Compare StocksAVY vs MSFT

Avery Dennison Corporation (AVY) vs Microsoft Corporation (MSFT)

AVY
Avery Dennison Corporation
$162.99
VS
MSFT
Microsoft Corporation
$389.02

Rewards

AVY
  • Avery Dennison Corporation has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
  • Avery Dennison Corporation scores 86/100 on the Economic Moat Score (Wide Moat), with margin stability as the strongest competitive dimension.
  • Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
MSFT
  • Microsoft Corporation has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Gross margin of 68.6% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Microsoft Corporation scores 88/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.

Risks

AVY
  • Insiders have sold $20.2M worth of stock in the past 3 months — significant insider liquidation.
MSFT
  • FCF yield of 2.5% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.

Key Valuation Metrics

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AVY
MSFT
Valuation
$618.59M
Free Cash Flow
$71.61B
4.93%
FCF Yield
2.48%
18.54
Trailing P/E
24.33
14.30
Forward P/E
20.64
Quality & Moat
14.35%
ROIC
22.10%
30.69%
ROE
26.05%
28.75%
Gross Margin
68.59%
N/A
PEG Ratio
0.41
Balance Sheet Safety
1.76
Debt / Equity
0.32
N/A
Interest Coverage
N/A
2.61
Net Debt / EBITDA
0.19
2.31%
Dividend Yield
0.94%
AVY: 5Ties: 1MSFT: 5
AVYMSFT

Historical Fundamentals

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AVY

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

MSFT

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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AVY
$-0.60
created per $1 retained over 3 years
Market Cap Declined
Σ Retained
$1.07B
Δ Market Cap
$-644.1M
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
MSFT
$9.18
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$196.68B
Δ Market Cap
+$1.81T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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AVY
13.2% Margin of Safety
Price is 13.2% below estimated fair value
Current Price: $162.99
Fair Value: $187.74
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
MSFT
0.5% Overvalued
Price is 0.5% above estimated fair value
Current Price: $389.02
Fair Value: $387.10
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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AVY

What growth rate is the market pricing in at $163?

+10.0%
Market-Implied Owner Earnings Growth
Standard FCF implies +11.4%

The market implies +10.0% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +11.4%, reflecting heavy growth investment.

MSFT

What growth rate is the market pricing in at $389?

+12.6%
Market-Implied Owner Earnings Growth
Standard FCF implies +17.4%

The market implies +12.6% Owner Earnings growth, roughly in line with history — reasonably priced.

Standard FCF implies +17.4%, reflecting ongoing growth investment.

