Compare Stocks › BKNG vs LLY
Booking Holdings Inc. (BKNG) vs Eli Lilly and Company (LLY)
BKNG
Booking Holdings Inc.
$4294.29
VS
LLY
Eli Lilly and Company
$917.50
Rewards
BKNG
- ★Booking Holdings Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Gross margin of 87.4% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Booking Holdings Inc. scores 90/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
LLY
- ★Eli Lilly and Company has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Gross margin of 83.0% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Eli Lilly and Company scores 73/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
Risks
BKNG
- ⚠FCF yield of 6.6% suggests reasonable valuation assuming continued moderate growth.
- ⚠6 insider sales totaling $12.4M with no purchases in the past 3 months — insiders are reducing their exposure.
LLY
- ⚠FCF yield of 0.7% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠5 insider sales totaling $330.9M with no purchases in the past 3 months — insiders are reducing their exposure.
Key Valuation Metrics
Learn more →BKNG
LLY
Valuation
$9.09B
Free Cash Flow
$5.96B
6.56%
FCF Yield
0.73%
25.91
Trailing P/E
40.00
13.71
Forward P/E
21.79
Quality & Moat
35.54%
ROIC
32.84%
N/A
ROE
77.78%
87.36%
Gross Margin
83.04%
0.67
PEG Ratio
0.78
Balance Sheet Safety
N/A
Debt / Equity
1.65
N/A
Interest Coverage
N/A
0.22
Net Debt / EBITDA
1.15
0.92%
Dividend Yield
0.68%
BKNG: 9Ties: 1LLY: 0
BKNGLLY
Historical Fundamentals
Learn more →BKNG
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
LLY
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →BKNG
$7.18
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$13.15B
Δ Market Cap
+$94.50B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
LLY
$27.47
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$22.34B
Δ Market Cap
+$613.62B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →BKNG
29.3% Margin of Safety
Price is 29.3% below estimated fair value
Current Price: $4294.29
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $6074.65
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
LLY
12.5% Margin of Safety
Price is 12.5% below estimated fair value
Current Price: $917.50
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $1048.80
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →BKNG
What growth rate is the market pricing in at $4294?
+11.3%
Market-Implied Owner Earnings Growth
Standard FCF implies +4.2%
The market implies +11.3% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +4.2%, reflecting heavy growth investment expected to generate future returns.
LLY
What growth rate is the market pricing in at $918?
+17.7%
Market-Implied Owner Earnings Growth
Standard FCF implies +35.1%
The market implies +17.7% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +35.1%, reflecting heavy growth investment expected to generate future returns.
Economic Moat Score
Learn more →BKNG
90/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
LLY
73/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat driven primarily by roic consistency. Reinvestment Efficiency is the area most vulnerable to competitive pressure.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
Forensic Accounting
Learn more →BKNG
-3.00
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
LLY
-1.83
Possible Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →BKNG
Insiders 0.2%Institutions 96.9%Retail & Other 2.9%
No. of Institutional Holders2,930
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
LLY
Insiders 0.2%Institutions 84.7%Retail & Other 15.1%
No. of Institutional Holders5,561
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →BKNG
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
LLY
0
Buys (3M)
8
Buys (12M)
Total value (12M): $4.54M
MONTARCE LUCAS E
Chief Financial Officer
$494,627
@ $691.79 · 2025-08-15
ALVAREZ RALPH
Director
$500,473
@ $660.25 · 2025-08-13
VAN NAARDEN JACOB S.
Officer
$647,360
@ $647.36 · 2025-08-13
FYRWALD J. ERIK
Director
$1.01M
@ $642.33 · 2025-08-12
RICKS DAVID A
Chief Executive Officer
$1.05M
@ $644.77 · 2025-08-12
SKOVRONSKY DANIEL
Officer
$634,405
@ $634.40 · 2025-08-12
SULZBERGER GABRIELLE
Director
$75,018
@ $641.18 · 2025-08-12
JACKSON JAMERE
Director
$127,913
@ $639.57 · 2025-08-08
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →BKNG
6
Sells (3M)
24
Sells (12M)
Total value (12M): $58.63M
FOGEL GLENN D
Chief Executive Officer
$2.87M
@ $4292.10 · 2026-03-16
FOGEL GLENN D
Chief Executive Officer
$2.29M
@ $4092.82 · 2026-02-17
FOGEL GLENN D
Chief Executive Officer
$1.88M
@ $4149.75 · 2026-02-17
FOGEL GLENN D
Chief Executive Officer
$4.94M
@ $5181.34 · 2026-01-15
FOGEL GLENN D
Chief Executive Officer
$312,486
@ $5208.10 · 2026-01-15
WITTMAN VANESSA AMES
Director
$77,867
@ $5191.13 · 2026-01-15
FOGEL GLENN D
Chief Executive Officer
$3.09M
@ $5414.53 · 2025-12-15
FOGEL GLENN D
Chief Executive Officer
$2.42M
@ $5464.94 · 2025-12-15
WITTMAN VANESSA AMES
Director
$80,430
@ $5362.00 · 2025-12-15
FOGEL GLENN D
Chief Executive Officer
$2.14M
@ $4820.35 · 2025-11-17
FOGEL GLENN D
Chief Executive Officer
$2.00M
@ $5007.69 · 2025-11-17
FOGEL GLENN D
Chief Executive Officer
$860,582
@ $5062.25 · 2025-11-17
WITTMAN VANESSA AMES
