Compare Stocks › AXP vs HSY
American Express Company (AXP) vs The Hershey Company (HSY): Which Is the Better Buy in 2026?
As of 2026-11-01, AXP is undervalued at $319, with a DCF intrinsic value of $462 and a margin of safety of 31%. HSY is overvalued at $166, with an intrinsic value of $83 and a margin of safety of -98%. Of the two, AXP has the wider margin of safety.
AXP
American Express Company
$319.11
VS
HSY
The Hershey Company
$165.61
Rewards
AXP
- ★Gross margin of 62.0% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★American Express Company scores 100/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
- ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
HSY
- ★The Hershey Company has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
- ★The Hershey Company scores 72/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
- ★Management has timed buybacks well — 2 out of 3 years showed value-accretive repurchases.
Risks
AXP
- ⚠Altman Z-Score of 0.93 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.
- ⚠Insiders have sold $3.0M worth of stock in the past 3 months — significant insider liquidation.
- ⚠Free cash flow has declined at a 5.9% CAGR over the past 4 years — a concerning trend.
HSY
- ⚠FCF yield of 5.0% suggests reasonable valuation assuming continued moderate growth.
- ⚠26 insider sales totaling $104.3M with no purchases in the past 3 months — insiders are reducing their exposure.
Key Valuation Metrics
Learn more →AXP
HSY
Valuation
N/A
Free Cash Flow
$1.67B
N/A
FCF Yield
5.02%
17.98
Trailing P/E
18.73
15.80
Forward P/E
17.42
Quality & Moat
11.07%
ROIC
24.01%
35.93%
ROE
38.00%
61.95%
Gross Margin
41.95%
1.32
PEG Ratio
0.83
Balance Sheet Safety
0.46
Net Debt / Equity
0.97
N/A
Interest Coverage
N/A
N/A
Net Debt / EBITDA
1.52
1.19%
Dividend Yield
3.51%
AXP: 3Ties: 2HSY: 4
AXPHSY
Historical Fundamentals
Learn more →AXP
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
HSY
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
$1 Retained Earnings Test
Learn more →AXP
$6.18
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$23.29B
Δ Market Cap
+$144.01B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
HSY
$-5.53
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$1.91B
Δ Market Cap
$-10.55B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →AXP
31.0% Margin of Safety
Price is 31.0% below estimated fair value
Current Price: $319.11
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $462.42
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
HSY
98.4% Overvalued
Price is 98.4% above estimated fair value
Current Price: $165.61
Strongly undervalued
Fairly valued
Strongly overvalued
Fair Value: $83.46
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →AXP
Requires positive FCF to compute implied growth rate.
HSY
What growth rate is the market pricing in at $166?
+18.1%
Market-Implied Owner Earnings Growth
Standard FCF implies +9.5%
The market implies +18.1% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +9.5%, reflecting heavy growth investment.
Economic Moat Score
Learn more →AXP
100/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat driven primarily by revenue predictability. Margin Stability is the area most vulnerable to competitive pressure.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
HSY
72/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat driven primarily by revenue predictability. Margin Stability is the area most vulnerable to competitive pressure.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
Forensic Accounting
Learn more →AXP
-2.51
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
HSY
-2.78
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →AXP
Insiders 22.7%Institutions 65.0%Retail & Other 12.2%
No. of Institutional Holders3,716
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
HSY
Insiders 0.3%Institutions 90.9%Retail & Other 8.7%
No. of Institutional Holders1,851
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →AXP
0
Buys (3M)
0
Buys (12M)
JOABAR RAYMOND D
Officer
$4,054
@ $176.26 · 2025-04-09
ANGELAKIS MICHAEL J
Director
$998,593
@ $269.89 · 2025-03-07
Open market purchases · includes direct & indirect ownership · excludes option exercises
HSY
0
Buys (3M)
3
Buys (12M)
Total value (12M): $445,411
SCHECHTMAN NATALIE S
Officer
$37,258
@ $186.29 · 2025-11-24
TANNER KIRK L.
