Compare StocksBBY vs GOOGL

Best Buy Co., Inc. (BBY) vs Alphabet Inc. (GOOGL)

BBY
Best Buy Co., Inc.
$60.05
VS
GOOGL
Alphabet Inc.
$385.69

Rewards

BBY
  • Best Buy Co., Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Best Buy Co., Inc. scores 87/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
  • Free cash flow has grown at a 12.1% CAGR over the past 4 years, demonstrating strong earnings power growth.
GOOGL
  • Alphabet Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Gross margin of 60.4% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Alphabet Inc. scores 89/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.

Risks

BBY
  • Gross margin of 22.5% is low, suggesting a competitive or commodity-like market with limited pricing power.
  • 6 insider sales totaling $4.9M with no purchases in the past 3 months — insiders are reducing their exposure.
GOOGL
  • FCF yield of 1.6% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.

Key Valuation Metrics

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BBY
GOOGL
Valuation
$1.26B
Free Cash Flow
$73.27B
10.00%
FCF Yield
1.57%
11.91
Trailing P/E
29.42
8.56
Forward P/E
27.06
Quality & Moat
23.28%
ROIC
20.98%
36.07%
ROE
27.61%
22.48%
Gross Margin
60.37%
0.03
PEG Ratio
0.36
Balance Sheet Safety
1.39
Debt / Equity
0.20
N/A
Interest Coverage
N/A
0.86
Net Debt / EBITDA
-0.19
6.39%
Dividend Yield
0.22%
BBY: 7Ties: 1GOOGL: 4
BBYGOOGL

Historical Fundamentals

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BBY

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

GOOGL

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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BBY
$-5.45
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$828.0M
Δ Market Cap
$-4.52B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
GOOGL
$9.18
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$288.67B
Δ Market Cap
+$2.65T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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BBY
40.8% Margin of Safety
Price is 40.8% below estimated fair value
Current Price: $60.05
Fair Value: $101.43
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
GOOGL
241.8% Overvalued
Price is 241.8% above estimated fair value
Current Price: $385.69
Fair Value: $112.84
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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BBY

What growth rate is the market pricing in at $60?

+2.7%
Market-Implied Owner Earnings Growth
Standard FCF implies +0.5%

The market implies +2.7% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +0.5%, reflecting heavy growth investment.

GOOGL

What growth rate is the market pricing in at $386?

+23.5%
Market-Implied FCF Growth Rate

Market pricing in significantly higher growth than history — aggressive.

Economic Moat Score

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BBY
87/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
GOOGL
89/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by roic consistency. Reinvestment Efficiency is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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BBY
-2.84
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
GOOGL
-2.92
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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BBY
Insiders 7.5%Institutions 99.5%
No. of Institutional Holders1,267
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
GOOGL
Insiders 0.6%Institutions 80.8%Retail & Other 18.6%
No. of Institutional Holders7,168
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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BBY
0
Buys (3M)
0
Buys (12M)
BARRY CORIE S
Chief Executive Officer
$984,420
@ $72.92 · 2025-03-12
Open market purchases · includes direct & indirect ownership · excludes option exercises
GOOGL
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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BBY
6
Sells (3M)
8
Sells (12M)
Total value (12M): $5.38M
SCARLETT KATHLEEN
Officer
$515,289
@ $64.02 · 2026-03-23
HARTMAN TODD G.
General Counsel
$341,797
@ $64.02 · 2026-03-23
BILUNAS MATTHEW M.
Chief Financial Officer
$727,000
@ $64.02 · 2026-03-23
BONFIG JASON J
Officer
$405,624
@ $64.02 · 2026-03-23
WATSON MATHEW
Officer
$211,135
@ $64.02 · 2026-03-23
BARRY CORIE S
Chief Executive Officer
$2.74M
@ $64.02 · 2026-03-23
WATSON MATHEW
Officer
$154,908
@ $76.76 · 2025-09-04
WATSON MATHEW
Officer
$275,176
@ $74.07 · 2025-08-29
BILUNAS MATTHEW M.
Chief Financial Officer
$4.47M
@ $73.96 · 2025-03-24
SCARLETT KATHLEEN
Officer
$497,414
@ $72.65 · 2025-03-21
HARTMAN TODD G.
General Counsel
$355,462
@ $72.65 · 2025-03-21
HARMON DAMIEN D
Officer
$294,002
@ $72.65 · 2025-03-21
BONFIG JASON J
Officer
$353,573
@ $72.65 · 2025-03-21
WATSON MATHEW
Officer
$214,381
@ $72.65 · 2025-03-21
WATSON MATHEW
Officer
$226,837
@ $71.29 · 2025-03-14
BILUNAS MATTHEW M.
Chief Financial Officer
$6.05M
@ $87.46 · 2024-12-11
BARRY CORIE S
Chief Executive Officer
$7.72M
@ $96.66 · 2024-09-11
SCARLETT KATHLEEN
Officer
$4.00M
@ $99.60 · 2024-08-30
BONFIG JASON J
Officer
$2.52M
@ $101.00 · 2024-08-29
BONFIG JASON J
Officer
$290,570
@ $83.02 · 2024-07-08
WATSON MATHEW
Officer
$204,350
@ $88.12 · 2024-06-06
WATSON MATHEW
Officer
$171,628
@ $85.81 · 2024-06-03
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
GOOGL
0
Sells (3M)
0
Sells (12M)
No open market insider sales found.
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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BBY
FearGreed
😨Fear(33/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
GOOGL
FearGreed
😏Greed(73/100)

"Market is optimistic — be cautious and ensure you have a margin of safety"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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BBY
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (33)
GOOGL
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Greed (73)
View BBY Full AnalysisView GOOGL Full Analysis
BBY vs GOOGL: Which Is the Better Buy? | SafetyMargin.io