Compare Stocks › AXON vs NOW
Axon Enterprise, Inc. (AXON) vs ServiceNow, Inc. (NOW)
AXON
Axon Enterprise, Inc.
$502.18
VS
NOW
ServiceNow, Inc.
$113.27
Rewards
AXON
- ★Each dollar of retained earnings has created $49.74 of market value — management is an exceptional capital allocator.
- ★Altman Z-Score of 8.21 indicates very low bankruptcy risk — the company is firmly in the safe zone.
NOW
- ★Gross margin of 77.5% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Free cash flow has grown at a 27.8% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★Each dollar of retained earnings has created $16.65 of market value — management is an exceptional capital allocator.
Risks
AXON
- ⚠Share count has increased by 12% over the past 4 years, diluting existing shareholders.
- ⚠FCF yield of 0.6% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠Trailing P/E of 332.6x is 100% above the historical average of 166.1x — the stock trades at a premium to its own history.
NOW
- ⚠Despite buyback spending, shares outstanding increased in 3 out of 3 years — stock-based compensation is offsetting repurchases.
- ⚠PEG ratio of 19.95 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
Key Valuation Metrics
Learn more →AXON
NOW
Valuation
$230.03M
Free Cash Flow
$4.95B
0.57%
FCF Yield
4.14%
332.57
Trailing P/E
67.83
47.51
Forward P/E
22.56
Quality & Moat
-1.30%
ROIC
11.27%
3.84%
ROE
13.48%
59.82%
Gross Margin
77.53%
N/A
PEG Ratio
19.95
Balance Sheet Safety
0.59
Debt / Equity
0.19
N/A
Interest Coverage
N/A
3.42
Net Debt / EBITDA
-1.42
N/A
Dividend Yield
N/A
AXON: 0Ties: 1NOW: 9
AXONNOW
Historical Fundamentals
Learn more →AXON
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
NOW
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →AXON
$49.74
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$677.5M
Δ Market Cap
+$33.69B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
NOW
$16.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$4.90B
Δ Market Cap
+$81.66B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →AXON
354.7% Overvalued
Price is 354.7% above estimated fair value
Current Price: $502.18
Strongly undervalued
Strongly overvalued
Fair Value: $110.45
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
NOW
45.8% Overvalued
Price is 45.8% above estimated fair value
Current Price: $113.27
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $77.67
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →AXON
What growth rate is the market pricing in at $502?
+47.4%
Market-Implied Owner Earnings Growth
Standard FCF implies +38.1%
The market implies +47.4% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +38.1%, reflecting heavy growth investment.
NOW
What growth rate is the market pricing in at $113?
+24.1%
Market-Implied Owner Earnings Growth
Standard FCF implies +9.8%
The market implies +24.1% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +9.8%, reflecting heavy growth investment expected to generate future returns.
Economic Moat Score
Learn more →AXON
43/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
NOW
61/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
Forensic Accounting
Learn more →AXON
-2.44
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
NOW
-2.87
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →AXON
Insiders 4.4%Institutions 86.0%Retail & Other 9.7%
No. of Institutional Holders1,585
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
NOW
Insiders 0.2%Institutions 90.0%Retail & Other 9.8%
No. of Institutional Holders3,199
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →AXON
0
Buys (3M)
1
Buys (12M)
Total value (12M): $1.00M
PARTOVI HADI
Director
$1.00M
@ $740.00 · 2025-08-13
Open market purchases · includes direct & indirect ownership · excludes option exercises
NOW
1
Buys (3M)
1
Buys (12M)
Total value (12M): $3.00M
MCDERMOTT WILLIAM R
Chief Executive Officer
$3.00M
@ $104.60 · 2026-02-27
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →AXON
10
Sells (3M)
47
Sells (12M)
Total value (12M): $149.25M
NARDINI ERIKA
Director
$100,303
@ $506.58 · 2026-03-17
ISNER JOSHUA M
President
$18.48M
@ $534.39 · 2026-03-10
BROOKS CAMERON DAVID
Officer
$690,488
@ $565.51 · 2026-03-09
SMITH PATRICK W.
Chief Executive Officer
$5.60M
@ $560.24 · 2026-03-09
MAK JENNIFER H
Officer
$860,175
@ $573.45 · 2026-03-02
BAGLEY BRITTANY
Chief Operating Officer
$2.36M
@ $552.90 · 2026-03-02
KALINOWSKI CAITLIN ELIZABETH
Director
$497,879
@ $535.35 · 2026-02-27
FIELDS ISAIAH
Officer
$1.07M
@ $535.01 · 2026-02-27
SMITH PATRICK W.