Chief Executive Officer
$370,915
@ $185.46 · 2025-11-21
TAFFET STACY
Officer
$37,238
@ $186.19 · 2025-11-21
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →AXP
1
Sells (3M)
10
Sells (12M)
Total value (12M): $42.29M
HERENA MONIQUE
Officer
$2.97M
@ $337.41 · 2026-08-18
MCNEAL GLENDA G
Officer
$2.39M
@ $339.36 · 2026-06-15
LIEBERMAN QUINN JESSICA
Officer
$909,661
@ $300.02 · 2026-03-06
JOABAR RAYMOND D
Officer
$4.77M
@ $340.67 · 2026-02-19
GROSFIELD HOWARD M
Officer
$2.82M
@ $346.73 · 2026-02-12
RADHAKRISHNAN RAVIKUMAR S
Chief Technology Officer
$5.35M
@ $356.58 · 2026-02-09
SEEGER LAUREEN E
Officer
$4.60M
@ $360.99 · 2026-02-09
MARRS ANNA
Officer
$9.60M
@ $350.01 · 2026-02-05
PICKETT DENISE
Officer
$8.35M
@ $356.91 · 2026-02-05
JOABAR RAYMOND D
Officer
$538,902
@ $384.93 · 2025-12-12
RUTLEDGE ELIZABETH
Officer
$18.01M
@ $360.21 · 2025-10-31
TABISH DOUGLAS J
Officer
$894,359
@ $355.61 · 2025-10-23
PICKETT DENISE
Officer
$1.75M
@ $350.73 · 2025-10-22
SQUERI STEPHEN J
Chief Executive Officer
$37.03M
@ $329.86 · 2025-09-04
HERENA MONIQUE
Officer
$2.83M
@ $325.88 · 2025-09-03
BUCKMINSTER DOUGLAS E
Officer
$7.67M
@ $326.37 · 2025-09-02
SEEGER LAUREEN E
Officer
$23.37M
@ $296.90 · 2025-08-06
MCNEAL GLENDA G
Officer
$15.47M
@ $309.50 · 2025-07-29
MARRS ANNA
Officer
$1.71M
@ $310.77 · 2025-07-29
MARQUEZ RAFAEL
Officer
$3.56M
@ $296.93 · 2025-05-20
GROSFIELD HOWARD M
Officer
$2.60M
@ $275.50 · 2025-05-06
MCNEAL GLENDA G
Officer
$799,009
@ $264.66 · 2025-04-29
MARRS ANNA
President
$6.32M
@ $287.88 · 2025-03-04
LIEBERMAN QUINN JESSICA
Officer
$897,590
@ $296.43 · 2025-02-26
MCNEAL GLENDA G
Officer
$2.29M
@ $309.96 · 2025-02-11
SQUERI STEPHEN J
Chief Executive Officer
$16.24M
@ $319.45 · 2025-02-06
JOABAR RAYMOND D
Officer
$3.53M
@ $317.01 · 2025-02-05
RADHAKRISHNAN RAVIKUMAR S
Chief Technology Officer
$3.03M
@ $319.17 · 2025-02-05
PICKETT DENISE
Officer
$7.25M
@ $318.69 · 2025-02-05
JOABAR RAYMOND D
Officer
$4.77M
@ $313.94 · 2025-01-28
LE CAILLEC CHRISTOPHE
Chief Financial Officer
$1.82M
@ $303.48 · 2024-11-27
SQUERI STEPHEN J
Chief Executive Officer
$48.90M
@ $286.57 · 2024-11-07
HERENA MONIQUE
Officer
$374,010
@ $287.70 · 2024-11-07
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
HSY
26
Sells (3M)
79
Sells (12M)
Total value (12M): $278.29M
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$4.96M
@ $165.17 · 2026-10-28
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.45M
@ $172.46 · 2026-10-23
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.04M
@ $168.15 · 2026-10-21
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.39M
@ $169.58 · 2026-10-16
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$4.90M
@ $163.31 · 2026-10-14
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$4.83M
@ $160.89 · 2026-10-07
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.19M
@ $159.56 · 2026-10-02
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$4.86M
@ $161.84 · 2026-09-30
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.34M
@ $167.23 · 2026-09-25
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.05M
@ $168.41 · 2026-09-23
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.38M
@ $169.08 · 2026-09-18
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.17M
@ $172.23 · 2026-09-16
MILTON HERSHEY SCHOOL TRUST
Beneficial Owner of more than 10% of a Class of Security
$3.48M
@ $173.88 · 2026-09-11
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.45M
@ $172.52 · 2026-09-09
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.48M
@ $174.06 · 2026-09-04
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.31M
@ $176.91 · 2026-09-02
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.61M
@ $180.59 · 2026-08-28
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.62M
@ $187.49 · 2026-08-26
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.76M
@ $187.89 · 2026-08-21
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.53M
@ $184.35 · 2026-08-19
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.70M
@ $185.19 · 2026-08-14
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.47M
@ $182.38 · 2026-08-12
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.64M
@ $182.24 · 2026-08-07
MCCALMAN JENNIFER L.
