Compare Stocks › AXP vs CHD
American Express Company (AXP) vs Church & Dwight Co., Inc. (CHD)
AXP
American Express Company
$294.93
VS
CHD
Church & Dwight Co., Inc.
$94.58
Rewards
AXP
- ★Gross margin of 63.5% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
- ★Each dollar of retained earnings has created $6.18 of market value — management is an exceptional capital allocator.
CHD
- ★Church & Dwight Co., Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
- ★Church & Dwight Co., Inc. scores 94/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
- ★Free cash flow has grown at a 15.7% CAGR over the past 4 years, demonstrating strong earnings power growth.
Risks
AXP
- ⚠Altman Z-Score of 0.93 places the company in the distress zone — financial patterns resemble those of companies that experienced bankruptcy.
- ⚠7 insider sales totaling $36.4M with no purchases in the past 3 months — insiders are reducing their exposure.
- ⚠Free cash flow has declined at a 5.9% CAGR over the past 4 years — a concerning trend.
CHD
- ⚠Each dollar of retained earnings has produced only $0.14 of market value — shareholders may have been better served by dividends.
- ⚠FCF yield of 5.0% suggests reasonable valuation assuming continued moderate growth.
- ⚠Insiders have sold $2.0M worth of stock in the past 3 months — significant insider liquidation.
Key Valuation Metrics
Learn more →AXP
CHD
Valuation
N/A
Free Cash Flow
$1.14B
N/A
FCF Yield
5.00%
19.19
Trailing P/E
31.32
14.64
Forward P/E
23.40
Quality & Moat
9.49%
ROIC
14.24%
31.97%
ROE
18.41%
63.47%
Gross Margin
45.13%
1.16
PEG Ratio
N/A
Balance Sheet Safety
1.91
Debt / Equity
0.60
N/A
Interest Coverage
N/A
N/A
Net Debt / EBITDA
1.43
1.29%
Dividend Yield
1.30%
AXP: 4Ties: 2CHD: 2
AXPCHD
Historical Fundamentals
Learn more →AXP
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
CHD
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →AXP
$6.18
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$23.29B
Δ Market Cap
+$144.01B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
CHD
$0.14
created per $1 retained over 3 years
Value Destroyer
Σ Retained
$1.25B
Δ Market Cap
+$174.6M
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →AXP
38.6% Margin of Safety
Price is 38.6% below estimated fair value
Current Price: $294.93
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $480.21
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
CHD
70.0% Overvalued
Price is 70.0% above estimated fair value
Current Price: $94.58
Strongly undervalued
Fairly valued
Strongly overvalued
Fair Value: $55.63
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →AXP
Requires positive FCF to compute implied growth rate.
CHD
What growth rate is the market pricing in at $95?
+14.7%
Market-Implied Owner Earnings Growth
Standard FCF implies +8.8%
The market implies +14.7% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +8.8%, reflecting heavy growth investment expected to generate future returns.
Economic Moat Score
Learn more →AXP
40/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with revenue predictability as the key competitive advantage. Improving margin stability would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
CHD
94/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
Forensic Accounting
Learn more →AXP
-2.51
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
CHD
-2.69
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →AXP
Insiders 22.2%Institutions 64.8%Retail & Other 12.9%
No. of Institutional Holders3,749
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
CHD
Insiders 0.2%Institutions 93.8%Retail & Other 6.0%
No. of Institutional Holders1,435
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →AXP
0
Buys (3M)
1
Buys (12M)
Total value (12M): $4,054
JOABAR RAYMOND D
Officer
$4,054
@ $176.26 · 2025-04-09
ANGELAKIS MICHAEL J
Director
$998,593
@ $269.89 · 2025-03-07
Open market purchases · includes direct & indirect ownership · excludes option exercises
CHD
0
Buys (3M)
5
Buys (12M)
Total value (12M): $2.71M
DIERKER RICHARD A
Chief Executive Officer
$500,888
@ $91.57 · 2025-08-12
MCCHESNEY LEE B
Chief Financial Officer
$494,247
@ $91.37 · 2025-08-08
READ MICHAEL
Officer
$182,540
@ $91.27 · 2025-08-05
DIERKER RICHARD A
Chief Executive Officer
$1.25M
@ $93.91 · 2025-05-14