Director
$75,450
@ $5030.00 · 2025-11-17
PISANO PAULO
Officer
$1.00M
@ $5000.00 · 2025-11-07
FOGEL GLENN D
Chief Executive Officer
$3.21M
@ $5141.53 · 2025-10-15
FOGEL GLENN D
Chief Executive Officer
$2.04M
@ $5254.04 · 2025-10-15
WITTMAN VANESSA AMES
Director
$79,380
@ $5292.00 · 2025-10-15
FOGEL GLENN D
Chief Executive Officer
$5.59M
@ $5516.92 · 2025-09-15
WITTMAN VANESSA AMES
Director
$82,500
@ $5500.00 · 2025-09-15
FOGEL GLENN D
Chief Executive Officer
$5.55M
@ $5476.89 · 2025-08-15
FOGEL GLENN D
Chief Executive Officer
$5.77M
@ $5695.00 · 2025-07-15
FOGEL GLENN D
Chief Executive Officer
$5.43M
@ $5356.07 · 2025-06-16
FOGEL GLENN D
Chief Executive Officer
$5.31M
@ $5242.35 · 2025-05-15
PISANO PAULO
Officer
$1.54M
@ $5142.41 · 2025-05-01
PISANO PAULO
Officer
$4.19M
@ $4930.40 · 2025-03-04
PISANO PAULO
Officer
$878,170
@ $5165.71 · 2024-11-22
PISANO PAULO
Officer
$388,760
@ $3887.60 · 2024-08-27
D'EMIC SUSANA
Officer
$3.10M
@ $3614.70 · 2024-08-15
FOGEL GLENN D
Chief Executive Officer
$3.05M
@ $4067.65 · 2024-07-15
FOGEL GLENN D
Chief Executive Officer
$2.93M
@ $3900.50 · 2024-06-17
FOGEL GLENN D
Chief Executive Officer
$2.83M
@ $3776.51 · 2024-05-15
PISANO PAULO
Officer
$1.89M
@ $3603.66 · 2024-05-08
FOGEL GLENN D
Chief Executive Officer
$2.65M
@ $3534.10 · 2024-04-15
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
LLY
5
Sells (3M)
41
Sells (12M)
Total value (12M): $3.84B
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$322.38M
@ $1103.48 · 2026-01-07
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$1.51M
@ $1085.01 · 2026-01-05
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$3.90M
@ $1085.04 · 2025-12-29
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$2.85M
@ $1085.17 · 2025-12-24
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$260,409
@ $1085.04 · 2025-12-23
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$161.08M
@ $1095.35 · 2025-11-25
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$17.34M
@ $1109.30 · 2025-11-25
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$152.06M
@ $1068.52 · 2025-11-24
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$111.50M
@ $1058.66 · 2025-11-21
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$39.07M
@ $1051.66 · 2025-11-20
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$176.10M
@ $1051.17 · 2025-11-19
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$62.31M
@ $1034.78 · 2025-11-18
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$10.19M
@ $1030.68 · 2025-11-17
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$183.33M
@ $1028.25 · 2025-11-14
ZAKROWSKI DONALD A
Officer
$1.01M
@ $1010.50 · 2025-11-13
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$48.02M
@ $1030.26 · 2025-11-13
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$308.41M
@ $1011.18 · 2025-11-12
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$279.35M
@ $986.64 · 2025-11-11
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$16.41M
@ $972.52 · 2025-11-10
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$167.09M
@ $933.26 · 2025-11-05
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$38.47M
@ $951.56 · 2025-11-05
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$479,038
@ $910.72 · 2025-11-04
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$266.65M
@ $888.83 · 2025-11-03
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$260.17M
@ $863.35 · 2025-10-31
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$3.16M
@ $863.24 · 2025-10-10
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$9.04M
@ $852.49 · 2025-10-09
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$86.23M
@ $850.27 · 2025-10-08
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$22.72M
@ $848.01 · 2025-10-07
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$137.04M
@ $850.22 · 2025-10-06
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$161.22M
@ $837.93 · 2025-10-03
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$92.50M
@ $821.55 · 2025-10-02
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$107.36M
@ $794.15 · 2025-10-01
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$177.29M
@ $821.47 · 2025-10-01
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$86.79M
@ $763.39 · 2025-09-30
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$18.06M
@ $763.09 · 2025-09-19
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$81.53M
@ $764.65 · 2025-09-18
ZAKROWSKI DONALD A
Officer
$734,930
@ $734.93 · 2025-08-28
YUFFA ILYA
Officer
$783,762
@ $627.01 · 2025-08-11
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$225.42M
@ $805.07 · 2025-07-24
ZAKROWSKI DONALD A
Officer
$716,410
@ $716.41 · 2025-05-27
YUFFA ILYA
Officer
$936,550
@ $749.24 · 2025-05-14
ZAKROWSKI DONALD A
Officer
$818,240
@ $818.24 · 2025-03-13
LILLY ENDOWMENT, INC.
Beneficial Owner of more than 10% of a Class of Security
$204.33M
@ $928.76 · 2025-03-03
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →BKNG
😐Neutral(42/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
LLY
😐Neutral(43/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →BKNG
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (42)
LLY
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (43)