Chief Executive Officer
$5.00M
@ $500.24 · 2026-02-25
SMITH PATRICK W.
Chief Executive Officer
$6.19M
@ $619.01 · 2026-01-07
MAK JENNIFER H
Officer
$680,400
@ $600.00 · 2025-12-19
BAGLEY BRITTANY
Chief Operating Officer
$1.16M
@ $580.00 · 2025-12-11
ISNER JOSHUA M
President
$11.05M
@ $552.60 · 2025-12-08
SMITH PATRICK W.
Chief Executive Officer
$5.52M
@ $551.92 · 2025-12-08
WILLIAMS JERI L
Director
$55,063
@ $550.63 · 2025-12-04
MAK JENNIFER H
Officer
$491,700
@ $550.00 · 2025-12-04
ISNER JOSHUA M
President
$1.09M
@ $535.11 · 2025-12-03
MAK JENNIFER H
Officer
$39,720
@ $536.76 · 2025-12-03
KUNINS JEFFREY C
Chief Technology Officer
$968,992
@ $539.23 · 2025-12-02
BAGLEY BRITTANY
Chief Operating Officer
$1.52M
@ $610.00 · 2025-11-10
SMITH PATRICK W.
Chief Executive Officer
$5.91M
@ $591.04 · 2025-11-07
SMITH PATRICK W.
Chief Executive Officer
$7.14M
@ $713.74 · 2025-10-07
BAGLEY BRITTANY
Chief Operating Officer
$3.57M
@ $713.88 · 2025-09-29
BAGLEY BRITTANY
Chief Operating Officer
$672,725
@ $773.25 · 2025-09-15
MAK JENNIFER H
Officer
$58,520
@ $760.00 · 2025-09-15
WILLIAMS JERI L
Director
$75,254
@ $752.54 · 2025-09-11
SMITH PATRICK W.
Chief Executive Officer
$7.44M
@ $743.64 · 2025-09-08
MAK JENNIFER H
Officer
$54,262
@ $723.49 · 2025-09-03
ISNER JOSHUA M
President
$11.88M
@ $746.26 · 2025-08-15
KUNINS JEFFREY C
Chief Technology Officer
$5.92M
@ $750.10 · 2025-08-14
SMITH PATRICK W.
Chief Executive Officer
$8.31M
@ $831.29 · 2025-08-11
KALINOWSKI CAITLIN ELIZABETH
Director
$505,162
@ $870.97 · 2025-08-07
ISNER JOSHUA M
President
$2.18M
@ $870.86 · 2025-08-07
ISNER JOSHUA M
President
$702,633
@ $776.39 · 2025-06-17
MAK JENNIFER H
Officer
$57,886
@ $771.81 · 2025-06-13
GARNREITER MICHAEL
Director
$4.56M
@ $760.00 · 2025-06-04
BROOKS CAMERON DAVID
Officer
$2.22M
@ $740.76 · 2025-05-30
ISNER JOSHUA M
President
$7.31M
@ $738.03 · 2025-05-21
KALINOWSKI CAITLIN ELIZABETH
Director
$960,487
@ $738.84 · 2025-05-19
MCBRADY MATTHEW R
Director
$287,362
@ $718.40 · 2025-05-14
KALINOWSKI CAITLIN ELIZABETH
Director
$572,785
@ $715.98 · 2025-05-14
BAGLEY BRITTANY
Chief Operating Officer
$2.38M
@ $700.00 · 2025-05-13
KALINOWSKI CAITLIN ELIZABETH
Director
$570,600
@ $713.25 · 2025-05-13
CULLIVAN JULIE ANNE
Director
$459,900
@ $700.00 · 2025-05-12
WILLIAMS JERI L
Director
$459,900
@ $700.00 · 2025-05-12
ISNER JOSHUA M
President
$6.15M
@ $683.31 · 2025-05-12
SMITH PATRICK W.
