Compare Stocks › AMZN vs YUM
Amazon.com, Inc. (AMZN) vs Yum! Brands, Inc. (YUM)
AMZN
Amazon.com, Inc.
$268.42
VS
YUM
Yum! Brands, Inc.
$158.36
Rewards
AMZN
- ★Each dollar of retained earnings has created $5.34 of earning power — management is an exceptional capital allocator.
- ★Trailing P/E of 32.1x is 21% below the historical average of 40.6x — potentially undervalued relative to its own history.
- ★PEG ratio of 0.43 suggests the stock is undervalued relative to its growth rate — paying less than 1x for each unit of earnings growth.
YUM
- ★Yum! Brands, Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Yum! Brands, Inc. scores 88/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
- ★Free cash flow has grown at a 12.6% CAGR over the past 4 years, demonstrating strong earnings power growth.
Risks
AMZN
- ⚠FCF yield of 0.3% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠13 insider sales totaling $29.0M with no purchases in the past 3 months — insiders are reducing their exposure.
YUM
- ⚠8 insider sales totaling $2.5M with no purchases in the past 3 months — insiders are reducing their exposure.
Key Valuation Metrics
Learn more →AMZN
YUM
Valuation
$9.81B
Free Cash Flow
$1.64B
0.34%
FCF Yield
3.74%
32.07
Trailing P/E
25.50
27.26
Forward P/E
21.12
Quality & Moat
11.38%
ROIC
17.38%
17.58%
ROE
N/A
50.60%
Gross Margin
45.66%
0.43
PEG Ratio
0.35
Balance Sheet Safety
0.53
Debt / Equity
N/A
N/A
Interest Coverage
N/A
0.59
Net Debt / EBITDA
3.77
N/A
Dividend Yield
1.89%
AMZN: 3Ties: 1YUM: 5
AMZNYUM
Historical Fundamentals
Learn more →AMZN
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
YUM
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →AMZN
$9.66
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$167.34B
Δ Market Cap
+$1.62T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
YUM
$2.47
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$2.42B
Δ Market Cap
+$5.98B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →AMZN
21.4% Overvalued
Price is 21.4% above estimated fair value
Current Price: $268.42
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $221.02
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
YUM
48.5% Overvalued
Price is 48.5% above estimated fair value
Current Price: $158.36
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $106.67
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →AMZN
What growth rate is the market pricing in at $268?
+16.6%
Market-Implied Owner Earnings Growth
Standard FCF implies +46.4%
The market implies +16.6% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +46.4%, reflecting heavy growth investment expected to generate future returns.
YUM
What growth rate is the market pricing in at $158?
+15.4%
Market-Implied Owner Earnings Growth
Standard FCF implies +14.8%
The market implies +15.4% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +14.8%, reflecting heavy growth investment.
Economic Moat Score
Learn more →AMZN
51/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with revenue predictability as the key competitive advantage. Improving margin stability would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
YUM
88/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
Forensic Accounting
Learn more →AMZN
-2.58
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
YUM
-2.58
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →AMZN
Insiders 8.9%Institutions 67.0%Retail & Other 24.0%
No. of Institutional Holders7,647
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
YUM
Insiders 0.2%Institutions 89.6%Retail & Other 10.2%
No. of Institutional Holders1,844
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →AMZN
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
YUM
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →AMZN
13
Sells (3M)
51
Sells (12M)
Total value (12M): $5.75B
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $260.00 · 2026-04-24
JASSY ANDREW R.
Chief Executive Officer
$7.91M
@ $255.00 · 2026-04-17
HERRINGTON DOUGLAS J
Officer
$5.02M
@ $245.00 · 2026-04-14
HERRINGTON DOUGLAS J
Officer
$210,500
@ $210.50 · 2026-04-01
HERRINGTON DOUGLAS J
Officer
$204,250
@ $204.25 · 2026-03-02
ZAPOLSKY DAVID A.
Officer
$3.65M
@ $205.40 · 2026-02-24
HERRINGTON DOUGLAS J
Officer
$1.41M
@ $205.82 · 2026-02-23
GARMAN MATTHEW S
Officer
$3.64M
@ $205.22 · 2026-02-23
JASSY ANDREW R.
