Compare Stocks › AMZN vs VRSK
Amazon.com, Inc. (AMZN) vs Verisk Analytics, Inc. (VRSK)
AMZN
Amazon.com, Inc.
$208.76
VS
VRSK
Verisk Analytics, Inc.
$201.69
Rewards
AMZN
- ★Each dollar of retained earnings has created $9.66 of market value — management is an exceptional capital allocator.
- ★Trailing P/E of 29.2x is 28% below the historical average of 40.6x — potentially undervalued relative to its own history.
- ★Altman Z-Score of 5.30 indicates very low bankruptcy risk — the company is firmly in the safe zone.
VRSK
- ★Verisk Analytics, Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Gross margin of 69.9% indicates strong pricing power — typical of businesses with significant intellectual property or brand strength.
- ★Verisk Analytics, Inc. scores 91/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
Risks
AMZN
- ⚠FCF yield of 1.1% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠PEG ratio of 5.83 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
- ⚠9 insider sales totaling $14.9M with no purchases in the past 3 months — insiders are reducing their exposure.
VRSK
- ⚠High leverage (15.82x debt/equity) combined with thin interest coverage (-1.0x) poses financial risk.
Key Valuation Metrics
Learn more →AMZN
VRSK
Valuation
$23.79B
Free Cash Flow
$1.01B
1.06%
FCF Yield
3.60%
29.16
Trailing P/E
31.12
22.35
Forward P/E
23.46
Quality & Moat
10.12%
ROIC
20.49%
18.89%
ROE
293.19%
50.29%
Gross Margin
69.88%
5.83
PEG Ratio
N/A
Balance Sheet Safety
0.43
Debt / Equity
15.82
N/A
Interest Coverage
N/A
0.38
Net Debt / EBITDA
1.83
N/A
Dividend Yield
0.99%
AMZN: 4Ties: 2VRSK: 4
AMZNVRSK
Historical Fundamentals
Learn more →AMZN
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
VRSK
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →AMZN
$9.66
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$167.34B
Δ Market Cap
+$1.62T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
VRSK
$2.02
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$1.81B
Δ Market Cap
+$3.67B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →AMZN
36.4% Margin of Safety
Price is 36.4% below estimated fair value
Current Price: $208.76
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $328.47
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
VRSK
19.7% Overvalued
Price is 19.7% above estimated fair value
Current Price: $201.69
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $168.50
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →AMZN
What growth rate is the market pricing in at $209?
+13.0%
Market-Implied Owner Earnings Growth
Standard FCF implies +29.4%
The market implies +13.0% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +29.4%, reflecting heavy growth investment expected to generate future returns.
VRSK
What growth rate is the market pricing in at $202?
+14.9%
Market-Implied Owner Earnings Growth
Standard FCF implies +13.4%
The market implies +14.9% Owner Earnings growth, above historical trends.
Standard FCF implies a demanding +13.4%, reflecting heavy growth investment.
Economic Moat Score
Learn more →AMZN
51/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with revenue predictability as the key competitive advantage. Improving margin stability would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
VRSK
91/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat with strength across all dimensions. ROIC Consistency is the standout factor.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
Forensic Accounting
Learn more →AMZN
-2.58
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
VRSK
-3.05
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →AMZN
Insiders 9.1%Institutions 67.3%Retail & Other 23.6%
No. of Institutional Holders7,690
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
VRSK
Insiders 0.3%Institutions 97.8%Retail & Other 1.9%
No. of Institutional Holders1,471
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →AMZN
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
VRSK
3
Buys (3M)
7
Buys (12M)
Total value (12M): $1.02M
STEVENSON KIMBERLY S.
Director
$179,200
@ $179.20 · 2026-02-20
PERRY CHRISTOPHER JOHN
Director
$180,000
@ $180.00 · 2026-02-20
HENDRICK GREGORY S.
Director
$90,080
@ $180.16 · 2026-02-20
PURTILL SABRA R
Director
$98,078
@ $217.95 · 2025-10-31
DAILEY JEFFREY J
Director
$108,515
@ $217.03 · 2025-10-31
HENDRICK GREGORY S.
Director
$108,070
@ $216.14 · 2025-10-31
PERRY CHRISTOPHER JOHN
Director
$259,800
@ $259.80 · 2025-08-13
LANE WENDY E.