Chief Executive Officer
$5.41M
@ $540.99 · 2025-04-21
WILLIAMS JERI L
Director
$169,685
@ $552.72 · 2025-03-17
KALINOWSKI CAITLIN ELIZABETH
Director
$271,832
@ $604.07 · 2025-01-02
KUNINS JEFFREY C
Chief Technology Officer
$646,329
@ $624.47 · 2024-12-23
KUNINS JEFFREY C
Chief Technology Officer
$875,623
@ $639.14 · 2024-12-17
ISNER JOSHUA M
President
$829,375
@ $642.43 · 2024-12-17
GARNREITER MICHAEL
Director
$639,687
@ $639.69 · 2024-12-16
CULLIVAN JULIE ANNE
Director
$860,077
@ $682.06 · 2024-12-04
KUNINS JEFFREY C
Chief Technology Officer
$1.73M
@ $656.34 · 2024-12-04
ISNER JOSHUA M
President
$2.02M
@ $652.71 · 2024-12-04
BAGLEY BRITTANY
Chief Operating Officer
$2.24M
@ $640.00 · 2024-11-22
ISNER JOSHUA M
President
$6.10M
@ $635.06 · 2024-11-21
MCBRADY MATTHEW R
Director
$605,196
@ $605.20 · 2024-11-20
BAGLEY BRITTANY
Chief Operating Officer
$3.79M
@ $598.75 · 2024-11-15
GARNREITER MICHAEL
Director
$599,530
@ $599.53 · 2024-11-15
KUNINS JEFFREY C
Chief Technology Officer
$26.27M
@ $601.58 · 2024-11-13
ISNER JOSHUA M
President
$12.12M
@ $606.15 · 2024-11-12
GARNREITER MICHAEL
Director
$437,980
@ $437.98 · 2024-10-15
SMITH PATRICK W.
Chief Executive Officer
$1.93M
@ $404.14 · 2024-10-03
SMITH PATRICK W.
Chief Executive Officer
$66.34M
@ $402.07 · 2024-10-02
WILLIAMS JERI L
Director
$44,000
@ $400.00 · 2024-09-30
GARNREITER MICHAEL
Director
$380,990
@ $380.99 · 2024-09-16
BAGLEY BRITTANY
Chief Operating Officer
$1.64M
@ $378.95 · 2024-09-12
ISNER JOSHUA M
President
$9.29M
@ $359.84 · 2024-09-10
KUNINS JEFFREY C
Chief Technology Officer
$2.99M
@ $364.86 · 2024-09-09
CULLIVAN JULIE ANNE
Director
$318,177
@ $353.53 · 2024-09-05
SMITH PATRICK W.
Chief Executive Officer
$61.00M
@ $357.67 · 2024-09-04
SMITH PATRICK W.
Chief Executive Officer
$62.45M
@ $366.72 · 2024-08-27
WILLIAMS JERI L
Director
$82,707
@ $375.94 · 2024-08-22
KALINOWSKI CAITLIN ELIZABETH
Director
$167,864
@ $373.03 · 2024-08-21
GARNREITER MICHAEL
Director
$374,990
@ $374.99 · 2024-08-16
BAGLEY BRITTANY
Chief Operating Officer
$755,005
@ $374.32 · 2024-08-15
MCBRADY MATTHEW R
Director
$729,328
@ $364.66 · 2024-08-09
ISNER JOSHUA M
President
$427,016
@ $297.78 · 2024-06-18
CULLIVAN JULIE ANNE
Director
$279,748
@ $281.72 · 2024-05-31
CULLIVAN JULIE ANNE
Director
$136,727
@ $286.04 · 2024-05-28
KALINOWSKI CAITLIN ELIZABETH
Director
$580,387
@ $290.19 · 2024-05-20
KUNINS JEFFREY C
Chief Technology Officer
$13.53M
@ $309.94 · 2024-05-09
WILLIAMS JERI L
Director
$95,501
@ $310.07 · 2024-05-09
ISNER JOSHUA M
President
$13.64M
@ $309.96 · 2024-05-09
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
NOW
4
Sells (3M)
48
Sells (12M)
Total value (12M): $27.80M
FIPPS PAUL
Officer
$376,142
@ $101.77 · 2026-02-23
FIPPS PAUL
Officer
$1.02M
@ $105.93 · 2026-02-18
MCBRIDE KEVIN THOMAS
Officer
$147,994
@ $105.71 · 2026-02-13
CHAMBERLAIN PAUL EDWARD
Director
$151,755
@ $101.17 · 2026-02-12
MASTANTUONO GINA
President
$352,750
@ $850.00 · 2025-12-05
MASTANTUONO GINA
President
$336,936
@ $808.00 · 2025-11-28
JACKSON LAWRENCE
Director
$214,708
@ $810.22 · 2025-11-28
CHAMBERLAIN PAUL EDWARD
Director
$242,400
@ $808.00 · 2025-11-28
CANNEY JACQUELINE P
Officer
$200,549
@ $839.12 · 2025-11-18
FIPPS PAUL
Officer
$249,353
@ $817.55 · 2025-11-18
TZITZON NICHOLAS
Officer
$431,736
@ $827.08 · 2025-11-18
ELMER RUSSELL S.
