Compare StocksAMZN vs ETR

Amazon.com, Inc. (AMZN) vs Entergy Corporation (ETR)

AMZN
Amazon.com, Inc.
$268.42
VS
ETR
Entergy Corporation
$116.43

Rewards

AMZN
  • Each dollar of retained earnings has created $5.34 of earning power — management is an exceptional capital allocator.
  • Trailing P/E of 32.1x is 21% below the historical average of 40.6x — potentially undervalued relative to its own history.
  • PEG ratio of 0.43 suggests the stock is undervalued relative to its growth rate — paying less than 1x for each unit of earnings growth.
ETR
  • Each dollar of retained earnings has created $3.47 of earning power — management is an exceptional capital allocator.

Risks

AMZN
  • FCF yield of 0.3% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
  • 13 insider sales totaling $29.0M with no purchases in the past 3 months — insiders are reducing their exposure.
ETR
  • Entergy Corporation scores only 27/100 on the Economic Moat Score, suggesting limited durable competitive advantages.
  • Trailing P/E of 29.7x is 42% above the historical average of 21.0x — the stock trades at a premium to its own history.
  • PEG ratio of 17.47 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.

Key Valuation Metrics

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AMZN
ETR
Valuation
$9.81B
Free Cash Flow
$-3.91B
0.34%
FCF Yield
-7.34%
32.07
Trailing P/E
29.70
27.26
Forward P/E
23.26
Quality & Moat
11.38%
ROIC
3.79%
17.58%
ROE
9.96%
50.60%
Gross Margin
46.98%
0.43
PEG Ratio
17.47
Balance Sheet Safety
0.53
Debt / Equity
1.93
N/A
Interest Coverage
N/A
0.59
Net Debt / EBITDA
5.55
N/A
Dividend Yield
2.20%
AMZN: 8Ties: 1ETR: 2
AMZNETR

Historical Fundamentals

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AMZN

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

ETR

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation.

$1 Retained Earnings Test

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AMZN
$9.66
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$167.34B
Δ Market Cap
+$1.62T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
ETR
$8.33
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$2.17B
Δ Market Cap
+$18.05B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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AMZN
21.4% Overvalued
Price is 21.4% above estimated fair value
Current Price: $268.42
Fair Value: $221.02
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
ETR
127.1% Overvalued
Price is 127.1% above estimated fair value
Current Price: $116.43
Fair Value: $51.27
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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AMZN

What growth rate is the market pricing in at $268?

+16.6%
Market-Implied Owner Earnings Growth
Standard FCF implies +46.4%

The market implies +16.6% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +46.4%, reflecting heavy growth investment expected to generate future returns.

ETR

Requires positive FCF to compute implied growth rate.

Economic Moat Score

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AMZN
51/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None

Narrow moat with revenue predictability as the key competitive advantage. Improving margin stability would strengthen the moat.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
ETR
27/100
No Moat
70+ Wide · 40-69 Narrow · <40 None

No durable moat detected, though revenue predictability shows some competitive positioning. The business lacks consistent evidence of sustainable advantages.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.

