Compare StocksAMZN vs SWK

Amazon.com, Inc. (AMZN) vs Stanley Black & Decker, Inc. (SWK)

AMZN
Amazon.com, Inc.
$268.42
VS
SWK
Stanley Black & Decker, Inc.
$78.53

Rewards

AMZN
  • Each dollar of retained earnings has created $5.34 of earning power — management is an exceptional capital allocator.
  • Trailing P/E of 32.1x is 21% below the historical average of 40.6x — potentially undervalued relative to its own history.
  • PEG ratio of 0.43 suggests the stock is undervalued relative to its growth rate — paying less than 1x for each unit of earnings growth.
SWK

    Risks

    AMZN
    • FCF yield of 0.3% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
    • 13 insider sales totaling $29.0M with no purchases in the past 3 months — insiders are reducing their exposure.
    SWK
    • Despite buyback spending, shares outstanding increased in 3 out of 4 years — stock-based compensation is offsetting repurchases.
    • FCF yield of 6.9% suggests reasonable valuation assuming continued moderate growth.

    Key Valuation Metrics

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    AMZN
    SWK
    Valuation
    $9.81B
    Free Cash Flow
    $842.19M
    0.34%
    FCF Yield
    6.90%
    32.07
    Trailing P/E
    32.18
    27.26
    Forward P/E
    12.69
    Quality & Moat
    11.38%
    ROIC
    4.86%
    17.58%
    ROE
    4.48%
    50.60%
    Gross Margin
    30.62%
    0.43
    PEG Ratio
    1.39
    Balance Sheet Safety
    0.53
    Debt / Equity
    0.78
    N/A
    Interest Coverage
    N/A
    0.59
    Net Debt / EBITDA
    3.97
    N/A
    Dividend Yield
    4.23%
    AMZN: 7Ties: 2SWK: 2
    AMZNSWK

    Historical Fundamentals

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    AMZN

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    SWK

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

    $1 Retained Earnings Test

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    AMZN
    $9.66
    created per $1 retained over 3 years
    Exceptional Value Creator
    Σ Retained
    $167.34B
    Δ Market Cap
    +$1.62T
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
    SWK
    N/A
    Net losses over 3 years — test not applicable
    Company had negative cumulative retained earnings
    Σ Retained
    $-1.09B
    Δ Market Cap
    +$24.0M
    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
    > $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

    Discounted Cash Flow (DCF) Analysis

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    AMZN
    21.4% Overvalued
    Price is 21.4% above estimated fair value
    Current Price: $268.42
    Fair Value: $221.02
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued
    SWK
    72.3% Overvalued
    Price is 72.3% above estimated fair value
    Current Price: $78.53
    Fair Value: $45.57
    Strongly undervalued
    Undervalued
    Fairly valued
    Overvalued
    Strongly overvalued

    Reverse DCF — Market-Implied Growth

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    AMZN

    What growth rate is the market pricing in at $268?

    +16.6%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +46.4%

    The market implies +16.6% Owner Earnings growth, below historical trends — potential opportunity.

    Standard FCF implies a more demanding +46.4%, reflecting heavy growth investment expected to generate future returns.

    SWK

    What growth rate is the market pricing in at $79?

    +19.3%
    Market-Implied Owner Earnings Growth
    Standard FCF implies +9.2%

    The market implies +19.3% Owner Earnings growth, above historical trends.

    Standard FCF implies a demanding +9.2%, reflecting heavy growth investment.

    Economic Moat Score

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    AMZN
    51/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving margin stability would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
    SWK
    48/100
    Narrow Moat
    70+ Wide · 40-69 Narrow · <40 None

    Narrow moat with revenue predictability as the key competitive advantage. Improving roic consistency would strengthen the moat.

    Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

    Forensic Accounting

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    AMZN
    -2.58
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
    SWK
    -2.78
    Unlikely Manipulator
    Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

    M-Score Trend

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

    Ownership Breakdown

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    AMZN
    Insiders 8.9%Institutions 67.0%Retail & Other 24.0%
    No. of Institutional Holders7,647
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
    SWK
    Insiders 0.3%Institutions 94.3%Retail & Other 5.4%
    No. of Institutional Holders970
    High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

    High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

    Insider Buying Activity

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    AMZN
    0
    Buys (3M)
    0
    Buys (12M)
    No open market insider purchases found.
    Open market purchases · includes direct & indirect ownership · excludes option exercises
    SWK
    0
    Buys (3M)
    0
    Buys (12M)
    No open market insider purchases found.
    Open market purchases · includes direct & indirect ownership · excludes option exercises

    Open market purchases · includes direct & indirect ownership · excludes option exercises.

