Compare Stocks › AXP vs GDDY
American Express Company (AXP) vs GoDaddy Inc. (GDDY): Which Is the Better Buy in 2026?
As of 2026-06-19, AXP is undervalued at $338, with a DCF intrinsic value of $484 and a margin of safety of 30%. GDDY is undervalued at $77, with an intrinsic value of $217 and a margin of safety of 65%. Of the two, GDDY has the wider margin of safety.
AXP
American Express Company
$338.00
VS
GDDY
GoDaddy Inc.
$77.04
Rewards
AXP
- ★Gross margin of 62.8% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★American Express Company scores 100/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
- ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
GDDY
- ★GoDaddy Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
- ★Gross margin of 63.8% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★GoDaddy Inc. scores 87/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
Risks
AXP
- ⚠Altman Z-Score of 0.93 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.
- ⚠17 insider sales with no purchases over the past 12 months — a persistent pattern of insider selling.
- ⚠Free cash flow has declined at a 5.9% CAGR over the past 4 years — a concerning trend.
GDDY
- ⚠High leverage (10.69x net debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.
- ⚠Altman Z-Score of 1.71 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.
- ⚠10 insider sales totaling $2.2M with no purchases in the past 3 months — insiders are reducing their exposure.
Key Valuation Metrics
Learn more →AXP
GDDY
Valuation
N/A
Free Cash Flow
$1.35B
N/A
FCF Yield
13.21%
21.11
Trailing P/E
12.21
16.77
Forward P/E
7.15
Quality & Moat
12.23%
ROIC
23.98%
34.42%
ROE
398.21%
62.76%
Gross Margin
63.77%
1.62
PEG Ratio
0.68
Balance Sheet Safety
0.19
Net Debt / Equity
10.69
N/A
Interest Coverage
N/A
N/A
Net Debt / EBITDA
1.93
1.12%
Dividend Yield
0.00%
AXP: 2Ties: 2GDDY: 5
AXPGDDY
Historical Fundamentals
Learn more →AXP
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
GDDY
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.
$1 Retained Earnings Test
Learn more →AXP
$6.18
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$23.29B
Δ Market Cap
+$144.01B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
GDDY
$1.63
created per $1 retained over 3 years
Value Creator
Σ Retained
$3.19B
Δ Market Cap
+$5.21B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →AXP
30.1% Margin of Safety
Price is 30.1% below estimated fair value
Current Price: $338.00
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $483.58
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
GDDY
64.5% Margin of Safety
Price is 64.5% below estimated fair value
Current Price: $77.04
Strongly undervalued
Fairly valued
Strongly overvalued
Fair Value: $217.15
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →AXP
Requires positive FCF to compute implied growth rate.
GDDY
What growth rate is the market pricing in at $77?
+2.0%
Market-Implied Owner Earnings Growth
Standard FCF implies -2.7%
The market implies +2.0% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding -2.7%, reflecting heavy growth investment expected to generate future returns.
Economic Moat Score
Learn more →AXP
100/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat driven primarily by revenue predictability. Margin Stability is the area most vulnerable to competitive pressure.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
GDDY
87/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
Forensic Accounting
Learn more →AXP
-2.51
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
GDDY
-2.96
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →AXP
Insiders 22.3%Institutions 65.3%Retail & Other 12.3%
No. of Institutional Holders3,664
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