Director
$158,184
@ $263.64 · 2024-08-02
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →AMZN
9
Sells (3M)
49
Sells (12M)
Total value (12M): $5.74B
HERRINGTON DOUGLAS J
Officer
$204,250
@ $204.25 · 2026-03-02
ZAPOLSKY DAVID A.
Officer
$3.65M
@ $205.40 · 2026-02-24
REYNOLDS SHELLEY L
Officer
$554,892
@ $205.90 · 2026-02-23
JASSY ANDREW R.
Chief Executive Officer
$4.08M
@ $205.18 · 2026-02-23
HERRINGTON DOUGLAS J
Officer
$1.41M
@ $205.82 · 2026-02-23
GARMAN MATTHEW S
Officer
$3.64M
@ $205.22 · 2026-02-23
HERRINGTON DOUGLAS J
Officer
$948,990
@ $198.37 · 2026-02-17
ALEXANDER KEITH BRIAN
Director
$183,492
@ $203.88 · 2026-02-12
HERRINGTON DOUGLAS J
Officer
$208,000
@ $208.00 · 2026-02-11
HERRINGTON DOUGLAS J
Officer
$583,050
@ $233.22 · 2025-12-01
ZAPOLSKY DAVID A.
Officer
$4.56M
@ $220.58 · 2025-11-24
REYNOLDS SHELLEY L
Officer
$583,222
@ $216.41 · 2025-11-21
JASSY ANDREW R.
Chief Executive Officer
$4.31M
@ $216.94 · 2025-11-21
GARMAN MATTHEW S
Officer
$3.85M
@ $216.90 · 2025-11-21
HERRINGTON DOUGLAS J
Officer
$1.48M
@ $216.40 · 2025-11-21
HUTTENLOCHER DANIEL P
Director
$280,317
@ $226.61 · 2025-11-20
HERRINGTON DOUGLAS J
Officer
$1.11M
@ $232.71 · 2025-11-17
ALEXANDER KEITH BRIAN
Director
$209,700
@ $233.00 · 2025-11-17
HERRINGTON DOUGLAS J
Officer
$6.14M
@ $250.58 · 2025-11-03
RUBINSTEIN JONATHAN J
Director
$2.04M
@ $250.03 · 2025-10-31
HERRINGTON DOUGLAS J
Officer
$542,750
@ $217.10 · 2025-10-01
HERRINGTON DOUGLAS J
Officer
$558,725
@ $223.49 · 2025-09-02
ZAPOLSKY DAVID A.
Officer
$4.60M
@ $222.34 · 2025-08-22
REYNOLDS SHELLEY L
Officer
$601,755
@ $221.64 · 2025-08-21
JASSY ANDREW R.
Chief Executive Officer
$4.40M
@ $221.58 · 2025-08-21
GARMAN MATTHEW S
Officer
$3.94M
@ $221.57 · 2025-08-21
HERRINGTON DOUGLAS J
Officer
$1.51M
@ $221.62 · 2025-08-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.95M
@ $222.74 · 2025-08-21
HERRINGTON DOUGLAS J
Officer
$1.11M
@ $232.32 · 2025-08-15
HERRINGTON DOUGLAS J
Officer
$542,500
@ $217.00 · 2025-08-01
BEZOS JEFFREY P
Officer and Director
$954.28M
@ $229.72 · 2025-07-24
BEZOS JEFFREY P
Officer and Director
$1.51B
@ $228.34 · 2025-07-22
BEZOS JEFFREY P
Officer and Director
$166.45M
@ $227.02 · 2025-07-15
BEZOS JEFFREY P
Officer and Director
$1.51B
@ $225.21 · 2025-07-14
BEZOS JEFFREY P
Officer and Director
$108.68M
@ $223.99 · 2025-07-09
BEZOS JEFFREY P
Officer and Director
$665.86M
@ $223.86 · 2025-07-07
HERRINGTON DOUGLAS J
Officer
$550,144
@ $220.06 · 2025-07-01
BEZOS JEFFREY P
Officer and Director
$736.68M
@ $221.56 · 2025-06-30
HERRINGTON DOUGLAS J
Officer
$512,450
@ $204.98 · 2025-06-02
ZAPOLSKY DAVID A.
Officer
$4.18M
@ $202.00 · 2025-05-22
REYNOLDS SHELLEY L
Officer
$541,129
@ $200.79 · 2025-05-21
JASSY ANDREW R.
