Compare Stocks › APP vs NOW
AppLovin Corporation (APP) vs ServiceNow, Inc. (NOW)
APP
AppLovin Corporation
$439.92
VS
NOW
ServiceNow, Inc.
$113.27
Rewards
APP
- ★Gross margin of 87.9% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Free cash flow has grown at a 112.3% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★Each dollar of retained earnings has created $42.50 of market value — management is an exceptional capital allocator.
NOW
- ★Gross margin of 77.5% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Free cash flow has grown at a 27.8% CAGR over the past 4 years, demonstrating strong earnings power growth.
- ★Each dollar of retained earnings has created $16.65 of market value — management is an exceptional capital allocator.
Risks
APP
- ⚠FCF yield of 2.7% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠Insiders have sold $122.0M worth of stock in the past 3 months — significant insider liquidation.
NOW
- ⚠Despite buyback spending, shares outstanding increased in 3 out of 3 years — stock-based compensation is offsetting repurchases.
- ⚠PEG ratio of 19.95 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
Key Valuation Metrics
Learn more →APP
NOW
Valuation
$3.94B
Free Cash Flow
$4.95B
2.65%
FCF Yield
4.14%
43.86
Trailing P/E
67.83
21.72
Forward P/E
22.56
Quality & Moat
57.40%
ROIC
11.27%
156.17%
ROE
13.48%
87.86%
Gross Margin
77.53%
0.52
PEG Ratio
19.95
Balance Sheet Safety
1.72
Debt / Equity
0.19
N/A
Interest Coverage
N/A
0.28
Net Debt / EBITDA
-1.42
N/A
Dividend Yield
N/A
APP: 5Ties: 2NOW: 4
APPNOW
Historical Fundamentals
Learn more →APP
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
NOW
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →APP
$42.50
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$5.27B
Δ Market Cap
+$224.03B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
NOW
$16.65
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$4.90B
Δ Market Cap
+$81.66B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →APP
38.4% Margin of Safety
Price is 38.4% below estimated fair value
Current Price: $439.92
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $713.70
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
NOW
45.8% Overvalued
Price is 45.8% above estimated fair value
Current Price: $113.27
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $77.67
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →APP
What growth rate is the market pricing in at $440?
+18.7%
Market-Implied Owner Earnings Growth
Standard FCF implies +16.4%
The market implies +18.7% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +16.4%, reflecting heavy growth investment expected to generate future returns.
NOW
What growth rate is the market pricing in at $113?
+24.1%
Market-Implied Owner Earnings Growth
Standard FCF implies +9.8%
The market implies +24.1% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +9.8%, reflecting heavy growth investment expected to generate future returns.
Economic Moat Score
Learn more →APP
51/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with reinvestment efficiency as the key competitive advantage. Improving revenue predictability would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
NOW
61/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
Forensic Accounting
Learn more →APP
-2.43
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
NOW
-2.87
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →APP
Insiders 18.7%Institutions 81.1%Retail & Other 0.1%
No. of Institutional Holders2,124
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
NOW
Insiders 0.2%Institutions 90.0%Retail & Other 9.8%
No. of Institutional Holders3,197
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →APP
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
NOW
1
Buys (3M)
1
Buys (12M)
Total value (12M): $3.00M