    Insider Selling Activity

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    AMZN
    13
    Sells (3M)
    51
    Sells (12M)
    Total value (12M): $5.75B
    RUBINSTEIN JONATHAN J
    Director
    $1.00M
    @ $260.00 · 2026-04-24
    JASSY ANDREW R.
    Chief Executive Officer
    $7.91M
    @ $255.00 · 2026-04-17
    HERRINGTON DOUGLAS J
    Officer
    $5.02M
    @ $245.00 · 2026-04-14
    HERRINGTON DOUGLAS J
    Officer
    $210,500
    @ $210.50 · 2026-04-01
    HERRINGTON DOUGLAS J
    Officer
    $204,250
    @ $204.25 · 2026-03-02
    ZAPOLSKY DAVID A.
    Officer
    $3.65M
    @ $205.40 · 2026-02-24
    HERRINGTON DOUGLAS J
    Officer
    $1.41M
    @ $205.82 · 2026-02-23
    GARMAN MATTHEW S
    Officer
    $3.64M
    @ $205.22 · 2026-02-23
    JASSY ANDREW R.
    Chief Executive Officer
    $4.08M
    @ $205.18 · 2026-02-23
    REYNOLDS SHELLEY L
    Officer
    $554,892
    @ $205.90 · 2026-02-23
    HERRINGTON DOUGLAS J
    Officer
    $948,990
    @ $198.37 · 2026-02-17
    ALEXANDER KEITH BRIAN
    Director
    $183,492
    @ $203.88 · 2026-02-12
    HERRINGTON DOUGLAS J
    Officer
    $208,000
    @ $208.00 · 2026-02-11
    HERRINGTON DOUGLAS J
    Officer
    $583,050
    @ $233.22 · 2025-12-01
    ZAPOLSKY DAVID A.
    Officer
    $4.56M
    @ $220.58 · 2025-11-24
    HERRINGTON DOUGLAS J
    Officer
    $1.48M
    @ $216.40 · 2025-11-21
    GARMAN MATTHEW S
    Officer
    $3.85M
    @ $216.90 · 2025-11-21
    JASSY ANDREW R.
    Chief Executive Officer
    $4.31M
    @ $216.94 · 2025-11-21
    REYNOLDS SHELLEY L
    Officer
    $583,222
    @ $216.41 · 2025-11-21
    HUTTENLOCHER DANIEL P
    Director
    $280,317
    @ $226.61 · 2025-11-20
    HERRINGTON DOUGLAS J
    Officer
    $1.11M
    @ $232.71 · 2025-11-17
    ALEXANDER KEITH BRIAN
    Director
    $209,700
    @ $233.00 · 2025-11-17
    HERRINGTON DOUGLAS J
    Officer
    $6.14M
    @ $250.58 · 2025-11-03
    RUBINSTEIN JONATHAN J
    Director
    $2.04M
    @ $250.03 · 2025-10-31
    HERRINGTON DOUGLAS J
    Officer
    $542,750
    @ $217.10 · 2025-10-01
    HERRINGTON DOUGLAS J
    Officer
    $558,725
    @ $223.49 · 2025-09-02
    ZAPOLSKY DAVID A.
    Officer
    $4.60M
    @ $222.34 · 2025-08-22
    HERRINGTON DOUGLAS J
    Officer
    $1.51M
    @ $221.62 · 2025-08-21
    GARMAN MATTHEW S
    Officer
    $3.94M
    @ $221.57 · 2025-08-21
    OLSAVSKY BRIAN T.
    Chief Financial Officer
    $3.95M
    @ $222.74 · 2025-08-21
    JASSY ANDREW R.
    Chief Executive Officer
    $4.40M
    @ $221.58 · 2025-08-21
    REYNOLDS SHELLEY L
    Officer
    $601,755
    @ $221.64 · 2025-08-21
    HERRINGTON DOUGLAS J
    Officer
    $1.11M
    @ $232.32 · 2025-08-15
    HERRINGTON DOUGLAS J
    Officer
    $542,500
    @ $217.00 · 2025-08-01
    BEZOS JEFFREY P
    Officer and Director
    $954.28M
    @ $229.72 · 2025-07-24
    BEZOS JEFFREY P
    Officer and Director
    $1.51B
    @ $228.34 · 2025-07-22
    BEZOS JEFFREY P
    Officer and Director
    $166.45M
    @ $227.02 · 2025-07-15
    BEZOS JEFFREY P
    Officer and Director
    $1.51B
    @ $225.21 · 2025-07-14
    BEZOS JEFFREY P
    Officer and Director
    $108.68M
    @ $223.99 · 2025-07-09
    BEZOS JEFFREY P
    Officer and Director
    $665.86M
    @ $223.86 · 2025-07-07
    HERRINGTON DOUGLAS J
    Officer
    $550,144
    @ $220.06 · 2025-07-01
    BEZOS JEFFREY P
    Officer and Director
    $736.68M
    @ $221.56 · 2025-06-30
    HERRINGTON DOUGLAS J
    Officer
    $512,450
    @ $204.98 · 2025-06-02
    ZAPOLSKY DAVID A.
    Officer
    $4.18M
    @ $202.00 · 2025-05-22
    HERRINGTON DOUGLAS J
    Chief Executive Officer
    $1.37M
    @ $200.77 · 2025-05-21
    GARMAN MATTHEW S
    Chief Executive Officer
    $4.21M
    @ $201.30 · 2025-05-21
    OLSAVSKY BRIAN T.
    Chief Financial Officer
    $3.58M
    @ $201.57 · 2025-05-21
