Compare StocksAPP vs CRM

AppLovin Corporation (APP) vs Salesforce, Inc. (CRM)

APP
AppLovin Corporation
$439.92
VS
CRM
Salesforce, Inc.
$194.99

Rewards

APP
  • Gross margin of 87.9% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 112.3% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Each dollar of retained earnings has created $42.50 of market value — management is an exceptional capital allocator.
CRM
  • Gross margin of 77.7% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
  • Free cash flow has grown at a 31.6% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Management has timed buybacks well — 3 out of 4 years showed value-accretive repurchases.

Risks

APP
  • FCF yield of 2.7% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
  • Insiders have sold $122.0M worth of stock in the past 3 months — significant insider liquidation.
CRM

    Key Valuation Metrics

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    APP
    CRM
    Valuation
    $3.94B
    Free Cash Flow
    $16.37B
    2.65%
    FCF Yield
    8.96%
    43.86
    Trailing P/E
    25.00
    21.72
    Forward P/E
    13.08
    Quality & Moat
    57.40%
    ROIC
    8.21%
    156.17%
    ROE
    12.61%
    87.86%
    Gross Margin
    77.68%
    0.52
    PEG Ratio
    1.40
    Balance Sheet Safety
    1.72
    Debt / Equity
    0.30
    N/A
    Interest Coverage
    N/A
    0.28
    Net Debt / EBITDA
    0.65
    N/A
    Dividend Yield
    0.90%
    APP: 5Ties: 1CRM: 5
    APPCRM

    Historical Fundamentals

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    APP

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    CRM

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    $1 Retained Earnings Test

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    APP
    $42.50
    created per $1 retained over 3 years
    Exceptional Value Creator
    Σ Retained
    $5.27B
    Δ Market Cap
    +$224.03B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    CRM
    $-5.25
    created per $1 retained over 3 years
    Market Cap Declined
    Σ Retained
    $14.67B
    Δ Market Cap
    $-76.99B
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

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    APP
    38.4% Margin of Safety
    Price is 38.4% below estimated fair value
    Current Price: $439.92
    Fair Value: $713.70
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    CRM
    13.0% Margin of Safety
    Price is 13.0% below estimated fair value
    Current Price: $194.99
    Fair Value: $224.03
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

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    APP

    What growth rate is the market pricing in at $440?

    +18.7%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +16.4%

    The market implies +18.7% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +16.4%, reflecting heavy growth investment expected to generate future returns.

    CRM

    What growth rate is the market pricing in at $195?

    +11.1%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +0.3%

    The market implies +11.1% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +0.3%, reflecting heavy growth investment expected to generate future returns.

    Economic Moat Score

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    APP
    51/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with reinvestment efficiency as the key competitive advantage. Improving revenue predictability would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
    CRM
    58/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

    Forensic Accounting

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    APP
    -2.43
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    CRM
    -2.73
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

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    APP
    Insiders 18.7%Institutions 81.1%Retail & Other 0.1%
    No. of Institutional Holders2,124
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    CRM
    Insiders 2.7%Institutions 85.0%Retail & Other 12.3%
    No. of Institutional Holders3,961
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

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    APP
    0
    Buys (3M)
    0
    Buys (12M)
    No open market insider purchases found.
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    CRM
    0
    Buys (3M)
    3
    Buys (12M)
    Total value (12M): $26.38M
    KIRK DAVID BLAIR
    Director
    $500,722
    @ $258.64 · 2025-12-17
    MORFIT G MASON
    Director and Beneficial Owner of more than 10% of a Class of Security
    $25.02M
    @ $260.58 · 2025-12-05
    KIRK DAVID BLAIR
    Director
    $865,827
    @ $254.66 · 2025-09-09
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