Chief Executive Officer
$4.00M
@ $201.30 · 2025-05-21
GARMAN MATTHEW S
Chief Executive Officer
$4.21M
@ $201.30 · 2025-05-21
HERRINGTON DOUGLAS J
Chief Executive Officer
$1.37M
@ $200.77 · 2025-05-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.58M
@ $201.57 · 2025-05-21
HERRINGTON DOUGLAS J
Chief Executive Officer
$980,971
@ $205.05 · 2025-05-15
ALEXANDER KEITH BRIAN
Director
$210,680
@ $210.68 · 2025-05-12
HERRINGTON DOUGLAS J
Officer
$476,675
@ $190.67 · 2025-05-01
HERRINGTON DOUGLAS J
Officer
$469,975
@ $187.99 · 2025-04-01
HERRINGTON DOUGLAS J
Chief Executive Officer
$532,925
@ $213.17 · 2025-03-03
ZAPOLSKY DAVID A.
Officer
$5.47M
@ $218.25 · 2025-02-24
REYNOLDS SHELLEY L
Officer
$1.97M
@ $222.47 · 2025-02-21
JASSY ANDREW R.
Chief Executive Officer
$4.59M
@ $220.65 · 2025-02-21
GARMAN MATTHEW S
Officer
$3.36M
@ $220.69 · 2025-02-21
HERRINGTON DOUGLAS J
Officer
$1.36M
@ $222.47 · 2025-02-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.26M
@ $223.14 · 2025-02-21
HERRINGTON DOUGLAS J
Officer
$1.26M
@ $228.44 · 2025-02-18
HERRINGTON DOUGLAS J
Officer
$6.33M
@ $230.27 · 2025-02-12
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $229.85 · 2024-12-09
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $219.85 · 2024-12-04
HERRINGTON DOUGLAS J
Officer
$735,000
@ $210.00 · 2024-12-02
REYNOLDS SHELLEY L
Officer
$759,090
@ $200.23 · 2024-11-21
JASSY ANDREW R.
Chief Executive Officer
$4.16M
@ $200.17 · 2024-11-21
GARMAN MATTHEW S
Chief Executive Officer
$3.05M
@ $200.19 · 2024-11-21
HERRINGTON DOUGLAS J
Officer
$1.22M
@ $200.19 · 2024-11-21
ZAPOLSKY DAVID A.
Officer
$2.34M
@ $200.23 · 2024-11-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$2.96M
@ $202.88 · 2024-11-21
HUTTENLOCHER DANIEL P
Director
$246,237
@ $199.06 · 2024-11-19
HERRINGTON DOUGLAS J
Officer
$1.13M
@ $205.81 · 2024-11-15
BEZOS JEFFREY P
Officer and Director
$686.52M
@ $207.99 · 2024-11-13
BEZOS JEFFREY P
Officer, Director and Beneficial Owner
$1.25B
@ $207.80 · 2024-11-11
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $209.85 · 2024-11-07
BEZOS JEFFREY P
Officer, Director and Beneficial Owner
$1.23B
@ $205.48 · 2024-11-07
ALEXANDER KEITH BRIAN
Director
$176,733
@ $196.37 · 2024-11-04
HERRINGTON DOUGLAS J
Officer
$696,360
@ $198.96 · 2024-11-01
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $199.85 · 2024-11-01
BEZOS JEFFREY P
Officer, Director and Beneficial Owner
$213.76M
@ $200.07 · 2024-11-01
HERRINGTON DOUGLAS J
Chief Executive Officer
$646,800
@ $184.80 · 2024-10-01
ZAPOLSKY DAVID A.
