Compare StocksBR vs GOOGL

Broadridge Financial Solutions, Inc. (BR) vs Alphabet Inc. (GOOGL)

BR
Broadridge Financial Solutions, Inc.
$174.38
VS
GOOGL
Alphabet Inc.
$307.13

Rewards

BR
  • Broadridge Financial Solutions, Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
  • Broadridge Financial Solutions, Inc. scores 91/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
  • Free cash flow has grown at a 41.8% CAGR over the past 4 years, demonstrating strong earnings power growth.
GOOGL
  • Alphabet Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Alphabet Inc. scores 89/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.

Risks

BR
  • FCF yield of 5.9% suggests reasonable valuation assuming continued moderate growth.
GOOGL
  • FCF yield of 2.0% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.

Key Valuation Metrics

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BR
GOOGL
Valuation
$1.20B
Free Cash Flow
$73.27B
5.88%
FCF Yield
1.97%
19.31
Trailing P/E
28.41
16.85
Forward P/E
22.88
Quality & Moat
10.91%
ROIC
20.83%
29.16%
ROE
31.83%
31.22%
Gross Margin
59.65%
0.19
PEG Ratio
0.91
Balance Sheet Safety
1.17
Debt / Equity
0.16
N/A
Interest Coverage
N/A
1.72
Net Debt / EBITDA
-0.40
2.24%
Dividend Yield
0.27%
BR: 5Ties: 1GOOGL: 6
BRGOOGL

Historical Fundamentals

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BR

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

GOOGL

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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BR
$9.77
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$1.07B
Δ Market Cap
+$10.42B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
GOOGL
$9.18
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$288.67B
Δ Market Cap
+$2.65T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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BR
25.0% Overvalued
Price is 25.0% above estimated fair value
Current Price: $174.38
Fair Value: $139.53
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
GOOGL
20.0% Margin of Safety
Price is 20.0% below estimated fair value
Current Price: $307.13
Fair Value: $384.04
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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BR

What growth rate is the market pricing in at $174?

+12.2%
Market-Implied Owner Earnings Growth
Standard FCF implies +7.4%

The market implies +12.2% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +7.4%, reflecting heavy growth investment expected to generate future returns.

GOOGL

What growth rate is the market pricing in at $307?

+12.1%
Market-Implied Owner Earnings Growth
Standard FCF implies +20.2%

The market implies +12.1% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +20.2%, reflecting heavy growth investment expected to generate future returns.

Economic Moat Score

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BR
91/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
GOOGL
89/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by roic consistency. Reinvestment Efficiency is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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BR
-2.66
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
GOOGL
-2.92
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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BR
Insiders 0.5%Institutions 94.9%Retail & Other 4.6%
No. of Institutional Holders1,556
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
GOOGL
Insiders 0.6%Institutions 80.8%Retail & Other 18.6%
No. of Institutional Holders7,206
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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BR
1
Buys (3M)
1
Buys (12M)
Total value (12M): $1.03M
GOKEY TIMOTHY C.
Chief Executive Officer
$1.03M
@ $194.49 · 2026-03-06
Open market purchases · includes direct & indirect ownership · excludes option exercises
GOOGL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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BR
1
Sells (3M)
17
Sells (12M)
Total value (12M): $52.19M
DUELKS ROBERT N
Director
$48,728
@ $192.60 · 2026-02-06
CAREY THOMAS PATRICK
Officer
$2.34M
@ $229.26 · 2025-12-03
PERRY CHRISTOPHER JOHN
President
$900,384
@ $226.00 · 2025-11-18
GOKEY TIMOTHY C.
Chief Executive Officer
$1.47M
@ $258.37 · 2025-08-25
GOKEY TIMOTHY C.
Chief Executive Officer
$1.48M
@ $260.87 · 2025-08-18
GOKEY TIMOTHY C.
Chief Executive Officer
$35.10M
@ $260.36 · 2025-08-15
PERRY CHRISTOPHER JOHN
President
$1.85M
@ $262.72 · 2025-08-12
DUELKS ROBERT N
Director
$122,575
@ $245.15 · 2025-06-06
DESCHUTTER DOUGLAS RICHARD
President
$1.20M
@ $245.76 · 2025-06-06
MARKUS MAURA A
Director
$864,408
@ $243.08 · 2025-06-04
DESCHUTTER DOUGLAS RICHARD
Officer
$1.21M
@ $239.55 · 2025-05-27
CARTER PAMELA LYNN
Director
$1.17M
@ $242.23 · 2025-05-20
JARKOWSKI HOPE M.
Officer
$257,615
@ $240.99 · 2025-05-15
CAREY THOMAS PATRICK
Officer
$855,798
@ $237.26 · 2025-05-13
STINGI RICHARD JOHN
Officer
$187,848
@ $234.81 · 2025-05-07
JARKOWSKI HOPE M.
Officer
$251,220
@ $235.22 · 2025-05-07
GOKEY TIMOTHY C.
Chief Executive Officer
$2.87M
@ $245.07 · 2025-04-02
GOKEY TIMOTHY C.
Chief Executive Officer
$22.59M
@ $235.43 · 2025-03-10
PERRY CHRISTOPHER JOHN
President
$5.26M
@ $235.23 · 2025-03-07
DUELKS ROBERT N
Director
$1.99M
@ $237.15 · 2025-02-26
KELLER BRETT A
Director
$1.31M
@ $240.40 · 2025-02-06
MATLIN LAURA
General Counsel
$124,181
@ $241.60 · 2025-02-04
CAREY THOMAS PATRICK
Officer
$3.62M
@ $230.32 · 2024-12-03
MATLIN LAURA
Officer
$1.55M
@ $227.65 · 2024-11-12
MARKUS MAURA A
Director
$880,836
@ $227.02 · 2024-11-11
CAREY THOMAS PATRICK
Officer
$2.44M
@ $226.82 · 2024-11-11
DESCHUTTER DOUGLAS RICHARD
Officer
$5.33M
@ $220.21 · 2024-11-07
PERRY CHRISTOPHER JOHN
President
$3.74M
@ $213.41 · 2024-09-10
DALY RICHARD J
Officer and Director
$4.56M
@ $207.66 · 2024-09-06
BRUN LESLIE A
Director
$1.21M
@ $210.05 · 2024-08-26
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
GOOGL
0
Sells (3M)
0
Sells (12M)
No open market insider sales found.
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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BR
FearGreed
😨Fear(32/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
GOOGL
FearGreed
😐Neutral(60/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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BR
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (32)
GOOGL
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (60)
View BR Full AnalysisView GOOGL Full Analysis
Broadridge Financial Solutions, Inc. (BR) vs Alphabet Inc. (GOOGL) Stock Comparison | SafetyMargin.io