Compare Stocks › AXP vs PG
American Express Company (AXP) vs The Procter & Gamble Company (PG)
AXP
American Express Company
$319.68
VS
PG
The Procter & Gamble Company
$147.26
Rewards
AXP
- ★Gross margin of 62.8% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★American Express Company scores 100/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
- ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
PG
- ★The Procter & Gamble Company has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★The Procter & Gamble Company scores 94/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
- ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
Risks
AXP
- ⚠Altman Z-Score of 0.93 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.
- ⚠7 insider sales totaling $36.4M with no purchases in the past 3 months — insiders are reducing their exposure.
- ⚠Free cash flow has declined at a 5.9% CAGR over the past 4 years — a concerning trend.
PG
- ⚠PEG ratio of 3.72 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
- ⚠7 insider sales totaling $41.0M with no purchases in the past 3 months — insiders are reducing their exposure.
Key Valuation Metrics
Learn more →AXP
PG
Valuation
N/A
Free Cash Flow
$12.73B
N/A
FCF Yield
3.71%
19.96
Trailing P/E
21.56
15.90
Forward P/E
20.77
Quality & Moat
12.37%
ROIC
17.21%
31.48%
ROE
29.19%
62.76%
Gross Margin
50.98%
1.13
PEG Ratio
3.72
Balance Sheet Safety
1.78
Debt / Equity
0.68
N/A
Interest Coverage
N/A
N/A
Net Debt / EBITDA
0.99
1.19%
Dividend Yield
2.89%
AXP: 5Ties: 1PG: 3
AXPPG
Historical Fundamentals
Learn more →AXP
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
PG
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →AXP
$6.18
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$23.29B
Δ Market Cap
+$144.01B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
PG
$-1.57
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$17.32B
Δ Market Cap
$-27.18B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →AXP
34.4% Margin of Safety
Price is 34.4% below estimated fair value
Current Price: $319.68
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $487.58
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
PG
48.5% Overvalued
Price is 48.5% above estimated fair value
Current Price: $147.26
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $99.19
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →AXP
Requires positive FCF to compute implied growth rate.
PG
What growth rate is the market pricing in at $147?
+9.6%
Market-Implied Owner Earnings Growth
Standard FCF implies +12.7%
The market implies +9.6% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +12.7%, reflecting heavy growth investment.
Economic Moat Score
Learn more →AXP
100/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat driven primarily by revenue predictability. Margin Stability is the area most vulnerable to competitive pressure.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
PG
94/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
Forensic Accounting
Learn more →AXP
-2.51
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
PG
-2.54
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →AXP
Insiders 22.3%Institutions 65.6%Retail & Other 12.1%
No. of Institutional Holders3,664
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
PG
Insiders 0.1%Institutions 70.2%Retail & Other 29.8%
No. of Institutional Holders4,996
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →AXP
0
Buys (3M)
0
Buys (12M)
JOABAR RAYMOND D
Officer
$4,054
@ $176.26 · 2025-04-09
ANGELAKIS MICHAEL J
Director
$998,593
@ $269.89 · 2025-03-07
Open market purchases · includes direct & indirect ownership · excludes option exercises
PG
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →AXP
7
Sells (3M)
19
Sells (12M)
Total value (12M): $151.85M
LIEBERMAN QUINN JESSICA
Officer
$909,661
@ $300.02 · 2026-03-06
JOABAR RAYMOND D
Officer
$4.77M
@ $340.67 · 2026-02-19
GROSFIELD HOWARD M
Officer
$2.82M
@ $346.73 · 2026-02-12
RADHAKRISHNAN RAVIKUMAR S
Chief Technology Officer
$5.35M
@ $356.58 · 2026-02-09
SEEGER LAUREEN E
Officer
$4.60M
@ $360.99 · 2026-02-09
PICKETT DENISE
Officer
$8.35M
@ $356.91 · 2026-02-05
MARRS ANNA
Officer
$9.60M
@ $350.01 · 2026-02-05
JOABAR RAYMOND D
Officer
$538,902
@ $384.93 · 2025-12-12
RUTLEDGE ELIZABETH
Officer
$18.01M
@ $360.21 · 2025-10-31
TABISH DOUGLAS J
Officer
$894,359
@ $355.61 · 2025-10-23
PICKETT DENISE
Officer
$1.75M
@ $350.73 · 2025-10-22
SQUERI STEPHEN J
Chief Executive Officer
$37.03M
@ $329.86 · 2025-09-04
HERENA MONIQUE
Officer
$2.83M
@ $325.88 · 2025-09-03
BUCKMINSTER DOUGLAS E
Officer
$7.67M
@ $326.37 · 2025-09-02
SEEGER LAUREEN E
Officer
$23.37M
@ $296.90 · 2025-08-06
MARRS ANNA
Officer
$1.71M
@ $310.77 · 2025-07-29
MCNEAL GLENDA G
Officer
$15.47M
@ $309.50 · 2025-07-29
MARQUEZ RAFAEL
Officer
$3.56M
@ $296.93 · 2025-05-20
GROSFIELD HOWARD M
Officer
$2.60M
@ $275.50 · 2025-05-06
MCNEAL GLENDA G
Officer
$799,009
@ $264.66 · 2025-04-29
MARRS ANNA
President
$6.32M
@ $287.88 · 2025-03-04
LIEBERMAN QUINN JESSICA
Officer
$897,590
@ $296.43 · 2025-02-26
MCNEAL GLENDA G
Officer
$2.29M
@ $309.96 · 2025-02-11
SQUERI STEPHEN J
Chief Executive Officer
$16.24M
@ $319.45 · 2025-02-06
PICKETT DENISE
Officer
$7.25M
@ $318.69 · 2025-02-05
JOABAR RAYMOND D
Officer
$3.53M
@ $317.01 · 2025-02-05
RADHAKRISHNAN RAVIKUMAR S
Chief Technology Officer
$3.03M
@ $319.17 · 2025-02-05
JOABAR RAYMOND D
Officer
$4.77M
@ $313.94 · 2025-01-28
LE CAILLEC CHRISTOPHE
Chief Financial Officer
$1.82M
@ $303.48 · 2024-11-27
HERENA MONIQUE
Officer
$374,010
@ $287.70 · 2024-11-07
SQUERI STEPHEN J
Chief Executive Officer
$48.90M
@ $286.57 · 2024-11-07
BUCKMINSTER DOUGLAS E
Officer
$3.55M
@ $270.98 · 2024-10-29
WILLIAMS ANRE D.