Officer
$427,050
@ $195.00 · 2024-09-24
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
VRSK
0
Sells (3M)
20
Sells (12M)
Total value (12M): $14.57M
MANN ELIZABETH
Chief Financial Officer
$65,862
@ $219.54 · 2025-12-16
SHAVEL LEE M
Chief Executive Officer
$480,766
@ $218.53 · 2025-11-18
MANN ELIZABETH
Chief Financial Officer
$65,097
@ $216.99 · 2025-11-17
MANN ELIZABETH
Chief Financial Officer
$72,669
@ $242.23 · 2025-10-15
MANN ELIZABETH
Chief Financial Officer
$76,416
@ $254.72 · 2025-09-16
DAFFAN NICHOLAS
Chief Technology Officer
$1.44M
@ $265.00 · 2025-09-03
SHAVEL LEE M
Chief Executive Officer
$589,611
@ $268.00 · 2025-08-18
MANN ELIZABETH
Chief Financial Officer
$80,400
@ $268.00 · 2025-08-15
DAFFAN NICHOLAS
Chief Technology Officer
$1.47M
@ $272.03 · 2025-08-04
MANN ELIZABETH
Chief Financial Officer
$91,164
@ $303.88 · 2025-07-15
DAFFAN NICHOLAS
Chief Technology Officer
$1.63M
@ $300.86 · 2025-07-03
BECKLES KATHY CARD
Officer
$98,080
@ $300.86 · 2025-07-03
MANN ELIZABETH
Chief Financial Officer
$92,670
@ $308.90 · 2025-06-17
LISS SAMUEL G.
Director
$3.65M
@ $313.06 · 2025-06-13
DAFFAN NICHOLAS
Chief Technology Officer
$1.72M
@ $318.10 · 2025-06-04
SHAVEL LEE M
Chief Executive Officer
$671,055
@ $305.02 · 2025-05-16
MANN ELIZABETH
Chief Financial Officer
$90,651
@ $302.17 · 2025-05-15
GROVER DAVID J.
Officer
$1.76M
@ $307.68 · 2025-05-09
MANN ELIZABETH
Chief Financial Officer
$88,614
@ $295.38 · 2025-04-15
HANSEN BRUCE EDWARD
Director
$337,029
@ $285.86 · 2025-04-07
SHAVEL LEE M
Chief Executive Officer
$634,689
@ $288.50 · 2025-03-18
MANN ELIZABETH
Chief Financial Officer
$86,349
@ $287.83 · 2025-03-17
HANSEN BRUCE EDWARD
Director
$348,229
@ $295.36 · 2025-03-07
HANSEN BRUCE EDWARD
Director
$347,746
@ $294.95 · 2025-02-07
BECKLES KATHY CARD
Officer
$595,429
@ $282.06 · 2025-01-17
HANSEN BRUCE EDWARD
Director
$321,643
@ $272.81 · 2025-01-07
MANN ELIZABETH
Chief Financial Officer
$56,750
@ $283.75 · 2024-12-16
SHAVEL LEE M
Chief Executive Officer
$567,200
@ $283.60 · 2024-11-18
MANN ELIZABETH
Chief Financial Officer
$57,298
@ $286.49 · 2024-11-15
MANN ELIZABETH
Chief Financial Officer
$54,266
@ $271.33 · 2024-10-15
LISS SAMUEL G.
Director
$889,450
@ $265.27 · 2024-10-04
MANN ELIZABETH
Chief Financial Officer
$54,174
@ $270.87 · 2024-09-16
GROVER DAVID J.
Officer
$1.74M
@ $271.56 · 2024-08-29
SHAVEL LEE M
Chief Executive Officer
$534,770
@ $267.38 · 2024-08-16
MANN ELIZABETH
Chief Financial Officer
$53,718
@ $268.59 · 2024-08-15
MANN ELIZABETH
Chief Financial Officer
$55,476
@ $277.38 · 2024-07-15
BECKLES KATHY CARD
Officer
$88,744
@ $272.22 · 2024-07-03
MANN ELIZABETH
Chief Financial Officer
$52,462
@ $262.31 · 2024-06-17
SHAVEL LEE M
Chief Executive Officer
$496,480
@ $248.24 · 2024-05-16
MANN ELIZABETH
Chief Financial Officer
$49,658
@ $248.29 · 2024-05-15
DAFFAN NICHOLAS
Chief Technology Officer
$376,058
@ $248.88 · 2024-05-13
LISS SAMUEL G.
Director
$3.31M
@ $235.20 · 2024-05-03
MANN ELIZABETH
Chief Financial Officer
$46,000
@ $230.00 · 2024-05-01
DAFFAN NICHOLAS
Chief Technology Officer
$346,433
@ $222.93 · 2024-04-12
GROVER DAVID J.
Officer
$1.51M
@ $233.06 · 2024-03-27
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →AMZN
😐Neutral(50/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
VRSK
😨Fear(35/100)
"Market is pessimistic — investigate whether fears are temporary or structural"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →AMZN
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (50)
VRSK
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Fear (35)