Compare Stocks › AXP vs HSY
American Express Company (AXP) vs The Hershey Company (HSY)
AXP
American Express Company
$319.68
VS
HSY
The Hershey Company
$182.34
Rewards
AXP
- ★Gross margin of 62.8% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★American Express Company scores 100/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
- ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
HSY
- ★The Hershey Company has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
- ★The Hershey Company scores 72/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
- ★PEG ratio of 0.36 suggests the stock is undervalued relative to its growth rate — paying less than 1x for each unit of earnings growth.
Risks
AXP
- ⚠Altman Z-Score of 0.93 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.
- ⚠7 insider sales totaling $36.4M with no purchases in the past 3 months — insiders are reducing their exposure.
- ⚠Free cash flow has declined at a 5.9% CAGR over the past 4 years — a concerning trend.
HSY
- ⚠Trailing P/E of 33.9x is 30% above the historical average of 26.0x — the stock trades at a premium to its own history.
- ⚠18 insider sales totaling $61.7M with no purchases in the past 3 months — insiders are reducing their exposure.
Key Valuation Metrics
Learn more →AXP
HSY
Valuation
N/A
Free Cash Flow
$1.53B
N/A
FCF Yield
4.13%
19.96
Trailing P/E
33.89
15.90
Forward P/E
18.42
Quality & Moat
12.37%
ROIC
19.41%
31.48%
ROE
18.66%
62.76%
Gross Margin
35.03%
1.13
PEG Ratio
0.36
Balance Sheet Safety
1.78
Debt / Equity
1.20
N/A
Interest Coverage
N/A
N/A
Net Debt / EBITDA
2.13
1.19%
Dividend Yield
3.19%
AXP: 4Ties: 1HSY: 4
AXPHSY
Historical Fundamentals
Learn more →AXP
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
HSY
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →AXP
$6.18
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$23.29B
Δ Market Cap
+$144.01B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
HSY
$-5.53
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$1.91B
Δ Market Cap
$-10.55B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →AXP
34.4% Margin of Safety
Price is 34.4% below estimated fair value
Current Price: $319.68
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $487.58
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
HSY
29.1% Overvalued
Price is 29.1% above estimated fair value
Current Price: $182.34
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $141.23
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →AXP
Requires positive FCF to compute implied growth rate.
HSY
What growth rate is the market pricing in at $182?
+19.4%
Market-Implied Owner Earnings Growth
Standard FCF implies +12.0%
The market implies +19.4% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +12.0%, reflecting heavy growth investment.
Economic Moat Score
Learn more →AXP
100/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat driven primarily by revenue predictability. Margin Stability is the area most vulnerable to competitive pressure.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
HSY
72/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat driven primarily by revenue predictability. Margin Stability is the area most vulnerable to competitive pressure.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
Forensic Accounting
Learn more →AXP
-2.51
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
HSY
-2.78
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →AXP
Insiders 22.3%Institutions 65.6%Retail & Other 12.1%
No. of Institutional Holders3,664
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
HSY
Insiders 0.3%Institutions 88.6%Retail & Other 11.1%
No. of Institutional Holders1,867
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →AXP
0
Buys (3M)
0
Buys (12M)
JOABAR RAYMOND D
Officer
$4,054
@ $176.26 · 2025-04-09
ANGELAKIS MICHAEL J
Director
$998,593
@ $269.89 · 2025-03-07
Open market purchases · includes direct & indirect ownership · excludes option exercises
HSY
0
Buys (3M)
3
Buys (12M)
Total value (12M): $445,411
SCHECHTMAN NATALIE S
Officer
$37,258
@ $186.29 · 2025-11-24
TANNER KIRK L.
