Compare StocksAMZN vs ROK

Amazon.com, Inc. (AMZN) vs Rockwell Automation, Inc. (ROK)

AMZN
Amazon.com, Inc.
$208.76
VS
ROK
Rockwell Automation, Inc.
$355.73

Rewards

AMZN
  • Each dollar of retained earnings has created $9.66 of market value — management is an exceptional capital allocator.
  • Trailing P/E of 29.2x is 28% below the historical average of 40.6x — potentially undervalued relative to its own history.
  • Altman Z-Score of 5.30 indicates very low bankruptcy risk — the company is firmly in the safe zone.
ROK
  • Rockwell Automation, Inc. has maintained ROIC above 10% for 4 consecutive years, suggesting solid business economics.
  • Free cash flow has grown at a 25.8% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.

Risks

AMZN
  • FCF yield of 1.1% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
  • PEG ratio of 5.83 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
  • 9 insider sales totaling $14.9M with no purchases in the past 3 months — insiders are reducing their exposure.
ROK
  • 9 insider sales totaling $23.6M with no purchases in the past 3 months — insiders are reducing their exposure.

Key Valuation Metrics

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AMZN
ROK
Valuation
$23.79B
Free Cash Flow
$1.36B
1.06%
FCF Yield
3.40%
29.16
Trailing P/E
40.65
22.35
Forward P/E
25.95
Quality & Moat
10.12%
ROIC
15.66%
18.89%
ROE
22.87%
50.29%
Gross Margin
48.49%
5.83
PEG Ratio
0.61
Balance Sheet Safety
0.43
Debt / Equity
0.99
N/A
Interest Coverage
N/A
0.38
Net Debt / EBITDA
1.79
N/A
Dividend Yield
1.55%
AMZN: 5Ties: 2ROK: 4
AMZNROK

Historical Fundamentals

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AMZN

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

ROK

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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AMZN
$9.66
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$167.34B
Δ Market Cap
+$1.62T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
ROK
$9.35
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$1.50B
Δ Market Cap
+$14.07B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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AMZN
36.4% Margin of Safety
Price is 36.4% below estimated fair value
Current Price: $208.76
Fair Value: $328.47
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
ROK
80.6% Overvalued
Price is 80.6% above estimated fair value
Current Price: $355.73
Fair Value: $196.94
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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AMZN

What growth rate is the market pricing in at $209?

+13.0%
Market-Implied Owner Earnings Growth
Standard FCF implies +29.4%

The market implies +13.0% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +29.4%, reflecting heavy growth investment expected to generate future returns.

ROK

What growth rate is the market pricing in at $356?

+20.2%
Market-Implied Owner Earnings Growth
Standard FCF implies +14.1%

The market implies +20.2% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +14.1%, reflecting heavy growth investment.

Economic Moat Score

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AMZN
51/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None

Narrow moat with revenue predictability as the key competitive advantage. Improving margin stability would strengthen the moat.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
ROK
69/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None

