Compare StocksBA vs CRM

The Boeing Company (BA) vs Salesforce, Inc. (CRM): Which Is the Better Buy in 2026?

As of 2026-08-03, BA is overvalued at $216, with a DCF intrinsic value of $178 and a margin of safety of -21%. CRM is undervalued at $184, with an intrinsic value of $222981480055 and a margin of safety of 100%. Of the two, CRM has the wider margin of safety.

BA
The Boeing Company
$216.14
VS
CRM
Salesforce, Inc.
$184.02

Rewards

BA
    CRM
    • Gross margin of 77.6% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
    • Free cash flow has grown at a 31.6% CAGR over the past 4 years, demonstrating strong earnings power growth.
    • Each dollar of retained earnings has created $5.53 of earning power — management is an exceptional capital allocator.

    Risks

    BA
    • Gross margin of 4.7% is low, suggesting a competitive or commodity-like market with limited pricing power.
    • The Boeing Company scores only 23/100 on the Economic Moat Score, suggesting limited durable competitive advantages.
    • Share count has increased by 31% over the past 4 years, diluting existing shareholders.
    CRM
    • Altman Z-Score of 0.81 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.

    Key Valuation Metrics

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    BA
    CRM
    Valuation
    $5.63B
    Free Cash Flow
    $16.55B
    3.29%
    FCF Yield
    N/A
    77.47
    Trailing P/E
    21.32
    52.21
    Forward P/E
    11.86
    Quality & Moat
    0.01%
    ROIC
    9.61%
    173.54%
    ROE
    16.91%
    4.71%
    Gross Margin
    77.64%
    25.04
    PEG Ratio
    0.76
    Balance Sheet Safety
    4.75
    Net Debt / Equity
    0.90
    N/A
    Interest Coverage
    N/A
    N/A
    Net Debt / EBITDA
    2.38
    0.00%
    Dividend Yield
    0.96%
    BA: 1Ties: 1CRM: 8
    BACRM

    Historical Fundamentals

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    BA

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    CRM

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    $1 Retained Earnings Test

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    BA
    N/A
    Net losses over 3 years — test not applicable
    Company had negative cumulative retained earnings
    Σ Retained
    $-12.13B
    Δ Market Cap
    +$56.54B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    CRM
    $-0.00
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $14.67B
    Δ Market Cap
    $-79.12
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

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    BA
    21.4% Overvalued
    Price is 21.4% above estimated fair value
    Current Price: $216.14
    Fair Value: $178.01
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    CRM
    100.0% Margin of Safety
    Price is 100.0% below estimated fair value
    Current Price: $184.02
    Fair Value: $222981480055.14
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

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    BA

    What growth rate is the market pricing in at $216?

    +28.3%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +15.5%
    CRM

    What growth rate is the market pricing in at $184?

    -21.2%
    Market-Implied Owner Earnings Growth
    Standard FCF implies -30.0%

    The market implies -21.2% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding -30.0%, reflecting heavy growth investment expected to generate future returns.

    Economic Moat Score

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    BA
    23/100
    No Moat
    70+ Wide · 40-69 Narrow · <40 None

    No durable moat detected, though reinvestment efficiency shows some competitive positioning. The business lacks consistent evidence of sustainable advantages.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
    CRM
    58/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

    Forensic Accounting

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    BA

    Insufficient data for Beneish M-Score calculation (requires 2+ years).

    CRM
    -2.73
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

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    BA
    Insiders 0.1%Institutions 75.3%Retail & Other 24.6%
    No. of Institutional Holders3,098
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    CRM
    Insiders 3.0%Institutions 93.8%Retail & Other 3.2%
    No. of Institutional Holders3,568
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

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    BA
    1
    Buys (3M)
    4
    Buys (12M)
    Total value (12M): $1.40M
    TILDEN BRADLEY DOUGLAS
    Director
    $299,345
    @ $218.50 · 2026-05-20
    BUCKLEY MORTIMER J.
    Director
    $499,966
    @ $224.20 · 2026-03-03
    DEASY DANA S
    Officer
    $99,102
    @ $178.88 · 2025-11-24
    BUCKLEY MORTIMER J.
    Director
    $497,420
    @ $226.10 · 2025-08-19
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    CRM
    0
    Buys (3M)
    4
    Buys (12M)
    Total value (12M): $26.52M
    ALBER LAURA
    Director
    $500,266
    @ $194.58 · 2026-03-19
    KIRK DAVID BLAIR
    Director
    $500,178
    @ $194.62 · 2026-03-18
    KIRK DAVID BLAIR
    Director
    $500,722
    @ $258.64 · 2025-12-17
    MORFIT G MASON
    Director and Beneficial Owner of more than 10% of a Class of Security
    $25.02M
    @ $260.58 · 2025-12-05
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