    JASSY ANDREW R.
    Chief Executive Officer
    $4.00M
    @ $201.30 · 2025-05-21
    REYNOLDS SHELLEY L
    Officer
    $541,129
    @ $200.79 · 2025-05-21
    HERRINGTON DOUGLAS J
    Chief Executive Officer
    $980,971
    @ $205.05 · 2025-05-15
    ALEXANDER KEITH BRIAN
    Director
    $210,680
    @ $210.68 · 2025-05-12
    HERRINGTON DOUGLAS J
    Officer
    $476,675
    @ $190.67 · 2025-05-01
    HERRINGTON DOUGLAS J
    Officer
    $469,975
    @ $187.99 · 2025-04-01
    HERRINGTON DOUGLAS J
    Chief Executive Officer
    $532,925
    @ $213.17 · 2025-03-03
    ZAPOLSKY DAVID A.
    Officer
    $5.47M
    @ $218.25 · 2025-02-24
    HERRINGTON DOUGLAS J
    Officer
    $1.36M
    @ $222.47 · 2025-02-21
    GARMAN MATTHEW S
    Officer
    $3.36M
    @ $220.69 · 2025-02-21
    OLSAVSKY BRIAN T.
    Chief Financial Officer
    $3.26M
    @ $223.14 · 2025-02-21
    JASSY ANDREW R.
    Chief Executive Officer
    $4.59M
    @ $220.65 · 2025-02-21
    REYNOLDS SHELLEY L
    Officer
    $1.97M
    @ $222.47 · 2025-02-21
    HERRINGTON DOUGLAS J
    Officer
    $1.26M
    @ $228.44 · 2025-02-18
    HERRINGTON DOUGLAS J
    Officer
    $6.33M
    @ $230.27 · 2025-02-12
    RUBINSTEIN JONATHAN J
    Director
    $1.00M
    @ $229.85 · 2024-12-09
    RUBINSTEIN JONATHAN J
    Director
    $1.00M
    @ $219.85 · 2024-12-04
    HERRINGTON DOUGLAS J
    Officer
    $735,000
    @ $210.00 · 2024-12-02
    HERRINGTON DOUGLAS J
    Officer
    $1.22M
    @ $200.19 · 2024-11-21
    GARMAN MATTHEW S
    Chief Executive Officer
    $3.05M
    @ $200.19 · 2024-11-21
    ZAPOLSKY DAVID A.
    Officer
    $2.34M
    @ $200.23 · 2024-11-21
    OLSAVSKY BRIAN T.
    Chief Financial Officer
    $2.96M
    @ $202.88 · 2024-11-21
    JASSY ANDREW R.
    Chief Executive Officer
    $4.16M
    @ $200.17 · 2024-11-21
    REYNOLDS SHELLEY L
    Officer
    $759,090
    @ $200.23 · 2024-11-21
    HUTTENLOCHER DANIEL P
    Director
    $246,237
    @ $199.06 · 2024-11-19
    HERRINGTON DOUGLAS J
    Officer
    $1.13M
    @ $205.81 · 2024-11-15
    BEZOS JEFFREY P
    Officer and Director
    $686.52M
    @ $207.99 · 2024-11-13
    BEZOS JEFFREY P
    Officer, Director and Beneficial Owner
    $1.25B
    @ $207.80 · 2024-11-11
    BEZOS JEFFREY P
    Officer, Director and Beneficial Owner
    $1.23B
    @ $205.48 · 2024-11-07
    RUBINSTEIN JONATHAN J
    Director
    $1.00M
    @ $209.85 · 2024-11-07
    ALEXANDER KEITH BRIAN
    Director
    $176,733
    @ $196.37 · 2024-11-04
    BEZOS JEFFREY P
    Officer, Director and Beneficial Owner
    $213.76M
    @ $200.07 · 2024-11-01
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
    SWK
    0
    Sells (3M)
    1
    Sells (12M)
    Total value (12M): $812,764
    LINK JANET M
    General Counsel
    $812,764
    @ $69.08 · 2025-11-06
    LINK JANET M
    General Counsel
    $169,630
    @ $85.24 · 2025-02-07
    LINK JANET M
    General Counsel
    $1.40M
    @ $103.91 · 2024-08-01
    LINK JANET M
    General Counsel
    $298,748
    @ $86.79 · 2024-05-06
    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

    Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

    🎭 Mr. Market's Mood

    Learn more →
    AMZN
    FearGreed
    😏Greed(73/100)

    "Market is optimistic — be cautious and ensure you have a margin of safety"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
    SWK
    FearGreed
    😐Neutral(51/100)

    "Market is pricing this stock without strong emotion in either direction"

    Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

    ⚖️ Buffett Signal

    Learn more →
    AMZN
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Greed (73)
    SWK
    Awaiting DCF Data

    The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

    DCF Margin of Safety: N/AMr. Market's Mood: Neutral (51)
    View AMZN Full AnalysisView SWK Full Analysis