Narrow moat with reinvestment efficiency as the key competitive advantage. Improving revenue predictability would strengthen the moat.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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AMZN
-2.58
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
ROK
-2.67
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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AMZN
Insiders 9.1%Institutions 67.3%Retail & Other 23.6%
No. of Institutional Holders7,690
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
ROK
Insiders 0.2%Institutions 88.2%Retail & Other 11.6%
No. of Institutional Holders1,881
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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AMZN
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
ROK
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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AMZN
9
Sells (3M)
49
Sells (12M)
Total value (12M): $5.74B
HERRINGTON DOUGLAS J
Officer
$204,250
@ $204.25 · 2026-03-02
ZAPOLSKY DAVID A.
Officer
$3.65M
@ $205.40 · 2026-02-24
REYNOLDS SHELLEY L
Officer
$554,892
@ $205.90 · 2026-02-23
JASSY ANDREW R.
Chief Executive Officer
$4.08M
@ $205.18 · 2026-02-23
HERRINGTON DOUGLAS J
Officer
$1.41M
@ $205.82 · 2026-02-23
GARMAN MATTHEW S
Officer
$3.64M
@ $205.22 · 2026-02-23
HERRINGTON DOUGLAS J
Officer
$948,990
@ $198.37 · 2026-02-17
ALEXANDER KEITH BRIAN
Director
$183,492
@ $203.88 · 2026-02-12
HERRINGTON DOUGLAS J
Officer
$208,000
@ $208.00 · 2026-02-11
HERRINGTON DOUGLAS J
Officer
$583,050
@ $233.22 · 2025-12-01
ZAPOLSKY DAVID A.
Officer
$4.56M
@ $220.58 · 2025-11-24
REYNOLDS SHELLEY L
Officer
$583,222
@ $216.41 · 2025-11-21
JASSY ANDREW R.
Chief Executive Officer
$4.31M
@ $216.94 · 2025-11-21
GARMAN MATTHEW S
Officer
$3.85M
@ $216.90 · 2025-11-21
HERRINGTON DOUGLAS J
Officer
$1.48M
@ $216.40 · 2025-11-21
HUTTENLOCHER DANIEL P
Director
$280,317
@ $226.61 · 2025-11-20
HERRINGTON DOUGLAS J
Officer
$1.11M
@ $232.71 · 2025-11-17
ALEXANDER KEITH BRIAN
Director
$209,700
@ $233.00 · 2025-11-17
HERRINGTON DOUGLAS J
Officer
$6.14M
@ $250.58 · 2025-11-03
RUBINSTEIN JONATHAN J
Director
$2.04M
@ $250.03 · 2025-10-31
HERRINGTON DOUGLAS J
Officer
$542,750
@ $217.10 · 2025-10-01
HERRINGTON DOUGLAS J
Officer
$558,725
@ $223.49 · 2025-09-02
ZAPOLSKY DAVID A.
Officer
$4.60M
@ $222.34 · 2025-08-22
REYNOLDS SHELLEY L
Officer
$601,755
@ $221.64 · 2025-08-21
JASSY ANDREW R.
Chief Executive Officer
$4.40M
@ $221.58 · 2025-08-21
GARMAN MATTHEW S
Officer
$3.94M
@ $221.57 · 2025-08-21
HERRINGTON DOUGLAS J
Officer
$1.51M
@ $221.62 · 2025-08-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.95M
@ $222.74 · 2025-08-21
HERRINGTON DOUGLAS J
Officer
$1.11M
@ $232.32 · 2025-08-15
HERRINGTON DOUGLAS J
Officer
$542,500
@ $217.00 · 2025-08-01
BEZOS JEFFREY P