Forensic Accounting

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AMZN
-2.58
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
ETR
-2.65
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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AMZN
Insiders 8.9%Institutions 67.0%Retail & Other 24.0%
No. of Institutional Holders7,647
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
ETR
Insiders 0.3%Institutions 96.3%Retail & Other 3.5%
No. of Institutional Holders1,643
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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AMZN
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
ETR
0
Buys (3M)
1
Buys (12M)
Total value (12M): $96,690
ROPP RALPH LEWIS
Director
$96,690
@ $96.69 · 2025-11-12
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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AMZN
13
Sells (3M)
51
Sells (12M)
Total value (12M): $5.75B
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $260.00 · 2026-04-24
JASSY ANDREW R.
Chief Executive Officer
$7.91M
@ $255.00 · 2026-04-17
HERRINGTON DOUGLAS J
Officer
$5.02M
@ $245.00 · 2026-04-14
HERRINGTON DOUGLAS J
Officer
$210,500
@ $210.50 · 2026-04-01
HERRINGTON DOUGLAS J
Officer
$204,250
@ $204.25 · 2026-03-02
ZAPOLSKY DAVID A.
Officer
$3.65M
@ $205.40 · 2026-02-24
HERRINGTON DOUGLAS J
Officer
$1.41M
@ $205.82 · 2026-02-23
GARMAN MATTHEW S
Officer
$3.64M
@ $205.22 · 2026-02-23
JASSY ANDREW R.
Chief Executive Officer
$4.08M
@ $205.18 · 2026-02-23
REYNOLDS SHELLEY L
Officer
$554,892
@ $205.90 · 2026-02-23
HERRINGTON DOUGLAS J
Officer
$948,990
@ $198.37 · 2026-02-17
ALEXANDER KEITH BRIAN
Director
$183,492
@ $203.88 · 2026-02-12
HERRINGTON DOUGLAS J
Officer
$208,000
@ $208.00 · 2026-02-11
HERRINGTON DOUGLAS J
Officer
$583,050
@ $233.22 · 2025-12-01
ZAPOLSKY DAVID A.
Officer
$4.56M
@ $220.58 · 2025-11-24
HERRINGTON DOUGLAS J
Officer
$1.48M
@ $216.40 · 2025-11-21
GARMAN MATTHEW S
Officer
$3.85M
@ $216.90 · 2025-11-21
JASSY ANDREW R.
Chief Executive Officer
$4.31M
@ $216.94 · 2025-11-21
REYNOLDS SHELLEY L
Officer
$583,222
@ $216.41 · 2025-11-21
HUTTENLOCHER DANIEL P
Director
$280,317
@ $226.61 · 2025-11-20
HERRINGTON DOUGLAS J
Officer
$1.11M
@ $232.71 · 2025-11-17
ALEXANDER KEITH BRIAN
Director
$209,700
@ $233.00 · 2025-11-17
HERRINGTON DOUGLAS J
Officer
$6.14M
@ $250.58 · 2025-11-03
RUBINSTEIN JONATHAN J
Director
$2.04M
@ $250.03 · 2025-10-31
HERRINGTON DOUGLAS J
Officer
$542,750
@ $217.10 · 2025-10-01
HERRINGTON DOUGLAS J
Officer
$558,725
@ $223.49 · 2025-09-02
ZAPOLSKY DAVID A.
Officer
$4.60M
@ $222.34 · 2025-08-22
HERRINGTON DOUGLAS J
Officer
$1.51M
@ $221.62 · 2025-08-21
GARMAN MATTHEW S
Officer
$3.94M
@ $221.57 · 2025-08-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.95M
@ $222.74 · 2025-08-21
JASSY ANDREW R.
Chief Executive Officer
$4.40M
@ $221.58 · 2025-08-21
REYNOLDS SHELLEY L
Officer
$601,755
@ $221.64 · 2025-08-21
HERRINGTON DOUGLAS J
Officer
$1.11M
@ $232.32 · 2025-08-15
HERRINGTON DOUGLAS J
Officer
$542,500
@ $217.00 · 2025-08-01
BEZOS JEFFREY P
Officer and Director
$954.28M
@ $229.72 · 2025-07-24
BEZOS JEFFREY P
Officer and Director
$1.51B
@ $228.34 · 2025-07-22
BEZOS JEFFREY P
Officer and Director
$166.45M
@ $227.02 · 2025-07-15
BEZOS JEFFREY P
Officer and Director
$1.51B
@ $225.21 · 2025-07-14
BEZOS JEFFREY P
Officer and Director
$108.68M
@ $223.99 · 2025-07-09
BEZOS JEFFREY P
Officer and Director
$665.86M
@ $223.86 · 2025-07-07
HERRINGTON DOUGLAS J
Officer
$550,144
@ $220.06 · 2025-07-01
BEZOS JEFFREY P
Officer and Director
$736.68M
@ $221.56 · 2025-06-30
HERRINGTON DOUGLAS J
Officer
$512,450
@ $204.98 · 2025-06-02
ZAPOLSKY DAVID A.
Officer
$4.18M
@ $202.00 · 2025-05-22
HERRINGTON DOUGLAS J
Chief Executive Officer
$1.37M
@ $200.77 · 2025-05-21
GARMAN MATTHEW S
Chief Executive Officer
$4.21M
@ $201.30 · 2025-05-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.58M
@ $201.57 · 2025-05-21
JASSY ANDREW R.
Chief Executive Officer
$4.00M
@ $201.30 · 2025-05-21
REYNOLDS SHELLEY L
Officer
$541,129
@ $200.79 · 2025-05-21
HERRINGTON DOUGLAS J
Chief Executive Officer
$980,971
@ $205.05 · 2025-05-15
ALEXANDER KEITH BRIAN
Director
$210,680
