Compare StocksBKNG vs BRK-B

Booking Holdings Inc. (BKNG) vs Berkshire Hathaway Inc. (BRK-B)

BKNG
Booking Holdings Inc.
$169.63
VS
BRK-B
Berkshire Hathaway Inc.
$473.01

Rewards

BKNG
  • Booking Holdings Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Gross margin of 87.0% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Booking Holdings Inc. scores 90/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
BRK-B
  • Each dollar of retained earnings has created $3.95 of earning power — management is an exceptional capital allocator.
  • PEG ratio of 0.13 suggests the stock is undervalued relative to its growth rate — paying less than 1x for each unit of earnings growth.
  • Net debt/EBITDA of -2.3x means the company holds more cash than debt — a net cash position.

Risks

BKNG
  • FCF yield of 5.4% suggests reasonable valuation assuming continued moderate growth.
  • 5 insider sales totaling $10.4M with no purchases in the past 3 months — insiders are reducing their exposure.
BRK-B
  • FCF yield of 6.0% suggests reasonable valuation assuming continued moderate growth.
  • Trailing P/E of 15.2x is 72% above the historical average of 8.9x — the stock trades at a premium to its own history.

Key Valuation Metrics

Learn more →
BKNG
BRK-B
Valuation
$7.08B
Free Cash Flow
$61.23B
5.38%
FCF Yield
6.00%
22.38
Trailing P/E
15.24
13.80
Forward P/E
21.95
Quality & Moat
28.56%
ROIC
4.96%
N/A
ROE
9.18%
86.99%
Gross Margin
27.78%
0.09
PEG Ratio
0.13
Balance Sheet Safety
N/A
Debt / Equity
0.18
N/A
Interest Coverage
N/A
0.30
Net Debt / EBITDA
-2.28
0.95%
Dividend Yield
N/A
BKNG: 4Ties: 1BRK-B: 4
BKNGBRK-B

Historical Fundamentals

Learn more →
BKNG

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

BRK-B

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

Learn more →
BKNG
$7.18
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$13.15B
Δ Market Cap
+$94.50B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
BRK-B
$1.66
created per $1 retained over 3 years
Value Creator
Σ Retained
$252.19B
Δ Market Cap
+$417.89B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

Learn more →
BKNG
34.7% Margin of Safety
Price is 34.7% below estimated fair value
Current Price: $169.63
Fair Value: $259.90
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
BRK-B
31.0% Margin of Safety
Price is 31.0% below estimated fair value
Current Price: $473.01
Fair Value: $685.41
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

Learn more →
BKNG

What growth rate is the market pricing in at $170?

+10.7%
Market-Implied Owner Earnings Growth
Standard FCF implies +7.0%

The market implies +10.7% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +7.0%, reflecting heavy growth investment expected to generate future returns.

BRK-B

What growth rate is the market pricing in at $473?

-0.3%
Market-Implied Owner Earnings Growth
Standard FCF implies +1.0%

The market implies -0.3% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +1.0%, reflecting heavy growth investment.

Economic Moat Score

Learn more →
BKNG
90/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
BRK-B
40/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None

Narrow moat with reinvestment efficiency as the key competitive advantage. Improving revenue predictability would strengthen the moat.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.

Forensic Accounting

Learn more →
BKNG
-3.00
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
BRK-B
-2.41
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

Learn more →
BKNG
Insiders 0.2%Institutions 98.4%Retail & Other 1.5%
No. of Institutional Holders2,855
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
BRK-B
Insiders 0.3%Institutions 66.2%Retail & Other 33.6%
No. of Institutional Holders5,818
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

Learn more →
BKNG
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
BRK-B
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

