Compare StocksAMZN vs ETN

Amazon.com, Inc. (AMZN) vs Eaton Corporation plc (ETN): Which Is the Better Buy in 2026?

As of 2026-06-19, AMZN is overvalued at $244, with a DCF intrinsic value of $211 and a margin of safety of -16%. ETN is overvalued at $422, with an intrinsic value of $360 and a margin of safety of -17%. Of the two, AMZN has the wider margin of safety.

AMZN
Amazon.com, Inc.
$244.39
VS
ETN
Eaton Corporation plc
$421.77

Rewards

AMZN
  • Each dollar of retained earnings has created $5.34 of earning power — management is an exceptional capital allocator.
  • Trailing P/E of 31.5x is 23% below the historical average of 40.6x — potentially undervalued relative to its own history.
  • Altman Z-Score of 5.30 indicates very low bankruptcy risk — the company is firmly in the safe zone.
ETN
  • Eaton Corporation plc scores 87/100 on the Economic Moat Score (Wide Moat), with revenue predictability as the strongest competitive dimension.
  • Free cash flow has grown at a 22.5% CAGR over the past 4 years, demonstrating strong earnings power growth.
  • Each dollar of retained earnings has created $2.28 of earning power — management is an exceptional capital allocator.

Risks

AMZN
  • FCF yield of 0.4% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
  • 15 insider sales totaling $51.6M with no purchases in the past 3 months — insiders are reducing their exposure.
ETN
  • FCF yield of 2.2% is below 3%, meaning the market is pricing in substantial future growth to justify the current price.
  • Trailing P/E of 41.2x is 37% above the historical average of 30.1x — the stock trades at a premium to its own history.
  • PEG ratio of 3.08 indicates the stock is expensive relative to its expected growth — the market may be pricing in more growth than analysts project.

Key Valuation Metrics

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AMZN
ETN
Valuation
$9.81B
Free Cash Flow
$3.55B
0.37%
FCF Yield
2.17%
31.45
Trailing P/E
41.23
24.73
Forward P/E
26.83
Quality & Moat
11.38%
ROIC
8.72%
24.29%
ROE
20.84%
50.60%
Gross Margin
37.10%
1.83
PEG Ratio
3.08
Balance Sheet Safety
0.21
Net Debt / Equity
1.07
N/A
Interest Coverage
N/A
0.59
Net Debt / EBITDA
3.32
0.00%
Dividend Yield
1.08%
AMZN: 9Ties: 1ETN: 2
AMZNETN

Historical Fundamentals

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AMZN

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

ETN

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

Price ÷ Earnings Per Share — how many years of current earnings you're paying for at today's price. Lower P/E may indicate undervaluation. The dashed forward point is the forward P/E — today's price ÷ analyst consensus EPS.

$1 Retained Earnings Test

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AMZN
$9.66
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$167.34B
Δ Market Cap
+$1.62T
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer
ETN
$9.27
created per $1 retained over 3 years
Exceptional Value Creator
Σ Retained
$6.59B
Δ Market Cap
+$61.12B
Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Buffett's "$1 Test": For every $1 of earnings retained, has management created at least $1 of market value?
> $1 created per $1 retained = Value Creator · < $1 created = Value Destroyer

Discounted Cash Flow (DCF) Analysis

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AMZN
16.1% Overvalued
Price is 16.1% above estimated fair value
Current Price: $244.39
Fair Value: $210.51
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued
ETN
17.0% Overvalued
Price is 17.0% above estimated fair value
Current Price: $421.77
Fair Value: $360.37
Strongly undervalued
Undervalued
Fairly valued
Overvalued
Strongly overvalued

Reverse DCF — Market-Implied Growth

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AMZN

What growth rate is the market pricing in at $244?

+15.3%
Market-Implied Owner Earnings Growth
Standard FCF implies +45.0%

The market implies +15.3% Owner Earnings growth, below historical trends — potential opportunity.

Standard FCF implies a more demanding +45.0%, reflecting heavy growth investment expected to generate future returns.

ETN

What growth rate is the market pricing in at $422?