Chief Executive Officer
$4.08M
@ $205.18 · 2026-02-23
REYNOLDS SHELLEY L
Officer
$554,892
@ $205.90 · 2026-02-23
HERRINGTON DOUGLAS J
Officer
$948,990
@ $198.37 · 2026-02-17
ALEXANDER KEITH BRIAN
Director
$183,492
@ $203.88 · 2026-02-12
HERRINGTON DOUGLAS J
Officer
$208,000
@ $208.00 · 2026-02-11
HERRINGTON DOUGLAS J
Officer
$583,050
@ $233.22 · 2025-12-01
ZAPOLSKY DAVID A.
Officer
$4.56M
@ $220.58 · 2025-11-24
HERRINGTON DOUGLAS J
Officer
$1.48M
@ $216.40 · 2025-11-21
GARMAN MATTHEW S
Officer
$3.85M
@ $216.90 · 2025-11-21
JASSY ANDREW R.
Chief Executive Officer
$4.31M
@ $216.94 · 2025-11-21
REYNOLDS SHELLEY L
Officer
$583,222
@ $216.41 · 2025-11-21
HUTTENLOCHER DANIEL P
Director
$280,317
@ $226.61 · 2025-11-20
HERRINGTON DOUGLAS J
Officer
$1.11M
@ $232.71 · 2025-11-17
ALEXANDER KEITH BRIAN
Director
$209,700
@ $233.00 · 2025-11-17
HERRINGTON DOUGLAS J
Officer
$6.14M
@ $250.58 · 2025-11-03
RUBINSTEIN JONATHAN J
Director
$2.04M
@ $250.03 · 2025-10-31
HERRINGTON DOUGLAS J
Officer
$542,750
@ $217.10 · 2025-10-01
HERRINGTON DOUGLAS J
Officer
$558,725
@ $223.49 · 2025-09-02
ZAPOLSKY DAVID A.
Officer
$4.60M
@ $222.34 · 2025-08-22
HERRINGTON DOUGLAS J
Officer
$1.51M
@ $221.62 · 2025-08-21
GARMAN MATTHEW S
Officer
$3.94M
@ $221.57 · 2025-08-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.95M
@ $222.74 · 2025-08-21
JASSY ANDREW R.
Chief Executive Officer
$4.40M
@ $221.58 · 2025-08-21
REYNOLDS SHELLEY L
Officer
$601,755
@ $221.64 · 2025-08-21
HERRINGTON DOUGLAS J
Officer
$1.11M
@ $232.32 · 2025-08-15
HERRINGTON DOUGLAS J
Officer
$542,500
@ $217.00 · 2025-08-01
BEZOS JEFFREY P
Officer and Director
$954.28M
@ $229.72 · 2025-07-24
BEZOS JEFFREY P
Officer and Director
$1.51B
@ $228.34 · 2025-07-22
BEZOS JEFFREY P
Officer and Director
$166.45M
@ $227.02 · 2025-07-15
BEZOS JEFFREY P
Officer and Director
$1.51B
@ $225.21 · 2025-07-14
BEZOS JEFFREY P
Officer and Director
$108.68M
@ $223.99 · 2025-07-09
BEZOS JEFFREY P
Officer and Director
$665.86M
@ $223.86 · 2025-07-07
HERRINGTON DOUGLAS J
Officer
$550,144
@ $220.06 · 2025-07-01
BEZOS JEFFREY P
Officer and Director
$736.68M
@ $221.56 · 2025-06-30
HERRINGTON DOUGLAS J
Officer
$512,450
@ $204.98 · 2025-06-02
ZAPOLSKY DAVID A.
Officer
$4.18M
@ $202.00 · 2025-05-22
HERRINGTON DOUGLAS J
Chief Executive Officer
$1.37M
@ $200.77 · 2025-05-21
GARMAN MATTHEW S
Chief Executive Officer
$4.21M
@ $201.30 · 2025-05-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.58M
@ $201.57 · 2025-05-21
JASSY ANDREW R.