MCDERMOTT WILLIAM R
Chief Executive Officer
$3.00M
@ $104.60 · 2026-02-27
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →APP
4
Sells (3M)
28
Sells (12M)
Total value (12M): $599.95M
VIVAS EDUARDO
Director
$74.33M
@ $453.49 · 2026-03-16
DOROSH DMITRIY
Officer
$1.41M
@ $453.42 · 2026-03-13
FOROUGHI ARASH ADAM
Chief Executive Officer
$27.50M
@ $463.71 · 2026-03-12
FOROUGHI ARASH ADAM
Chief Executive Officer
$18.72M
@ $459.85 · 2026-03-12
VALENZUELA VICTORIA
Officer
$5.00M
@ $657.13 · 2025-12-18
HARVEY DAWSON ALYSSA
Director
$103,998
@ $693.32 · 2025-12-08
SHIKIN VASILY
Chief Technology Officer
$14.80M
@ $545.38 · 2025-11-24
STUMPF MATTHEW
Chief Financial Officer
$2.52M
@ $515.76 · 2025-11-21
HARVEY DAWSON ALYSSA
Director
$117,836
@ $589.18 · 2025-11-12
VIVAS EDUARDO
Director
$97.64M
@ $650.91 · 2025-11-10
BILLINGS CRAIG SCOTT
Director
$1.39M
@ $592.92 · 2025-11-07
HARVEY DAWSON ALYSSA
Director
$170,790
@ $487.97 · 2025-09-05
VALENZUELA VICTORIA
Officer
$17.58M
@ $502.23 · 2025-09-04
VALENZUELA VICTORIA
Officer
$6.75M
@ $450.00 · 2025-08-25
SHIKIN VASILY
Chief Technology Officer
$13.13M
@ $437.57 · 2025-08-22
FOROUGHI ARASH ADAM
Chief Executive Officer
$11.53M
@ $440.23 · 2025-08-22
VALENZUELA VICTORIA
Officer
$6.92M
@ $416.71 · 2025-08-21
STUMPF MATTHEW
Chief Financial Officer
$2.03M
@ $416.18 · 2025-08-21
CHEN HERALD Y
Director
$167.51M
@ $456.43 · 2025-08-13
CHEN HERALD Y
Director
$15.11M
@ $457.93 · 2025-08-13
VIVAS EDUARDO
Director
$58.25M
@ $466.00 · 2025-08-12
MESSING BARBARA
Director
$573,692
@ $382.46 · 2025-06-11
CHEN HERALD Y
Director
$41.99M
@ $419.91 · 2025-06-06
STUMPF MATTHEW
Chief Financial Officer
$4.11M
@ $423.00 · 2025-06-06
HARVEY DAWSON ALYSSA
Director
$1.45M
@ $414.90 · 2025-06-06
VALENZUELA VICTORIA
Officer
$4.88M
@ $369.79 · 2025-05-21
HARVEY DAWSON ALYSSA
Director
$211,540
@ $371.12 · 2025-05-13
BILLINGS CRAIG SCOTT
Director
$4.24M
@ $353.12 · 2025-05-12
CHEN HERALD Y
Director
$64.93M
@ $324.65 · 2025-02-28
FOROUGHI ARASH ADAM
Chief Executive Officer
$19.24M
@ $421.88 · 2025-02-24
FOROUGHI ARASH ADAM
Chief Executive Officer
$18.24M
@ $410.89 · 2025-02-24
VALENZUELA VICTORIA
Officer
$5.00M
@ $313.07 · 2024-12-19
CHEN HERALD Y
Director
$32.62M
@ $329.50 · 2024-12-12
FOROUGHI ARASH ADAM
Chief Executive Officer
$17.19M
@ $332.74 · 2024-12-11
CHEN HERALD Y
Director
$63.92M
@ $329.36 · 2024-12-10
FOROUGHI ARASH ADAM
Chief Executive Officer
$18.82M
@ $343.38 · 2024-12-10
FOROUGHI ARASH ADAM
Chief Executive Officer
$14.47M
@ $332.52 · 2024-12-10
HARVEY DAWSON ALYSSA
Director
$203,134
@ $406.27 · 2024-12-06
VALENZUELA VICTORIA
Officer
$6.35M
@ $354.15 · 2024-12-03
HARVEY DAWSON ALYSSA
Director
$977,282
@ $325.76 · 2024-11-27
SHIKIN VASILY
Chief Technology Officer
$74.75M
@ $324.99 · 2024-11-25
SHIKIN VASILY
Chief Technology Officer
$51.74M
@ $311.68 · 2024-11-22
STUMPF MATTHEW
Chief Financial Officer
$7.02M
@ $332.67 · 2024-11-22
BILLINGS CRAIG SCOTT
Director
$5.74M
@ $318.94 · 2024-11-21
SHIKIN VASILY
Chief Technology Officer
$189.57M
@ $319.37 · 2024-11-21
JANSEN KATIE KIHORANY
Officer
$34.26M
@ $286.13 · 2024-11-13
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
NOW
4
Sells (3M)
48
Sells (12M)
Total value (12M): $27.80M
FIPPS PAUL
Officer
$376,142
@ $101.77 · 2026-02-23
FIPPS PAUL
Officer
$1.02M
@ $105.93 · 2026-02-18
MCBRIDE KEVIN THOMAS
Officer
$147,994
@ $105.71 · 2026-02-13
CHAMBERLAIN PAUL EDWARD
Director
$151,755
@ $101.17 · 2026-02-12
MASTANTUONO GINA
President
$352,750
@ $850.00 · 2025-12-05
MASTANTUONO GINA
President
$336,936
@ $808.00 · 2025-11-28
JACKSON LAWRENCE
Director
$214,708
@ $810.22 · 2025-11-28
CHAMBERLAIN PAUL EDWARD
Director
$242,400
@ $808.00 · 2025-11-28
CANNEY JACQUELINE P
Officer
$200,549
@ $839.12 · 2025-11-18
FIPPS PAUL
Officer
$249,353
@ $817.55 · 2025-11-18
TZITZON NICHOLAS
Officer
$431,736
@ $827.08 · 2025-11-18
ELMER RUSSELL S.