Chief Executive Officer
$370,915
@ $185.46 · 2025-11-21
TAFFET STACY
Officer
$37,238
@ $186.19 · 2025-11-21
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →AXP
7
Sells (3M)
19
Sells (12M)
Total value (12M): $151.85M
LIEBERMAN QUINN JESSICA
Officer
$909,661
@ $300.02 · 2026-03-06
JOABAR RAYMOND D
Officer
$4.77M
@ $340.67 · 2026-02-19
GROSFIELD HOWARD M
Officer
$2.82M
@ $346.73 · 2026-02-12
RADHAKRISHNAN RAVIKUMAR S
Chief Technology Officer
$5.35M
@ $356.58 · 2026-02-09
SEEGER LAUREEN E
Officer
$4.60M
@ $360.99 · 2026-02-09
PICKETT DENISE
Officer
$8.35M
@ $356.91 · 2026-02-05
MARRS ANNA
Officer
$9.60M
@ $350.01 · 2026-02-05
JOABAR RAYMOND D
Officer
$538,902
@ $384.93 · 2025-12-12
RUTLEDGE ELIZABETH
Officer
$18.01M
@ $360.21 · 2025-10-31
TABISH DOUGLAS J
Officer
$894,359
@ $355.61 · 2025-10-23
PICKETT DENISE
Officer
$1.75M
@ $350.73 · 2025-10-22
SQUERI STEPHEN J
Chief Executive Officer
$37.03M
@ $329.86 · 2025-09-04
HERENA MONIQUE
Officer
$2.83M
@ $325.88 · 2025-09-03
BUCKMINSTER DOUGLAS E
Officer
$7.67M
@ $326.37 · 2025-09-02
SEEGER LAUREEN E
Officer
$23.37M
@ $296.90 · 2025-08-06
MARRS ANNA
Officer
$1.71M
@ $310.77 · 2025-07-29
MCNEAL GLENDA G
Officer
$15.47M
@ $309.50 · 2025-07-29
MARQUEZ RAFAEL
Officer
$3.56M
@ $296.93 · 2025-05-20
GROSFIELD HOWARD M
Officer
$2.60M
@ $275.50 · 2025-05-06
MCNEAL GLENDA G
Officer
$799,009
@ $264.66 · 2025-04-29
MARRS ANNA
President
$6.32M
@ $287.88 · 2025-03-04
LIEBERMAN QUINN JESSICA
Officer
$897,590
@ $296.43 · 2025-02-26
MCNEAL GLENDA G
Officer
$2.29M
@ $309.96 · 2025-02-11
SQUERI STEPHEN J
Chief Executive Officer
$16.24M
@ $319.45 · 2025-02-06
PICKETT DENISE
Officer
$7.25M
@ $318.69 · 2025-02-05
JOABAR RAYMOND D
Officer
$3.53M
@ $317.01 · 2025-02-05
RADHAKRISHNAN RAVIKUMAR S
Chief Technology Officer
$3.03M
@ $319.17 · 2025-02-05
JOABAR RAYMOND D
Officer
$4.77M
@ $313.94 · 2025-01-28
LE CAILLEC CHRISTOPHE
Chief Financial Officer
$1.82M
@ $303.48 · 2024-11-27
HERENA MONIQUE
Officer
$374,010
@ $287.70 · 2024-11-07
SQUERI STEPHEN J
Chief Executive Officer
$48.90M
@ $286.57 · 2024-11-07
BUCKMINSTER DOUGLAS E
Officer
$3.55M
@ $270.98 · 2024-10-29
WILLIAMS ANRE D.