@ $210.68 · 2025-05-12
HERRINGTON DOUGLAS J
Officer
$476,675
@ $190.67 · 2025-05-01
HERRINGTON DOUGLAS J
Officer
$469,975
@ $187.99 · 2025-04-01
HERRINGTON DOUGLAS J
Chief Executive Officer
$532,925
@ $213.17 · 2025-03-03
ZAPOLSKY DAVID A.
Officer
$5.47M
@ $218.25 · 2025-02-24
HERRINGTON DOUGLAS J
Officer
$1.36M
@ $222.47 · 2025-02-21
GARMAN MATTHEW S
Officer
$3.36M
@ $220.69 · 2025-02-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.26M
@ $223.14 · 2025-02-21
JASSY ANDREW R.
Chief Executive Officer
$4.59M
@ $220.65 · 2025-02-21
REYNOLDS SHELLEY L
Officer
$1.97M
@ $222.47 · 2025-02-21
HERRINGTON DOUGLAS J
Officer
$1.26M
@ $228.44 · 2025-02-18
HERRINGTON DOUGLAS J
Officer
$6.33M
@ $230.27 · 2025-02-12
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $229.85 · 2024-12-09
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $219.85 · 2024-12-04
HERRINGTON DOUGLAS J
Officer
$735,000
@ $210.00 · 2024-12-02
HERRINGTON DOUGLAS J
Officer
$1.22M
@ $200.19 · 2024-11-21
GARMAN MATTHEW S
Chief Executive Officer
$3.05M
@ $200.19 · 2024-11-21
ZAPOLSKY DAVID A.
Officer
$2.34M
@ $200.23 · 2024-11-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$2.96M
@ $202.88 · 2024-11-21
JASSY ANDREW R.
Chief Executive Officer
$4.16M
@ $200.17 · 2024-11-21
REYNOLDS SHELLEY L
Officer
$759,090
@ $200.23 · 2024-11-21
HUTTENLOCHER DANIEL P
Director
$246,237
@ $199.06 · 2024-11-19
HERRINGTON DOUGLAS J
Officer
$1.13M
@ $205.81 · 2024-11-15
BEZOS JEFFREY P
Officer and Director
$686.52M
@ $207.99 · 2024-11-13
BEZOS JEFFREY P
Officer, Director and Beneficial Owner
$1.25B
@ $207.80 · 2024-11-11
BEZOS JEFFREY P
Officer, Director and Beneficial Owner
$1.23B
@ $205.48 · 2024-11-07
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $209.85 · 2024-11-07
ALEXANDER KEITH BRIAN
Director
$176,733
@ $196.37 · 2024-11-04
BEZOS JEFFREY P
Officer, Director and Beneficial Owner
$213.76M
@ $200.07 · 2024-11-01
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
ETR
4
Sells (3M)
16
Sells (12M)
Total value (12M): $13.40M
HUDSON JOHN O. III
Officer
$1.05M
@ $104.79 · 2026-02-23
DINELLI JOHN C
Officer
$558,419
@ $103.95 · 2026-02-20
BROWN MARCUS V
Officer
$2.25M
@ $105.12 · 2026-02-13
CHAPMAN JASON
Chief Technology Officer
$1.79M
@ $104.02 · 2026-02-13
LANDREAUX LAURA R
Officer
$234,150
@ $93.66 · 2025-11-21
FISACKERLY HALEY R
Officer
$495,624
@ $96.50 · 2025-11-04
MINOR ANASTASIA
Officer
$481,950
@ $96.39 · 2025-11-04
CHAPMAN JASON
Officer
$483,050
@ $96.61 · 2025-11-03
ELLIS BRIAN W
Director
$4,133
@ $96.12 · 2025-10-31
CHAPMAN JASON
Chief Technology Officer
$727,426
@ $96.45 · 2025-10-30
MINOR ANASTASIA
Officer
$13,195
@ $91.00 · 2025-08-13
FISACKERLY HALEY R
Officer
$403,902
@ $90.50 · 2025-07-31
COOK-NELSON KIMBERLY
Chief Operating Officer
$1.91M
@ $90.20 · 2025-07-30
COOK-NELSON KIMBERLY
Chief Operating Officer
$660,000
@ $88.00 · 2025-07-22
ELLIS BRIAN W
Director
$53,261
@ $82.32 · 2025-05-30
FONTAN KIMBERLY A.
Chief Financial Officer
$2.29M
@ $81.95 · 2025-05-29
RODRIGUEZ DEANNA D
Officer
$266,101
@ $82.64 · 2025-03-06
FISACKERLY HALEY R
Officer
$1.56M
@ $87.34 · 2025-03-04
NORGEOT PETER S JR
Chief Operating Officer
$1.68M
@ $86.78 · 2025-02-28
MINOR ANASTASIA
Officer
$1.06M
@ $85.36 · 2025-02-25
CHAPMAN JASON
Officer
$294,645
@ $85.01 · 2025-02-24
MAY PHILLIP R JR
Officer
$3.00M
@ $85.28 · 2025-02-21
VIAMONTES ELIECER
Officer
$1.81M
@ $85.62 · 2025-02-20
BROWN MARCUS V
General Counsel
$13.73M
@ $87.06 · 2025-02-19
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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AMZN
FearGreed
😏Greed(73/100)

"Market is optimistic — be cautious and ensure you have a margin of safety"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
ETR
FearGreed
😏Greed(65/100)

"Market is optimistic — be cautious and ensure you have a margin of safety"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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AMZN
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Greed (73)
ETR
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Greed (65)
View AMZN Full AnalysisView ETR Full Analysis
AMZN vs ETR: Which Is the Better Buy? | SafetyMargin.io