GDDY
Insiders 1.0%Institutions 105.0%
No. of Institutional Holders984
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →AXP
0
Buys (3M)
0
Buys (12M)
JOABAR RAYMOND D
Officer
$4,054
@ $176.26 · 2025-04-09
ANGELAKIS MICHAEL J
Director
$998,593
@ $269.89 · 2025-03-07
Open market purchases · includes direct & indirect ownership · excludes option exercises
GDDY
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →AXP
0
Sells (3M)
17
Sells (12M)
Total value (12M): $145.68M
LIEBERMAN QUINN JESSICA
Officer
$909,661
@ $300.02 · 2026-03-06
JOABAR RAYMOND D
Officer
$4.77M
@ $340.67 · 2026-02-19
GROSFIELD HOWARD M
Officer
$2.82M
@ $346.73 · 2026-02-12
RADHAKRISHNAN RAVIKUMAR S
Chief Technology Officer
$5.35M
@ $356.58 · 2026-02-09
SEEGER LAUREEN E
Officer
$4.60M
@ $360.99 · 2026-02-09
MARRS ANNA
Officer
$9.60M
@ $350.01 · 2026-02-05
PICKETT DENISE
Officer
$8.35M
@ $356.91 · 2026-02-05
JOABAR RAYMOND D
Officer
$538,902
@ $384.93 · 2025-12-12
RUTLEDGE ELIZABETH
Officer
$18.01M
@ $360.21 · 2025-10-31
TABISH DOUGLAS J
Officer
$894,359
@ $355.61 · 2025-10-23
PICKETT DENISE
Officer
$1.75M
@ $350.73 · 2025-10-22
SQUERI STEPHEN J
Chief Executive Officer
$37.03M
@ $329.86 · 2025-09-04
HERENA MONIQUE
Officer
$2.83M
@ $325.88 · 2025-09-03
BUCKMINSTER DOUGLAS E
Officer
$7.67M
@ $326.37 · 2025-09-02
SEEGER LAUREEN E
Officer
$23.37M
@ $296.90 · 2025-08-06
MARRS ANNA
Officer
$1.71M
@ $310.77 · 2025-07-29
MCNEAL GLENDA G
Officer
$15.47M
@ $309.50 · 2025-07-29
MARQUEZ RAFAEL
Officer
$3.56M
@ $296.93 · 2025-05-20
GROSFIELD HOWARD M
Officer
$2.60M
@ $275.50 · 2025-05-06
MCNEAL GLENDA G
Officer
$799,009
@ $264.66 · 2025-04-29
MARRS ANNA
President
$6.32M
@ $287.88 · 2025-03-04
LIEBERMAN QUINN JESSICA
Officer
$897,590
@ $296.43 · 2025-02-26
MCNEAL GLENDA G
Officer
$2.29M
@ $309.96 · 2025-02-11
SQUERI STEPHEN J
Chief Executive Officer
$16.24M
@ $319.45 · 2025-02-06
RADHAKRISHNAN RAVIKUMAR S
Chief Technology Officer
$3.03M
@ $319.17 · 2025-02-05
JOABAR RAYMOND D
Officer
$3.53M
@ $317.01 · 2025-02-05
PICKETT DENISE
Officer
$7.25M
@ $318.69 · 2025-02-05
JOABAR RAYMOND D
Officer
$4.77M
@ $313.94 · 2025-01-28
LE CAILLEC CHRISTOPHE
Chief Financial Officer
$1.82M
@ $303.48 · 2024-11-27
HERENA MONIQUE
Officer
$374,010
@ $287.70 · 2024-11-07
SQUERI STEPHEN J
Chief Executive Officer
$48.90M
@ $286.57 · 2024-11-07
BUCKMINSTER DOUGLAS E
Officer
$3.55M
@ $270.98 · 2024-10-29
WILLIAMS ANRE D.
Officer
$21.05M
@ $270.26 · 2024-10-22
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
GDDY
10
Sells (3M)
43
Sells (12M)
Total value (12M): $15.97M
MCCAFFREY MARK D.
Chief Financial Officer
$290,220
@ $82.92 · 2026-06-08
BHUTANI AMANPAL SINGH
Chief Executive Officer
$752,398
@ $89.86 · 2026-06-02
SINE JARED FRANKLIN
Officer
$106,754
@ $89.86 · 2026-06-02
PALITWANON PHONTIP
Officer
$48,704
@ $89.86 · 2026-06-02
MCCAFFREY MARK D.
Chief Financial Officer
$355,666
@ $89.86 · 2026-06-02
ZARMI SIGAL
Director
$30,744
@ $87.84 · 2026-06-01
SINE JARED FRANKLIN
Officer
$1,159
@ $89.15 · 2026-05-18
PALITWANON PHONTIP
Officer
$1,070
@ $89.17 · 2026-05-18
MCCAFFREY MARK D.
Chief Financial Officer
$1,426
@ $89.13 · 2026-05-18
SINE JARED FRANKLIN
Officer
$628,973
@ $80.71 · 2026-04-02
PALITWANON PHONTIP
Officer
$118,096
@ $90.15 · 2026-03-10
BHUTANI AMANPAL SINGH
Chief Executive Officer
$3.50M
@ $88.84 · 2026-03-04
MCCAFFREY MARK D.
Chief Financial Officer
$1.76M
@ $88.85 · 2026-03-04
SINE JARED FRANKLIN
Officer
$19,586
@ $87.83 · 2026-03-03
PALITWANON PHONTIP
Officer
$67,278
@ $87.83 · 2026-03-03
SWEET LEAH M
Director
$56,459
@ $86.86 · 2026-03-02
SINE JARED FRANKLIN
Officer
$138,810
@ $119.87 · 2026-01-05
PALITWANON PHONTIP
Officer
$307,876
@ $128.44 · 2025-12-10
BHUTANI AMANPAL SINGH
Chief Executive Officer
$886,880
@ $127.94 · 2025-12-02
MCCAFFREY MARK D.