+18.5%
Market-Implied Owner Earnings Growth
Standard FCF implies +20.8%

The market implies +18.5% Owner Earnings growth, above historical trends.

Standard FCF implies a demanding +20.8%, reflecting heavy growth investment.

Economic Moat Score

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AMZN
51/100
Narrow Moat
70+ Wide · 40-69 Narrow · <40 None

Narrow moat with revenue predictability as the key competitive advantage. Improving margin stability would strengthen the moat.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 5 years of fundamental data.
ETN
87/100
Wide Moat
70+ Wide · 40-69 Narrow · <40 None

Wide moat with strength across all dimensions. Revenue Predictability is the standout factor.

Composite score measuring competitive advantage durability across four dimensions: returns above cost of capital, pricing power stability, revenue predictability, and capital efficiency. Based on 4 years of fundamental data.

Forensic Accounting

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AMZN
-2.58
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.
ETN
-2.36
Unlikely Manipulator
Above -1.78 = likely manipulator · -2.22 to -1.78 = grey zone

M-Score Trend

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Beneish's 8-variable model estimates the probability of earnings manipulation. An M-Score above -1.78 signals elevated risk — companies in this range have historically been 3-5× more likely to be manipulating earnings. Scores between -2.22 and -1.78 fall in a grey zone warranting further investigation.

Ownership Breakdown

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AMZN
Insiders 8.9%Institutions 68.0%Retail & Other 23.1%
No. of Institutional Holders7,749
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.
ETN
Insiders 0.1%Institutions 88.0%Retail & Other 11.9%
No. of Institutional Holders3,252
High insider ownership aligns management incentives with shareholders — a key signal in Buffett-style analysis. Institutional concentration can indicate smart-money conviction but also crowding risk.

High insider ownership aligns management incentives with shareholders. Institutional concentration can indicate smart-money conviction but also crowding risk.

Insider Buying Activity

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AMZN
0
Buys (3M)
0
Buys (12M)
No open market insider purchases found.
Open market purchases · includes direct & indirect ownership · excludes option exercises
ETN
1
Buys (3M)
4
Buys (12M)
Total value (12M): $532,709
JOHNSON GERALD
Director
$390,197
@ $406.03 · 2026-05-11
JOHNSON GERALD
Director
$67,978
@ $339.89 · 2025-11-18
JOHNSON GERALD
Director
$38,434
@ $384.34 · 2025-10-31
JOHNSON GERALD
Director
$36,100
@ $361.00 · 2025-08-11
THOMPSON DOROTHY C.
Director
$662,162
@ $300.30 · 2024-09-03
TERRELL KARENANN K
Director
$149,485
@ $298.97 · 2024-08-21
Open market purchases · includes direct & indirect ownership · excludes option exercises

Open market purchases · includes direct & indirect ownership · excludes option exercises.