General Counsel
$160,155
@ $838.51 · 2025-11-18
MCBRIDE KEVIN THOMAS
Officer
$235,894
@ $842.48 · 2025-11-14
CANNEY JACQUELINE P
Officer
$56,257
@ $852.38 · 2025-11-13
ELMER RUSSELL S.
General Counsel
$52,848
@ $852.39 · 2025-11-13
CANNEY JACQUELINE P
Officer
$222,012
@ $863.86 · 2025-11-10
ELMER RUSSELL S.
General Counsel
$164,997
@ $863.86 · 2025-11-10
SANDS ANITA M
Director
$1.00M
@ $915.11 · 2025-08-29
MCDERMOTT WILLIAM R
Chief Executive Officer
$5.34M
@ $916.63 · 2025-08-28
FIPPS PAUL
Officer
$1.30M
@ $895.32 · 2025-08-20
ELMER RUSSELL S.
General Counsel
$1.50M
@ $884.26 · 2025-08-20
MCDERMOTT WILLIAM R
Chief Executive Officer
$1.43M
@ $900.00 · 2025-08-19
CANNEY JACQUELINE P
Officer
$1.35M
@ $866.45 · 2025-08-18
MASTANTUONO GINA
President
$1.53M
@ $866.45 · 2025-08-18
TZITZON NICHOLAS
Officer
$1.49M
@ $866.45 · 2025-08-18
MCBRIDE KEVIN THOMAS
Officer
$238,496
@ $851.77 · 2025-08-15
CHAMBERLAIN PAUL EDWARD
Director
$258,000
@ $860.00 · 2025-08-14
CANNEY JACQUELINE P
Officer
$57,658
@ $860.57 · 2025-08-13
MASTANTUONO GINA
President
$72,288
@ $860.57 · 2025-08-13
CANNEY JACQUELINE P
Officer
$225,746
@ $878.39 · 2025-08-08
MASTANTUONO GINA
President
$256,490
@ $878.39 · 2025-08-08
JACKSON LAWRENCE
Director
$749,805
@ $990.50 · 2025-07-29
CANNEY JACQUELINE P
Officer
$341,631
@ $965.06 · 2025-07-16
SANDS ANITA M
Director
$250,950
@ $1050.00 · 2025-07-03
MCBRIDE KEVIN THOMAS
Officer
$283,310
@ $1011.82 · 2025-06-03
SANDS ANITA M
Director
$250,267
@ $1009.14 · 2025-06-02
CANNEY JACQUELINE P
Officer
$147,900
@ $1020.00 · 2025-05-30
TZITZON NICHOLAS
Officer
$1.19M
@ $1020.00 · 2025-05-30
MCDERMOTT WILLIAM R
Chief Executive Officer
$2.07M
@ $1012.01 · 2025-05-30
SANDS ANITA M
Director
$433,825
@ $1013.61 · 2025-05-27
BRIGGS TERESA
Director
$216,913
@ $1013.61 · 2025-05-27
LUDDY FREDERIC B
Director
$428,000
@ $1000.00 · 2025-05-23
MASTANTUONO GINA
President
$121,570
@ $1030.25 · 2025-05-19
CANNEY JACQUELINE P
Officer
$96,844
@ $1030.26 · 2025-05-19
ELMER RUSSELL S.
General Counsel
$83,450
@ $1030.25 · 2025-05-19
CHAMBERLAIN PAUL EDWARD
Director
$310,326
@ $1034.42 · 2025-05-15
MASTANTUONO GINA
President
$85,932
@ $1023.00 · 2025-05-13
CANNEY JACQUELINE P
Officer
$67,518
@ $1023.00 · 2025-05-13
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →AXON
😨Fear(33/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
NOW
😨Fear(38/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →AXON
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (33)
NOW
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (38)