Learn more →
BKNG
5
Sells (3M)
25
Sells (12M)
Total value (12M): $60.40M
WITTMAN VANESSA AMES
Director
$216,000
@ $192.00 · 2026-04-17
FOGEL GLENN D
Chief Executive Officer
$3.10M
@ $185.36 · 2026-04-15
FOGEL GLENN D
Chief Executive Officer
$2.87M
@ $4292.10 · 2026-03-16
FOGEL GLENN D
Chief Executive Officer
$2.29M
@ $4092.82 · 2026-02-17
FOGEL GLENN D
Chief Executive Officer
$1.88M
@ $4149.75 · 2026-02-17
FOGEL GLENN D
Chief Executive Officer
$4.94M
@ $5181.34 · 2026-01-15
FOGEL GLENN D
Chief Executive Officer
$312,486
@ $5208.10 · 2026-01-15
WITTMAN VANESSA AMES
Director
$77,867
@ $5191.13 · 2026-01-15
FOGEL GLENN D
Chief Executive Officer
$3.09M
@ $5414.53 · 2025-12-15
FOGEL GLENN D
Chief Executive Officer
$2.42M
@ $5464.94 · 2025-12-15
WITTMAN VANESSA AMES
Director
$80,430
@ $5362.00 · 2025-12-15
FOGEL GLENN D
Chief Executive Officer
$2.14M
@ $4820.35 · 2025-11-17
FOGEL GLENN D
Chief Executive Officer
$2.00M
@ $5007.69 · 2025-11-17
FOGEL GLENN D
Chief Executive Officer
$860,582
@ $5062.25 · 2025-11-17
WITTMAN VANESSA AMES
Director
$75,450
@ $5030.00 · 2025-11-17
PISANO PAULO
Officer
$1.00M
@ $5000.00 · 2025-11-07
FOGEL GLENN D
Chief Executive Officer
$3.21M
@ $5141.53 · 2025-10-15
FOGEL GLENN D
Chief Executive Officer
$2.04M
@ $5254.04 · 2025-10-15
WITTMAN VANESSA AMES
Director
$79,380
@ $5292.00 · 2025-10-15
FOGEL GLENN D
Chief Executive Officer
$5.59M
@ $5516.92 · 2025-09-15
WITTMAN VANESSA AMES
Director
$82,500
@ $5500.00 · 2025-09-15
FOGEL GLENN D
Chief Executive Officer
$5.55M
@ $5476.89 · 2025-08-15
FOGEL GLENN D
Chief Executive Officer
$5.77M
@ $5695.00 · 2025-07-15
FOGEL GLENN D
Chief Executive Officer
$5.43M
@ $5356.07 · 2025-06-16
FOGEL GLENN D
Chief Executive Officer
$5.31M
@ $5242.35 · 2025-05-15
PISANO PAULO
Officer
$1.54M
@ $5142.41 · 2025-05-01
PISANO PAULO
Officer
$4.19M
@ $4930.40 · 2025-03-04
PISANO PAULO
Officer
$878,170
@ $5165.71 · 2024-11-22
PISANO PAULO
Officer
$388,760
@ $3887.60 · 2024-08-27
D'EMIC SUSANA
Officer
$3.10M
@ $3614.70 · 2024-08-15
FOGEL GLENN D
Chief Executive Officer
$3.05M
@ $4067.65 · 2024-07-15
FOGEL GLENN D
Chief Executive Officer
$2.93M
@ $3900.50 · 2024-06-17
FOGEL GLENN D
Chief Executive Officer
$2.83M
@ $3776.51 · 2024-05-15
PISANO PAULO
Officer
$1.89M
@ $3603.66 · 2024-05-08
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
BRK-B
0
Sells (3M)
0
Sells (12M)
No open market insider sales found.
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

Learn more →
BKNG
FearGreed
😨Fear(38/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
BRK-B
FearGreed
😐Neutral(52/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

Learn more →
BKNG
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (38)
BRK-B
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (52)
View BKNG Full AnalysisView BRK-B Full Analysis
BKNG vs BRK-B: Which Is the Better Buy? | SafetyMargin.io