Economic Moat Score

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AVY
86/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. Margin Stability is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
MSFT
88/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat driven primarily by revenue predictability. Reinvestment Efficiency is the area most vulnerable to competitive pressure.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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AVY
-2.57
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
MSFT
-2.51
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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AVY
Insiders 0.7%Institutions 98.5%Retail & Other 0.8%
No. of Institutional Holders1,122
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
MSFT
Insiders 0.1%Institutions 76.0%Retail & Other 23.9%
No. of Institutional Holders8,054
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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AVY
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
MSFT
1
Buys (3M)
2
Buys (12M)
Total value (12M): $3.44M
STANTON JOHN W.
Director
$1.99M
@ $397.35 · 2026-02-18
SMITH BRADFORD LEE
President
$1.45M
@ $377.47 · 2025-04-23
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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AVY
4
Sells (3M)
4
Sells (12M)
Total value (12M): $20.24M
BUTIER MITCHELL R
Director
$5.71M
@ $172.95 · 2026-03-12
BUTIER MITCHELL R
Director
$7.03M
@ $175.81 · 2026-03-10
BUTIER MITCHELL R
Director
$7.28M
@ $181.92 · 2026-03-06
WALKER IGNACIO J
Officer
$223,050
@ $192.95 · 2026-02-06
BUTIER MITCHELL R
Officer and Director
$2.36M
@ $181.85 · 2025-03-06
BUTIER MITCHELL R
Officer and Director
$1.50M
@ $186.19 · 2025-03-03
COLISTO NICHOLAS R.
Chief Technology Officer
$757,856
@ $206.00 · 2024-11-25
BUTIER MITCHELL R
Officer and Director
$3.70M
@ $216.43 · 2024-08-23
BUTIER MITCHELL R
Officer and Director
$4.26M
@ $213.04 · 2024-08-21
BUTIER MITCHELL R
Officer and Director
$4.25M
@ $212.40 · 2024-08-19
BUTIER MITCHELL R
Officer and Director
$2.75M
@ $211.29 · 2024-08-15
BUTIER MITCHELL R
Officer and Director
$1.24M
@ $207.39 · 2024-08-13
BUTIER MITCHELL R
Officer and Director
$1.24M
@ $206.77 · 2024-08-09
BUTIER MITCHELL R
Officer and Director
$1.24M
@ $206.12 · 2024-08-07
BUTIER MITCHELL R
Officer and Director
$2.71M
@ $208.47 · 2024-08-05
BUTIER MITCHELL R
Officer and Director
$4.31M
@ $215.40 · 2024-08-01
BUTIER MITCHELL R
Officer and Director
$4.28M
@ $214.13 · 2024-07-30
WALKER IGNACIO J
Officer
$500,105
@ $226.70 · 2024-06-07
YOST RYAN D
Officer
$33,730
@ $226.38 · 2024-06-03
YOST RYAN D
Officer
$129,248
@ $221.32 · 2024-05-29
BAKER-NEL DEENA
Officer
$684,510
@ $228.17 · 2024-05-23
MELO FRANCISCO
Officer
$851,250
@ $227.00 · 2024-05-20
LOVINS GREGORY S.
Chief Financial Officer
$657,517
@ $227.20 · 2024-05-10
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
MSFT
1
Sells (3M)
13
Sells (12M)
Total value (12M): $172.43M
HOGAN KATHLEEN T
Officer
$5.05M
@ $409.55 · 2026-03-06
NUMOTO TAKESHI
Officer
$1.36M
@ $478.72 · 2025-12-04
ALTHOFF JUDSON
Officer
$6.27M
@ $491.52 · 2025-12-02
SMITH BRADFORD LEE
President
$19.97M
@ $518.64 · 2025-11-03
NADELLA SATYA
Chief Executive Officer
$75.32M
@ $504.78 · 2025-09-03
NUMOTO TAKESHI
Officer
$2.56M
@ $527.32 · 2025-08-12
NUMOTO TAKESHI
Officer
$1.39M
@ $463.00 · 2025-06-03
NUMOTO TAKESHI
Officer
$460,008
@ $460.01 · 2025-05-30
HOGAN KATHLEEN T
Officer
$9.76M
@ $453.77 · 2025-05-21
ALTHOFF JUDSON
Officer
$7.33M
@ $458.18 · 2025-05-19
COLEMAN AMY
Officer
$5.99M
@ $452.04 · 2025-05-15
SMITH BRADFORD LEE
President
$1.68M
@ $438.44 · 2025-05-05
SMITH BRADFORD LEE
President
$35.30M
@ $435.84 · 2025-05-05
NUMOTO TAKESHI
Officer
$1.12M
@ $447.41 · 2024-12-09
NUMOTO TAKESHI
Officer
$874,634
@ $437.32 · 2024-12-04
NUMOTO TAKESHI
Officer
$1.50M
@ $428.76 · 2024-12-02
ALTHOFF JUDSON
Officer
$10.43M
@ $417.00 · 2024-11-22
NUMOTO TAKESHI
Officer
$414,720
@ $414.72 · 2024-11-22
YOUNG CHRISTOPHER DAVID
Officer
$3.05M
@ $423.66 · 2024-11-12
HOGAN KATHLEEN T
Officer
$7.16M
@ $411.86 · 2024-09-10
NUMOTO TAKESHI
Officer
$1.03M
@ $411.04 · 2024-09-10
SMITH BRADFORD LEE
President
$16.10M
@ $402.59 · 2024-09-09
HOOD AMY E
Chief Financial Officer
$15.60M
@ $410.55 · 2024-09-05
NADELLA SATYA
Chief Executive Officer
$32.02M
@ $408.63 · 2024-09-04
NUMOTO TAKESHI
Officer
$235,535
@ $416.14 · 2024-06-03
ALTHOFF JUDSON
Officer
$10.64M
@ $425.68 · 2024-05-23
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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AVY
FearGreed
😨Fear(38/100)

"Market is pessimistic — investigate whether fears are temporary or structural"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
MSFT
FearGreed
😐Neutral(43/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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AVY
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Fear (38)
MSFT
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (43)
View AVY Full AnalysisView MSFT Full Analysis
Avery Dennison Corporation (AVY) vs Microsoft Corporation (MSFT) Stock Comparison | SafetyMargin.io