Insider Selling Activity

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AMZN
15
Sells (3M)
53
Sells (12M)
Total value (12M): $5.77B
HERRINGTON DOUGLAS J
Officer
$266,190
@ $266.19 · 2026-06-01
ZAPOLSKY DAVID A.
Officer
$4.12M
@ $266.49 · 2026-05-22
JASSY ANDREW R.
Chief Executive Officer
$5.27M
@ $263.42 · 2026-05-21
GARMAN MATTHEW S
Officer
$4.07M
@ $263.40 · 2026-05-21
HERRINGTON DOUGLAS J
Officer
$1.67M
@ $262.39 · 2026-05-21
REYNOLDS SHELLEY L
Officer
$620,003
@ $262.38 · 2026-05-21
GARMAN MATTHEW S
Officer
$3.01M
@ $262.66 · 2026-05-15
HERRINGTON DOUGLAS J
Officer
$982,602
@ $262.59 · 2026-05-15
JASSY ANDREW R.
Chief Executive Officer
$8.62M
@ $275.00 · 2026-05-04
HERRINGTON DOUGLAS J
Officer
$7.83M
@ $274.67 · 2026-05-04
RUBINSTEIN JONATHAN J
Director
$1.01M
@ $273.02 · 2026-04-30
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $260.00 · 2026-04-24
JASSY ANDREW R.
Chief Executive Officer
$7.91M
@ $255.00 · 2026-04-17
HERRINGTON DOUGLAS J
Officer
$5.02M
@ $245.00 · 2026-04-14
HERRINGTON DOUGLAS J
Officer
$210,500
@ $210.50 · 2026-04-01
HERRINGTON DOUGLAS J
Officer
$204,250
@ $204.25 · 2026-03-02
ZAPOLSKY DAVID A.
Officer
$3.65M
@ $205.40 · 2026-02-24
JASSY ANDREW R.
Chief Executive Officer
$4.08M
@ $205.18 · 2026-02-23
HERRINGTON DOUGLAS J
Officer
$1.41M
@ $205.82 · 2026-02-23
GARMAN MATTHEW S
Officer
$3.64M
@ $205.22 · 2026-02-23
REYNOLDS SHELLEY L
Officer
$554,892
@ $205.90 · 2026-02-23
HERRINGTON DOUGLAS J
Officer
$948,990
@ $198.37 · 2026-02-17
ALEXANDER KEITH BRIAN
Director
$183,492
@ $203.88 · 2026-02-12
HERRINGTON DOUGLAS J
Officer
$208,000
@ $208.00 · 2026-02-11
HERRINGTON DOUGLAS J
Officer
$583,050
@ $233.22 · 2025-12-01
ZAPOLSKY DAVID A.
Officer
$4.56M
@ $220.58 · 2025-11-24
JASSY ANDREW R.
Chief Executive Officer
$4.31M
@ $216.94 · 2025-11-21
GARMAN MATTHEW S
Officer
$3.85M
@ $216.90 · 2025-11-21
HERRINGTON DOUGLAS J
Officer
$1.48M
@ $216.40 · 2025-11-21
REYNOLDS SHELLEY L
Officer
$583,222
@ $216.41 · 2025-11-21
HUTTENLOCHER DANIEL P
Director
$280,317
@ $226.61 · 2025-11-20
HERRINGTON DOUGLAS J
Officer
$1.11M
@ $232.71 · 2025-11-17
ALEXANDER KEITH BRIAN
Director
$209,700
@ $233.00 · 2025-11-17
HERRINGTON DOUGLAS J
Officer
$6.14M
@ $250.58 · 2025-11-03
RUBINSTEIN JONATHAN J
Director
$2.04M
@ $250.03 · 2025-10-31
HERRINGTON DOUGLAS J
Officer
$542,750
@ $217.10 · 2025-10-01
HERRINGTON DOUGLAS J
Officer
$558,725
@ $223.49 · 2025-09-02
ZAPOLSKY DAVID A.
Officer
$4.60M
@ $222.34 · 2025-08-22
JASSY ANDREW R.
Chief Executive Officer
$4.40M
@ $221.58 · 2025-08-21
GARMAN MATTHEW S
Officer
$3.94M
@ $221.57 · 2025-08-21
HERRINGTON DOUGLAS J
Officer
$1.51M
@ $221.62 · 2025-08-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.95M
@ $222.74 · 2025-08-21
REYNOLDS SHELLEY L
Officer
$601,755
@ $221.64 · 2025-08-21
HERRINGTON DOUGLAS J
Officer
$1.11M
@ $232.32 · 2025-08-15
HERRINGTON DOUGLAS J
Officer
$542,500
@ $217.00 · 2025-08-01
BEZOS JEFFREY P
Officer and Director
$954.28M
@ $229.72 · 2025-07-24
BEZOS JEFFREY P
Officer and Director
$1.51B
@ $228.34 · 2025-07-22
BEZOS JEFFREY P
Officer and Director
$166.45M
@ $227.02 · 2025-07-15
BEZOS JEFFREY P
Officer and Director
$1.51B
@ $225.21 · 2025-07-14
BEZOS JEFFREY P
Officer and Director
$108.68M
@ $223.99 · 2025-07-09
BEZOS JEFFREY P
Officer and Director
$665.86M
@ $223.86 · 2025-07-07
HERRINGTON DOUGLAS J
Officer
$550,144
@ $220.06 · 2025-07-01
BEZOS JEFFREY P
Officer and Director
$736.68M
@ $221.56 · 2025-06-30
HERRINGTON DOUGLAS J
Officer
$512,450
@ $204.98 · 2025-06-02
ZAPOLSKY DAVID A.
