Compare StocksAVY vs MSFT

Avery Dennison Corporation (AVY) vs Microsoft Corporation (MSFT): Which Is the Better Buy in 2026?

As of 2026-08-03, AVY is undervalued at $170, with a DCF intrinsic value of $17021531877 and a margin of safety of 100%. MSFT is undervalued at $465, with an intrinsic value of $724 and a margin of safety of 36%. Of the two, AVY has the wider margin of safety.

AVY
Avery Dennison Corporation
$169.73
VS
MSFT
Microsoft Corporation
$464.72

Rewards

AVY
  • Avery Dennison Corporation has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
  • Avery Dennison Corporation scores 86/100 on the Economic Moat Score (Wide Moat), with margin stability as the strongest competitive dimension.
  • Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
MSFT
  • Microsoft Corporation has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
  • Gross margin of 67.9% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Microsoft Corporation scores 84/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.

Risks

AVY
    MSFT
    • FCF yield of 1.9% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
    • Insiders have sold $10.5M worth of stock in the past 3 months — significant insider liquidation.

    Key Valuation Metrics

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    AVY
    MSFT
    Valuation
    $957.20M
    Free Cash Flow
    $66.99B
    N/A
    FCF Yield
    1.94%
    18.55
    Trailing P/E
    25.90
    15.11
    Forward P/E
    19.96
    Quality & Moat
    16.54%
    ROIC
    20.70%
    31.16%
    ROE
    34.04%
    28.98%
    Gross Margin
    67.94%
    1.92
    PEG Ratio
    1.52
    Balance Sheet Safety
    1.49
    Net Debt / Equity
    0.12
    N/A
    Interest Coverage
    N/A
    2.31
    Net Debt / EBITDA
    0.27
    2.36%
    Dividend Yield
    0.78%
    AVY: 3Ties: 1MSFT: 7
    AVYMSFT

    Historical Fundamentals

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    AVY

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    MSFT

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

    $1 Retained Earnings Test

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    AVY
    $0.00
    created per $1 retained over 3 years
    Value Destroyer
    Σ Retained
    $1.07B
    Δ Market Cap
    +$0.88
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    MSFT
    $2.61
    created per $1 retained over 3 years
    Exceptional Value Creator
    Σ Retained
    $251.42B
    Δ Market Cap
    +$657.41B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

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    AVY
    100.0% Margin of Safety
    Price is 100.0% below estimated fair value
    Current Price: $169.73
    Fair Value: $17021531877.17
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    MSFT
    35.8% Margin of Safety
    Price is 35.8% below estimated fair value
    Current Price: $464.72
    Fair Value: $724.34
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

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    AVY

    What growth rate is the market pricing in at $170?

    -14.8%
    Market-Implied Owner Earnings Growth
    Standard FCF implies -17.5%

    The market implies -14.8% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding -17.5%, reflecting heavy growth investment expected to generate future returns.

    MSFT

    What growth rate is the market pricing in at $465?

    +11.4%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +20.8%

    The market implies +11.4% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +20.8%, reflecting heavy growth investment expected to generate future returns.

    Economic Moat Score

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    AVY
    86/100
    Wide Moat
    70+ Wide · 40-69 Narrow · <40 None

    Wide moat with strength across all dimensions. Margin Stability is the standout factor.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
    MSFT
    84/100
    Wide Moat
    70+ Wide · 40-69 Narrow · <40 None

    Wide moat driven primarily by revenue predictability. Reinvestment Efficiency is the area most vulnerable to competitive pressure.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

    Forensic Accounting

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    AVY
    -2.57
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    MSFT
    -2.58
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

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    AVY
    Insiders 0.6%Institutions 98.3%Retail & Other 1.1%
    No. of Institutional Holders1,109
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    MSFT
    Insiders 0.1%Institutions 75.8%Retail & Other 24.2%
    No. of Institutional Holders8,079
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

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    AVY
    0
    Buys (3M)
    0
    Buys (12M)
    No open market insider purchases found.
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    MSFT
    0
    Buys (3M)
    1
    Buys (12M)
    Total value (12M): $1.99M
    STANTON JOHN W.
    Director
    $1.99M
    @ $397.35 · 2026-02-18
    SMITH BRADFORD LEE
    President
    $1.45M
    @ $377.47 · 2025-04-23
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