Officer
$21.05M
@ $270.26 · 2024-10-22
PICKETT DENISE
Officer
$666,213
@ $240.68 · 2024-05-22
SKYLER JENNIFER
Officer
$3.58M
@ $241.73 · 2024-05-10
LIEBERMAN QUINN JESSICA
Officer
$729,770
@ $232.41 · 2024-05-06
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
PG
7
Sells (3M)
29
Sells (12M)
Total value (12M): $80.66M
FRANCISCO MA. FATIMA
Officer
$917,199
@ $165.29 · 2026-02-27
WHALEY SUSAN STREET
Officer
$288,454
@ $159.45 · 2026-02-19
AGUILAR MOSES VICTOR JAVIER
Officer
$2.46M
@ $162.28 · 2026-02-13
COOMBE GARY A
Officer
$5.86M
@ $162.33 · 2026-02-12
MOELLER JON R
Officer and Director
$28.12M
@ $162.29 · 2026-02-12
PURUSHOTHAMAN BALAJI
Officer
$2.06M
@ $160.31 · 2026-02-11
FRANCISCO MA. FATIMA
Officer
$1.26M
@ $158.00 · 2026-02-04
PRITCHARD MARC S
Officer
$14.50M
@ $151.15 · 2026-01-23
JANZARUK MATTHEW W.
Officer
$108,438
@ $149.57 · 2025-10-30
SCHULTEN ANDRE
Chief Financial Officer
$647,289
@ $152.23 · 2025-10-02
DAVIS JENNIFER L
Officer
$491,252
@ $152.23 · 2025-10-02
WHALEY SUSAN STREET
Officer
$366,574
@ $152.23 · 2025-10-02
PURUSHOTHAMAN BALAJI
Officer
$74,594
@ $152.23 · 2025-10-02
JEJURIKAR SHAILESH
Chief Operating Officer
$606,796
@ $152.23 · 2025-10-02
COOMBE GARY A
Officer
$538,139
@ $152.23 · 2025-10-02
MOELLER JON R
Chief Executive Officer
$1.78M
@ $152.23 · 2025-10-02
WHALEY SUSAN STREET
Officer
$156,835
@ $156.84 · 2025-08-29
RAMAN SUNDAR G.
Officer
$1.51M
@ $158.16 · 2025-08-21
COOMBE GARY A
Officer
$1.61M
@ $158.16 · 2025-08-21
FRANCISCO MA. FATIMA
Officer
$1.43M
@ $157.27 · 2025-08-19
SCHULTEN ANDRE
Chief Financial Officer
$1.83M
@ $157.27 · 2025-08-19
JANZARUK MATTHEW W.
Officer
$50,170
@ $157.27 · 2025-08-19
DAVIS JENNIFER L
Officer
$1.35M
@ $157.27 · 2025-08-19
WHALEY SUSAN STREET
Officer
$969,908
@ $157.27 · 2025-08-19
PURUSHOTHAMAN BALAJI
Officer
$95,308
@ $157.27 · 2025-08-19
JEJURIKAR SHAILESH
Chief Operating Officer
$2.05M
@ $157.27 · 2025-08-19
PRITCHARD MARC S
Officer
$1.55M
@ $157.27 · 2025-08-19
MOELLER JON R
Chief Executive Officer
$6.31M
@ $157.27 · 2025-08-19
AGUILAR MOSES VICTOR JAVIER
Officer
$1.67M
@ $158.67 · 2025-05-05
DAVIS JENNIFER L
Officer
$161,384
@ $161.38 · 2025-04-29
COOMBE GARY A
Officer
$6.08M
@ $173.68 · 2025-02-28
COOMBE GARY A
Officer
$3.09M
@ $171.66 · 2025-02-25
PRITCHARD MARC S
Officer
$14.82M
@ $163.84 · 2025-01-23
COOMBE GARY A
Officer
$8.60M
@ $179.84 · 2024-11-27
PURUSHOTHAMAN BALAJI
Officer
$2.21M
@ $172.73 · 2024-11-21
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →AXP
😐Neutral(49/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
PG
😐Neutral(54/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →AXP
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (49)
PG
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (54)