Officer and Director
$954.28M
@ $229.72 · 2025-07-24
BEZOS JEFFREY P
Officer and Director
$1.51B
@ $228.34 · 2025-07-22
BEZOS JEFFREY P
Officer and Director
$166.45M
@ $227.02 · 2025-07-15
BEZOS JEFFREY P
Officer and Director
$1.51B
@ $225.21 · 2025-07-14
BEZOS JEFFREY P
Officer and Director
$108.68M
@ $223.99 · 2025-07-09
BEZOS JEFFREY P
Officer and Director
$665.86M
@ $223.86 · 2025-07-07
HERRINGTON DOUGLAS J
Officer
$550,144
@ $220.06 · 2025-07-01
BEZOS JEFFREY P
Officer and Director
$736.68M
@ $221.56 · 2025-06-30
HERRINGTON DOUGLAS J
Officer
$512,450
@ $204.98 · 2025-06-02
ZAPOLSKY DAVID A.
Officer
$4.18M
@ $202.00 · 2025-05-22
REYNOLDS SHELLEY L
Officer
$541,129
@ $200.79 · 2025-05-21
JASSY ANDREW R.
Chief Executive Officer
$4.00M
@ $201.30 · 2025-05-21
GARMAN MATTHEW S
Chief Executive Officer
$4.21M
@ $201.30 · 2025-05-21
HERRINGTON DOUGLAS J
Chief Executive Officer
$1.37M
@ $200.77 · 2025-05-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.58M
@ $201.57 · 2025-05-21
HERRINGTON DOUGLAS J
Chief Executive Officer
$980,971
@ $205.05 · 2025-05-15
ALEXANDER KEITH BRIAN
Director
$210,680
@ $210.68 · 2025-05-12
HERRINGTON DOUGLAS J
Officer
$476,675
@ $190.67 · 2025-05-01
HERRINGTON DOUGLAS J
Officer
$469,975
@ $187.99 · 2025-04-01
HERRINGTON DOUGLAS J
Chief Executive Officer
$532,925
@ $213.17 · 2025-03-03
ZAPOLSKY DAVID A.
Officer
$5.47M
@ $218.25 · 2025-02-24
REYNOLDS SHELLEY L
Officer
$1.97M
@ $222.47 · 2025-02-21
JASSY ANDREW R.
Chief Executive Officer
$4.59M
@ $220.65 · 2025-02-21
GARMAN MATTHEW S
Officer
$3.36M
@ $220.69 · 2025-02-21
HERRINGTON DOUGLAS J
Officer
$1.36M
@ $222.47 · 2025-02-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.26M
@ $223.14 · 2025-02-21
HERRINGTON DOUGLAS J
Officer
$1.26M
@ $228.44 · 2025-02-18
HERRINGTON DOUGLAS J
Officer
$6.33M
@ $230.27 · 2025-02-12
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $229.85 · 2024-12-09
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $219.85 · 2024-12-04
HERRINGTON DOUGLAS J
Officer
$735,000
@ $210.00 · 2024-12-02
REYNOLDS SHELLEY L
Officer
$759,090
@ $200.23 · 2024-11-21
JASSY ANDREW R.
Chief Executive Officer
$4.16M
@ $200.17 · 2024-11-21
GARMAN MATTHEW S
Chief Executive Officer
$3.05M
@ $200.19 · 2024-11-21
HERRINGTON DOUGLAS J
Officer
$1.22M
@ $200.19 · 2024-11-21
ZAPOLSKY DAVID A.
Officer
$2.34M
@ $200.23 · 2024-11-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$2.96M
@ $202.88 · 2024-11-21
HUTTENLOCHER DANIEL P
Director
$246,237
@ $199.06 · 2024-11-19
HERRINGTON DOUGLAS J
Officer
$1.13M
@ $205.81 · 2024-11-15
BEZOS JEFFREY P
Officer and Director
$686.52M
@ $207.99 · 2024-11-13
BEZOS JEFFREY P
Officer, Director and Beneficial Owner
$1.25B
@ $207.80 · 2024-11-11
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $209.85 · 2024-11-07
BEZOS JEFFREY P
Officer, Director and Beneficial Owner
$1.23B