General Counsel
$160,155
@ $838.51 · 2025-11-18
MCBRIDE KEVIN THOMAS
Officer
$235,894
@ $842.48 · 2025-11-14
CANNEY JACQUELINE P
Officer
$56,257
@ $852.38 · 2025-11-13
ELMER RUSSELL S.
General Counsel
$52,848
@ $852.39 · 2025-11-13
CANNEY JACQUELINE P
Officer
$222,012
@ $863.86 · 2025-11-10
ELMER RUSSELL S.
General Counsel
$164,997
@ $863.86 · 2025-11-10
SANDS ANITA M
Director
$1.00M
@ $915.11 · 2025-08-29
MCDERMOTT WILLIAM R
Chief Executive Officer
$5.34M
@ $916.63 · 2025-08-28
FIPPS PAUL
Officer
$1.30M
@ $895.32 · 2025-08-20
ELMER RUSSELL S.
General Counsel
$1.50M
@ $884.26 · 2025-08-20
MCDERMOTT WILLIAM R
Chief Executive Officer
$1.43M
@ $900.00 · 2025-08-19
CANNEY JACQUELINE P
Officer
$1.35M
@ $866.45 · 2025-08-18
MASTANTUONO GINA
President
$1.53M
@ $866.45 · 2025-08-18
TZITZON NICHOLAS
Officer
$1.49M
@ $866.45 · 2025-08-18
MCBRIDE KEVIN THOMAS
Officer
$238,496
@ $851.77 · 2025-08-15
CHAMBERLAIN PAUL EDWARD
Director
$258,000
@ $860.00 · 2025-08-14
CANNEY JACQUELINE P
Officer
$57,658
@ $860.57 · 2025-08-13
MASTANTUONO GINA
President
$72,288
@ $860.57 · 2025-08-13
CANNEY JACQUELINE P
Officer
$225,746
@ $878.39 · 2025-08-08
MASTANTUONO GINA
President
$256,490
@ $878.39 · 2025-08-08
JACKSON LAWRENCE
Director
$749,805
@ $990.50 · 2025-07-29
CANNEY JACQUELINE P
Officer
$341,631
@ $965.06 · 2025-07-16
SANDS ANITA M
Director
$250,950
@ $1050.00 · 2025-07-03
MCBRIDE KEVIN THOMAS
Officer
$283,310
@ $1011.82 · 2025-06-03
SANDS ANITA M
Director
$250,267
@ $1009.14 · 2025-06-02
CANNEY JACQUELINE P
Officer
$147,900
@ $1020.00 · 2025-05-30
TZITZON NICHOLAS
Officer
$1.19M
@ $1020.00 · 2025-05-30
MCDERMOTT WILLIAM R
Chief Executive Officer
$2.07M
@ $1012.01 · 2025-05-30
SANDS ANITA M
Director
$433,825
@ $1013.61 · 2025-05-27
BRIGGS TERESA
Director
$216,913
@ $1013.61 · 2025-05-27
LUDDY FREDERIC B
Director
$428,000
@ $1000.00 · 2025-05-23
MASTANTUONO GINA
President
$121,570
@ $1030.25 · 2025-05-19
CANNEY JACQUELINE P
Officer
$96,844
@ $1030.26 · 2025-05-19
ELMER RUSSELL S.
General Counsel
$83,450
@ $1030.25 · 2025-05-19
CHAMBERLAIN PAUL EDWARD
Director
$310,326
@ $1034.42 · 2025-05-15
MASTANTUONO GINA
President
$85,932
@ $1023.00 · 2025-05-13
CANNEY JACQUELINE P
Officer
$67,518
@ $1023.00 · 2025-05-13
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →APP
😨Fear(40/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
NOW
😨Fear(38/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →APP
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (40)
NOW
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (38)