Compare Stocks › AMZN vs GOOG
Amazon.com, Inc. (AMZN) vs Alphabet Inc. (GOOG)
AMZN
Amazon.com, Inc.
$208.76
VS
GOOG
Alphabet Inc.
$305.73
Rewards
AMZN
- ★Each dollar of retained earnings has created $9.66 of market value — management is an exceptional capital allocator.
- ★Trailing P/E of 29.2x is 28% below the historical average of 40.6x — potentially undervalued relative to its own history.
- ★Altman Z-Score of 5.30 indicates very low bankruptcy risk — the company is firmly in the safe zone.
GOOG
- ★Alphabet Inc. has maintained ROIC above 15% for 4 consecutive years, indicating a durable competitive advantage.
- ★Alphabet Inc. scores 89/100 on the Economic Moat Score (Wide Moat), with roic consistency as the strongest competitive dimension.
- ★Return on equity has consistently exceeded 20% over 4 years, indicating efficient use of shareholder capital.
Risks
AMZN
- ⚠FCF yield of 1.1% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠PEG ratio of 5.83 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.
- ⚠9 insider sales totaling $14.9M with no purchases in the past 3 months — insiders are reducing their exposure.
GOOG
- ⚠FCF yield of 2.0% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
- ⚠10 insider sales totaling $52.4M with no purchases in the past 3 months — insiders are reducing their exposure.
Key Valuation Metrics
Learn more →AMZN
GOOG
Valuation
$23.79B
Free Cash Flow
$73.27B
1.06%
FCF Yield
1.98%
29.16
Trailing P/E
28.26
22.35
Forward P/E
22.78
Quality & Moat
10.12%
ROIC
20.83%
18.89%
ROE
31.83%
50.29%
Gross Margin
59.65%
5.83
PEG Ratio
0.91
Balance Sheet Safety
0.43
Debt / Equity
0.16
N/A
Interest Coverage
N/A
0.38
Net Debt / EBITDA
-0.40
N/A
Dividend Yield
0.27%
AMZN: 0Ties: 3GOOG: 8
AMZNGOOG
Historical Fundamentals
Learn more →AMZN
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
GOOG
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.
$1 Retained Earnings Test
Learn more →AMZN
$9.66
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$167.34B
Δ Market Cap
+$1.62T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
GOOG
$9.19
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$288.67B
Δ Market Cap
+$2.65T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
Discounted Cash Flow (DCF) Analysis
Learn more →AMZN
36.4% Margin of Safety
Price is 36.4% below estimated fair value
Current Price: $208.76
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $328.47
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
GOOG
21.2% Margin of Safety
Price is 21.2% below estimated fair value
Current Price: $305.73
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Fair Value: $387.82
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
Reverse DCF — Market-Implied Growth
Learn more →AMZN
What growth rate is the market pricing in at $209?
+13.0%
Market-Implied Owner Earnings Growth
Standard FCF implies +29.4%
The market implies +13.0% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +29.4%, reflecting heavy growth investment expected to generate future returns.
GOOG
What growth rate is the market pricing in at $306?
+12.1%
Market-Implied Owner Earnings Growth
Standard FCF implies +20.1%
The market implies +12.1% Owner Earnings growth, below historical trends — potential opportunity.
Standard FCF implies a more demanding +20.1%, reflecting heavy growth investment expected to generate future returns.
Economic Moat Score
Learn more →AMZN
51/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None
Narrow moat with revenue predictability as the key competitive advantage. Improving margin stability would strengthen the moat.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
GOOG
89/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None
Wide moat driven primarily by roic consistency. Reinvestment Efficiency is the area most vulnerable to competitive pressure.
Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.
Forensic Accounting
Learn more →AMZN
-2.58
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
GOOG
-2.92
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone
M-Score Trend
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
Ownership Breakdown
Learn more →AMZN
Insiders 9.1%Institutions 67.3%Retail & Other 23.6%
No. of Institutional Holders7,690
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
GOOG
Insiders 6.6%Institutions 61.0%Retail & Other 32.4%
No. of Institutional Holders6,198
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.
Insider Buying Activity
Learn more →AMZN
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
GOOG
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
Open market purchases · includes direct & indirect ownership · excludes option exercises.
Insider Selling Activity
Learn more →AMZN
9
Sells (3M)
49
Sells (12M)
Total value (12M): $5.74B
HERRINGTON DOUGLAS J
Officer
$204,250
@ $204.25 · 2026-03-02
ZAPOLSKY DAVID A.
Officer
$3.65M
@ $205.40 · 2026-02-24
REYNOLDS SHELLEY L
Officer
$554,892
@ $205.90 · 2026-02-23
JASSY ANDREW R.