Officer
$128,354
@ $180.78 · 2026-08-06
MILTON HERSHEY SCHOOL TRUST
Beneficial Owner of more than 10% of a Class of Security
$5.34M
@ $178.05 · 2026-08-05
VOSKUIL STEVEN E
Chief Financial Officer
$171,000
@ $180.00 · 2026-08-05
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.54M
@ $177.23 · 2026-07-31
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.47M
@ $182.39 · 2026-07-29
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.46M
@ $172.88 · 2026-07-24
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.14M
@ $171.17 · 2026-07-22
VOSKUIL STEVEN E
Chief Financial Officer
$255,000
@ $170.00 · 2026-07-20
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.46M
@ $173.22 · 2026-07-17
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.18M
@ $172.53 · 2026-07-15
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.45M
@ $172.38 · 2026-07-10
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.31M
@ $176.95 · 2026-07-08
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$1.81M
@ $181.26 · 2026-07-02
ROBBIN-COKER CORDEL
Director
$22,366
@ $180.37 · 2026-07-02
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.36M
@ $178.67 · 2026-07-01
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.56M
@ $178.05 · 2026-06-26
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.30M
@ $176.82 · 2026-06-24
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$1.72M
@ $172.41 · 2026-06-18
VOSKUIL STEVEN E
Chief Financial Officer
$260,145
@ $173.43 · 2026-06-18
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.40M
@ $180.09 · 2026-06-17
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.63M
@ $181.34 · 2026-06-12
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.29M
@ $176.31 · 2026-06-10
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.67M
@ $183.74 · 2026-06-05
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.91M
@ $195.74 · 2026-05-29
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.90M
@ $195.08 · 2026-05-27
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.85M
@ $192.47 · 2026-05-22
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.75M
@ $191.59 · 2026-05-20
VOSKUIL STEVEN E
Chief Financial Officer
$279,375
@ $186.25 · 2026-05-18
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.79M
@ $189.55 · 2026-05-15
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.74M
@ $191.37 · 2026-05-13
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.72M
@ $185.94 · 2026-05-08
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.52M
@ $184.08 · 2026-05-06
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.68M
@ $184.14 · 2026-05-01
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.84M
@ $191.94 · 2026-04-24
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.72M
@ $190.58 · 2026-04-22
VOSKUIL STEVEN E
Chief Financial Officer
$291,150
@ $194.10 · 2026-04-20
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.85M
@ $192.27 · 2026-04-17
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.89M
@ $196.46 · 2026-04-15
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$4.15M
@ $207.46 · 2026-04-10
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$6.23M
@ $207.76 · 2026-04-08
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$2.05M
@ $204.51 · 2026-04-02
ROBBIN-COKER CORDEL
Director
$26,161
@ $202.80 · 2026-04-02
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$6.26M
@ $208.60 · 2026-04-01
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$6.42M
@ $214.13 · 2026-03-27
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$4.31M
@ $215.34 · 2026-03-24
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$6.36M
@ $211.92 · 2026-03-20
VOSKUIL STEVEN E
Chief Financial Officer
$325,065
@ $216.71 · 2026-03-18
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$4.37M
@ $218.58 · 2026-03-17
REIMAN JASON R
Officer
$452,140
@ $226.07 · 2026-02-24
GROVER ROHIT
Officer
$791,245
@ $226.07 · 2026-02-24
VOSKUIL STEVEN E
Chief Financial Officer
$329,490
@ $219.66 · 2026-02-18
VOSKUIL STEVEN E
Chief Financial Officer
$298,005
@ $198.67 · 2026-01-20
ROBBIN-COKER CORDEL
Director
$23,933
@ $184.10 · 2026-01-05
VOSKUIL STEVEN E
Chief Financial Officer
$282,765
@ $188.51 · 2025-12-18
VOSKUIL STEVEN E
Chief Financial Officer
$269,340
@ $179.56 · 2025-11-18
ROBBIN-COKER CORDEL
Director
$50,971
@ $168.22 · 2025-11-03
VOSKUIL STEVEN E
Chief Financial Officer
$281,280
@ $187.52 · 2025-10-20
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →AXP
😐Neutral(51/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
HSY
😨Fear(37/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →AXP
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (51)
HSY
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (37)
Frequently Asked Questions: AXP vs HSY
Is American Express Company or The Hershey Company more undervalued in 2026?▼
Based on our discounted cash flow model, AXP trades at a 31.0% margin of safety (intrinsic value $462 vs. price $319), compared to HSY's -98.4% margin of safety (intrinsic $83 vs. $166).
Which stock has a wider economic moat, American Express Company or The Hershey Company?▼
AXP scores 100/100 (Wide moat), while HSY scores 72/100 (Wide moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.
Is American Express Company in financial distress?▼
AXP's Altman Z-Score of 0.9 places it in the Distress zone, signaling elevated bankruptcy risk. HSY scores 4.2 (Safe zone). The Altman Z-Score is a five-factor model that predicts insolvency within two years; scores below 1.81 indicate significant distress.
Which stock has higher return on invested capital, American Express Company or The Hershey Company?▼
HSY earns 24.0% ROIC versus AXP's 11.1%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.
Which dividend is safer, American Express Company's or The Hershey Company's?▼
AXP's dividend earns a safety score of 94/100 (Very Safe), compared to HSY's 30/100 (Unsafe). AXP has raised its dividend for 3 consecutive years.