Chief Financial Officer
$424,377
@ $127.94 · 2025-12-02
SINE JARED FRANKLIN
Officer
$106,398
@ $127.42 · 2025-12-02
PALITWANON PHONTIP
Officer
$123,974
@ $127.94 · 2025-12-02
SINE JARED FRANKLIN
Officer
$63,227
@ $133.11 · 2025-11-03
SHARPLES BRIAN H
Director
$66,555
@ $133.11 · 2025-11-03
SINE JARED FRANKLIN
Officer
$193,513
@ $134.29 · 2025-10-02
SHARPLES BRIAN H
Director
$68,285
@ $136.57 · 2025-10-01
CHEN ROGER
Chief Operating Officer
$145,710
@ $145.71 · 2025-09-15
BHUTANI AMANPAL SINGH
Chief Executive Officer
$900,000
@ $150.00 · 2025-09-10
BHUTANI AMANPAL SINGH
Chief Executive Officer
$988,360
@ $142.21 · 2025-09-03
MCCAFFREY MARK D.
Chief Financial Officer
$472,990
@ $142.21 · 2025-09-03
SINE JARED FRANKLIN
Officer
$120,811
@ $144.51 · 2025-09-03
PALITWANON PHONTIP
Officer
$110,497
@ $142.21 · 2025-09-03
SHARPLES BRIAN H
Director
$73,130
@ $146.26 · 2025-09-02
CHEN ROGER
Chief Operating Officer
$143,530
@ $143.53 · 2025-08-15
SWEET LEAH M
Director
$91,741
@ $141.14 · 2025-08-13
BHUTANI AMANPAL SINGH
Chief Executive Officer
$956,739
@ $159.46 · 2025-08-01
SINE JARED FRANKLIN
Officer
$76,223
@ $160.47 · 2025-08-01
SHARPLES BRIAN H
Director
$80,235
@ $160.47 · 2025-08-01
CHEN ROGER
Chief Operating Officer
$169,590
@ $169.59 · 2025-07-15
BHUTANI AMANPAL SINGH
Chief Executive Officer
$1.06M
@ $176.93 · 2025-07-02
MCCAFFREY MARK D.
Chief Financial Officer
$110,675
@ $177.08 · 2025-07-02
SINE JARED FRANKLIN
Officer
$257,647
@ $177.93 · 2025-07-02
SHARPLES BRIAN H
Director
$89,840
@ $179.68 · 2025-07-01
CHEN ROGER
Chief Operating Officer
$175,960
@ $175.96 · 2025-06-16
PALITWANON PHONTIP
Officer
$386,512
@ $177.87 · 2025-06-10
SINE JARED FRANKLIN
Officer
$86,901
@ $182.95 · 2025-06-09
BHUTANI AMANPAL SINGH
Chief Executive Officer
$1.25M
@ $179.81 · 2025-06-03
MCCAFFREY MARK D.
Chief Financial Officer
$596,430
@ $179.81 · 2025-06-03
SINE JARED FRANKLIN
Officer
$64,732
@ $179.81 · 2025-06-03
PALITWANON PHONTIP
Officer
$122,990
@ $179.81 · 2025-06-03
BHUTANI AMANPAL SINGH
Chief Executive Officer
$546,090
@ $182.03 · 2025-06-02
SHARPLES BRIAN H
Director
$91,015
@ $182.03 · 2025-06-02
SINE JARED FRANKLIN
Officer
$1,904
@ $190.40 · 2025-05-16
PALITWANON PHONTIP
Officer
$1,904
@ $190.40 · 2025-05-16
MCCAFFREY MARK D.
Chief Financial Officer
$3,047
@ $190.44 · 2025-05-16
CHEN ROGER
Chief Operating Officer
$188,210
@ $188.21 · 2025-05-15
MCCAFFREY MARK D.
Chief Financial Officer
$6.79M
@ $180.95 · 2025-05-05
BHUTANI AMANPAL SINGH
Chief Executive Officer
$572,580
@ $190.86 · 2025-05-01
SHARPLES BRIAN H
Director
$95,430
@ $190.86 · 2025-05-01
CHEN ROGER
Chief Operating Officer
$171,750
@ $171.75 · 2025-04-15
SINE JARED FRANKLIN
Officer
$1.92M
@ $179.61 · 2025-04-02
MCCAFFREY MARK D.
Chief Financial Officer
$1.10M
@ $179.83 · 2025-04-02
BHUTANI AMANPAL SINGH
Chief Executive Officer
$539,550
@ $179.85 · 2025-04-01
SHARPLES BRIAN H
Director
$89,925
@ $179.85 · 2025-04-01
CHEN ROGER
Chief Operating Officer
$174,210
@ $174.21 · 2025-03-14
BHUTANI AMANPAL SINGH
Chief Executive Officer
$10.22M
@ $174.11 · 2025-03-05
PALITWANON PHONTIP
Officer
$118,223
@ $174.11 · 2025-03-05
MCCAFFREY MARK D.