Chief Executive Officer
$4.08M
@ $205.18 · 2026-02-23
HERRINGTON DOUGLAS J
Officer
$1.41M
@ $205.82 · 2026-02-23
GARMAN MATTHEW S
Officer
$3.64M
@ $205.22 · 2026-02-23
HERRINGTON DOUGLAS J
Officer
$948,990
@ $198.37 · 2026-02-17
ALEXANDER KEITH BRIAN
Director
$183,492
@ $203.88 · 2026-02-12
HERRINGTON DOUGLAS J
Officer
$208,000
@ $208.00 · 2026-02-11
HERRINGTON DOUGLAS J
Officer
$583,050
@ $233.22 · 2025-12-01
ZAPOLSKY DAVID A.
Officer
$4.56M
@ $220.58 · 2025-11-24
REYNOLDS SHELLEY L
Officer
$583,222
@ $216.41 · 2025-11-21
JASSY ANDREW R.
Chief Executive Officer
$4.31M
@ $216.94 · 2025-11-21
GARMAN MATTHEW S
Officer
$3.85M
@ $216.90 · 2025-11-21
HERRINGTON DOUGLAS J
Officer
$1.48M
@ $216.40 · 2025-11-21
HUTTENLOCHER DANIEL P
Director
$280,317
@ $226.61 · 2025-11-20
HERRINGTON DOUGLAS J
Officer
$1.11M
@ $232.71 · 2025-11-17
ALEXANDER KEITH BRIAN
Director
$209,700
@ $233.00 · 2025-11-17
HERRINGTON DOUGLAS J
Officer
$6.14M
@ $250.58 · 2025-11-03
RUBINSTEIN JONATHAN J
Director
$2.04M
@ $250.03 · 2025-10-31
HERRINGTON DOUGLAS J
Officer
$542,750
@ $217.10 · 2025-10-01
HERRINGTON DOUGLAS J
Officer
$558,725
@ $223.49 · 2025-09-02
ZAPOLSKY DAVID A.
Officer
$4.60M
@ $222.34 · 2025-08-22
REYNOLDS SHELLEY L
Officer
$601,755
@ $221.64 · 2025-08-21
JASSY ANDREW R.
Chief Executive Officer
$4.40M
@ $221.58 · 2025-08-21
GARMAN MATTHEW S
Officer
$3.94M
@ $221.57 · 2025-08-21
HERRINGTON DOUGLAS J
Officer
$1.51M
@ $221.62 · 2025-08-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.95M
@ $222.74 · 2025-08-21
HERRINGTON DOUGLAS J
Officer
$1.11M
@ $232.32 · 2025-08-15
HERRINGTON DOUGLAS J
Officer
$542,500
@ $217.00 · 2025-08-01
BEZOS JEFFREY P
Officer and Director
$954.28M
@ $229.72 · 2025-07-24
BEZOS JEFFREY P
Officer and Director
$1.51B
@ $228.34 · 2025-07-22
BEZOS JEFFREY P
Officer and Director
$166.45M
@ $227.02 · 2025-07-15
BEZOS JEFFREY P
Officer and Director
$1.51B
@ $225.21 · 2025-07-14
BEZOS JEFFREY P
Officer and Director
$108.68M
@ $223.99 · 2025-07-09
BEZOS JEFFREY P
Officer and Director
$665.86M
@ $223.86 · 2025-07-07
HERRINGTON DOUGLAS J
Officer
$550,144
@ $220.06 · 2025-07-01
BEZOS JEFFREY P
Officer and Director
$736.68M
@ $221.56 · 2025-06-30
HERRINGTON DOUGLAS J
Officer
$512,450
@ $204.98 · 2025-06-02
ZAPOLSKY DAVID A.
Officer
$4.18M
@ $202.00 · 2025-05-22
REYNOLDS SHELLEY L
Officer
$541,129
@ $200.79 · 2025-05-21
JASSY ANDREW R.
Chief Executive Officer
$4.00M
@ $201.30 · 2025-05-21
GARMAN MATTHEW S
Chief Executive Officer
$4.21M
@ $201.30 · 2025-05-21
HERRINGTON DOUGLAS J
Chief Executive Officer
$1.37M
@ $200.77 · 2025-05-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.58M
@ $201.57 · 2025-05-21
HERRINGTON DOUGLAS J
Chief Executive Officer
$980,971
@ $205.05 · 2025-05-15
ALEXANDER KEITH BRIAN
Director
$210,680
@ $210.68 · 2025-05-12
HERRINGTON DOUGLAS J
Officer
$476,675
@ $190.67 · 2025-05-01
HERRINGTON DOUGLAS J
Officer
$469,975
@ $187.99 · 2025-04-01
HERRINGTON DOUGLAS J
Chief Executive Officer
$532,925
@ $213.17 · 2025-03-03
ZAPOLSKY DAVID A.