Officer
$21.05M
@ $270.26 · 2024-10-22
PICKETT DENISE
Officer
$666,213
@ $240.68 · 2024-05-22
SKYLER JENNIFER
Officer
$3.58M
@ $241.73 · 2024-05-10
LIEBERMAN QUINN JESSICA
Officer
$729,770
@ $232.41 · 2024-05-06
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
HSY
18
Sells (3M)
39
Sells (12M)
Total value (12M): $84.99M
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.84M
@ $191.94 · 2026-04-24
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.72M
@ $190.58 · 2026-04-22
VOSKUIL STEVEN E
Chief Financial Officer
$291,150
@ $194.10 · 2026-04-20
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$3.85M
@ $192.27 · 2026-04-17
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$5.89M
@ $196.46 · 2026-04-15
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$4.15M
@ $207.46 · 2026-04-10
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$6.23M
@ $207.76 · 2026-04-08
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$2.05M
@ $204.51 · 2026-04-02
ROBBIN-COKER CORDEL
Director
$26,161
@ $202.80 · 2026-04-02
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$6.26M
@ $208.60 · 2026-04-01
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$6.42M
@ $214.13 · 2026-03-27
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$4.31M
@ $215.34 · 2026-03-24
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$6.36M
@ $211.92 · 2026-03-20
VOSKUIL STEVEN E
Chief Financial Officer
$325,065
@ $216.71 · 2026-03-18
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
$4.37M
@ $218.58 · 2026-03-17
GROVER ROHIT
Officer
$791,245
@ $226.07 · 2026-02-24
REIMAN JASON R
Officer
$452,140
@ $226.07 · 2026-02-24
VOSKUIL STEVEN E
Chief Financial Officer
$329,490
@ $219.66 · 2026-02-18
VOSKUIL STEVEN E
Chief Financial Officer
$298,005
@ $198.67 · 2026-01-20
ROBBIN-COKER CORDEL
Director
$23,933
@ $184.10 · 2026-01-05
VOSKUIL STEVEN E
Chief Financial Officer
$282,765
@ $188.51 · 2025-12-18
VOSKUIL STEVEN E
Chief Financial Officer
$269,340
@ $179.56 · 2025-11-18
ROBBIN-COKER CORDEL
Director
$50,971
@ $168.22 · 2025-11-03
VOSKUIL STEVEN E
Chief Financial Officer
$281,280
@ $187.52 · 2025-10-20
VOSKUIL STEVEN E
Chief Financial Officer
$283,680
@ $189.12 · 2025-09-18
VOSKUIL STEVEN E
Chief Financial Officer
$267,795
@ $178.53 · 2025-08-18
BUCK MICHELE G
Chief Executive Officer
$3.74M
@ $194.00 · 2025-07-30
BUCK MICHELE G
Chief Executive Officer
$3.57M
@ $185.00 · 2025-07-23
BUCK MICHELE G
Chief Executive Officer
$3.47M
@ $180.00 · 2025-07-21
GROVER ROHIT
Officer
$240,120
@ $180.00 · 2025-07-21
VOSKUIL STEVEN E
Chief Financial Officer
$900,000
@ $180.00 · 2025-07-21
BUCK MICHELE G
Chief Executive Officer
$3.38M
@ $175.00 · 2025-07-01
TUROFF JAMES
General Counsel
$227,500
@ $175.00 · 2025-07-01
GROVER ROHIT
Officer
$233,275
@ $175.00 · 2025-07-01
TUROFF JAMES
General Counsel
$214,500
@ $165.00 · 2025-06-09
GROVER ROHIT
Officer
$219,945
@ $165.00 · 2025-06-09
BUCK MICHELE G
Chief Executive Officer
$5.02M
@ $160.80 · 2025-05-30
TUROFF JAMES
General Counsel
$209,040
@ $160.80 · 2025-05-30
MCCALMAN JENNIFER L.
Officer
$153,025
@ $157.11 · 2025-05-28
MALCOLM ROBERT M.
Director
$907,267
@ $165.32 · 2025-05-02
VOSKUIL STEVEN E
Chief Financial Officer
$540,000
@ $180.00 · 2025-02-25
MCCALMAN JENNIFER L.
Officer
$41,144
@ $148.00 · 2025-02-03
VOSKUIL STEVEN E
Chief Financial Officer
$180,000
@ $180.00 · 2024-12-03
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →AXP
😐Neutral(49/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
HSY
😨Fear(36/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →AXP
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (49)
HSY
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (36)