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    AVY
    0
    Sells (3M)
    4
    Sells (12M)
    Total value (12M): $20.24M
    BUTIER MITCHELL R
    Director
    $5.71M
    @ $172.95 · 2026-03-12
    BUTIER MITCHELL R
    Director
    $7.03M
    @ $175.81 · 2026-03-10
    BUTIER MITCHELL R
    Director
    $7.28M
    @ $181.92 · 2026-03-06
    WALKER IGNACIO J
    Officer
    $223,050
    @ $192.95 · 2026-02-06
    BUTIER MITCHELL R
    Officer and Director
    $2.36M
    @ $181.85 · 2025-03-06
    BUTIER MITCHELL R
    Officer and Director
    $1.50M
    @ $186.19 · 2025-03-03
    COLISTO NICHOLAS R.
    Chief Technology Officer
    $757,856
    @ $206.00 · 2024-11-25
    BUTIER MITCHELL R
    Officer and Director
    $3.70M
    @ $216.43 · 2024-08-23
    BUTIER MITCHELL R
    Officer and Director
    $4.26M
    @ $213.04 · 2024-08-21
    BUTIER MITCHELL R
    Officer and Director
    $4.25M
    @ $212.40 · 2024-08-19
    BUTIER MITCHELL R
    Officer and Director
    $2.75M
    @ $211.29 · 2024-08-15
    BUTIER MITCHELL R
    Officer and Director
    $1.24M
    @ $207.39 · 2024-08-13
    BUTIER MITCHELL R
    Officer and Director
    $1.24M
    @ $206.77 · 2024-08-09
    BUTIER MITCHELL R
    Officer and Director
    $1.24M
    @ $206.12 · 2024-08-07
    BUTIER MITCHELL R
    Officer and Director
    $2.71M
    @ $208.47 · 2024-08-05
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    MSFT
    4
    Sells (3M)
    10
    Sells (12M)
    Total value (12M): $121.03M
    NUMOTO TAKESHI
    Officer
    $1.81M
    @ $402.84 · 2026-06-10
    NUMOTO TAKESHI
    Officer
    $1.03M
    @ $412.45 · 2026-06-08
    ALTHOFF JUDSON
    Officer
    $7.15M
    @ $460.99 · 2026-06-01
    COLEMAN AMY
    Officer
    $519,242
    @ $411.44 · 2026-05-14
    HOGAN KATHLEEN T
    Officer
    $5.05M
    @ $409.55 · 2026-03-06
    NUMOTO TAKESHI
    Officer
    $1.36M
    @ $478.72 · 2025-12-04
    ALTHOFF JUDSON
    Officer
    $6.27M
    @ $491.52 · 2025-12-02
    SMITH BRADFORD LEE
    President
    $19.97M
    @ $518.64 · 2025-11-03
    NADELLA SATYA
    Chief Executive Officer
    $75.32M
    @ $504.78 · 2025-09-03
    NUMOTO TAKESHI
    Officer
    $2.56M
    @ $527.32 · 2025-08-12
    NUMOTO TAKESHI
    Officer
    $1.39M
    @ $463.00 · 2025-06-03
    NUMOTO TAKESHI
    Officer
    $460,008
    @ $460.01 · 2025-05-30
    HOGAN KATHLEEN T
    Officer
    $9.76M
    @ $453.77 · 2025-05-21
    ALTHOFF JUDSON
    Officer
    $7.33M
    @ $458.18 · 2025-05-19
    COLEMAN AMY
    Officer
    $5.99M
    @ $452.04 · 2025-05-15
    SMITH BRADFORD LEE
    President
    $1.68M
    @ $438.44 · 2025-05-05
    SMITH BRADFORD LEE
    President
    $35.30M
    @ $435.84 · 2025-05-05
    NUMOTO TAKESHI
    Officer
    $1.12M
    @ $447.41 · 2024-12-09
    NUMOTO TAKESHI
    Officer
    $874,634
    @ $437.32 · 2024-12-04
    NUMOTO TAKESHI
    Officer
    $1.50M
    @ $428.76 · 2024-12-02
    ALTHOFF JUDSON
    Officer
    $10.43M
    @ $417.00 · 2024-11-22
    NUMOTO TAKESHI
    Officer
    $414,720
    @ $414.72 · 2024-11-22
    YOUNG CHRISTOPHER DAVID
    Officer
    $3.05M
    @ $423.66 · 2024-11-12
    NUMOTO TAKESHI
    Officer
    $1.03M
    @ $411.04 · 2024-09-10
    HOGAN KATHLEEN T
    Officer
    $7.16M
    @ $411.86 · 2024-09-10
    SMITH BRADFORD LEE
    President
    $16.10M
    @ $402.59 · 2024-09-09
    HOOD AMY E
    Chief Financial Officer
    $15.60M
    @ $410.55 · 2024-09-05
    NADELLA SATYA
    Chief Executive Officer
    $32.02M
    @ $408.63 · 2024-09-04
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

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    AVY
    FearGreed
    😐Neutral(54/100)

    "Market is pricing this stock without strong emotion in either direction"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    MSFT
    FearGreed
    😐Neutral(57/100)

    "Market is pricing this stock without strong emotion in either direction"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

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    AVY
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Neutral (54)
    MSFT
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Neutral (57)
    View AVY Full AnalysisView MSFT Full Analysis

    Frequently Asked Questions: AVY vs MSFT

    Is Avery Dennison Corporation or Microsoft Corporation more undervalued in 2026?

    Based on our discounted cash flow model, AVY trades at a 100.0% margin of safety (intrinsic value $17021531877 vs. price $170), compared to MSFT's 35.8% margin of safety (intrinsic $724 vs. $465).

    Which stock has a wider economic moat, Avery Dennison Corporation or Microsoft Corporation?

    AVY scores 86/100 (Wide moat), while MSFT scores 84/100 (Wide moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

    Is Avery Dennison Corporation in financial distress?

    AVY's Altman Z-Score of 2.4 places it in the Grey zone, signaling elevated bankruptcy risk. MSFT scores 8.3 (Safe zone). The Altman Z-Score is a five-factor model that predicts insolvency within two years; scores below 1.81 indicate significant distress.

    Which stock has higher return on invested capital, Avery Dennison Corporation or Microsoft Corporation?

    MSFT earns 20.7% ROIC versus AVY's 16.5%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

    Which dividend is safer, Avery Dennison Corporation's or Microsoft Corporation's?

    MSFT's dividend earns a safety score of 94/100 (Very Safe), compared to AVY's 94/100 (Very Safe). MSFT has raised its dividend for 3 consecutive years.