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    APP
    4
    Sells (3M)
    28
    Sells (12M)
    Total value (12M): $599.95M
    VIVAS EDUARDO
    Director
    $74.33M
    @ $453.49 · 2026-03-16
    DOROSH DMITRIY
    Officer
    $1.41M
    @ $453.42 · 2026-03-13
    FOROUGHI ARASH ADAM
    Chief Executive Officer
    $27.50M
    @ $463.71 · 2026-03-12
    FOROUGHI ARASH ADAM
    Chief Executive Officer
    $18.72M
    @ $459.85 · 2026-03-12
    VALENZUELA VICTORIA
    Officer
    $5.00M
    @ $657.13 · 2025-12-18
    HARVEY DAWSON ALYSSA
    Director
    $103,998
    @ $693.32 · 2025-12-08
    SHIKIN VASILY
    Chief Technology Officer
    $14.80M
    @ $545.38 · 2025-11-24
    STUMPF MATTHEW
    Chief Financial Officer
    $2.52M
    @ $515.76 · 2025-11-21
    HARVEY DAWSON ALYSSA
    Director
    $117,836
    @ $589.18 · 2025-11-12
    VIVAS EDUARDO
    Director
    $97.64M
    @ $650.91 · 2025-11-10
    BILLINGS CRAIG SCOTT
    Director
    $1.39M
    @ $592.92 · 2025-11-07
    HARVEY DAWSON ALYSSA
    Director
    $170,790
    @ $487.97 · 2025-09-05
    VALENZUELA VICTORIA
    Officer
    $17.58M
    @ $502.23 · 2025-09-04
    VALENZUELA VICTORIA
    Officer
    $6.75M
    @ $450.00 · 2025-08-25
    SHIKIN VASILY
    Chief Technology Officer
    $13.13M
    @ $437.57 · 2025-08-22
    FOROUGHI ARASH ADAM
    Chief Executive Officer
    $11.53M
    @ $440.23 · 2025-08-22
    VALENZUELA VICTORIA
    Officer
    $6.92M
    @ $416.71 · 2025-08-21
    STUMPF MATTHEW
    Chief Financial Officer
    $2.03M
    @ $416.18 · 2025-08-21
    CHEN HERALD Y
    Director
    $167.51M
    @ $456.43 · 2025-08-13
    CHEN HERALD Y
    Director
    $15.11M
    @ $457.93 · 2025-08-13
    VIVAS EDUARDO
    Director
    $58.25M
    @ $466.00 · 2025-08-12
    MESSING BARBARA
    Director
    $573,692
    @ $382.46 · 2025-06-11
    CHEN HERALD Y
    Director
    $41.99M
    @ $419.91 · 2025-06-06
    STUMPF MATTHEW
    Chief Financial Officer
    $4.11M
    @ $423.00 · 2025-06-06
    HARVEY DAWSON ALYSSA
    Director
    $1.45M
    @ $414.90 · 2025-06-06
    VALENZUELA VICTORIA
    Officer
    $4.88M
    @ $369.79 · 2025-05-21
    HARVEY DAWSON ALYSSA
    Director
    $211,540
    @ $371.12 · 2025-05-13
    BILLINGS CRAIG SCOTT
    Director
    $4.24M
    @ $353.12 · 2025-05-12
    CHEN HERALD Y
    Director
    $64.93M
    @ $324.65 · 2025-02-28
    FOROUGHI ARASH ADAM
    Chief Executive Officer
    $19.24M
    @ $421.88 · 2025-02-24
    FOROUGHI ARASH ADAM
    Chief Executive Officer
    $18.24M
    @ $410.89 · 2025-02-24
    VALENZUELA VICTORIA
    Officer
    $5.00M
    @ $313.07 · 2024-12-19
    CHEN HERALD Y
    Director
    $32.62M
    @ $329.50 · 2024-12-12
    FOROUGHI ARASH ADAM
    Chief Executive Officer
    $17.19M
    @ $332.74 · 2024-12-11
    CHEN HERALD Y
    Director
    $63.92M
    @ $329.36 · 2024-12-10
    FOROUGHI ARASH ADAM
    Chief Executive Officer
    $18.82M
    @ $343.38 · 2024-12-10
    FOROUGHI ARASH ADAM
    Chief Executive Officer
    $14.47M
    @ $332.52 · 2024-12-10
    HARVEY DAWSON ALYSSA
    Director
    $203,134
    @ $406.27 · 2024-12-06
    VALENZUELA VICTORIA
    Officer
    $6.35M
    @ $354.15 · 2024-12-03
    HARVEY DAWSON ALYSSA
    Director
    $977,282
    @ $325.76 · 2024-11-27
    SHIKIN VASILY
    Chief Technology Officer
    $74.75M
    @ $324.99 · 2024-11-25
    SHIKIN VASILY
    Chief Technology Officer
    $51.74M
    @ $311.68 · 2024-11-22
    STUMPF MATTHEW
    Chief Financial Officer
    $7.02M
    @ $332.67 · 2024-11-22
    BILLINGS CRAIG SCOTT
    Director
    $5.74M
    @ $318.94 · 2024-11-21
    SHIKIN VASILY
    Chief Technology Officer
    $189.57M
    @ $319.37 · 2024-11-21
    JANSEN KATIE KIHORANY
    Officer
    $34.26M
    @ $286.13 · 2024-11-13
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    CRM
    1
    Sells (3M)
    19
    Sells (12M)
    Total value (12M): $42.55M
    KROES NEELIE
    Director
    $929,276
    @ $238.70 · 2026-01-14
    HARRIS G PARKER
    Officer and Director
    $31.61M
    @ $234.70 · 2025-12-02
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $575,140
    @ $255.62 · 2025-10-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $590,102
    @ $262.27 · 2025-10-21
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $567,631
    @ $252.28 · 2025-10-20
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $550,430
    @ $244.64 · 2025-10-17
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $558,810
    @ $248.36 · 2025-10-16
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $536,322
    @ $238.37 · 2025-10-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $548,796
    @ $243.91 · 2025-10-14
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $1.10M
    @ $244.75 · 2025-10-13
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $547,344
    @ $243.26 · 2025-10-09
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $539,533
    @ $239.79 · 2025-10-08
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $555,001
    @ $246.67 · 2025-09-23
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $552,798
    @ $245.69 · 2025-09-19
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $545,384
    @ $242.39 · 2025-09-15
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $543,378
    @ $241.50 · 2025-09-04
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $572,842
    @ $254.60 · 2025-09-03
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $571,202
    @ $253.87 · 2025-08-28
    BENIOFF MARC RUSSELL
    Chief Executive Officer
    $557,034
    @ $247.57 · 2025-08-25
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

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    APP
    FearGreed
    😨Fear(40/100)

    "Market is pessimistic — investigate whether fears are temporary or structural"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    CRM
    FearGreed
    😨Fear(37/100)

    "Market is pessimistic — investigate whether fears are temporary or structural"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

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    APP
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Fear (40)
    CRM
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Fear (37)
    View APP Full AnalysisView CRM Full Analysis