Officer
$4.18M
@ $202.00 · 2025-05-22
JASSY ANDREW R.
Chief Executive Officer
$4.00M
@ $201.30 · 2025-05-21
GARMAN MATTHEW S
Chief Executive Officer
$4.21M
@ $201.30 · 2025-05-21
HERRINGTON DOUGLAS J
Chief Executive Officer
$1.37M
@ $200.77 · 2025-05-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.58M
@ $201.57 · 2025-05-21
REYNOLDS SHELLEY L
Officer
$541,129
@ $200.79 · 2025-05-21
HERRINGTON DOUGLAS J
Chief Executive Officer
$980,971
@ $205.05 · 2025-05-15
ALEXANDER KEITH BRIAN
Director
$210,680
@ $210.68 · 2025-05-12
HERRINGTON DOUGLAS J
Officer
$476,675
@ $190.67 · 2025-05-01
HERRINGTON DOUGLAS J
Officer
$469,975
@ $187.99 · 2025-04-01
HERRINGTON DOUGLAS J
Chief Executive Officer
$532,925
@ $213.17 · 2025-03-03
ZAPOLSKY DAVID A.
Officer
$5.47M
@ $218.25 · 2025-02-24
JASSY ANDREW R.
Chief Executive Officer
$4.59M
@ $220.65 · 2025-02-21
GARMAN MATTHEW S
Officer
$3.36M
@ $220.69 · 2025-02-21
HERRINGTON DOUGLAS J
Officer
$1.36M
@ $222.47 · 2025-02-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$3.26M
@ $223.14 · 2025-02-21
REYNOLDS SHELLEY L
Officer
$1.97M
@ $222.47 · 2025-02-21
HERRINGTON DOUGLAS J
Officer
$1.26M
@ $228.44 · 2025-02-18
HERRINGTON DOUGLAS J
Officer
$6.33M
@ $230.27 · 2025-02-12
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $229.85 · 2024-12-09
RUBINSTEIN JONATHAN J
Director
$1.00M
@ $219.85 · 2024-12-04
HERRINGTON DOUGLAS J
Officer
$735,000
@ $210.00 · 2024-12-02
JASSY ANDREW R.
Chief Executive Officer
$4.16M
@ $200.17 · 2024-11-21
HERRINGTON DOUGLAS J
Officer
$1.22M
@ $200.19 · 2024-11-21
GARMAN MATTHEW S
Chief Executive Officer
$3.05M
@ $200.19 · 2024-11-21
OLSAVSKY BRIAN T.
Chief Financial Officer
$2.96M
@ $202.88 · 2024-11-21
ZAPOLSKY DAVID A.
Officer
$2.34M
@ $200.23 · 2024-11-21
REYNOLDS SHELLEY L
Officer
$759,090
@ $200.23 · 2024-11-21
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives
ETN
4
Sells (3M)
7
Sells (12M)
Total value (12M): $19.84M
THOMPSON DOROTHY C.
Director
$64,295
@ $385.00 · 2026-05-22
GALVAO ANTONIO
Officer
$200,492
@ $405.85 · 2026-05-13
MONESMITH HEATH B
Officer
$7.51M
@ $409.11 · 2026-05-06
DENK PETER
Officer
$835,880
@ $417.94 · 2026-05-06
YELTON MICHAEL
Officer
$1.31M
@ $374.15 · 2026-03-02
RUIZ STERNADT PAULO
Officer and Director
$4.18M
@ $390.26 · 2026-02-12
LEONETTI OLIVIER C
Officer
$5.74M
@ $358.39 · 2025-08-07
THOMPSON DOROTHY C.
Director
$45,809
@ $327.21 · 2025-05-20
MONESMITH HEATH B
Officer
$3.01M
@ $330.89 · 2025-05-14
ARNOLD CRAIG
Officer and Director
$33.40M
@ $322.75 · 2025-05-12
ARNOLD CRAIG
Officer and Director
$15.59M
@ $305.43 · 2025-05-08
MARSHALL ERNEST W JR
Officer
$5.00M
@ $300.05 · 2025-05-07
YELTON MICHAEL
Officer
$629,364
@ $296.87 · 2025-05-06
DENK PETER
Officer
$392,988
@ $298.85 · 2025-05-06
PAGE GREGORY R
Director
$3.56M
@ $355.98 · 2024-12-13
MONESMITH HEATH B
Officer
$2.90M
@ $359.93 · 2024-12-09
SZMAGALA TARAS G JR.
Officer
$498,964
@ $375.73 · 2024-11-29
MARSHALL ERNEST W JR
Officer
$534,556
@ $378.58 · 2024-11-25
SZMAGALA TARAS G JR.
Officer
$490,528
@ $360.68 · 2024-11-07
ARNOLD CRAIG
Officer and Director
$22.22M
@ $360.97 · 2024-11-06
PAGE GREGORY R
Director
$1.34M
@ $335.30 · 2024-11-01
THOMPSON DOROTHY C.
Director
$661,809
@ $300.14 · 2024-09-03
YELTON MICHAEL
Officer
$950,584
@ $303.12 · 2024-08-29
MONESMITH HEATH B
Officer
$14.76M
@ $301.02 · 2024-08-15
THOMPSON DOROTHY C.
Director
$82,510
@ $289.51 · 2024-08-13
SZMAGALA TARAS G JR.
Officer
$96,721
@ $288.72 · 2024-08-12
Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives

Direct ownership only · excludes indirect, option exercises, planned (10b5-1) sales & derivatives.

🎭 Mr. Market's Mood

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AMZN
FearGreed
😐Neutral(50/100)

"Market is pricing this stock without strong emotion in either direction"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.
ETN
FearGreed
😏Greed(62/100)

"Market is optimistic — be cautious and ensure you have a margin of safety"

Composite sentiment score based on 6 market signals. Inspired by Buffett's "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

Composite sentiment score based on market signals. Inspired by Buffett’s "Mr. Market" allegory — fear = potential opportunity, greed = potential risk. Must be used alongside fundamental analysis, not in isolation.

⚖️ Buffett Signal

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AMZN
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Neutral (50)
ETN
Awaiting DCF Data

The Buffett Signal cross-references market sentiment with DCF valuation. Configure the DCF Analysis above to generate a signal.

DCF Margin of Safety: N/AMr. Market's Mood: Greed (62)
View AMZN Full AnalysisView ETN Full Analysis

Frequently Asked Questions: AMZN vs ETN

Is Amazon.com, Inc. or Eaton Corporation plc more undervalued in 2026?

Based on our discounted cash flow model, AMZN trades at a -16.1% margin of safety (intrinsic value $211 vs. price $244), compared to ETN's -17.0% margin of safety (intrinsic $360 vs. $422).

Which stock has a wider economic moat, Amazon.com, Inc. or Eaton Corporation plc?

ETN scores 87/100 (Wide moat), while AMZN scores 51/100 (Narrow moat). The moat score measures competitive advantage durability across ROIC consistency, margin stability, revenue predictability, and reinvestment efficiency.

Which company has better free cash flow, Amazon.com, Inc. or Eaton Corporation plc?

Eaton Corporation plc (ETN) generates a 2.2% free cash flow yield, compared to Amazon.com, Inc.'s 0.4%. A higher FCF yield means the business converts more of its market value into cash that can be returned to shareholders or reinvested.

Which stock has higher return on invested capital, Amazon.com, Inc. or Eaton Corporation plc?

AMZN earns 11.4% ROIC versus ETN's 8.7%. A higher ROIC means the company generates more profit per dollar of capital employed, a hallmark of durable competitive advantage in Buffett-style analysis.

AMZN vs ETN: Which Is the Better Buy in 2026? | SafetyMargin.io