@ $205.48 · 2024-11-07
ALEXANDER KEITH BRIAN
Director
$176,733
@ $196.37 · 2024-11-04
HERRINGTON DOUGLAS J
Officer
$696,360
@ $198.96 · 2024-11-01
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $199.85 · 2024-11-01
BEZOS JEFFREY P
Officer, Director and Beneficial Owner
$213.76M
@ $200.07 · 2024-11-01
HERRINGTON DOUGLAS J
Chief Executive Officer
$646,800
@ $184.80 · 2024-10-01
ZAPOLSKY DAVID A.
Officer
$427,050
@ $195.00 · 2024-09-24
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
ROK
9
Sells (3M)
55
Sells (12M)
Total value (12M): $39.85M
BUTTERMORE ROBERT L.
Officer
$3.56M
@ $398.92 · 2026-03-02
NARDECCHIA CHRISTOPHER
Chief Technology Officer
$5.93M
@ $410.01 · 2026-02-26
GENEREUX SCOTT A
Officer
$7.04M
@ $404.61 · 2026-02-25
WOODS ISAAC
Officer and Treasurer
$515,628
@ $405.69 · 2026-02-25
FORDENWALT MATTHEW W
Officer
$485,050
@ $404.21 · 2026-02-25
MYERS TESSA M.
Officer
$812,599
@ $409.37 · 2026-02-25
HOUSE REBECCA WICKHEM
Officer
$4.89M
@ $404.27 · 2026-02-25
BUTTERMORE ROBERT L.
Officer
$77,548
@ $380.14 · 2026-02-17
RIESTERER TERRY LEE
Officer
$313,600
@ $392.00 · 2026-01-02
MILLER JOHN M
Officer
$46,999
@ $401.70 · 2025-12-10
GENEREUX SCOTT A
Officer
$664,640
@ $401.84 · 2025-12-10
WOODS ISAAC
Officer and Treasurer
$116,500
@ $401.72 · 2025-12-10
PERDUCAT CYRIL
Chief Technology Officer
$388,205
@ $401.87 · 2025-12-10
BUTTERMORE ROBERT L.
Officer
$184,676
@ $401.47 · 2025-12-10
FORDENWALT MATTHEW W
Officer
$230,792
@ $401.38 · 2025-12-10
RIESTERER TERRY LEE
Officer
$114,934
@ $401.87 · 2025-12-10
NARDECCHIA CHRISTOPHER
Chief Technology Officer
$438,542
@ $401.60 · 2025-12-10
MYERS TESSA M.
Officer
$550,861
@ $401.80 · 2025-12-10
HOUSE REBECCA WICKHEM
Officer
$823,435
@ $401.87 · 2025-12-10
BULHO MATHEUS DE A G VIERA
Officer
$828,475
@ $402.37 · 2025-12-10
MILLER JOHN M
Officer
$12,087
@ $402.90 · 2025-12-05
GENEREUX SCOTT A
Officer
$113,607
@ $402.86 · 2025-12-05
WOODS ISAAC
Officer and Treasurer
$27,396
@ $402.88 · 2025-12-05
PERDUCAT CYRIL
Chief Technology Officer
$56,004
@ $402.91 · 2025-12-05
BUTTERMORE ROBERT L.
Officer
$74,127
@ $402.86 · 2025-12-05
FORDENWALT MATTHEW W
Officer
$118,860
@ $402.92 · 2025-12-05
RIESTERER TERRY LEE
Officer
$24,173
@ $402.88 · 2025-12-05
NARDECCHIA CHRISTOPHER
Chief Technology Officer
$51,981
@ $402.95 · 2025-12-05
MYERS TESSA M.
Officer
$149,486
@ $402.93 · 2025-12-05
HOUSE REBECCA WICKHEM
Officer
$149,476
@ $402.90 · 2025-12-05
BULHO MATHEUS DE A G VIERA
Officer
$1.42M
@ $403.04 · 2025-12-05
BULHO MATHEUS DE A G VIERA
Officer
$300,030
@ $365.00 · 2025-10-29
WOODS ISAAC
Officer and Treasurer
$87,500
@ $350.00 · 2025-09-11
WOODS ISAAC
Officer and Treasurer
$35,552
@ $345.17 · 2025-09-08
WOODS ISAAC
Officer and Treasurer
$127,181
@ $348.44 · 2025-08-29
PERDUCAT CYRIL
Chief Technology Officer
$499,500
@ $348.08 · 2025-08-29
KEANE JAMES P