Chief Executive Officer
$4.00M
@ $201.30 · 2025-05-21
REYNOLDS SHELLEY L
Officer
$541,129
@ $200.79 · 2025-05-21
HERRINGTON DOUGLAS J
Chief Executive Officer
$980,971
@ $205.05 · 2025-05-15
ALEXANDER KEITH BRIAN
Director
$210,680
@ $210.68 · 2025-05-12
HERRINGTON DOUGLAS J
Officer
$476,675
@ $190.67 · 2025-05-01
HERRINGTON DOUGLAS J
Officer
$469,975
@ $187.99 · 2025-04-01
HERRINGTON DOUGLAS J
Chief Executive Officer
$532,925
@ $213.17 · 2025-03-03
ZAPOLSKY DAVID A.
Officer
$5.47M
@ $218.25 · 2025-02-24
HERRINGTON DOUGLAS J
Officer
$1.36M
@ $222.47 · 2025-02-21
GARMAN MATTHEW S
Officer
$3.36M
@ $220.69 · 2025-02-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.26M
@ $223.14 · 2025-02-21
JASSY ANDREW R.
Chief Executive Officer
$4.59M
@ $220.65 · 2025-02-21
REYNOLDS SHELLEY L
Officer
$1.97M
@ $222.47 · 2025-02-21
HERRINGTON DOUGLAS J
Officer
$1.26M
@ $228.44 · 2025-02-18
HERRINGTON DOUGLAS J
Officer
$6.33M
@ $230.27 · 2025-02-12
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $229.85 · 2024-12-09
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $219.85 · 2024-12-04
HERRINGTON DOUGLAS J
Officer
$735,000
@ $210.00 · 2024-12-02
HERRINGTON DOUGLAS J
Officer
$1.22M
@ $200.19 · 2024-11-21
GARMAN MATTHEW S
Chief Executive Officer
$3.05M
@ $200.19 · 2024-11-21
ZAPOLSKY DAVID A.
Officer
$2.34M
@ $200.23 · 2024-11-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$2.96M
@ $202.88 · 2024-11-21
JASSY ANDREW R.
Chief Executive Officer
$4.16M
@ $200.17 · 2024-11-21
REYNOLDS SHELLEY L
Officer
$759,090
@ $200.23 · 2024-11-21
HUTTENLOCHER DANIEL P
Director
$246,237
@ $199.06 · 2024-11-19
HERRINGTON DOUGLAS J
Officer
$1.13M
@ $205.81 · 2024-11-15
BEZOS JEFFREY P
Officer and Director
$686.52M
@ $207.99 · 2024-11-13
BEZOS JEFFREY P
Officer, Director and Beneficial Owner
$1.25B
@ $207.80 · 2024-11-11
BEZOS JEFFREY P
Officer, Director and Beneficial Owner
$1.23B
@ $205.48 · 2024-11-07
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $209.85 · 2024-11-07
ALEXANDER KEITH BRIAN
Director
$176,733
@ $196.37 · 2024-11-04
BEZOS JEFFREY P
Officer, Director and Beneficial Owner
$213.76M
@ $200.07 · 2024-11-01
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
YUM
8
Sells (3M)
27
Sells (12M)
Total value (12M): $14.84M
TURNER CHRISTOPHER LEE
Chief Executive Officer
$39,624
@ $154.18 · 2026-04-01
MEZVINSKY SCOTT
Officer
$41,783
@ $154.18 · 2026-04-01
TURNER CHRISTOPHER LEE
Chief Executive Officer
$39,577
@ $166.29 · 2026-03-02
MEZVINSKY SCOTT
Officer
$47,725
@ $166.29 · 2026-03-02
TURNER CHRISTOPHER LEE
Chief Executive Officer
$40,177
@ $166.02 · 2026-02-26
MEZVINSKY SCOTT
Officer
$47,150
@ $166.02 · 2026-02-26
MEZVINSKY SCOTT
Officer
$265,384
@ $164.63 · 2026-02-13
POWELL AARON
Officer
$1.94M
@ $161.44 · 2026-02-05
MEZVINSKY SCOTT
Officer
$42,275
@ $153.17 · 2025-12-01
SKEANS TRACY L
