · 2026-01-20
SAPERSTEIN ANDREW MICHAEL
President
$5.57M
@ $183.62 · 2026-01-20
PICK EDWARD N.
Chief Executive Officer
$16.43M
@ $164.34 · 2025-10-31
GROSSMAN ERIC F
Officer
$1.69M
@ $141.12 · 2025-07-17
SIMKOWITZ DANIEL A
President
$4.09M
@ $141.13 · 2025-07-17
SMITH CHARLES AUBREY III
Officer
$2.81M
@ $140.30 · 2025-07-17
PIZZI MICHAEL A
Officer
$2.53M
@ $140.62 · 2025-07-17
SIMKOWITZ DANIEL A
President
$3.70M
@ $127.37 · 2025-05-12
HERZ ROBERT H
Director
$95,459
@ $119.32 · 2025-05-02
SAPERSTEIN ANDREW MICHAEL
President
$4.80M
@ $120.00 · 2025-05-02
GROSSMAN ERIC F
Officer
$1.12M
@ $111.65 · 2025-04-15
CRAWLEY MANDELL L.
Officer
$1.15M
@ $138.06 · 2025-01-22
GROSSMAN ERIC F
Officer
$1.78M
@ $136.20 · 2025-01-21
SIMKOWITZ DANIEL A
President
$5.00M
@ $136.61 · 2025-01-21
AKRAM RAJA
Chief Financial Officer
$2.38M
@ $136.01 · 2025-01-21
PIZZI MICHAEL A
Officer
$2.52M
@ $136.92 · 2025-01-21
SAPERSTEIN ANDREW MICHAEL
President
$4.20M
@ $136.43 · 2025-01-21
CRAWLEY MANDELL L.
Officer
$368,375
@ $105.25 · 2024-07-26
AKRAM RAJA
Officer
$797,764
@ $106.37 · 2024-07-18
SIMKOWITZ DANIEL A
President
$4.26M
@ $106.54 · 2024-07-17
HERZ ROBERT H
Director
$106,621
@ $106.62 · 2024-07-17
CRAWLEY MANDELL L.
Officer
$692,663
@ $99.61 · 2024-05-14
GORMAN JAMES P
Officer and Director
$9.02M
@ $90.21 · 2024-04-18
SMITH CHARLES AUBREY III
Officer
$1.01M
@ $90.09 · 2024-04-17
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →CHD
😐Neutral(42/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
MS
😐Neutral(48/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →CHD
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (42)
MS
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (48)