Chief Financial Officer
$5.03M
@ $174.11 · 2025-03-05
BHUTANI AMANPAL SINGH
Chief Executive Officer
$541,980
@ $180.66 · 2025-03-03
SHARPLES BRIAN H
Director
$90,330
@ $180.66 · 2025-03-03
CHEN ROGER
Chief Operating Officer
$194,280
@ $194.28 · 2025-02-14
BHUTANI AMANPAL SINGH
Chief Executive Officer
$623,100
@ $207.70 · 2025-02-03
SHARPLES BRIAN H
Director
$103,850
@ $207.70 · 2025-02-03
CHEN ROGER
Chief Operating Officer
$200,570
@ $200.57 · 2025-01-15
MCCAFFREY MARK D.
Chief Financial Officer
$185,049
@ $167.62 · 2025-01-06
BHUTANI AMANPAL SINGH
Chief Executive Officer
$597,030
@ $199.01 · 2025-01-02
MCCAFFREY MARK D.
Chief Financial Officer
$1.09M
@ $199.01 · 2025-01-02
SHARPLES BRIAN H
Director
$99,505
@ $199.01 · 2025-01-02
CHEN ROGER
Chief Operating Officer
$207,350
@ $207.35 · 2024-12-16
PALITWANON PHONTIP
Officer
$316,864
@ $203.90 · 2024-12-09
BHUTANI AMANPAL SINGH
Chief Executive Officer
$1.93M
@ $196.98 · 2024-12-03
MCCAFFREY MARK D.
Chief Financial Officer
$526,590
@ $196.64 · 2024-12-03
PALITWANON PHONTIP
Officer
$151,409
@ $196.64 · 2024-12-03
SHARPLES BRIAN H
Director
$98,885
@ $197.77 · 2024-12-02
SINE JARED FRANKLIN
Officer
$3,111
@ $183.00 · 2024-11-15
PALITWANON PHONTIP
Officer
$183.00
@ $183.00 · 2024-11-15
CHEN ROGER
Chief Operating Officer
$183,800
@ $183.80 · 2024-11-15
SHARPLES BRIAN H
Director
$89,500
@ $179.00 · 2024-11-11
BHUTANI AMANPAL SINGH
Chief Executive Officer
$503,370
@ $167.79 · 2024-11-01
CHEN ROGER
Chief Operating Officer
$164,160
@ $164.16 · 2024-10-15
MCCAFFREY MARK D.
Chief Financial Officer
$951,515
@ $155.37 · 2024-10-02
BHUTANI AMANPAL SINGH
Chief Executive Officer
$466,800
@ $155.60 · 2024-10-01
CHEN ROGER
Chief Operating Officer
$152,170
@ $152.17 · 2024-09-16
DADDARIO NICHOLAS
Officer
$451,191
@ $151.61 · 2024-09-09
BHUTANI AMANPAL SINGH
Chief Executive Officer
$1.57M
@ $160.19 · 2024-09-04
DADDARIO NICHOLAS
Officer
$107,546
@ $157.23 · 2024-09-04
MCCAFFREY MARK D.
Chief Financial Officer
$422,007
@ $157.23 · 2024-09-04
MCCAFFREY MARK D.
Chief Financial Officer
$906,125
@ $164.75 · 2024-08-28
ZARMI SIGAL
Director
$63,043
@ $157.61 · 2024-08-09
BHUTANI AMANPAL SINGH
Chief Executive Officer
$439,440
@ $146.48 · 2024-08-01
CHEN ROGER
Chief Operating Officer
$585,920
@ $146.48 · 2024-08-01
BHUTANI AMANPAL SINGH
Chief Executive Officer
$629,055
@ $139.79 · 2024-07-01
CHEN ROGER
Chief Operating Officer
$559,160
@ $139.79 · 2024-07-01
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →AXP
😐Neutral(58/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
GDDY
😨Fear(27/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →AXP
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (58)
GDDY
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (27)
Frequently Asked Questions: AXP vs GDDY
Is American Express Company or GoDaddy Inc. more undervalued in 2026?▼
Based on our discounted cash flow model, GDDY trades at a 64.5% margin of safety (intrinsic value $217 vs. price $77), compared to AXP's 30.1% margin of safety (intrinsic $484 vs. $338).
Which stock has a wider economic moat, American Express Company or GoDaddy Inc.?▼
AXP scores 100/100 (Wide moat), while GDDY scores 87/100 (Wide moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.
Is American Express Company in financial distress?▼
AXP's Altman Z-Score of 0.9 places it in the Distress zone, signaling elevated bankruptcy risk. GDDY scores 1.7 (Distress zone). The Altman Z-Score is a five-factor model that predicts insolvency within two years; scores below 1.81 indicate significant distress.
Which stock has higher return on invested capital, American Express Company or GoDaddy Inc.?▼
GDDY earns 24.0% ROIC versus AXP's 12.2%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.