Director
$1.07M
@ $356.06 · 2025-08-26
RIESTERER TERRY LEE
Officer
$830,730
@ $350.67 · 2025-07-17
BULHO MATHEUS DE A G VIERA
Officer
$171,134
@ $325.35 · 2025-06-11
WOODS ISAAC
Officer and Treasurer
$96,913
@ $326.31 · 2025-06-09
BUTTERMORE ROBERT L.
Officer
$161,197
@ $326.31 · 2025-06-09
FORDENWALT MATTHEW W
Officer
$94,310
@ $326.33 · 2025-06-09
NARDECCHIA CHRISTOPHER
Chief Technology Officer
$179,796
@ $326.31 · 2025-06-09
MYERS TESSA M.
Officer
$118,454
@ $326.32 · 2025-06-09
BULHO MATHEUS DE A G VIERA
Officer
$81,583
@ $326.33 · 2025-06-09
FORDENWALT MATTHEW W
Officer
$230,023
@ $318.15 · 2025-06-04
FORDENWALT MATTHEW W
Officer
$141,758
@ $315.02 · 2025-05-29
MILLER JOHN M
Officer
$558,038
@ $310.02 · 2025-05-13
BUTTERMORE ROBERT L.
Officer
$518,651
@ $304.37 · 2025-05-12
RIESTERER TERRY LEE
Officer
$760,321
@ $304.13 · 2025-05-12
HOUSE REBECCA WICKHEM
Officer
$1.58M
@ $304.18 · 2025-05-12
BULHO MATHEUS DE A G VIERA
Officer
$285,682
@ $304.24 · 2025-05-12
FORDENWALT MATTHEW W
Officer
$147,504
@ $295.01 · 2025-05-09
HOUSE REBECCA WICKHEM
Officer
$1.48M
@ $295.01 · 2025-05-09
BULHO MATHEUS DE A G VIERA
Officer
$75,500
@ $257.68 · 2025-04-02
GENEREUX SCOTT A
Officer
$501,858
@ $286.78 · 2025-03-03
MILLER JOHN M
Officer
$71,928
@ $285.43 · 2025-02-28
WOODS ISAAC
Officer and Treasurer
$248,810
@ $284.03 · 2025-02-28
MYERS TESSA M.
Officer
$351,364
@ $285.43 · 2025-02-28
BUTTERMORE ROBERT L.
Officer
$59,823
@ $296.15 · 2025-02-14
RIESTERER TERRY LEE
Officer
$255,179
@ $300.21 · 2025-02-12
WOODS ISAAC
Officer and Treasurer
$245,872
@ $274.72 · 2025-01-10
MILLER JOHN M
General Counsel
$9,867
@ $299.00 · 2024-12-10
GENEREUX SCOTT A
Officer
$229,776
@ $298.80 · 2024-12-10
LAKKUNDI VEENA M
Officer
$79,855
@ $299.08 · 2024-12-10
WOODS ISAAC
Officer and Treasurer
$22,994
@ $298.62 · 2024-12-10
PERDUCAT CYRIL
Chief Technology Officer
$96,661
@ $298.34 · 2024-12-10
BUTTERMORE ROBERT L.
Officer
$21,484
@ $298.39 · 2024-12-10
FORDENWALT MATTHEW W
Officer
$19,692
@ $298.36 · 2024-12-10
RIESTERER TERRY LEE
Officer
$21,202
@ $298.62 · 2024-12-10
NARDECCHIA CHRISTOPHER
Chief Technology Officer
$65,421
@ $298.73 · 2024-12-10
MYERS TESSA M.
Officer
$88,230
@ $298.07 · 2024-12-10
HOUSE REBECCA WICKHEM
Officer
$233,947
@ $298.40 · 2024-12-10
BULHO MATHEUS DE A G VIERA
Officer
$439,970
@ $299.71 · 2024-12-10
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

Learn more →
AMZN
FearGreed
😐Neutral(50/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
ROK
FearGreed
😐Neutral(42/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

Learn more →
AMZN
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (50)
ROK
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (42)
View AMZN Full AnalysisView ROK Full Analysis
Amazon.com, Inc. (AMZN) vs Rockwell Automation, Inc. (ROK) Stock Comparison | SafetyMargin.io