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    BA
    0
    Sells (3M)
    6
    Sells (12M)
    Total value (12M): $6.12M
    AMULURU UMA M
    Officer
    $351,484
    @ $233.85 · 2026-02-24
    SCHMIDT ANN M
    Officer
    $1.53M
    @ $243.37 · 2026-02-17
    MCKENZIE HOWARD E
    Officer
    $2.46M
    @ $234.01 · 2026-02-05
    AMULURU UMA M
    Officer
    $644,598
    @ $236.03 · 2026-02-04
    AMULURU UMA M
    Officer
    $270,009
    @ $197.66 · 2025-11-06
    RAYMOND DAVID CHRISTOPHER
    Officer
    $867,069
    @ $229.99 · 2025-08-08
    NELSON BRENDAN J.
    President
    $132,019
    @ $206.28 · 2025-05-15
    SHOCKEY JEFFREY S
    Officer
    $650,198
    @ $202.87 · 2025-05-13
    CLEARY MICHAEL J
    Officer
    $558,009
    @ $186.00 · 2025-05-06
    RAYMOND DAVID CHRISTOPHER
    Officer
    $729,164
    @ $187.01 · 2025-05-02
    POPE STEPHANIE F
    Officer
    $3.08M
    @ $183.78 · 2025-05-01
    CLEARY MICHAEL J
    Officer
    $368,018
    @ $184.01 · 2025-05-01
    CLEARY MICHAEL J
    Officer
    $268,530
    @ $179.02 · 2025-02-26
    AMULURU UMA M
    Officer
    $570,759
    @ $180.73 · 2025-02-20
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    CRM
    0
    Sells (3M)
    15
    Sells (12M)
    Total value (12M): $40.30M
    KROES NEELIE
    Director
    $929,276
    @ $238.70 · 2026-01-14
    HARRIS G PARKER
    Officer and Director
    $31.61M
    @ $234.70 · 2025-12-02
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $575,140
    @ $255.62 · 2025-10-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $590,102
    @ $262.27 · 2025-10-21
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $567,631
    @ $252.28 · 2025-10-20
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $550,430
    @ $244.64 · 2025-10-17
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $558,810
    @ $248.36 · 2025-10-16
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $536,322
    @ $238.37 · 2025-10-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $548,796
    @ $243.91 · 2025-10-14
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $1.10M
    @ $244.75 · 2025-10-13
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $547,344
    @ $243.26 · 2025-10-09
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $539,533
    @ $239.79 · 2025-10-08
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $555,001
    @ $246.67 · 2025-09-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $552,798
    @ $245.69 · 2025-09-19
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $545,384
    @ $242.39 · 2025-09-15
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

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    BA
    FearGreed
    😐Neutral(54/100)

    "Market is pricing this stock without strong emotion in either direction"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    CRM
    FearGreed
    😨Fear(39/100)

    "Market is pessimistic — investigate whether fears are temporary or structural"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

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    BA
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Neutral (54)
    CRM
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Fear (39)
    View BA Full AnalysisView CRM Full Analysis

    Frequently Asked Questions: BA vs CRM

    Is The Boeing Company or Salesforce, Inc. more undervalued in 2026?

    Based on our discounted cash flow model, CRM trades at a 100.0% margin of safety (intrinsic value $222981480055 vs. price $184), compared to BA's -21.4% margin of safety (intrinsic $178 vs. $216).

    Which stock has a wider economic moat, The Boeing Company or Salesforce, Inc.?

    CRM scores 58/100 (Narrow moat), while BA scores 23/100 (None moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

    Is Salesforce, Inc. in financial distress?

    CRM's Altman Z-Score of 0.8 places it in the Distress zone, signaling elevated bankruptcy risk. BA scores 1.3 (Distress zone). The Altman Z-Score is a five-factor model that predicts insolvency within two years; scores below 1.81 indicate significant distress.

    Which stock has higher return on invested capital, The Boeing Company or Salesforce, Inc.?

    CRM earns 9.6% ROIC versus BA's 0.0%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

    Which dividend is safer, The Boeing Company's or Salesforce, Inc.'s?

    CRM's dividend earns a safety score of 88/100 (Very Safe), compared to BA's 70/100 (Safe). CRM has raised its dividend for 1 consecutive years.