Chief Operating Officer
$3.63M
@ $149.10 · 2025-11-17
POWELL AARON
Officer
$419,839
@ $150.48 · 2025-11-11
MEZVINSKY SCOTT
Officer
$261,162
@ $148.81 · 2025-11-06
BURKHARDT ERIKA
Officer
$189,551
@ $149.37 · 2025-11-05
MEZVINSKY SCOTT
Officer
$42,116
@ $154.27 · 2025-11-05
MEZVINSKY SCOTT
Officer
$41,962
@ $152.59 · 2025-10-01
GIBBS DAVID W
Chief Executive Officer
$1.07M
@ $149.80 · 2025-09-15
MEZVINSKY SCOTT
Officer
$39,223
@ $145.27 · 2025-09-02
GIBBS DAVID W
Chief Executive Officer
$1.04M
@ $146.84 · 2025-08-15
SKEANS TRACY L
Chief Operating Officer
$1.81M
@ $148.24 · 2025-08-15
GRADDICK-WEIR MIRIAN M
Director
$296,121
@ $145.30 · 2025-08-14
MEZVINSKY SCOTT
Officer
$36,799
@ $139.92 · 2025-08-06
CORNELL BRIAN C
Director
$291,034
@ $139.92 · 2025-08-06
GIBBS DAVID W
Chief Executive Officer
$1.04M
@ $146.60 · 2025-07-15
MEZVINSKY SCOTT
Officer
$40,332
@ $148.28 · 2025-07-01
GIBBS DAVID W
Chief Executive Officer
$1.01M
@ $144.00 · 2025-06-16
MEZVINSKY SCOTT
Officer
$39,120
@ $145.97 · 2025-06-04
GIBBS DAVID W
Chief Executive Officer
$1.03M
@ $145.57 · 2025-05-15
GIBBS DAVID W
Chief Executive Officer
$753,891
@ $146.70 · 2025-04-15
GIBBS DAVID W
Chief Executive Officer
$816,392
@ $154.24 · 2025-03-17
BURKHARDT ERIKA
Officer
$94,965
@ $159.07 · 2025-03-06
GIBBS DAVID W
Chief Executive Officer
$384,480
@ $160.00 · 2025-03-06
RUSSELL DAVID ERIC
Officer
$793,300
@ $158.66 · 2025-03-05
GIBBS DAVID W
Chief Executive Officer
$4.88M
@ $159.46 · 2025-03-05
RUSSELL DAVID ERIC
Officer
$2.64M
@ $144.63 · 2025-02-10
SKALA JUSTIN PETER
Director
$221,261
@ $145.28 · 2025-02-10
GIBBS DAVID W
Chief Executive Officer
$522,884
@ $137.06 · 2024-12-16
GIBBS DAVID W
Chief Executive Officer
$446,130
@ $137.06 · 2024-12-16
GIBBS DAVID W
Chief Executive Officer
$959,600
@ $135.94 · 2024-11-15
GIBBS DAVID W
Chief Executive Officer
$941,682
@ $134.43 · 2024-10-15
GIBBS DAVID W
Chief Executive Officer
$941,682
@ $134.43 · 2024-09-16
GRADDICK-WEIR MIRIAN M
Director
$179,857
@ $137.40 · 2024-08-19
GIBBS DAVID W
Chief Executive Officer
$974,956
@ $137.92 · 2024-08-15
CATLETT SCOTT A
Officer
$1.13M
@ $137.79 · 2024-08-13
SAMI SABIR
Officer
$9.75M
@ $137.16 · 2024-08-07
GIBBS DAVID W
Chief Executive Officer
$912,030
@ $131.02 · 2024-07-15
GIBBS DAVID W
Chief Executive Officer
$963,332
@ $136.43 · 2024-06-17
CATLETT SCOTT A
Officer
$848,151
@ $141.50 · 2024-05-17
GIBBS DAVID W
Chief Executive Officer
$969,991
@ $137.14 · 2024-05-15
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →AMZN
😏Greed(73/100)
"Market is optimistic — be cautious and ensure you have a margin of safety"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
YUM
😐Neutral(57/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →AMZN
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Greed (73)
YUM
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (57)