READ MICHAEL
Officer
$276,221
@ $92.07 · 2025-05-09
READ MICHAEL
Officer
$202,963
@ $106.82 · 2024-12-16
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →AXP
7
Sells (3M)
20
Sells (12M)
Total value (12M): $152.65M
LIEBERMAN QUINN JESSICA
Officer
$909,661
@ $300.02 · 2026-03-06
JOABAR RAYMOND D
Officer
$4.77M
@ $340.67 · 2026-02-19
GROSFIELD HOWARD M
Officer
$2.82M
@ $346.73 · 2026-02-12
RADHAKRISHNAN RAVIKUMAR S
Chief Technology Officer
$5.35M
@ $356.58 · 2026-02-09
SEEGER LAUREEN E
Officer
$4.60M
@ $360.99 · 2026-02-09
MARRS ANNA
Officer
$9.60M
@ $350.01 · 2026-02-05
PICKETT DENISE
Officer
$8.35M
@ $356.91 · 2026-02-05
JOABAR RAYMOND D
Officer
$538,902
@ $384.93 · 2025-12-12
RUTLEDGE ELIZABETH
Officer
$18.01M
@ $360.21 · 2025-10-31
TABISH DOUGLAS J
Officer
$894,359
@ $355.61 · 2025-10-23
PICKETT DENISE
Officer
$1.75M
@ $350.73 · 2025-10-22
SQUERI STEPHEN J
Chief Executive Officer
$37.03M
@ $329.86 · 2025-09-04
HERENA MONIQUE
Officer
$2.83M
@ $325.88 · 2025-09-03
BUCKMINSTER DOUGLAS E
Officer
$7.67M
@ $326.37 · 2025-09-02
SEEGER LAUREEN E
Officer
$23.37M
@ $296.90 · 2025-08-06
MCNEAL GLENDA G
Officer
$15.47M
@ $309.50 · 2025-07-29
MARRS ANNA
Officer
$1.71M
@ $310.77 · 2025-07-29
MARQUEZ RAFAEL
Officer
$3.56M
@ $296.93 · 2025-05-20
GROSFIELD HOWARD M
Officer
$2.60M
@ $275.50 · 2025-05-06
MCNEAL GLENDA G
Officer
$799,009
@ $264.66 · 2025-04-29
MARRS ANNA
President
$6.32M
@ $287.88 · 2025-03-04
LIEBERMAN QUINN JESSICA
Officer
$897,590
@ $296.43 · 2025-02-26
MCNEAL GLENDA G
Officer
$2.29M
@ $309.96 · 2025-02-11
SQUERI STEPHEN J
Chief Executive Officer
$16.24M
@ $319.45 · 2025-02-06
JOABAR RAYMOND D
Officer
$3.53M
@ $317.01 · 2025-02-05
RADHAKRISHNAN RAVIKUMAR S
Chief Technology Officer
$3.03M
@ $319.17 · 2025-02-05
PICKETT DENISE
Officer
$7.25M
@ $318.69 · 2025-02-05
JOABAR RAYMOND D
Officer
$4.77M
@ $313.94 · 2025-01-28
LE CAILLEC CHRISTOPHE
Chief Financial Officer
$1.82M
@ $303.48 · 2024-11-27
SQUERI STEPHEN J
Chief Executive Officer
$48.90M
@ $286.57 · 2024-11-07
HERENA MONIQUE
Officer
$374,010
@ $287.70 · 2024-11-07
BUCKMINSTER DOUGLAS E
Officer
$3.55M
@ $270.98 · 2024-10-29
WILLIAMS ANRE D.
Officer
$21.05M
@ $270.26 · 2024-10-22
PICKETT DENISE
Officer
$666,213
@ $240.68 · 2024-05-22
SKYLER JENNIFER
Officer
$3.58M
@ $241.73 · 2024-05-10
LIEBERMAN QUINN JESSICA
Officer
$729,770
@ $232.41 · 2024-05-06
MARRS ANNA
Officer
$829,501
@ $230.93 · 2024-05-03
BUCKMINSTER DOUGLAS E
Officer
$27.27M
@ $232.44 · 2024-05-02
SQUERI STEPHEN J
Chief Executive Officer
$9.28M
@ $238.63 · 2024-04-23
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
CHD
2
Sells (3M)
6
Sells (12M)
Total value (12M): $5.47M
PRICE PENRY W
Director
$704,074
@ $100.58 · 2026-03-12
VERGIS JANET S
Director
$1.31M
@ $101.00 · 2026-02-04
HOOKER CARLEN G
Officer
$627,161
@ $98.30 · 2025-06-16
HOOKER CARLEN G
Officer
$1.17M
@ $98.75 · 2025-05-30
HOOKER CARLEN G
Officer
$294,158
@ $98.05 · 2025-05-29
PRICE PENRY W
Director
$1.37M
@ $93.13 · 2025-05-08
HEMSEY RENE
Officer
$1.22M
@ $109.98 · 2025-03-12
DE MAYNADIER PATRICK D
General Counsel
$6.32M
@ $115.98 · 2025-03-10
IRWIN BRADLEY C
Director
$265.00
@ $132.50 · 2024-12-10
SPANN RICK
Officer
$4.43M
@ $112.00 · 2024-12-02
LONGO JOSEPH JAMES
Officer
$874,789
@ $112.44 · 2024-11-22
DE MAYNADIER PATRICK D
General Counsel
$5.06M
@ $112.19 · 2024-11-21
IRWIN BRADLEY C
Director
$1.42M
@ $107.44 · 2024-11-12
FARRELL MATTHEW T
Chief Executive Officer
$3.56M
@ $104.30 · 2024-11-07
FARRELL MATTHEW T
Chief Executive Officer
$31.15M
@ $103.84 · 2024-11-06
FARRELL MATTHEW T
Chief Executive Officer
$10.40M
@ $104.00 · 2024-11-05
FARRELL MATTHEW T
Chief Executive Officer
$17.09M
@ $103.03 · 2024-11-04
WINKLEBLACK ARTHUR B
Director
$1.20M
@ $103.84 · 2024-11-04
BRUNO BARRY A.
Officer
$5.90M
@ $99.37 · 2024-08-05
DIERKER RICHARD A
Officer
$9.24M
@ $106.56 · 2024-06-14
HOOKER CARLEN G
Officer
$266,778
@ $106.71 · 2024-06-14
DE MAYNADIER PATRICK D
General Counsel
$5.85M
@ $107.00 · 2024-06-14
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →AXP
😐Neutral(42/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
CHD
😐Neutral(42/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →AXP
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (42)
CHD
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (42)