Officer
$5.47M
@ $218.25 · 2025-02-24
REYNOLDS SHELLEY L
Officer
$1.97M
@ $222.47 · 2025-02-21
JASSY ANDREW R.
Chief Executive Officer
$4.59M
@ $220.65 · 2025-02-21
GARMAN MATTHEW S
Officer
$3.36M
@ $220.69 · 2025-02-21
HERRINGTON DOUGLAS J
Officer
$1.36M
@ $222.47 · 2025-02-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.26M
@ $223.14 · 2025-02-21
HERRINGTON DOUGLAS J
Officer
$1.26M
@ $228.44 · 2025-02-18
HERRINGTON DOUGLAS J
Officer
$6.33M
@ $230.27 · 2025-02-12
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $229.85 · 2024-12-09
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $219.85 · 2024-12-04
HERRINGTON DOUGLAS J
Officer
$735,000
@ $210.00 · 2024-12-02
REYNOLDS SHELLEY L
Officer
$759,090
@ $200.23 · 2024-11-21
JASSY ANDREW R.
Chief Executive Officer
$4.16M
@ $200.17 · 2024-11-21
GARMAN MATTHEW S
Chief Executive Officer
$3.05M
@ $200.19 · 2024-11-21
HERRINGTON DOUGLAS J
Officer
$1.22M
@ $200.19 · 2024-11-21
ZAPOLSKY DAVID A.
Officer
$2.34M
@ $200.23 · 2024-11-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$2.96M
@ $202.88 · 2024-11-21
HUTTENLOCHER DANIEL P
Director
$246,237
@ $199.06 · 2024-11-19
HERRINGTON DOUGLAS J
Officer
$1.13M
@ $205.81 · 2024-11-15
BEZOS JEFFREY P
Officer and Director
$686.52M
@ $207.99 · 2024-11-13
BEZOS JEFFREY P
Officer, Director and Beneficial Owner
$1.25B
@ $207.80 · 2024-11-11
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $209.85 · 2024-11-07
BEZOS JEFFREY P
Officer, Director and Beneficial Owner
$1.23B
@ $205.48 · 2024-11-07
ALEXANDER KEITH BRIAN
Director
$176,733
@ $196.37 · 2024-11-04
HERRINGTON DOUGLAS J
Officer
$696,360
@ $198.96 · 2024-11-01
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $199.85 · 2024-11-01
BEZOS JEFFREY P
Officer, Director and Beneficial Owner
$213.76M
@ $200.07 · 2024-11-01
HERRINGTON DOUGLAS J
Chief Executive Officer
$646,800
@ $184.80 · 2024-10-01
ZAPOLSKY DAVID A.
Officer
$427,050
@ $195.00 · 2024-09-24
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
GOOG
10
Sells (3M)
47
Sells (12M)
Total value (12M): $183.94M
PICHAI SUNDAR
Chief Executive Officer
$9.86M
@ $303.38 · 2026-03-04
O TOOLE AMIE THUENER
Officer
$284,590
@ $298.00 · 2026-03-03
ARNOLD FRANCES H PH.D.
Director
$33,935
@ $302.99 · 2026-03-02
PICHAI SUNDAR
Chief Executive Officer
$9.88M
@ $303.92 · 2026-02-18
PICHAI SUNDAR
Chief Executive Officer
$10.89M
@ $335.18 · 2026-02-04
O TOOLE AMIE THUENER
Officer
$314,001
@ $336.55 · 2026-02-02
ARNOLD FRANCES H PH.D.
Director
$34,680
@ $340.00 · 2026-01-29
PICHAI SUNDAR
Chief Executive Officer
$10.64M
@ $327.30 · 2026-01-21
PICHAI SUNDAR
Chief Executive Officer
$10.44M
@ $321.21 · 2026-01-07
ARNOLD FRANCES H PH.D.
Director
$31,972
@ $313.45 · 2025-12-31
O TOOLE AMIE THUENER
Officer
$867,569
@ $312.30 · 2025-12-15
PICHAI SUNDAR
Chief Executive Officer
$9.74M
@ $299.80 · 2025-12-15
PICHAI SUNDAR
Chief Executive Officer
$10.38M
@ $319.50 · 2025-12-03
O TOOLE AMIE THUENER
Officer
$302,418
@ $317.00 · 2025-12-02
ARNOLD FRANCES H PH.D.
Director
$32,401
@ $317.66 · 2025-12-01
PICHAI SUNDAR
Chief Executive Officer
$9.64M
@ $296.64 · 2025-11-19
O TOOLE AMIE THUENER
Officer
$800,777
@ $288.26 · 2025-11-17
PICHAI SUNDAR
Chief Executive Officer
$9.21M
@ $283.48 · 2025-11-05
O TOOLE AMIE THUENER
Officer
$269,343
@ $282.33 · 2025-11-03
ARNOLD FRANCES H PH.D.
Director
$32,682
@ $291.80 · 2025-10-30
O TOOLE AMIE THUENER
Officer
$694,651
@ $250.05 · 2025-10-15
PICHAI SUNDAR
Chief Executive Officer
$8.13M
@ $250.15 · 2025-10-15
O TOOLE AMIE THUENER
Officer
$229,864
@ $241.20 · 2025-10-01
PICHAI SUNDAR
Chief Executive Officer
$7.91M
@ $243.41 · 2025-10-01
ARNOLD FRANCES H PH.D.
Director
$25,042
@ $243.13 · 2025-09-30
PICHAI SUNDAR
Chief Executive Officer
$8.11M
@ $249.50 · 2025-09-17
O TOOLE AMIE THUENER
Officer
$680,610
@ $245.00 · 2025-09-15
PICHAI SUNDAR
Chief Executive Officer
$7.47M
@ $229.73 · 2025-09-03
ARNOLD FRANCES H PH.D.
Director
$21,196
@ $207.80 · 2025-08-28
ARNOLD FRANCES H PH.D.
Director
$21,196
@ $207.80 · 2025-08-28
PICHAI SUNDAR
Chief Executive Officer
$6.50M
@ $199.92 · 2025-08-20
PICHAI SUNDAR
Chief Executive Officer
$6.38M
@ $196.23 · 2025-08-06
ARNOLD FRANCES H PH.D.
Director
$19,827
@ $196.31 · 2025-07-30
PICHAI SUNDAR
Chief Executive Officer
$5.99M
@ $184.38 · 2025-07-16
PICHAI SUNDAR
Chief Executive Officer
$5.80M
@ $178.52 · 2025-07-02
ARNOLD FRANCES H PH.D.
Director
$21,867
@ $180.72 · 2025-06-30
ARNOLD FRANCES H PH.D.
Director
$19,827
@ $196.31 · 2025-06-30
PICHAI SUNDAR
Chief Executive Officer
$5.74M
@ $176.68 · 2025-06-18
PICHAI SUNDAR
Chief Executive Officer
$5.48M
@ $168.71 · 2025-06-04
ARNOLD FRANCES H PH.D.
Director
$19,138
@ $172.41 · 2025-05-30
PICHAI SUNDAR
Chief Executive Officer
$5.55M
@ $170.87 · 2025-05-21
PICHAI SUNDAR
Chief Executive Officer
$5.07M
@ $155.90 · 2025-05-07
ARNOLD FRANCES H PH.D.
Director
$17,743
@ $159.85 · 2025-04-30
PICHAI SUNDAR
Chief Executive Officer
$5.08M
@ $156.16 · 2025-04-16
PICHAI SUNDAR
Chief Executive Officer
$5.15M
@ $158.56 · 2025-04-02
O TOOLE AMIE THUENER
Officer
$104,537
@ $155.33 · 2025-04-01
ARNOLD FRANCES H PH.D.
Director
$18,029
@ $162.42 · 2025-03-28
O TOOLE AMIE THUENER
Officer
$238,348
@ $173.47 · 2025-03-03
ARNOLD FRANCES H PH.D.
Director
$20,606
@ $170.30 · 2025-02-28
PORAT RUTH M
President
$3.25M
@ $183.48 · 2025-02-21
O TOOLE AMIE THUENER
Officer
$529,302
@ $187.43 · 2025-02-18
O TOOLE AMIE THUENER
Officer
$270,787
@ $202.08 · 2025-02-03
ARNOLD FRANCES H PH.D.
Director
$22,000
@ $200.00 · 2025-01-30
O TOOLE AMIE THUENER
Officer
$550,703
@ $194.32 · 2025-01-15
O TOOLE AMIE THUENER
Officer
$262,040
@ $191.55 · 2025-01-02
ARNOLD FRANCES H PH.D.
Director
$21,366
@ $192.49 · 2024-12-31
O TOOLE AMIE THUENER
Officer
$559,850
@ $197.55 · 2024-12-16
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.
🎭 Mr. Market's Mood
Learn more →AMZN
😐Neutral(50/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
GOOG
😐Neutral(57/100)
"Market is pricing this stock without strong emotion in either direction"
Composite sentiment score based on 5 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
⚖️ Buffett Signal
Learn more →AMZN
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (50)
GOOG
⚪Awaiting DCF Data
The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.
DCF Margin of Safety: N/AMr. Market's Mood: Neutral (57)